A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
The UpDeck: The Luxury Edit - Embracing FinstaRE UP Agency
To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr
The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This first edition of the report focuses on the representation of peers, and how luxury brands try to change the influential loops. With a central question: Will you touch them?
Report agenda:
The word: Finsta
Forewords
Agenda
Trend 1: Gender pervasive brands
Takeaways: Consensual sex sells for brands
- Paco Rabanne, Pure XS
- Jimmy Choo, SS18
- Cartier, and Sofia Coppola
- House 99, and David Beckham
- Louis Vuitton, and Jaden Smith
- Gucci, Guilty
Trend 2: WeChat: Permanent pop-up store
Takeaways: WeChat turns
- Hermes, Apple watch
- Celine, Pop-up store
- Vacheron Constantin, Online and offline shopping
- Moncler, Platforms
Trend 3: Embracing paparazzi
Takeaways: Embrace 'Finsta'
- Balenciaga SS18
- Yeezy, Season 6
- Moschino, SS17
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
How Luxury Retailers are using Augmented Reality Amanda Cosco
Luxury retailers are using AR for many reasons, from augmenting the in-store experience to offering contactless AR try-on. What innovations are there in beauty tech in a post-COVID-19 world? Fashion futurist Amanda Cosco provides examples of augmented reality activations by luxury fashion brands before delving into opportunities in this space, from magic mirrors to holographic models to interactive display windows that come to life with digital technology.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
The UpDeck: The Luxury Edit - Embracing FinstaRE UP Agency
To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr
The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This first edition of the report focuses on the representation of peers, and how luxury brands try to change the influential loops. With a central question: Will you touch them?
Report agenda:
The word: Finsta
Forewords
Agenda
Trend 1: Gender pervasive brands
Takeaways: Consensual sex sells for brands
- Paco Rabanne, Pure XS
- Jimmy Choo, SS18
- Cartier, and Sofia Coppola
- House 99, and David Beckham
- Louis Vuitton, and Jaden Smith
- Gucci, Guilty
Trend 2: WeChat: Permanent pop-up store
Takeaways: WeChat turns
- Hermes, Apple watch
- Celine, Pop-up store
- Vacheron Constantin, Online and offline shopping
- Moncler, Platforms
Trend 3: Embracing paparazzi
Takeaways: Embrace 'Finsta'
- Balenciaga SS18
- Yeezy, Season 6
- Moschino, SS17
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
How Luxury Retailers are using Augmented Reality Amanda Cosco
Luxury retailers are using AR for many reasons, from augmenting the in-store experience to offering contactless AR try-on. What innovations are there in beauty tech in a post-COVID-19 world? Fashion futurist Amanda Cosco provides examples of augmented reality activations by luxury fashion brands before delving into opportunities in this space, from magic mirrors to holographic models to interactive display windows that come to life with digital technology.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
A MONTH OF IDEAS - FEBRUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Asesoramiento en marketing y publicidad a empresas de retail y gran consumo, abarcando las parcelas de Consultoría, Análisis Mercado e Investigación Clientes, Coordinación y Comercialización.
Formación a colectivos profesionales y universitarios
Diapositivas presentadas por Rene Lima, Sr. Sales Director de Salesforce ExactTarget Marketing Cloud, en el eRetail Day México 2014 en la plenaria "eMARKETING EN RETAIL >> MARKETING ONLINE APLICADO AL RETAIL: ¿CUÁLES SON LAS ESTRATEGIAS MÁS EFECTIVAS PARA GENERAR ALTO IMPACTO EN LAS VENTAS MINORISTAS?".
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
A MONTH OF IDEAS - FEBRUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Asesoramiento en marketing y publicidad a empresas de retail y gran consumo, abarcando las parcelas de Consultoría, Análisis Mercado e Investigación Clientes, Coordinación y Comercialización.
Formación a colectivos profesionales y universitarios
Diapositivas presentadas por Rene Lima, Sr. Sales Director de Salesforce ExactTarget Marketing Cloud, en el eRetail Day México 2014 en la plenaria "eMARKETING EN RETAIL >> MARKETING ONLINE APLICADO AL RETAIL: ¿CUÁLES SON LAS ESTRATEGIAS MÁS EFECTIVAS PARA GENERAR ALTO IMPACTO EN LAS VENTAS MINORISTAS?".
Apresentação de Manuel Alonso Coto no workshop «Marketing Digital» realizado no âmbito no MARKETING SHOW 2010, na EXPONOR - Feira Internacional do Porto
Johnnie Walker Social Media Analysis Q4 2015Unmetric
Take a deep dive in to the social media metrics behind Johnnie Walker's social media efforts as it posts asipirational lifestyle content involving its whiskey brands.
Nespresso campaign presentation as part of a group project for Writing for Marketing and Advertising at UCLA. I was responsible for the design and PowerPoint presentation as well as the intro, slogan, print ad and web banners.
Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.
How did Gucci become the Luxury Symbol of the Fashion Industry? | The Enterpr...TEWMAGAZINE
In 1921, Guccio Gucci founded this Italian luxury fashion brand. Today, it is one of the most renowned and influential fashion brands. In this section, you will travel into the journey of Gucci and learn what made the brand successful.
