Ignition five 05.07.10
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The document discusses several marketing campaigns: 1) The Adidas Match Tracker app that allows users to analyze soccer matches in detail. 2) A Cadbury Flake commercial featuring a model in a flowing yellow dress to represent the chocolate's folds. 3) A Forever 21 augmented reality billboard in Times Square that puts viewers' photos in a Forever 21 bag. 4) A Coca-Cola Simpsons commercial where Mr. Burns loses his wealth and finds value in family and friends. 5) A Grolsch campaign where consumers could trade warm beer for cold Grolsch delivered by moped.
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The document contains 5 articles about viral marketing campaigns and innovative advertising techniques:
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2) An Irish GAA club using a poster featuring a woman dressed in leather to promote their physio, though she is not actually their physio.
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Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
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Tom Britton work samples
This document provides summaries of various graphic design projects completed for The Health Lottery across multiple mediums and channels. Projects include isometric illustrations, 2D vector packaging mockups, mobile app UI design, print advertisements, storyboards for advertising campaigns, and more. All projects aimed to promote The Health Lottery brand and raise funds for health-related causes.
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This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Task 1 campaign
The Despicable Me 2 marketing campaign involved a blimp shaped like a Minion that toured the US for 6 months promoting the film. The blimp could be tracked online and fans could post photos. A Minion Rush mobile game was also released and downloaded over 100 million times in the first 3 months. Teaser posters for the film showed the mischievous Minions without revealing the villain, and merchandise included Minion toys, clothes, and accessories targeted towards children.
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Ignition five 09.05.11
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
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1) Ubisoft was launching the final installment of the Assassin's Creed video game series, Assassin's Creed Revelations, on November 15, 2011.
2) To promote the launch, an advertising agency brought a look-alike of the main character Altair to life in Amsterdam by filming him practicing assassin skills.
3) The viral video campaign was a major success, gaining over 300,000 views across gaming sites and blogs within two days and receiving mostly positive feedback, successfully promoting the game's launch.
Student a
The document presents several experience packages available from Red Letter Days including bungee jumping for £75, a shopping trip to Paris with hotel and gift certificates for £669.99 for two people, swimming with dolphins in Florida for £1999 including flights and accommodations, a day at a beauty spa for £30 for two people, and a 7 day trip to Paris for £1499 for two with flights and hotel. It requests the reader to provide their contact information to receive their chosen experience package.
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This document contains notes from an artificially intelligent game designer. It discusses the designer's past work developing online, mobile, and lifestyle games from 1999-2016. It also provides details on the designer's current project, a cooperative rogue-like dungeon crawler called Barbaric, including its procedural dungeon generation, puzzle mechanics, and goal of providing over 50,000 unique puzzles through variable goals, puzzles, clues, and verbs.
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The document appears to be a presentation containing images and text on various topics including:
- Images labeled "IMAGES" and "SECONDS"
- Names "BAUTISTA", "BELEN", "FIDEL", "MEÑEZ", "ONGHOA"
- Text about an onomatopoetic Japanese word and energy drinks
- Company names and slogans related to airlines, beer, supplements
- Concepts about soap advertisements, automotives, and hotels
Chapter koziol06
Koziol is a brand that is often ahead of design trends. While they have well-known designs, the name Koziol was recently heard by the speaker. In 2010, Koziol opened the Glucksfabrik experience center to make the brand better known to the public and provide more context. The Glucksfabrik allows visitors to learn about the company's history and philosophy. It attracts 100,000 annual visitors and gives Koziol's 180+ employees a way to show their friends and family their workplace. This has increased the employees' feeling of involvement with the company.
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The document is a poem written in two languages expressing the idea that looking deeply into another's eyes can end the world and one's hunger or sense of loss by seeing the other smile. It discusses feelings, arrivals and farewells, and being lost in another's gaze like a drifting boat.
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Krüst Bakery in Dublin, Ireland plans to become the world's first smart bakery by incorporating a wide range of new technologies. This includes iPad check-ins, streaming music, smartphone ordering to reduce wait times, digital loyalty cards, wireless charging, and monitoring energy usage through sensors and smartphones. The owners aim to be on the cutting edge by accepting bitcoin payments and plan to test fingerprint payments and drone deliveries next. Customers will be able to order from their phones and have food delivered directly to their hands.
