The document outlines initial plans for generating music video ideas for a class project. It includes 3 potential ideas for interpreting different songs using techniques studied in previous sessions. The first two ideas involve changing backgrounds and locations to match lyrics. Weaknesses include needing many props and people. The final selected idea is for "Give Your Heart a Break" by Demi Lovato, depicting a couple's flashbacks after a fight through an acoustic recording in a studio and on locations. Strengths are the simple set up and use of flashbacks to tell a story. Weaknesses could include lighting on location shoots. Research on the artist and conventions will help make the video unique and appealing.

1. Initial Plans
Leticia Lopes

2. Idea Generation
• Select a song/track that you like [or don’t like!]
• Generate three ideas for music videos employing styles, techniques
and conventions that we have looked at in previous sessions. Explore
how you could interpret the song differently using different methods
• You can add any extra info you think is relevant, images, mind maps,
etc
• For quick mind maps you could use bubbl.us to generate these

3. Remember…

4. Idea one
• Rewrite the Starts – James Arthur and Anne-Marie
• Couple of singers (Female and Male)
• Walking in the streets singing the song and in the end they see each
other in the street where they met for the first time. It will also have
another scene where they are in a different place dancing together.

5. Idea two
• Shake it off – Taylor Swift / Really don’t care – Demi Lovato
• It will be recorded in a green screen background to change the
background. It won’t need much props, just the singer and maybe
two more girls dancing with the singer.
• When the singer changes the clothes, the background will also
change so that it could match with the location’s background. For
example, in the space the singer would have to be wearing an
astronautic suit.

6. Idea three
• Give your heart a break – Demi Lovato
• It will be recorded in a studio.
• Flashbacks to a couple having fun, spending time together.
• I could record the singer from different angles and in different
scenarios.

7. Mind map of ideas
[summary of ideas]

8. Summary
• 5 strengths of your ideas you could use
• I will use the shot types from the idea three which I think would make the
video interesting for the audience.
• I could use a white background to record the scenes where the singer will
be in the studio.
• I will use some lights to decorate the scenario.
• I will also use the flashbacks.
• I could create the scenario in the photography studio which will make it
seems that the singer is in an actual record studio.
• 5 weaknesses of you ideas
• The idea two might take too much time shooting it because it need to
change the clothes and need more props.
• Shooting in busy streets.
• It would look similar to the existing music video.
• Another weakness of the idea is that it will need lot of people acting.
• It might be hard to find different clothes for the idea two.

9. Final idea – artist/title/info
• Give your heart a break / Demi Lovato
• Demetria Devonne Lovato as known as Demi Lovato is an American
singer, songwriter and actress. She is a pop, pop rock and R&B artist.
She listed Christina Aguilera and Kelly Clarkson as her biggest
influences in her career.
• Links to other artists: Selena Gomez, Camila Cabello, Fifth Harmony,
Miley Cyrus.
• Genre: Demi Lovato is a pop artist.

10. Final idea – track summary
• Summary/analysis of track [consider meaning, content, duration,
pace and style of the song]
• It will be an acoustic version where the principal event will be the
couple spending time together. It will have some scenes where the
singer will be in the studio recording her song. Then it will change to
the couple which will take few seconds. The music duration is 3:35. In
the flashbacks I was thinking to make it a bit faster in some verse of
the songs, the chorus for example. I think this will make the audience
feel attached with the video because it will allow them to know what
happened.

11. Final idea – your idea
• Your creative concept/video synopsis [describe your interpretation,
use of imagery or narrative, genre conventions, etc]
• I think this music is about a couple that just went into a fight and in
the music video she will be having flashbacks of them together which
implies that they are not together anymore. In the video will have
they happy moments. The genre is pop but acoustic where will be
slower and calm which show the singer’s feelings through the music.

12. Final idea – techniques and styles
• Video techniques/style/conventions to be used [include how you
intend to implement these]
• It will recorded it in landscape. In the studio scenes will be a bit dark
in the background but the lights will be in the singer. In the studio, I
will bring some props to make it seems like the actress is in an actual
studio, lights, for example. Some flashbacks will be record in the
afternoon so that the place’s lights will be on.

13. Summary
• 5 strengths of your ideas you could use
• I could use the normal version of the track.
• In the scenario won’t be hard to make, I will need just some lights and a
microphone.
• It would help me to decide the angles and styles that I want to record.
• I will make the video based on the existing music video.
• I could use flashbacks, the video will have a short film which will make the
audience understand what is going on in the video.
• 5 weaknesses of you ideas
• To record a scene in town I need to make sure that the light is good enough.
• The scenes might be too long or too short for the video.
• I will need to make sure that the ‘shots’ are enough to produce the whole
music video.
•

14. Potential research targets
• I will use YouTube to collect some ideas of the angles that I might
want to use when ‘shooting’ the video. I might also need to research
the singer’s target audience. Researching I could make sure that my
product will be unique and appealing to the audience. It will also help
me to decide the places that I want to shot which will be in different
places to create a sense that the couple is spending time together in
different places.