Seeing is understanding.Seeing is understanding.
Creating Knowledge
With Users
Sept. 19, 2013,
Change Vision, Inc.
Kenji H...
Hello, Seattle!
I’m from Japan.
Seeing is understanding.Seeing is understanding.
Agenda
• Introduction
• Part I:
–Nonaka’s Scrum: People As The
Conveyor o...
Seeing is understanding.Seeing is understanding.
Kenji HIRANABE(1/2)
• (co-)Translator of
OO, UML books Mind Map book
XP/ ...
Seeing is understanding.Seeing is understanding.
Kenji HIRANABE(2/2)
• CEO of Astah.net.
• astah – UML editor
– With Mind ...
Hello, Seattle!
I’m from Japan.
Seeing is understanding.Seeing is understanding.
Seeing is understanding.Seeing is understanding.
Do you know
where the
word “Scrum”
came from ?
http://www.publickey1.jp/blog/11/10_innovation_sprint_2011.html
Innovation Sprint 2011
Jeff Sutherland Ikujiro Nonaka
me
Quote from the first
Scrum Book
• “Agile Software Development with Scrum” (by
Ken Schwaber, Mike Beedle) starts with the
f...
Copyright © 2005-2007 Kenji
HIRANABE, Some rights
reserved
11
Toyota Production
System
Lean
Lean Software
Development
Kanban
Lean Startup
Agile
Scrum
XP
The New New Product
Development...
Prof. Ikujiro Nonaka
1
The New New Product Development Game(HBR)
Scrum
Stop therelay race, take up rugby
2
The Knowledge C...
Copyright Nonaka I. 2010Copyright Nonaka I. 2010
Two Types of Knowledge
Spiral up throughSpiral up through
dynamic interac...
http://www.flickr.com/photos/visitabudhabi/6708954439/
Tacit
Knowledge
Subjective and
experiential
knowledge that
can not ...
• Explicit
Knowledge
• Objective and
rational
knowledge that
can be
expressed in
words,
sentences,
numbers, or
formulas
(c...
“Sticky” Information
• Product developers need two types of
information in order to succeed at their work:
need and contex...
Copyright Nonaka I. 2010
SECI Model
Explicit
Explicit
Tacit
Tacit Tacit
Explicit
Explicit
Tacit
SocializationSocialization...
Copyright Nonaka I. 2010
Organizational Knowledge Creation
SECI Model
Sharing and creating
tacit knowledge
through direct
...
Seeing is understanding.Seeing is understanding.
A Story of
Matsushita Electric’s
“Home Bakery”
(Bread Making Machine)
See...
Copyright Nonaka I. 2010
Results
536,000 units in its first year.
Exported to the United States, West Germany, and Hong
Ko...
Design Thinking
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to inte...
Seeing is understanding.Seeing is understanding.
Seeing is understanding.Seeing is understanding.
SECI Model and Agile Practices
Explicit
Explicit
Tacit Tacit
Explicit
Explicit
Tacit
SocializationSocialization Externaliz...
SECI As Knowledge Creation Machine
E
E
T
T T
E
E
T
SS EE
II CC
T
T
Created Knowledge
Knowledge about
How to create it
Know...
Copyright Nonaka I. 2010Copyright Nonaka I. 2009
Contemplation in Action:
Indwelling in Actuality with Deep Thinking
“I ca...
Copyright Nonaka I. 2010Copyright Nonaka I. 2010
Concept Building: Dialoguing on the Spot
Soichiro Honda
Drawing on
the fl...
What’s the product owner ?
The person(s) who had the first belief, should run through the whole process
As the conveyer of...
Seeing is understanding.Seeing is understanding.
Part II
Exploring User Wish
Through Mindmapping
Change Vision, Inc.
Kenji...
Seeing is understanding.Seeing is understanding.
Exploring User Wish through
Mind Mapping
Kenji HIRANABE
Mind map by Micha...
