The document outlines a webinar by Metamorph Consulting Group focused on the '10 Types of Innovation' framework, emphasizing the importance of understanding various innovation strategies to enhance business performance. It discusses different types of innovation such as product performance, customer engagement, and business model innovation, highlighting how to meaningfully connect with customers and leverage company strengths. The document also advertises an upcoming innovation tactics workshop aimed at providing practical tools and frameworks for successful innovation implementation.

1. 10 Types of Innovation
Metamorph Consulting Group

2. Allow me to Introduce Myself
● My name is Simon Maselli
● General Manager of Metamorph
● Background in Engineering & Manufacturing
● Internationally Experienced Consultant

3. Metamorph Consulting Group
● Management Consultants specialising in Innovation
● Get more out of Human Resources and Physical Assets
!
● Singapore 2012 – Our Story

4. First Things First
● Is there anyone having technical difficulties?
● Will be Fast Paced … Share insight from Workshop
● A number of Polls – Do you see it?
● What do you want to get out of this Webinar?

5. The Science of Innovation
● Its not New
● Clayton Christensen
● Peter R Drucker
● Michael Porter
!
● Doblin (Larry Keely)
1998 - 3000 “Successful Innovations” analysed

6. Innovation Practically
• Our Experience (Especially Mid-Level)
● Really Poorly Understood
● Managed Even Worse
● Hard Wired to think about Products & Technology
● You can read a book, attend a seminar – Good start

7. Innovation Mostly Fails
● It Doesn’t need to – Only if you let it!
● Rarely Fails due to a lack of Creativity
● Almost Always because of a lack of Discipline
● The most certain way is to focus on Products
● Successful Innovators use multiple types of Innovation

9. Product Performance
● Address the Value, features and quality of offerings
● Entirely New Products & Line Extensions
● Usually Highest Effort & Spend
● Usually Lowest ROI
● Easiest Copied – Competitive Parity
!
● Intel Pentium Microchips – Moores Law

10. Product System
● How individual products and services connect
● Bundles to create a robust & scalable system
● Interoperability, modularity, integration.
● Build Ecosystems that captivate customers and defend
!
● Microsoft Office

11. Channel
● How you connect your companies offering to Customers
● E-commerce has had a significant influence
● Often complimentary to bring offerings to customers
● Goal is to ensure users can buy, what when and how they
want.
!
● Bbox (Melbourne Based)

12. Brand
● Innovation to ensure customers remember, recognise and
prefer your brand
● Distill a promise to attract buyers and convey identity
● Carefully crafted strategies to engage multiple touch
points between customer & brand
● Transform commodities into prized products
!
● Richard Branson (Virgin)

13. Customer Engagement
● Understanding Insight about Users aspirations and
transforming this into meaningful connections
● Provides broad avenues for exploration – how do you
make consumers lives more meaningful?
!
!
!
● Harley Davidson

14. Service
● Ensure and Enhance the performance and perceived
value of your offering
● Make the product easier to use and try
● Reveal functions that may otherwise be overlooked
● Elevate average products to exceptional experiences
● Get Consumers coming back again and again.
!
● Fedex

15. Structure
● Organising company assets (hard, human and non-
tangible) in unique ways to create value.
● Great for Improving Fixed Costs and Corporate Functions
● Human Resources, IT, Research & Development
● Attracts talent and encourages superior working
environments for improved performance.
!
● Hawk & Hound

16. Process
● Primary Process that produces core offering
● Screw Business as Usual
● Develop Unique Capability, Function Efficiently, Adapt
Quickly and Develop Market Leading Margins.
● Special Sauce that can’t be copied (opposite of product)
● Patents and Proprietary Systems developed over time
!
● Metamorph

17. Networks
● Take advantage of other companies process, technology,
channels, offering and brands.
● Capitalise on own strength while harnessing others
● Share risk in new offerings and ventures
● Formed between allies or even competitors
● Brief or long lasting
!
● One Stop Electrical

18. Profit Model
● Convert offering and other sources of value into cash
● Good ones understand what consumers actually value
and where new opportunities might lie.
● Challenge industry assumptions about what to offer,
what to charge and how to collect revenue.
● Long Lasting – often becomes standard for decades
!
● Dell

19. Volume of Innovation Effort

20. Go Beyond Products
● Stand in any Isle of your supermarket
● Toothpaste – 42 different types & flavors
● Potato Chips – Pink Sea Salt, Mango Flavor
● Easy in Big Companies – No need to re-tool
● Product innovation as a strategy – USELESS!!!

21. Salt

22. Value from Innovation

23. Strength in Numbers
● Understand all ten types
● De-Emphasis the reliance on Tech and Products
● Think about categories as well as types
● Use the types that matter most – to you
● Understand what your customers really need
● Use enough of the types to make an impact

24. Outperforming

25. Market Disruption
● Single Innovation
● Incremental/Sustaining Innovation
!
● Multiple Innovations
● Market Disruption

27. Innovation Tactics Workshop
Declare Intent
● Be clear about Where and How You will innovate to remove
guesswork and increase your odds of success
● Put Simply: Where and How should we innovate and how much do you need?
!
“innovation is not for amateurs and most meaningful
discoveries are not by accident”
Ralph Jerome – VP of Innovation for MARS

28. Innovation Tactics Workshop
● Three Innovation Shifts
● Understand the centre of gravity in your industry so you can double down and do something differently!
Business Model Business Model Customer Experience

29. Innovation Tactics Workshop
●We share with you:-
● Innovation toolkit that turns the ten types into the building
blocks for innovation
!
● Our Innovation Playbook and the combination of tactics
you’ll need to implement them
!
● This Workshop will Develop Your Gameplan!!!!

30. Innovation Tactics Workshop
!
!
● Friday 30th May 2014 (Cardinia Cultural Centre) 1pm – 5pm
● $197 – Buy one & bring someone from the same business free

31. Contact Metamorph
● 1300 916 082
● hello@metabiz.com.au
!
● Consulting Projects
● Speaking Engagements

32. 10 Types of Innovation
Metamorph Consulting Group