Different styles of adverts
Different styles of advertising are discussed including humour, shock tactics, intertextual references, and surrealism. Humorous ads intend to make viewers laugh through silly or unrealistic scenarios. Shock ads aim to make viewers uncomfortable to motivate lifestyle changes. Intertextual ads reference popular culture like movies to create humor. Surreal ads like one for PlayStation use strange elements like floating heads and talking animals to portray the product opening a magical world.
Lesson6 ppt (p2)
Advertisements are found everywhere and aim to transform products by generating excitement through cartoon characters, star endorsements, catchy jingles, and repetition. Companies spend millions on partnerships and celebrity endorsements to promote their brands everywhere from video games to clothing in an effort to reach wide audiences, especially children. Advertisements can be seen on television, the internet, radio, newspapers, buses, benches, bags, soccer fields, streets, and even floating in the skies.
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Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing customized cellphones inside fake industry books to recruits, programming their number in to poach four employees and save $80,000. Oscar Mayer created a bacon-scented iPhone plug-in as an alarm clock and app that thousands can win through a contest being promoted with a video, while anyone can download the sizzling bacon sound app.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition five 13.06.11
Nike supported Lance Armstrong and the Livestrong foundation's fight against cancer through an interactive campaign called the "Chalkbot" during the 2009 Tour de France. The Chalkbot allowed spectators to submit messages via SMS, twitter, and a website that were then printed in yellow chalk on roads for viewers. Over 36,000 messages were received, helping raise $4 million for Livestrong and increasing Livestrong product sales by 46%.
May 2012 Cultural Fuel Trend Report
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Latest consumer trends 2011
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
Ignition five 08.10.12
This document summarizes several marketing campaigns from the past week: Mind Reader by Safe Internet Banking which warned about revealing personal information online, The Tweet Shop by Kelloggs which let customers buy products by tweeting, Rugby Tunnel by LG Washing Machines which replaced a player tunnel with a washing machine to demonstrate cleaning capacity, Halo 4 Launch by X-Box which engaged fans through an online puzzle with no budget, and Skyfall by VisitBritain which partnered with British brands to offer sweepstakes and online missions promoting travel to the UK inspired by the James Bond film.
January 2012 cultural fuel trend report
The document provides a summary of creative marketing campaigns and trends from January 2012. It describes 12 different campaigns, initiatives or trends, including Cadbury building a giant chocolate "Like" button to thank Facebook fans, an Ikea sleepover promotion in the UK, and Volkswagen teasing a new Star Wars-inspired Super Bowl ad showing dogs barking the Imperial March. The document provides links to videos and images for each campaign summarized.
Ignition 5 19.09.11
Heineken launched an advertising campaign for its "Occasionally Perfect" slogan featuring a billboard in New York City. At first, the billboard seemed ordinary with just the slogan displayed. However, after a few days a stage was constructed in front of the billboard and the band TV on the Radio performed a surprise concert, revealing it was part of Heineken's marketing strategy.
July 2012 Cultural Fuel Trend Report
This document provides a summary of recent cultural trends and marketing strategies. It discusses 12 different creative advertisements and campaigns, including Old Spice's humorous "I'll Live Forever" commercial, an interactive Volkswagen banner, and IKEA's augmented reality catalogue. It also mentions campaigns by McDonald's, Unicef, Heineken, and others focused on the Olympics, child abuse prevention, and new product launches. Each campaign overview is 1-2 sentences and includes the company, idea, and sometimes website links for videos.
Beer marketing innovation
This document summarizes various innovative marketing strategies used by beer companies focusing on mobile, social media, experiential, and branded content approaches. Some key strategies discussed include Guinness's QR code only visible when the glass is filled, Becks' augmented reality app turning locations into art, and Heineken providing free WiFi at pubs and bars in London.
Ignition five 26.03.12
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
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Ignition five 18.06.12
This document provides summaries of marketing campaigns and products from various companies:
1) Tourism British Columbia placed a large interactive vending machine in San Francisco to promote British Columbia vacations.
2) Ray-Ban's "Bright Light" app helps users find sunspots in cities to encourage outdoor activities while wearing sunglasses.
3) An ATM in Peru featured a character promoting literacy to draw attention to the issue of illiteracy affecting many children.
4) A UK National Lottery campaign highlighted true stories of people who benefited from lottery funding, such as an Olympian athlete.