Seeing is understanding.Seeing is understanding.
Agenda
• Introduction
• What is a Mind Map and Why
• Exploring User Wish ...
Seeing is understanding.Seeing is understanding.
Mind Map
• Tony Buzan
• Graphical note technique
–And more than that
• Vi...
Seeing is understanding.Seeing is understanding.da Vinci uses Pictures and Words at the same time
Seeing is understanding.Seeing is understanding.
Seeing is understanding.Seeing is understanding.
Mind Mapping
• Examples
Seeing is understanding.Seeing is understanding.Kent Beck’s XP 2nd
Project Christmas Planning
Meeting Minutes Template
Seeing is understanding.Seeing is understanding.
User Wish Mind Map
• The first step of getting what you want.
• Get the B...
Seeing is understanding.Seeing is understanding.
Demonstration
• City Library System Interview
Seeing is understanding.Seeing is understanding.
Library Interview Mind Map
Seeing is understanding.Seeing is understanding.
UseCase Diagram
Seeing is understanding.Seeing is understanding.
User Stories Mind Map
Seeing is understanding.Seeing is understanding.
User Stories Spreadsheet
Also to PowerPoint!
Seeing is understanding.Seeing is understanding.
User WishUser Wish
Big Picture Mind MapBig Picture Mind Map
User Stories/...
Seeing is understanding.Seeing is understanding.
Stickyminds.com article
“Agile Modeling with Mind Map and UML”
Search: st...
Seeing is understanding.Seeing is understanding.
Thank you !
Creating Knowledge With Users
Creating Knowledge With Users
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Creating Knowledge With Users

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My talk at Agile Fermont, in Seattle.
Part I: Nonaka's Scrum: People As the Conveyor of Knowledge
Part II: Exploring User Wish through Mindmapping

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Creating Knowledge With Users

  1. 1. Seeing is understanding.Seeing is understanding. Creating Knowledge With Users Sept. 19, 2013, Change Vision, Inc. Kenji Hiranabe
  2. 2. Hello, Seattle! I’m from Japan.
  3. 3. Seeing is understanding.Seeing is understanding. Agenda • Introduction • Part I: –Nonaka’s Scrum: People As The Conveyor of Knowledge • Part II: –Exploring User Wish Through Mindmapping
  4. 4. Seeing is understanding.Seeing is understanding. Kenji HIRANABE(1/2) • (co-)Translator of OO, UML books Mind Map book XP/ Agile books • (co-)Author of C++ book Scrum book Agile and Scrum: Collaborative Software Development That Connects Customers, Engineers and Management
  5. 5. Seeing is understanding.Seeing is understanding. Kenji HIRANABE(2/2) • CEO of Astah.net. • astah – UML editor – With Mind Map, ERD, SysML – http://astah. net/ – Runs on • PC, Mac, Linux, iPad
  6. 6. Hello, Seattle! I’m from Japan.
  7. 7. Seeing is understanding.Seeing is understanding.
  8. 8. Seeing is understanding.Seeing is understanding. Do you know where the word “Scrum” came from ?
