Workshop : Innovation Games - UX Singapore 2014

1. INNOVATION
GAMES Building Innovative Features and Products Using Brainstorming
Ben Sykes
User Experience & Behavior Design @bensykes

2. Agenda
The Games
Simple Affinity Mapping
Give Them A Hot Tub
Remember The Future
Worst Nightmare
Empathy Map
!
Scenario: Improving A Feature
Gmail Compose Experience
!
Scenario: Improving A Mobile App
Group choice
!
BREAK
!
Designing A Product (Random)
Design Principles
Platform
Functionality (3)
Emotional Target
Problem To Solve
!

3. Resources!

4. THE GAMES
The Overview

5. Simple Affinity Mapping
Goal
• Simple brainstorming revealing
embedded patterns.
!
Activity
• Generate as many post-it notes
in response to the question
you want answered.
• Cluster the post-its into
categories.

6. Give Them A Hot Tub
Goal
• Use outrageous features to
discover hidden breakthroughs
!
Activity
• Write several features on post-its.
One feature per post-it.
The more outrageous the
better.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.

7. Remember The Future
Goal
• Envision success future success
!
Activity
• Imagine that it is sometime in
the future (5 years?). You’ve
been using the feature or
product for sometime now.
On post-it’s (one per) write
down what the product or
feature will have done to make
you happy.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.

8. My Worst Nightmare
Goal
• Discover hidden worst case
scenarios. Create sweet dreams
for your product by creating
nightmares
!
Activity
• Imagine your worst nightmare
related to your product or
feature. (E.g. a sports drink that
induces vomiting.) Write down
one nightmare per post-it.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.

9. Empathy Map
Goal
• Get inside the head of your
customer or target user
!
Activity
• Give the target user a name
and a title.
• Create sectors related to 1.
hearing, seeing, thinking, saying,
feeling & doing.
• Using post-it notes assign
attributes or details to each
sector.

10. Scenario: Improving A Feature

11. Improving An Existing Feature
Goal
• Improve on the Gmail
compose feature.
!
Activity
• Use two or more innovation
games. You choose.
• Cluster your results
• Pick the best ones
• Present as a narrative to the
group
!
Time
• 15 minutes to generate &
cluster.

12. Improving An Existing Feature
Goal
• Improve on the Gmail
compose feature.
!
Activity
• Use two or more innovation
games. You choose.
• Cluster your results
• Pick the best ones
• Present as a narrative to the
group
!
Time
• 15 minutes to generate &
cluster.

13. Present Your Findings.
1. Games used
2. Effectiveness?
3. Final Outcome?
4. Viable?

14. Scenario: Improve A Mobile App

15. Improving An Existing Mobile Product
Goal
• Improve an existing mobile app
!
Activity
• Use two or more innovation
games. You choose.
• Cluster your results
• Pick the best ones
• Present as a narrative to the
group
!
Time
• 30 minutes to generate &
cluster.

16. Improving An Existing Mobile Product
Goal
• Improve an existing mobile app
!
Activity
• Use two or more innovation
games. You choose.
• Cluster your results
• Pick the best ones
• Present as a narrative to the
group
!
Time
• 30 minutes to generate &
cluster.

17. Present Your Findings.
1. Games used
2. Effectiveness?
3. Final Outcome?
4. Viable?

18. Break…