2. MULTIDISCIPLINARY COLLABORATION
• 2002~Now Scenario DK Workshop、台灣創意中⼼心、⽣生產⼒力中⼼心
⻑⾧長庚養⽣生⽂文化村、研華科技、⻑⾧長庚資⼯工、台⼤大⼟土⽉⽊木、北科光電、新光醫院睡眠
中⼼心、駟⾺馬科技、宏正科技、賽微科技、台⼤大資⼯工、⼼心路基⾦金會、全⼈人基⾦金
會、⻑⾧長庚兒童⼼心理、⼯工研院網通所、⼯工研院服科中⼼心、台科⼤大電機、友達光
電、台⼤大職能治療
>30 Scenario Workshop at school and in industry
23. GROUPING & UNGROUPING
• 3~8 members are suggested by experts
• A 5 members group is the best based on our experience
• designers with different backgrounds
• IT students with similar developing experience
24. IDEAS SPEAK
• Group Discussion, 2, 4, 5
• Leaders are those who have the best ideas
• The members of a groups that does not have good ideas yet will be ungrouped.
• from 20 to less than 8 groups
29. HCD QUALITATIVE HEARING
• Develop deep empathy for people we are designing for
• Propose assumptions as design objectives
• Inspiring new solutions
• Examining design quality and verify assumptions
• Generative to evaluative
30. REASONS FOR HEARING
• Because we cannot assure the team know the universe of the participants
• Unveil people’s behavioral, mental, political, economic, social, cultural opportunities and
barriers in their own words
• Map the relational dynamics between people, events, time, places, objects
• Deep understanding not broad coverage, ex. extreme users
31. USINGVERB AND HOW CAN
• How can we get children with autism to adopt digital learning environment ?
• How can we create an APP that help children with autism to learn digitally ?
• Create the design challenge for your team in the first month
• Observing users / Recognizing existing knowledge and documenting inTumblr
• Desirability, Feasibility,Viability
• Social, Economic,Technological
32. CONTENT OF HEARING
• People’s stories
• Observation of the reality
• Deep understanding of needs, barriers, and constraints
35. TARGET USER
• Think about the representative users of
the target product
• Using 5W1H to render the target
users, the character, problem, and needs
will be more clear
• Include CRITICAL ISSUES and KEY
IDEAS
36. Who needs what-sentence because reason-sentence
使⽤用者需要可以選擇⼀一起出遊的夥伴,因為家⼈人朋友有不同的規劃。
UXR Results ---- UXD ideas
MAIN STRUCTURE
38. IDENTIFYYOUR DESIGN CHALLENGE
• Framed in human terms instead of object terms
• 幫助誰做什麼事的APP
• Broad enough to allow you discover the areas of unexpected values
• 筆記本
• Narrow enough to make the topic manageable
• 愛⼼心⽶米其林
39. KEY IDEA GENERATION
• Using the 30 issues to develop 8 product ideas
• Discuss and vote for the best from the 8 product ideas
• TOP 8 Product Ideas should include 5 positive + 3 negative
• Some details could be added to the ideas.
• Please mark the relationships to the original macro FORCES
• Text and graphics are both fine
11Scenario Design Process
41. BASIC FUNCTION AND NEEDS
• Brainstorm the functions and needs of
the primary idea of your company
• Who might be the users
• brainstorming again the details with
your imagination
12
45. IDENTIFY PEOPLETO SPEAK WITH
• Brainstorming abut the characters
• Average users and extreme users
• Group
46. HEAR AGAIN / UXR
•顧客洞察者的⽥田野⼿手冊,經濟部技術處
•IAN 遊⽯石演講 下星期⼆二下午1:30~4:30 RB309
47. CHOOSE RESEARCH METHODS
• IDEO Method Cards
• Individual Interview
• no more than two interviewers
• without an audience
• interviewer, note taker and photographer
48. CHARACTER MAPPING
• Except the representative user, please
generate other target users to think
about the range of user characters
• Group work/ one user per participants
49.
50. SCENARIO BRAINSTORMING I
• Choose one representative for
the team
• Using scenario brainstorming sketches
(情境腦⼒力激盪圖) to develop details
about the relationships between user
and product and additional functions
• Example: the shopping process and
related CI & KI ofTAO(陶美惠)
52. EVENT FLOW
• Using 5W1H to thank about Event
Situation & Flow Chart
• Try to generate a serial process of an
event
• Group work/ one user per participants
37
53. time time time time time
event event event event event
WHO Design
61. STORYBOARD I
Each slot of flow chart could be a storyboard
Please generate 10 storyboards where we can see event sketches, and
related CI & KI
PLEASE USE PHOTOS OF REAL PEOPLE
41Scenario Design Process
62. STORYBOARD II
• All the storyboards of the targets users
together could help us to think about
the details and different dimensions of
the idea
• Different storyboards verify the
necessary of the idea as well.
63. P.O.I.N.T NARROWING
• Problem
• Obstacles
• Insights
• Needs: thinking about users’ needs by character mapping, situation brainstorming,
event flow, storyboards,
• Themes
64. MID-TERM PRESENTATION
• 20 minutes
• Team Name and Members
• Design Theme
• Problems, based on real users
• Character Mapping
• Personas
• Real users / Patterns, based on the
insights of your observation and
interviews
• 10 Most important Problems and 10
most important solutions from
50~60 storyboards, including problems
and solutions A4 storyboards + poster
• 10 MINS PLAY + PROTOTYPE