5) Evian's "Smart Drop" fridge magnet allows users to order water deliveries with a tap,
Ignition five 11 06 12
This document provides brief summaries of 6 articles:
1) Pedigree Donation Glasses - An adoption drive for dogs that uses special 3D glasses to show different stories to those who donate versus those who don't.
2) Chat Roulette on Facebook - A new video chat service called Airtime that allows users to video chat with friends on Facebook and discover new friends.
3) The Rescue Drive - A car company that provided test drives of new cars to people when their old cars broke down in an effort to get them to buy a new car.
4) Lego's greatest Euro moments - Lego recreated some of the best moments from the European soccer championship for football fans.
Ignition five 05.06.12(approved) rich
Volkswagen ran YouTube ads that warned against imitation car parts by clicking through from imitation videos to the originals. Hovis aired a TV ad showing the relationship between a father farmer and his son helping with the daily work. A recruitment agency targeted creative professionals by hiding job postings in the popular Lorem Ipsum text that designers often use as placeholder text. A Bavaria beer ad showed Charlie Sheen leaving rehab only to discover everyone in public is drinking the alcohol-free beer. A road safety group in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate about distracted driving dangers.
Ignition five 05.06.12(approved)
Volkswagen ran ads on YouTube that warned against imitation car parts by redirecting users who clicked on imitation videos to the original videos. Hovis aired a TV ad showing the relationship between a father and son on a farm and the hard work that goes into their daily routines. A recruitment agency targeted creative professionals by hiding job postings within the commonly used Lorem Ipsum placeholder text. A Bavaria beer ad featured Charlie Sheen leaving rehab only to discover everyone is drinking the alcohol-free beer. A road safety campaign in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate them on the dangers.
Ignition five 05.06.12 (approved)
The document summarizes various marketing campaigns and experiments from the past week:
1) Volkswagen ran YouTube ads that clicked through to the original version of imitation videos, warning people not to accept imitation car parts.
2) Jung Von Matt recruited for job openings through a hidden ad on the Lorem Ipsum text generator site frequented by creative professionals.
3) A Belgian road safety campaign turned viral videos into interactive experiences to educate people on the dangers of using phones while driving by making them the driver in a simulated car crash.
Ignition five 28.05.12
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
Ignition five 21.05.12
This document discusses 5 marketing campaigns:
1) A Carlsberg ad for Euro 2012 that references a 22-year-old front page about Ireland's soccer team.
2) A Volkswagen Polo ad suggesting their cars provide safety like a father's arms.
3) A campaign by Vasttrafik that turned their tram system into a sightseeing tour using a mobile app.
4) A campaign by Waternet gamifying public urination in Amsterdam's canals to reduce pollution.
5) A Hellmann's campaign that printed recipes on receipts when their mayonnaise was detected at checkout.
Ignition five 14.05.12
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man violently shouting at a woman. The billboard prompted people to drag the man away from the woman using their mobile devices. This was meant to raise awareness about intervening in domestic violence situations and reporting them to the NCDV.
Ignition five 14.05.12
The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man shouting at a woman. People could interact with the billboard by dragging the man away from the woman using their mobile devices. This action then connected them to resources for reporting domestic violence. The campaign aimed to raise awareness about intervening in domestic violence situations.
Ignition five 30.04.12
IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
Ignition five 23.04.12
P&G created an inspiring Olympic ad honoring mothers of athletes. It shows how mothers help their children strive for success in their sport. The ad is part of P&G's "thank you mom" campaign supporting the 2012 London Olympics. Shorter versions will air worldwide on May 8.
Ignition five 16.04.12
1) Mercedes promoted its new fuel cell vehicle, the F-Cell, by covering one side of the car with LEDs that played back a live feed from the other side of the car, making the car appear invisible from certain angles to emphasize its zero emissions.
2) A radio station in Ireland created its own version of the "Call Me Maybe" music video to engage younger listeners and inspire user-generated content.
3) To promote the TNT TV channel in Belgium, an interactive button was placed in a public square that caused drama to erupt around the square when pressed.
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sexy videos to Facebook profiles to promote safe sex awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance from hidden cameras.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass augmented reality glasses that provide turn-by-turn directions and allow video calls via a built-in screen
Ignition five 10.04.12
The document summarizes 5 viral marketing campaigns:
1) A Brazilian agency illegally auto-posted sex education videos to Facebook profiles to raise AIDS awareness, reaching over 1 million people before being blocked.
