The document outlines initial plans for a music video project, including idea generation. Three potential music video ideas are described that would interpret songs differently using various techniques and conventions. The first idea is for the song "Location" by Khalid and would involve slow camera movements following the singer. The second idea is for Travis Scott's "Yosemite" slowed and reverb, featuring repeating water footage. The third is for Frank Ocean's "Nature Feels" and envisions outdoor footage matching the relaxing nature of the song. Strengths and weaknesses of the ideas are listed. The document continues by focusing on using "Nature Feels" and describing the song, the creative concept involving outdoor dancing with glow sticks, techniques like camera angles, and

1. Initial Plans
Imogen Minto

2. Idea Generation
• Select a song/track that you like [or don’t like!]
• Generate three ideas for music videos employing styles, techniques
and conventions that we have looked at in previous sessions. Explore
how you could interpret the song differently using different methods
• You can add any extra info you think is relevant, images, mind maps,
etc
• For quick mind maps you could use bubbl.us to generate these

3. Remember…

4. Idea one
• Location – Khalid - American team
• Camera
• Slow moving while following the singer
• Close ups of the singer and the other actors in the video
• The music is calm and slow so they made it look that way as well with the camera work
which I liked as you’re watching its like you’re there
• I feel that the singer characteristics in this video is serious/sad as its about love and is
wanting to get this girl location to meet her. Khalid is trying to get her to send her location
but she doesn't so he keeps trying until he does and goes to see her.

5. Idea two
• Travis Scott – Yosemite (slowed and reverb)
• Camera work
• Same place for the entire video because its not the actual video a its no the actual song
as I wanted a clean version which is slow and reverbed so there’s not a lot happening
• The video is some water going over the edge and then t just keeps repeating over and
over the entire video
Because there isn’t a video for this song its hard to see what ideas will come to me if I use
this song for my work however I feel hat its would be clam like near a pool or just somewhere
hot which goes well with the song as its not in your face so you think of a place that’s
relaxing.

6. Idea three
• Nature Feels - Frank Ocean (clean)
• Camera
• There isn't a video for this song but with other songs with frank ocean his video a fairly
similar as its mostly outside with the nature and because this song is called Nature feels
shows that its going to be outside too; i feel that there will be greenery and water with
the camera work moving with the music and showing the water might be going up and
down where the waves go.
• Because there isn’t a video to this song I’m just guessing what it might look like rom the
type of song it is as its smooth and relaxing so I’m thinking of them type of clips would
have been used.

7. Mind map of ideas
[summary of ideas]

8. Summary
• 5 strengths of your ideas you could use
• The location of where I’m wanting it, which is either inside or outside or both.
• Song I have chosen I feel that frank ocean ‘Nature feels’ is suitable for younger people
and is family friendly so it will work well for everyone.
• The amount of people I'll be wanting to be apart of my music video is highly possible as
I will only be needing 1 or 2 at most.
• The time of day I’m wanting to happen at for my video is all of them like the night,
afternoon and day so get all the different lighting throughout the day.
• When I play the song when there a beat I could change the clip to something else or if
there are too many bets I could do it every other beat just o make it less boring when
watching.
• 5 weaknesses of you ideas
• The weaknesses for my idea is that some of the things might not happen as I might not
be able to do I or that it just wont work, it might be too much and a bit much to do for
this project as ill only have a day to do it all.
• For example the thing I might not be able to do is getting a clip of being in a car like it
looks like they’re moving in it, another one is getting the glow sticks or the sparklers
might be tricky to do as I will have to make sure they come before the day I’m wanting
to do the videoing.
• Another thing I that when I have arranged to video the music video it might not be the
weather I’m wanting it to be which is blue skies so will need to look at the weather to
make sure that I can do it.

