The document discusses the journey of establishing a UX culture within a company, emphasizing the importance of demonstrating quick wins to gain stakeholder buy-in. It shares experiences of forming coalitions among key influencers, learning from both successes and failures, and highlights the necessity of continuous learning and networking within the UX community. The narrative concludes with the acknowledgment that cultural change is challenging but can be approached iteratively in new settings.

1. Communities To
Corporations
ByElymarApao

2. “I want my company to have
a UX culture so bad. ”
A UXPH member expressed:

3. “Start with quick, cheap demonstrations of
how UX can improve things.”
Responses

4. “First thing that you should do is arm yourself
with the knowledge and skills to preach UX
within the company.”
Responses

5. “The key to stakeholder buy in is to show the
value of UX. How do you do that if you don’t
have “permission” to do UX work? Don’t ask
for permission to do UX.”
Responses

6. ● Experience Design
Leadership
● Influencing people
towards a shared
goal.
Kim Goodwin on Culture
UXHK 2014 Talk

7. ● Get Executive
Buy-in
● Build a coalition of
key influencers and
make them look
good through a few
keys wins.
Kim Goodwin

8. A coalition of key influencers?
How?

9. ● Was an SEO guy
● Assigned the role
● Thought that
Usability = UX.
● Looked for where
UX People were
How I Started UX

10. Found Practitioners in the Web Design Groups

11. First Major Web Project: Success!

12. Second Major Web Project: Flop!

13. What went wrong?

14. “Ordered the part when it was in stock, got
an email that it was out of stock 3 days
later. Too annoyed to order a different part.
Choose a different site to buy from. ”
Customer Feedback on Second SIte

15. Discovered that UX is not just UI
(and I was in the wrong community)

16. Human Factors Lab and Usability Professionals

17. First Ever Meetup: In a Bar

18. Regular Monthly Meetups Happened

19. First Usability Philippines Event

20. Unintentionally formed a coalition of
key influencers who shared common
experiences.

21. But could we bring the experience
within the Corporate Setting?

22. One Usability PH Meetup was in OLX (Sulit)

23. Was Embracing the Usability/UX trend

24. Was Hired by OLX/Sulit

25. Was tasked to Start UX within the Company

26. Had Executive Support; Build Influencers

27. Created a UX Department

28. Our First A/B Test

29. Present Small wins in MVP Sessions

30. Still Active Within the UX Community

31. OLX/Sulit Sponsored Events

32. Still Learning From Each Other's Experiences

33. And Networking With Other Influencers

34. With Whitney Hess at the 1st UXPH Conference

35. What was the result?

37. Feedback

38. :(

39. Luke Wroblewski

40. Culture Change Is Not Easy

41. What Now?

42. New Company: Rewards Platform / Android Users

43. Ad Solution for App/Website Campaigns

44. Do It All Over Again (Iterate)

45. Building Influencers

46. Building Community

47. Learning with You