Media Inventions
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These are some of the Media inventions which helps organisations to spread their message in the global environment easily.
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Pilot Pens launched a website application that allows users to create a personalized font using their own handwriting. Users print a template with letter spaces and either scan it or show it to a webcam, and the program copies the outline of the handwriting into a digital font that can be shared. This allows users to send personally handwritten messages in a digital form.
France's first lady Carla Bruni launched the "Born HIV Free" campaign to highlight the issue of babies born with HIV. An animated film called "Baby in the Sky" follows a baby floating through the air embracing an HIV-free future in vivid colors with a dreamlike quality to promote sharing and desire to help rather than guilt.
An
Ignition five 19.07.10
1. Google has released a new app called Open Spot that allows users to share their parking spaces with others by pinpointing vacant spots on a map and notifying other drivers. Users earn "karma points" for each space shared.
2. A Skoda ad in Poland took advantage of the fact that most Poles watch specific TV channels to screen spots simultaneously on those channels - one with the car boot open, the other closed, allowing viewers to experience the electronically operated boot.
3. A Canada tourism campaign launched "live twitter murals" in large US cities, displaying aggregated tweets on big touchscreens to spark interest in visiting Canada. Viewers can interact with and enlarge photos from the tweets.
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...
Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 -...Havas Sports & Entertainment
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
How to market cars in the era of Instagram and VR
This document discusses how automakers can effectively market cars in the modern era where visual content dominates online platforms. It outlines how marketing has evolved from primarily text-based ads to focusing on eye-catching imagery shared widely on social media. The document examines past iconic car ads and how brands are now leveraging visual tools like virtual reality, image recognition, and geo-targeted social media ads to showcase features and target consumers.
LHBS Snapshot July 2015
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
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