2) An Israeli anti-drug group used the new Facebook timeline to contrast lives with and without drugs to engage young people.
3) A Nivea cream campaign surprised a woman in Paris with a striptease flash mob performance captured from multiple angles.
4) Kotex identified inspirational women on Pinterest and sent them personalized gifts, amplifying the campaign's reach.
5) Google unveiled Project Glass, augmented reality glasses that provide turn-by-turn directions and allow video calls using just voice and
Ignition five 02.04.12
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
Ignition five 05.03.12
Radio Gauge is a new tool that measures the performance and effectiveness of radio advertising campaigns. It provides feedback on the creative execution of advertisements and the value they provide to brands. The tool is expected to be welcomed by advertisers seeking to demonstrate return on investment.
A woman in Dublin proposed to her partner of 22 years during half time at an Ireland football match, taking advantage of the Leap Year tradition of women proposing on February 29th. The proposal was displayed on the stadium screen and her partner accepted.
The Guardian launched a campaign retelling the three little pigs story from a modern perspective, suggesting the wolf may not have been as bad through open journalism and considering all sides of the story across multiple platforms.
Ignition five 20.02.12
Audi put up wild animal figures on roads at night to demonstrate the benefits of its night vision technology without requiring people to own an Audi. Ford ran an Instagram campaign called Fiestagram where people submitted photos with hashtags about Ford Fiesta features for weekly and overall prizes of a Ford Fiesta. Durex's ad showed turntables playing a song at different speeds that synchronize to showcase its condoms designed to create mutual climax, and had an associated Facebook game. Kraft had people tweet Valentine's messages with #voiceoflove to be voiced by Ted Williams in a donation campaign for charity. Purina Pro Plan's campaign at Westminster Dog Show aims to help owners unlock their dogs' greatness using breed profiles
Ignition five 13.02.12
Mercedes-Benz implemented an interactive outdoor advertising campaign where passersby could control digital displays with their car keys, blurring the line between traditional and interactive advertising. A Kinect Star Wars video featured Chris Pratt stepping into an epic lightsaber duel with Darth Vader, putting the viewer in control. Clint Eastwood's Chrysler Super Bowl ad received attention but he stated it was not meant to endorse any politician and he donated his fee to charity. An Audi commercial showed a vampire party interrupted by an Audi S7 arriving. Nike's Film Room uses a green screen basketball court to help kids learn moves from pros and then map themselves into a printed poster.
Ignition five 30.01.12
A young girl wrote a letter to Sainsbury's asking about the name of their tiger bread. Instead of ignoring the letter, someone at Sainsbury's saw it as a PR opportunity. They responded with a lovely letter and gift card, which was then shared over 20,000 times online. This created great publicity for Sainsbury's at no cost.
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Ignition five 05.07.10
- 1. 5 5 th July 2010
- 2. 1. Blurring the lines between advertising and educating This is the Adidas Match Tracker . The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players to learn directly from the professional players and teams as a whole in a way that is provided no where else, and secondly, for hard core fans to get right into the detail of the entire game, giving them the power to share any moment from any game through their social networks. it’s tools like this that really blur the lines between advertising, content and education, a mix that will become increasingly powerful over the next few years.
- 3. 1. Adidas match analysis App
- 4. 2. Cadbury Flake: Unfold Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as “Flashbacks of a Fool” with Daniel Craig and the critically acclaimed Oasis documentary, “Lord don’t slow me down”, the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.
- 5. 2. Cadbury Flake: Unfold
- 6. 3. Eye catching outdoor in times square Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square. the actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer grunt and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.
- 7. 3. Forever 21 Outdoor
- 8. 4. Coca Cola: Hard Times (The Simpsons) Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
- 9. 4. Coca Cola: Hard Times (The Simpsons)
- 10. 5 . Cool beer Hotline Following initial 'Cool' activity in 2009, Grolsch has ramped up its efforts to ensure people never have to drink warm beer. To make this possible, the brand launched the 'Cool Hotlines' and traversed across the Netherlands trading warm beers for cold Grolsch ones. After a call to the hotline, consumers could expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they were. All types of canned beers available in the Netherlands, excluding house and private brands, could be traded free of charge against a chilled can of Grolsch.
- 11. 5. Grolsch cool beer to your door