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Digital Trendspotting Third Quarter 2011

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BFG Communications
BFG Communications

The document summarizes technology and marketing trends from the third quarter of 2011. Key trends included the rise of niche social networks like Instagram and Pinterest, the merging of physical and virtual worlds through augmented reality apps, new forms of interactive shopping experiences, extreme deals on Groupon, and brands innovating around digital music through co-creation and crowdsourcing projects. Marketers were advised to consider smaller networks and how mobile technology could enhance consumer experiences both in stores and through digital extensions of traditional advertising.

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ON THE CUTTING EDGE: September 2011
Third Quarter 2011: Trends To Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social State Of Mind
Social Networking Around The Globe ,[object Object],[object Object]
Niche Networks On The Rise ,[object Object],[object Object],[object Object],[object Object]
The Low Down On Notable Niche Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Low Down On Notable Niche Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Gives Social Media Another Go ,[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways For Marketers And Brands ,[object Object],[object Object],[object Object],[object Object]
Bridging Physical & Virtual Worlds
Physical World, Meet Virtual World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
McDonald’s Pick ‘n’ Play ,[object Object],[object Object],[object Object]
Philips TV Buying Guide ,[object Object],[object Object]
Imagining The AR Possibilities ,[object Object],[object Object],[object Object]
Just Tag It ,[object Object],[object Object]
Transforming Billboards Into Art ,[object Object],[object Object]
Takeaways For Marketers And Brands ,[object Object],[object Object],[object Object],[object Object]
Next Gen Shopping
Next Gen Shopping ,[object Object],[object Object]
Shopping Gets Gamified ,[object Object],[object Object],[object Object]
Does This Dress Make Me Look Fabulous? ,[object Object],[object Object]
Shop Via Shazam ,[object Object],[object Object],[object Object],[object Object]
Bringing The Store To The Busy People ,[object Object],[object Object]
Takeaways For Marketers And Brands ,[object Object],[object Object]
Extreme Grouponing
Extreme Grouponing ,[object Object],[object Object]
A Tuition Deal Like No Other ,[object Object],[object Object]
From The Medicinal To The Gross ,[object Object]
Takeaways For Marketers And Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Battles
Music Battles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blink-182 Addresses Illegal Music Use ,[object Object],[object Object],[object Object]
Crowdsourcing Cash ,[object Object],[object Object]
Takeaways For Marketers And Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Digital Trendspotting Third Quarter 2011

Editor's Notes

  1. http://www.vincos.it/world-map-of-social-networks/
  2. http://instagram.com/ http://www.path.com/ https://www.ravelry.com/
  3. http://pinterest.com/ http://www.foodspotting.com/ http://www.bakespace.com/
  4. https://plus.google.com/
  5. http://www.youtube.com/watch?feature=player_embedded&v=7u0ij9D5S4Y
  6. http://itunes.apple.com/us/app/tv-buyers-guide/id460412163?mt=8
  7. http://www.youtube.com/watch?v=TaTB5Q11Dzc
  8. http://popupcity.net/2011/08/street-tag-graffiti-in-augmented-reality/
  9. http://www.mobileinc.co.uk/2011/07/augmented-reality-app-replaces-time-square-adverts-with-art/
  10. http://shopkick.com/ http://www.checkpoints.com/ http://www.shazam.com/
  11. http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88
  12. http://www.huffingtonpost.com/2011/09/06/groupon-offers-discount-o_n_950124.html?ir=Chicago
  13. http://www.spotify.com/ http://songza.com/ http://turntable.fm/
  14. http://www.youtube.com/watch?v=eabtzkY_jNs
  15. http://www.thejohnnycashproject.com/