Duracell Marketing
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The document outlines a marketing campaign for the LightTheWorld brand with the following key points: 1. The campaign aims to raise brand awareness and increase compassion by encouraging people to become "heroes" through small acts of kindness. 2. It will run in two phases from November to January, starting with an online movie launch and shifting focus to online and offline social sharing. 3. The total budget for the campaign is estimated at 3 million euros, with funds allocated across video production, online advertising, partnerships, and other expenses. 4. Risks to the campaign are assessed as relatively low and can be mitigated through alternative promotion strategies if initial response is lackluster.
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Vertigo, a small independent film label, would be most likely to distribute the thriller film because they have successfully distributed low-budget films in the past, such as Gareth Edwards' 2010 film "Monsters" which had a £250,000 budget but grossed over £4,000,000. Vertigo would distribute the thriller because, unlike larger studios, they deal with low-budget films without special effects or famous directors/actors. The thriller would also appeal to a British audience as it was filmed in Britain. Low-cost advertising such as posters and a mobile app related to the phone-focused thriller would need to be used due to the limited promotion budget.
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1) Condé Nast is a 110-year-old media company that has undergone a digital transformation to adapt to changes in how consumers access media.
2) It has transitioned from solely print magazines to having websites, apps, social media, events and other digital offerings as consumption habits shifted online and to mobile.
3) Condé Nast now operates brands and magazines across 26 global markets and has launched initiatives like an innovation framework to establish the right pace of change and scale new ideas.
Duracell (pp)
Samuel Ruben e Philip Rogers Mallory iniciaram uma parceria em 1920 para produzir baterias de tungstênio. Durante a Segunda Guerra Mundial, desenvolveram a pilha de mercúrio, mais potente e resistente. Nas décadas seguintes, melhoraram as pilhas alcalinas, tornando-as mais compactas e duráveis. Em 1964 fundaram a Duracell para atender à crescente demanda por suas pilhas.
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Duracell (pp)
Samuel Ruben e Philip Rogers Mallory iniciaram uma parceria em 1920 para produzir baterias de tungstênio. Durante a Segunda Guerra Mundial, desenvolveram a pilha de mercúrio, mais potente e resistente. Nas décadas seguintes, melhoraram as pilhas alcalinas, tornando-as mais compactas e duráveis. Em 1964 fundaram a Duracell para atender à crescente demanda por suas pilhas.
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Duracell Marketing
- 3. CAMPAIGN 3
- 4. Aims HUMAN BECOMING MORE BY CREATING EMOTIONAL You can be a “HERO” for others. HEROES RISING BRAND AWARENESS COMPASSION WARMTH SHARINGCONNECTION 4
- 5. MOVIE LAUNCH 1ST PHASE 2ND PHASE SOCIALSHARING KEYMARKET (ONLINE& OFFLINE) FOCUSONLINE IMPACTOF CAMPAIGN 1ST NOV. 15TH NOV. 1ST DEC. 20TH DEC. 1ST JAN. Timeline 5
- 6. Budget PLW ADMIN. VIDEO MAKING FULL CAMPAIGN SPONSORSHIP €25K €25K €1.000.000 CAMPAIGN SPONSOR €10K CHANNEL DISTRIBUTION €80.6K CAMPAIGN SPONSOR €375K YOUTUBE HOMEPAGE ROADBLOCK €600K CAMPAIGN WEBSITE €25K 1ST PHASE 2ND PHASE CHARGE DOCK€9K TVC OFFLINE €667K OFFLINE ADS €1OK TOTAL €3MILLION 6 €0 PARTNERSHIPS (E-COMMERCE) COLLAB
- 7. Risks 7 1 PEOPLE DON’T LIKE IT 2 3 BRAND IS LOST COST/BENEFIT FOR THE BRAND PRODUCTS TIME PLAN B CONNECTION PHYSICAL PRESENCE PUSH PULL LIMITED RISK
- 9. FUTURE 9