1. Google has released a new app called Open Spot that allows users to share their parking spaces with others by pinpointing vacant spots on a map and notifying other drivers. Users earn "karma points" for each space shared. 2. A Skoda ad in Poland took advantage of the fact that most Poles watch specific TV channels to screen spots simultaneously on those channels - one with the car boot open, the other closed, allowing viewers to experience the electronically operated boot. 3. A Canada tourism campaign launched "live twitter murals" in large US cities, displaying aggregated tweets on big touchscreens to spark interest in visiting Canada. Viewers can interact with and enlarge photos from the tweets.

1. 5 19 th July 2010

2. 1. Google Open Spot Parking AP Google has released a new app called Open Spot that allows people leaving parking spots share their spaces with those searching for parking, with the help of smartphones. Users have the ability to notify other drivers of their vacating the parking space by pinpointing it on Google Maps as well as searching for other tagged open parking space in a specific location. Every time a user shares a spot, he earns ‘karma points’.

3. 1. Google App Helps People Find And Share Parking

4. 2. SKODA PULLS IN THE POLES In Poland Skoda wants to be perceived as an innovative car brand so the team in the Change Integrated agency in Warsaw decided to enable clients to experience, at their homes, the comfort of using electrically operated boot of the new Skoda Superb Estate. They took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So two spots were screened simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could experience the comfort of an electronically operated boot while the ad was being screened. Just as if they were actually at the showroom.

5. 2. SKODA PULLS IN THE POLES

6. 3. Canada tourism campaign Canada Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday. And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from selected search terms on twitter, the tweets are pulled live to large screens in prominent locations in New York, Chicago and L.A. Passers by can interact with the content that is being tweeted by flicking through tweets and enlarging images on the fly through seriously big touch screens. Without interaction, the tweeted content is animated in lots of cool ways to help spark attention.

7. 3. Live Twitter murals

8. 4. Luvs New Kid Procter & Gamble help us think about the baby’s perspective on disposable diapers with “New Kid”, a commercial for Luvs. David’s partner introduces him to a much cuter and younger man, Michael, who is about to move into the home and share his room. The second kid is a whole new ballgame. Viewers are encouraged to share their stories at luvdiapers.com . The “New Kid” ad won a Silver Film Craft Lion for copywriting and a Bronze Film Lion at Cannes International Advertising Festival 2010.

9. 4. Luvs New Kid

10. 5 . Clever Guerilla Ad Neu.de, a German dating site is running an engaging advertising campaign in which it is planting a single white sock in laundromats with the caption “Also Single?”. The objective of the ad is to surprise single men and women when they open the laundromats to find the white sock and relate to it, luring them to the dating site.

11. 5. German Dating site marketing