  9. 9. http://www.publickey1.jp/blog/11/10_innovation_sprint_2011.html Innovation Sprint 2011 Jeff Sutherland Ikujiro Nonaka me
  10. 10. Quote from the first Scrum Book • “Agile Software Development with Scrum” (by Ken Schwaber, Mike Beedle) starts with the following quote. The "relay race" approach to product development ... may conflict with the goals of maximum speed and flexibility. Instead a holistic or "rugby" approach – where the team tries to go the distance as a unit, passing the ball back and forth – may better serve today's competitive requirements. -- “The New New Product Development Game”
  11. 11. Copyright © 2005-2007 Kenji HIRANABE, Some rights reserved 11
  12. 12. Toyota Production System Lean Lean Software Development Kanban Lean Startup Agile Scrum XP The New New Product Development Game Four steps to the epiphany Agile and Lean Startup Patterns Manufacturing Industry in Japan 2013 Yasunobu Kawaguchi
  13. 13. Prof. Ikujiro Nonaka 1 The New New Product Development Game(HBR) Scrum Stop therelay race, take up rugby 2 The Knowledge Creating Company SECI-model Spiral transformation of Explicit knowledge and Tacit knowledge 3 Managing Flow, The Wise Leadership(HBR) Phronesis The third knowledge type after Science (explicit knowledge) And art (tact knowledge) U.S. Marine Fractal Organization Self-similar structure at all levels 4
  14. 14. Copyright Nonaka I. 2010Copyright Nonaka I. 2010 Two Types of Knowledge Spiral up throughSpiral up through dynamic interactiondynamic interaction AnalogAnalog--Digital SynthesisDigital Synthesis Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context-free) Theoretical approach Problem solving Manuals Database Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context-specific) Cognitive Skills beliefs images perspectives mental models Technical Skills craft know-how Tacit Knowledge Explicit Knowledge
  15. 15. http://www.flickr.com/photos/visitabudhabi/6708954439/ Tacit Knowledge Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context-specific)
  16. 16. • Explicit Knowledge • Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context-free) http://www.flickr.com/photos/stuartpilbrow/4264302708/
  17. 17. “Sticky” Information • Product developers need two types of information in order to succeed at their work: need and context-of-use information (generated by users) and generic solution information (often initially generated by manufacturers specializing in a particular type of solution) Bringing these two types of information together is not easy. Both need information and solution information are often very “sticky”—that is, costly to move from the site where the information was generated to other sites . • -- “Democratizing Innovation” (by Eric Von Hippel)
  18. 18. Copyright Nonaka I. 2010 SECI Model Explicit Explicit Tacit Tacit Tacit Explicit Explicit Tacit SocializationSocialization ExternalizationExternalization InternalizationInternalization CombinationCombination O G E I Environment Individual I G G G G Org. E I I I I I Group IE O Copyright Nonaka I. 2010
  19. 19. Copyright Nonaka I. 2010 Organizational Knowledge Creation SECI Model Sharing and creating tacit knowledge through direct experience I = Individual, G = Group, O = Organization, E = Environment Learning and acquiring new tacit knowledge in practice 1. Perceiving reality as it is 2. Sensing and Empathizing with others and the environment 3. Transferring of tacit knowledge 9. Embodying explicit knowledge through action and reflection 10. Using simulation and experiments Articulating tacit knowledge through dialogue and reflection 4. Articulating tacit knowledge using symbolic language 5. Translating tacit knowledge into a concept or prototype Systemizing and applying explicit knowledge and information 6. Gathering and integrating explicit knowledge 7. Breaking down the concept and finding relationships among the concepts 8. Editing and systemizing explicit knowledge Explicit Explicit Tacit Tacit Tacit Explicit Explicit Tacit SocializationSocialization ExternalizationExternalization InternalizationInternalization CombinationCombination O G E I Environment Individual I G G G G Org. E I I I I I Group IE O
  20. 20. Seeing is understanding.Seeing is understanding. A Story of Matsushita Electric’s “Home Bakery” (Bread Making Machine) See: http://panasonic.co.jp/ism/bakery/vol01/index.html
  21. 21. Copyright Nonaka I. 2010 Results 536,000 units in its first year. Exported to the United States, West Germany, and Hong Kong. Later to Sweden, Thailand, Australia, and New Zealand. 1,000,000 units sold by the time competitors released their version. Users' voices to the engineers, fresh air to the Cooking Appliances Division. Inspired other divisions throughout Matsushita.
  22. 22. Design Thinking “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
  23. 23. Seeing is understanding.Seeing is understanding.
  24. 24. Seeing is understanding.Seeing is understanding.
