The document discusses several marketing campaigns: 1) The Adidas Match Tracker app that allows users to analyze soccer matches in detail. 2) A Cadbury Flake commercial featuring a model in a flowing yellow dress to represent the chocolate's folds. 3) A Forever 21 augmented reality billboard in Times Square that puts viewers' photos in a Forever 21 bag. 4) A Coca-Cola Simpsons commercial where Mr. Burns loses his wealth and finds value in family and friends. 5) A Grolsch campaign where consumers could trade warm beer for cold Grolsch delivered by moped.

1. 5 5 th July 2010

2. 1. Blurring the lines between advertising and educating This is the Adidas Match Tracker . The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players to learn directly from the professional players and teams as a whole in a way that is provided no where else, and secondly, for hard core fans to get right into the detail of the entire game, giving them the power to share any moment from any game through their social networks. it’s tools like this that really blur the lines between advertising, content and education, a mix that will become increasingly powerful over the next few years.

3. 1. Adidas match analysis App

4. 2. Cadbury Flake: Unfold Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as “Flashbacks of a Fool” with Daniel Craig and the critically acclaimed Oasis documentary, “Lord don’t slow me down”, the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.

5. 2. Cadbury Flake: Unfold

6. 3. Eye catching outdoor in times square Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square. the actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer grunt and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.

7. 3. Forever 21 Outdoor

8. 4. Coca Cola: Hard Times (The Simpsons) Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.

9. 4. Coca Cola: Hard Times (The Simpsons)

10. 5 . Cool beer Hotline Following initial 'Cool' activity in 2009, Grolsch has ramped up its efforts to ensure people never have to drink warm beer. To make this possible, the brand launched the 'Cool Hotlines' and traversed across the Netherlands trading warm beers for cold Grolsch ones. After a call to the hotline, consumers could expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they were. All types of canned beers available in the Netherlands, excluding house and private brands, could be traded free of charge against a chilled can of Grolsch.

11. 5. Grolsch cool beer to your door