This document provides an overview of media news and innovations from December 2014 to January 2015. Some key points include: - The website Nieuwsblad.be saw a 21% increase in daily unique visitors since its redesign in October 2014. - Pebble Media acquired Beweb's portfolio of over 86 websites, making it the leader in digital advertising in Belgium. - Twitter began allowing users to upload and share videos directly on its platform up to 30 seconds, competing with services like Vine and Instagram. - Havas Media Group partnered with Facebook Atlas to improve user tracking and targeted ad delivery based on collected marketing information.

1. December 2014 to January 2015
Overview on media news and innovations

2. DAILIES

3. Innovations
December2014
Since the relaunch of the brand in October 2014,
the website welcomes around 250.000 unique
visitors on a daily basis.
It represents almost 21% more visits than before
the relaunch.
Better results for the website Nieuwsblad.be
thansk to their brand new look. Visitors can access
the latest news quickly.

4. Innovations
December2014
Newsworks launches NP News Result Calculator to
compute results for each target group.
It is possible to download this tool for free. Predefined
targets are given but it is possible to use your own
targets.
Rossel signed a collaboration with Proxistore to promote
online geolocalized advertising. This will be used for
Lesoir.be and Sudinfo.be. Rossel daily french titles will
also be integrated.

5. MAGAZINES

6. Innovations
December2014
Vlan Group titles were printed on an improved paper
version in order to enhance the bargains and great
possibilites available in each region.
These special editions were supported with a radio and
press campaign.
Publicarto extends its portfolio with the monthly Royals
and the weekly Point de vue.

7. Innovations
NEWLOOK
NEWCOMERS

8. DIGITAL

9. Innovations
December2014
Pebble Media acquires Beweb’s portfolio. It is
composed of more than 86 websites, which makes
Pebble the leader in digital advertising in Belgium.
Beweb is now recognised as ‘Beweb Data’ and
proposes new services around the management and
creation of data.
Concerning Hi Media’s portfolio, there are now 3 new
editors: Disney.be, Tagmag.be and Demotivateur.fr.

10. Innovations
December2014
According to the Global Web Index report, Tumblr
and Pinterest are the fastest growing platforms in
2014.
Branded content is increasing on social media. Stella
Artois now uses Instagram to connect with its
consumers. It is the first beer producer to engage in
such type of communication.

11. Innovations
January2015
Twitter allows its users to publish videos on their own
platform now. Users can upload and tweet clips directly.
Youtube has to deal with another competitor. As well as
Vine offering 6 seconds videos and Instagram with 15
seconds. Twitter videos last 30 seconds instead.
Twitter also wishes to propose their platform to advertisers
with the new video feature so as to share the revenues.
Viewers could decide whether or not to watch the whole
video after a 6 seconds preview of the campaign.

12. Innovations
Stalker viewed your profile on Linkedin!
This campaign promoted the launch of the
new TV serie « Stalker ».
An actual stalker profile was created and
looked at more than 12.000 profiles.
People received a notification about the
view and could access more information
on the coming launch on Vier.
WHATELSE?

13. Innovations
HAVASMEDIA
Havas Media Group entered a partnership with Facebook
Atlas.
This will help improving users tracking process and serving
targeted ads accordingly.
Atlas was launched in September 2014 by Facebook in
order to deliver marketing based information. The aim is to
enable clients to reach their consumers.

14. OUT OF HOME

15. Innovations
December2014
The pre-test service I-Check HD is also available on the
Insert Belgium network. The pre-test campaigns are
now accessible on smaller outdoor formats.
It is a solution based on video for pre-test creations
before production in order to optimise the actual
campaign.

16. Innovations
December2014
Pop Media takes advantage of unused advertising spaces which are
likely to welcome pop-up stores, art galeries and other events for
short-term periods.
A variety of services are available for advertisers depending on their
needs and communication formats.
v
Pop It Up is a book written by Els Demey and Jody Duyck.
The pop-up store concept is detailed from A to Z in order to help
marketers, advertisers and real-estate consultants to deal with this
innovative communication trend.

17. Innovations
January2015
The premium offer is reinforced with the first 36m²
More O’Ferrall board equiped with backlight
tecnhology.
7 billboard benefit from the integrated lighting which
increases visibility in the traffic.
Moreover, an online planning tool is now available
for planners, advertisers and outdoor experts.
They can define easily the parameters of the
campaign and identify the adequate solutions.

18. WHATELSE?
December at Place Louise was the hotspot in
Belgium!
Samsung innovated with an interesting
campaign combining both outdoor and social
media. Commuters were encouraged to tweet
heartwarming messages using the hashtag
#tweetforheat.
Those tweets would then turn on the heaters
placed at the bus stop.
Innovations

19. RADIO

20. Innovations
December2014
IP Radio platform was revamped entirely to improve
your experience when browsing radio spot advertising.
From the research filters to the analysis tab. Everything
is clear and user friendly.

21. Innovations
January2015
Hi Media Belgium is getting into digital audio advertising
in partnership with Targetspot.
Audio campaigns will be spread over the Radionomy
network composed of more than 10.000 radios. Content
is available online via the website and the app.
The audience can be targeted according to
demographic and geographic criterias.
The group NRJ/Nostalgie is about the relaunch Chérie
FM in Belgium for the french speakers. The radio targets
mostly women.

22. Innovations
HAVASMEDIA
The Global Music Data Alliance was created with
Havas Media and Universal Music.
The collaboration will aim at mining the data and
extract useful information from consumer behaviors.
This is will provide some innovative and interesting
insights around the music industry.
The aim is to find marketing opportunities around
brands and artists associated with Universal.

23. TELEVISION

24. Innovations
December2014
Binge watching is the new TV trend to follow.
In the U.S, Amazon Instant, Netflix and Roku are part of
people daily routine. Consumption of content has shifted
online and buying ads changed as well.
To do so, IP launched its own programatic buying platform via
IPadex. Campaigns are targeted in real time for specific
audiences.
Rmb is also investing in programatic buying with the LiveRail
platform to offer these new type of transactions.

25. Innovations
WHATELSE?
A possible Tweeter reminder might be
included to keep track of the next issues on
Netflix.
Users get notified when the next episodes are
available which is interesting when you know
that content comes and goes out of the
platform regularly.
From now on, it is not acknowledged if Netflix
is going to use this possible feature for every
program.

26. CINEMA

27. Innovations
December2014
The creative playground event from Brightfish aimed at
encouraging advertisers to use Cinema as an innovative
communication tool.
Emotions lead to higher ROI! That was the main idea explained
during the day. Cinema is the place where audiences are more
receptive to creative communication campaigns.

28. Sources
found here !

29. THANK YOU
Questions? 2mvdc.belgium@havasmedia.com