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
In this presentation you can find my top 8 Tips for creating digital presence for fashion brands and the review of the popular social networks such as Polyvore, Svpply, Lyst, mulu.me and of course Facebook, Pinterest, Twitter and Tumblr.
If you have little time then check out http://mavdig.co.uk/blog/2012/03/fashionably-social/ for a summary.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
1. The L2 Digital IQ Fashion Index ranks the digital competence of 49
prestige fashion and leathergoods brands on 350 data points to
measuretheir Web sites, digital marketing, social media and mobile
efforts.
Gucci isrankingat the 4th place of Digital IQ, the brand waslauded for their use of
the Web, ecommerce, social media
Gucci received the highranking due to itsshoppablevideo : the brand
istargeting Web-savvyshopperswith the brand’s first click-to-buyvideo for
itspre-Fall 2011 collection.The new videocatalogallowsviewers to scroll
over products in the video and click to buythem. The videofeaturesnine
Gucci handbags and
accessoriesfrom the
collection.
The
videofeaturestwofemale
Gucci-cladmodels,
whoalsoappear in the
pre-Fallregularcatalog.
The models are in a
modern-looking, glass-
and-gray-slate house
walking, posing and
occasionallybeingintima
tewith a male model.
The strong,
structuredlines in the
pre-Fall collection are
emphasizedthrough the
modern, straight-edge
modern setting.
Gucci wasinspired by the energetic, sultry 1970s as the motivation for the
video, per the brand. Throughout the video, the iconic double-G
symbol floatsacross the screen to alertviewers as to which items are
clickable.
When a shopperscrolls over the floating G icon, they are able to click on
the product.This pauses the video and a pop-up emergesthat displays the
full-name and price of the item and a buy-it-nowtab.
When a consumer clicks on the tab, the product page opens,
offeringadditionalviews and more details.
2. If a viewer misses her chance to click on a product, shecansee all of the
items located on the
right-hand side of the
video.
The brand ispushing the
videoacross social media
platforms, including
Facebook and
Twitter.Social media
seemslike a good way
for Gucci to tapitsalready
Web-savvyconsumers,
givingthem a new way to enjoy the brand on the Web.
Not to mention, the brand has a large reach via thesemethodswith more
than 5 million Facebook fans and 107,102 Twitterfollowers.Gucci
isalsopromoting the video on the homepage of itsbranded Web site.
And recentTumblrlaunch :
The brand has uppedits digital presencewith a newly-launchedTumblr page
and an updated version of itsiPad and iPhone applications thisweek.
The Tumblr page highlights the brand’shistoryalongwithrecentrunway
shows through large, high-resolution images, joining the ranks of
fellowluxury brands including Oscar de la Renta and Donna Karan. The
busy brand alsoupdated the Gucci style magazine mobile app,
nowallowingconsumers to shop fromtheirsmartphones and tablets.
Gucci, whichis part of the PPR luxuryconglomerate, did not respond by
press deadline.
Rumbler The Gucci
Tumblraccountcurrentlyfeatures a
sidecolumnthatcontains the
brand’shistoryalongwith four large
images from the past and present.
The first image is of
currentcreativedirector Frida
Gianniniwithmodelsbackstageat the
Fall/Winter 2011 runway show.
Frida
Gianninibackstagewithmodelsduri
ng the Fall/Winter 2012 show
3. The second featured image is of equestrian and Monaco royalty Charlotte
Casiraghi, whoissponsored by Gucci.
Next, thereisanother
photo from the Fall/Winter
2011 show. This one is a
close-up of a blonde
model in a black and red
Gucci gown. The last
featured image is an ad
from 1971 thatwasshot in
Rome
featuringsupermodelVerus
chka.
Within 10 days, the ’70s
ad hadreceived 796 notes,
whichmeansitwasliked, mentioned or reposted in otherTumblr profiles.
Gucci alerted social-media savvy fans of the new
Tumblraccountthroughitsbranded Facebook and Twitter pages.
Gucci has alsoreleased a new version of its digital magazine, the Gucci
Style app.The thirdedition of the appallowsconsumers to shop the featured
looks directlyfromtheir mobile devices.
The app engages aspirationalconsumerswith interactive
featuresthatincludedirectingtheirownphotoshoots as well as
watchingbehind-the-scenesvideos of
how the products are crafted.
In addition, appuserscanalsofollow
Ms. Giannini on an Italian road trip
and listen to a selection of her
favorite songs.
The appmayprove more efficient for
reachingpotentialcustomersthen the
mass-marketTumblr page
since many iPhone and iPadusers are affluent.
Luxury brands wishing to improvetheir digital IQ in time for nextyear’s
index should focus on creating and maintaining a social media presence,
additionally, ecommercedevelopmentshouldbe a big focus for those brands
that do not yetallow online shopping.
An togiveconsumers a differentreason to be on its site, such as
allowingthem to rate or review the products and linkingthem to a
trustedthird-party wheretheycanpurchase the product.Overall, brands
4. need to learn to cooperateinternally and to organize in a waythatmakes a
successful digital strategy possible.