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9.2 Group 2
- 1. By Kowshijan Vasanthan, Ben Stinson, Joel Akaje-Macauley and William Frost Park Your Vehicle Penguin Apps
- 2. โPark your Vehicleโ is the essential application for anyone that can drive and finds that parking their vehicle a great problem. A brilliant idea is followed by easy-to-use, slick design and layout that enables the user to find a parking space anywhere around the UK. This app will reduce time otherwise wasted, looking for a parking space. Background
- 3. How can you find a parking space in the UK that saves you money and suits your vehicle without wasting time? Questions to address
- 4. So often we are all caught driving around small, jam-packed roads, trying in vein to find a space for our car. It isnโt unusual to find yourself driving around for over 10 minutes, making you awkwardly late for your friends and business partners. Problems encountered in this situation
- 5. Parking spaces are so hard to find, especially in busy areas, but Park Your Vehicle will help you find a parking space, before youโve even sat down in you car. The key thing is that it saves you time and money. Key insight statements
- 6. Our team, Penguin Apps, is developing an app for mobile phones to help drivers in the UK to find a parking space. The app will be linked to information about many car parks across the UK and will show the space using online mapping technology. Our mini elevator pitch โPark Your Vehicleโ Pitch
- 7. Our first person said: โI always have trouble parking, and never leave myself enough time to find a space.โ Our second person said: โNot being able to find a space really annoys me since it has lead to me being late for a meeting on a couple of occasions.โ Our third person said: โI wish I could tell more about the parking in the areas I need to visit, because I am always caught without change and canโt park in an expensive car park.โ Interview
- 8. Already in the Google Play Store there are parking finder apps, but none that will run nearly as well as โPark your Vehicleโ. Furthermore, there are zero apps in the UK that help you find a parking space, which we believe is a big problem. Other apps
- 9. Our appโs main feature is to find a parking space for vehicles in the selected area. We believe that our app is special because of the sleek, easy to use system and the way that this app will revolutionise finding a parking space. Overview
- 10. All that the user has to do is type in the address or postcode into a search bar, and the app will connect to the internet to find nearby parking spaces to the final destination. However, this isnโt all, because the app also displays information about the car parking spaces: height, price and the number of spaces available. It is optional to log in so that their search is recorded and by doing this, they will not need to type in their location every time when opening the app. Our app
- 11. Key Wireframe
- 12. Key Wireframe
- 13. Key Wireframe
- 14. Key Wireframe
- 15. Key Wireframe
- 16. Key Wireframe
- 17. The app would run well if it was integrated with Google or Bing maps so that a whole map system wouldnโt have to be created. Our app could possibly heavily rely on these maps. Our app does not need any content because it is an app that just tells you info about parking spaces, nothing else. Furthermore, lots of car parks would need to have live feeds that show parking availability which could be a major but highly successful project. Data, Content, Technical Feasibility
- 18. We are sure that we will be able to sell the app happily for free. If we receive a lot of interest in our app, we may decide to create a premium version for 69p, but this price may increase. Business
- 19. Premium Version This version will include: Real time updates of available spaces, Renting your drive.
- 20. Market Our app is aimed at UK drivers who find finding a parking space difficult. Most drivers are likely to have a smartphone for navigation during their journeys but some may not. If the targeted amount of sales is not reached, the price will be altered.
Editor's Notes
- What is the background situation you are addressing? Describe the context users are experiencing. Example: Buzzer Buddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
- What core question are you addressing with the app? Examples: Buzzer Buddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
- What specific problem do people encounter in that situation? Use the results from your user research Examples: Buzzer Buddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents donโt speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You donโt remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
- Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users. Examples: Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but donโt get up. Friends and family i.e. social pressure can help to push you to actually get out of bed. Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers. Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go. Cattle Manager: You can keep a simple record of your actions on your phone
- To introduce the judges to your team and the product, include your final min elevator pitch here. Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
- Summarise what you have learnt about your users. Remember, these profiles must be based on the real users you interviewed during scoping.
- Summarise what other solutions or alternatives you have found that already exist in the market and explain why they donโt fully solve the problem you are looking at or why your proposed solution is better.
- Give an overview of your appโs core feature and your MVP user stories.
- Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Show here what your MVP will look like in terms of the key wireframes of your appโs core feature.
- Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
- Explain what business model you have chosen and why. How many customer pledges did you get? Did you have to change your plans to find customers that are willing to pay?
- Outline the three core marketing activities you planned and how you are going to reach your specific users in a targeted, simple, social, scarce and cheap way.