9. Final idea – artist/title/info
NAME OF TRACK/NAME OF ARTIST
Nature Feels / Frank Ocean
GENRE INFO/BIOGRAPHICAL BACKGROUND
Frank Oceans real name is Christopher Lonny Edwin Breaux but goes by the name Frank
Ocean. He’s an American singer-songwriter, rapper, record producer, photographer and
member of the hip-hop collective odd future. He lived in Long Beach, California, he was born
on the 28th of October 1987, 3 years old
LINKS TO OTHER ARTISTS
- Tyler, the creator
- Calvin Harris
- Jay Z
- Asap Rocky
- Asap Mob

10. Final idea – track summary
• Summary/analysis of track [consider meaning, content, duration, pace and
style of the song]
• The song tells you that the guy likes a girl and is trying to get her attention,
then starts to sing when they first met which was in a garden when they
caught eyes he struggled to breath like he cant live without her he's needing
oxygen to breath but he can’t get any of it. ‘Hop on my back and ill lay you
on the grass’ Is saying that he wants to go back to when they fist met when
everything as good and they were happy together. He keeps asking her
questions about if she still loves him making its real, wants to live his life like
Adam and Eve as thy were happy together where everything was good and it
was free meaning everything was calm because of the way she made him
feel.
• The content is basically saying he wants it to go back to when they first met
and everything was good and he misses it and her when everything was free.
The pace of the song is kind of up beat but still calm.

11. Final idea – your idea
• Your creative concept/video synopsis [describe your interpretation,
use of imagery or narrative, genre conventions, etc]
My idea is that I'm wanting to have 1 or 2 people or more to be in it to
do different parts for each clip to make it entertaining than it just being
one person and the same thing so what I’m wanting to do to make it
entertaining is have glow sticks or sparklers when its dark and wave
them around to make it interesting than someone just walking in the
dark. Another one is that the location to be outside in a garden as the
lyrics are talking about being outside in the garden. I would like people
to be dancing to it but not like proper so its not looking like they
planned to know what to dance to. I also want it to be switching to
light and dark to make it more exciting when watching.

12. Final idea – techniques and styles
• Video techniques/style/conventions to be used [include how you
intend to implement these]
The techniques by having different camera works like close ups and
moving along with person moving. Low angles near the feet and then
high angles so its not just one level so it looks boring I want it to be
different and entertaining.
The style is because the song is slow nothing really dramatic happens
so I want the style to be calm so I want to have either different lengths
of clips and short ones to change it up throughout the video.
I’ll do all theses by having a steady hand when filming so it’s calm and
will get the people who are going to be in my video to do the things I
want them to do calm so it fits with the music.

13. Summary
• 5 strengths of your ideas you could use
• Having a quiet place like a street where not a lot cars
• In a garden as the video mentions being in a garden so it will work out well.
• Having female and male in the video so everyone is involved and makes it different than just
having a girl on their own.
• Having glow sticks when its dark to make it have light while it being different than having a actual
light it will make it cute as the song is about love.
• Having people either singing to the song while its laying or people dancing to it.
• 5 weaknesses of you ideas
• Might not be family friendly people might find it different to other songs that are on the radio.
• Might not work when it comes to filming it so might need to change what I’m going to do or
maybe change something about it.
• The people I’m wanting to be in my video might nit be able to be there on the day I need them so
might slow me down as well or they might not eel comfortable in what I would like to do.
• The camera might not catch what I’m wanting to film when its dark so might need to do
something else like going near some more lights but nothing that will overpower the whole point
of it being dark.

14. Potential research targets
• The techniques I will need to research is other videos to see how
they filmed there videos to have more of an idea when it comes to
filming no. the resources I would use is YouTube to see the videos
also the internet like google to search for thing I might need to know
how to get an effect with the camera when I ant to do something
different when filming. The location will need to make sure it’s okay
to film there and to make sure its quiet enough if it is loud I can just
mute it when the music is over it which will be fine but need to make
sure that no one else by the people I need for my video to just be in it
not others as it might look like it wasn’t meant to happen. Unless in
want more people but most liking wont be needing anyone in it that I
haven’t asked to be in it.