Ideavibes Citizen Engagement Pres - Nov 2011


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Ideavibes presentation made in Calgary and Edmonton on the topics of citizen engagement, crowdsourcing and crowdfunding.

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Ideavibes Citizen Engagement Pres - Nov 2011

  1. 1. Innovation throughCitizen engagementPaul Dombowsky
  2. 2. Citizen Challenge Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Calgary. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day? 2
  3. 3. Agenda / Highlights • Social media and its impact on engagement • Practical Crowdsourcing - what is it and how can you use it? • How to tap into the conversations that are already going on to make better decisions. • Making crowdsourcing pay for itself - the business case. • Best practices and how to implement. • How to overcome some of the negatives. 3
  4. 4. Citizen Engagement in Web 2.0 for Calgary 2.0 • There are many one way conversations happening: • Blogs • AvenueCalgary • CalgaryPolitics Driven by Social • CalgaryGrit Media Platforms • Chrishapercalgary • VibrantCakgary • Podcasts • PodCalgary • ChrisHarper • Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0. • Where is the engagement? Where is the innovation happening? 4
  5. 5. Engagement – Who Participates? Millennials (born ’91 and after) Gen Y (born ’81-’91) Gen X (born ’65-’80) Boomers (born ’46-’64) Civics (born ’45 or earlier) 5
  6. 6. Who is your crowd? CITY Explicit Experts Emergent Experts (community leaders, front Engagement line stakeholders) Targets General Audience 6
  7. 7. CrowdsourcingDefinedAn engagement process whereby organizations seek input from either openor closed communities of people, either homogenous or not, to contributeideas, solutions, or support in an open process whereby the elements ofcreativity, competition and campaigning are reinforced through social mediato come up with more powerful ideas or solutions than could be obtainedthrough other means.Why Bother?Organizations have a difficult time engaging with their communities tostrengthen their relationship and be citizen/crowd focused. Internal orexternal, the community has ideas that can be harnessed that come fromdiverse backgrounds, experiences and education. 7
  8. 8. Where Innovation / Crowdsourcing Fits Open Space How we gather Open Innovation Social Media Crowdsourcing Community How we talk Where ideas come from Leadership How we inspire & enable 8
  9. 9. Innovation: Crowdsourcing vs The Survey Crowdsourcing Surveys • Lends itself to diversity of participation • Great for solidifying preconceived • Fewer barriers to participation ideas or directions • Drives innovation – new ideas from left • Hidden field that have merit • Requires interpretation which is open • Easy to interpret – the crowd generally to biases by reviewers makes things clear • Doesn’t encourage creativity • Comments are focused 9
  10. 10. The Appeal• Crowdsourcing surfaces new perspectives• Invites participation from nontraditional sources• Infuses real energy into the process of generating ideas and content• Empowers people when they feel their voice is being heard• Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)• Builds engagement and relationships with new audiences 10
  11. 11. Things to Watch For• Excessive lobbying and promotion• Narrow crowds product narrow results• No follow-through causes creditability hit• If you say you are generating solutions for X, communicate what happened and why• Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity• Dismissing ideas that seem far fetched• Ideation often requires refinement – understanding what your crowd is saying by ‘x’ 11
  12. 12. Example 1: Citizen Engagement NYC Citizen Engagement Program 12
  13. 13. Example 2: Citizen Engagement in SF San Francisco Engage4change Citizen Engagement Program (2 weeks) • No. of Engagements = 2252 • Referrals = 64% from Twitter • Cost = 500 ice cream cones ($1,000) • Humphry Slocombe’s Crowd = 320,000 twitter followers and Facebook Friends 13
  14. 14. Example 3: Open Innovation with Citizens City of Ottawa Have a Say Sustainability Campaign • No. of Engagements = 5700 • Goal: 1500 • Drivers: Twitter, Facebook, Media Event (related) • Number of ideas: 200 • English and French 15
  15. 15. Example 4: Product Development - Branded IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 14
  16. 16. Example 5: Product Development - Inventions Quirky is an all in one product development shop for inventors. 15
  17. 17. Example 6: Conference Agenda Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event. 16
  18. 18. It all starts with a Question or Problem • Needs to be: – Clear and compelling – Not leading – Allow for open innovation – Encourage participation – Allow for outliers to feel comfortable 17
  19. 19. I have a challenge • Land use determination – who drives the agenda and the conversation? • Two approaches • Opportunity driven • Innovation driven • The difference lies in where the ideas come from • From the user or the customer • From the supplier 18
  20. 20. I have a challengeOpportunity Driven (supplier) Innovation Driven (customer) City releases RFI City Posts Challenge Developers Selection Respond Developers invited Crowdsourcing used to respond to to generate ideas specific RFP Study Short list Feasibility Review Crowd determines takes place their preference Consultation 19
  21. 21. Government as a Platform• Ideas and information produced by and on behalf of the citizen or the crowd• Crowd is empowered to spark the innovation that will result in an improved approach to governance• Move away from ‘Vending Machine Government’ Expect Pay Taxes Repeat Services• Responsibility is shared between citizens and staff 20
  22. 22. Ideavibes Citizen Engagement Platform• Easy to set-up and deploy• Able to run multiple campaigns at once• Can run Crowdsourcing and Crowdfunding Campaigns• Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)• Hosted solution (in Canada)• Able to be implemented on existing website or set-up in new, destination site• Social Media connected• One of few sub $1000/month solutions 21
  23. 23. How an Engagement Platform Works 22
  24. 24. Implementation Process City creates website landing page City develops Moderator Citizens post Results campaign in checks and ideas Platform releases ideas analyzed & presented City promotes Initiative initiative Citizens share Citizens through social launched – media / ideas with vote/comment site live their crowd on ideas traditional media 22
  25. 25. Thank youPaul Dombowsky | 613.878.1681 | | www.ideavibes.comLisa Fox | 403-912-2527 | |