SlideShare a Scribd company logo
Internet Marketing New Product Development  and the Net
Marketing Processes That Can Be Digitized Understand Markets & Customers Involve Customers in Design Process Market & Sell Products & Services Deliver Value Through Distribution Provide Customer Care Manage Customer Information
Topics ,[object Object],[object Object],[object Object],[object Object]
High-Tech Battles The Browser Wars The browser battles started with a  strong showing  from  Netscape . From a startup in 1995, Netscape became a billion-dollar company, the  fastest-growing  software company  ever . Four generations of browser technology took  Microsoft … from  sideline player   to browser lead.  The battles also led to controversy, anti-Microsoft newspaper editorials, and governmental  antitrust  attention.
The Need for Speed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speed and Profits ,[object Object],[object Object],Figure 8.3 Profits and Speed to Market
Speed and Innovativeness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speed and Alliances ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speed and Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figure 8.5 General Product Design Funnel
Rapid New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figure 8.6
Modularity in Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modularity in Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Early Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rapid Prototyping and Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rapid Release ,[object Object],[object Object],[object Object],[object Object]
Standards Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Types of Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creation of an Open Internet Standard Figure 8.9
Standards Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standards Competition Leading to Domination Figure 8.12
Information Acceleration Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solving Problems Online ,[object Object],[object Object],[object Object],[object Object],[object Object],Figure 6.3 Provides Strong Justification for Investing in the Web
Cost Savings ,[object Object],[object Object],[object Object],[object Object],Q: Where do these cost savings come from?
Traditional Customer Service Methods Are Expensive ,[object Object],[object Object],[object Object]
Headline Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about the importance of online customer support. I usually take excerpts out of the lead paragraph, and highlight keywords. There have been a number of articles talking about increased investments in online customer support. Name of Publication - Date
The ADR Framework ,[object Object],[object Object],[object Object]

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New Product And The Net 7a

  • 1. Internet Marketing New Product Development and the Net
  • 2. Marketing Processes That Can Be Digitized Understand Markets & Customers Involve Customers in Design Process Market & Sell Products & Services Deliver Value Through Distribution Provide Customer Care Manage Customer Information
  • 3.
  • 4. High-Tech Battles The Browser Wars The browser battles started with a strong showing from Netscape . From a startup in 1995, Netscape became a billion-dollar company, the fastest-growing software company ever . Four generations of browser technology took Microsoft … from sideline player to browser lead. The battles also led to controversy, anti-Microsoft newspaper editorials, and governmental antitrust attention.
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  • 19. Creation of an Open Internet Standard Figure 8.9
  • 20.
  • 21. Standards Competition Leading to Domination Figure 8.12
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  • 26. Headline Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about the importance of online customer support. I usually take excerpts out of the lead paragraph, and highlight keywords. There have been a number of articles talking about increased investments in online customer support. Name of Publication - Date
  • 27.