  25. 25. SECI Model and Agile Practices Explicit Explicit Tacit Tacit Explicit Explicit Tacit SocializationSocialization ExternalizationExternalization InternalizationInternalization CombinationCombination Sprint DemoSprint Demo Visit UsersVisit Users Coding StandardCoding Standard Tacit Sprint PlanningSprint Planning Story WritingStory Writing Everything about Learning Everything about Learning Daily StandupDaily Standup Sit TogetherSit Together Pair ProgrammingPair Programming RetrospectivesRetrospectives
  26. 26. SECI As Knowledge Creation Machine E E T T T E E T SS EE II CC T T Created Knowledge Knowledge about How to create it Knowledge about User and Usage Growing Working Software Learning Scrum Team Implemented as 1. Design Thinking 2. Agile Product People
  27. 27. Copyright Nonaka I. 2010Copyright Nonaka I. 2009 Contemplation in Action: Indwelling in Actuality with Deep Thinking “I can see many things when I see a machine. How can we maneuver through that curve? We should do this, we should do that.... Then I think about the next machine. We can make a faster machine if we think like this, and so on. It’s a natural progress into the next step.” - Soichiro Honda Source: Honda Motor Corporation (Picture at the Automobile Hall of Fame, Detroit) Copyright Nonaka I. 2010
  28. 28. Copyright Nonaka I. 2010Copyright Nonaka I. 2010 Concept Building: Dialoguing on the Spot Soichiro Honda Drawing on the floor Words and actions By articulating into language, we clearly understand what we are thinking Source: Honda Motor Corporation Automobile Hall of Fame (Detroit)
  29. 29. What’s the product owner ? The person(s) who had the first belief, should run through the whole process As the conveyer of knowledge.
  30. 30. Seeing is understanding.Seeing is understanding. Part II Exploring User Wish Through Mindmapping Change Vision, Inc. Kenji Hiranabe By Yasunobu Kawaguchi
  31. 31. Seeing is understanding.Seeing is understanding. Exploring User Wish through Mind Mapping Kenji HIRANABE Mind map by Michal Splho
  32. 32. Seeing is understanding.Seeing is understanding. Agenda • Introduction • What is a Mind Map and Why • Exploring User Wish using Mind Mapping • Demonstration • Conclusion
  33. 33. Seeing is understanding.Seeing is understanding. Mind Map • Tony Buzan • Graphical note technique –And more than that • Visualize thoughts with a radiant structure
  34. 34. Seeing is understanding.Seeing is understanding.da Vinci uses Pictures and Words at the same time
  35. 35. Seeing is understanding.Seeing is understanding.
  36. 36. Seeing is understanding.Seeing is understanding. Mind Mapping • Examples
  37. 37. Seeing is understanding.Seeing is understanding.Kent Beck’s XP 2nd
  38. 38. Project Christmas Planning
  39. 39. Meeting Minutes Template
  40. 40. Seeing is understanding.Seeing is understanding. User Wish Mind Map • The first step of getting what you want. • Get the Big Picture. • Who? first. • Semi-structured. • Gather info and mine UseCases/User Stories.
  41. 41. Seeing is understanding.Seeing is understanding. Demonstration • City Library System Interview
  42. 42. Seeing is understanding.Seeing is understanding. Library Interview Mind Map
  43. 43. Seeing is understanding.Seeing is understanding. UseCase Diagram
  44. 44. Seeing is understanding.Seeing is understanding. User Stories Mind Map
  45. 45. Seeing is understanding.Seeing is understanding. User Stories Spreadsheet Also to PowerPoint!
  46. 46. Seeing is understanding.Seeing is understanding. User WishUser Wish Big Picture Mind MapBig Picture Mind Map User Stories/ Use CasesUser Stories/ Use Cases Why?Why? Who?Who? When?When? Estimate, Plan, Prioritize, Test value role The big picture of this presentation
  47. 47. Seeing is understanding.Seeing is understanding. Stickyminds.com article “Agile Modeling with Mind Map and UML” Search: stickyminds Kenji HIRANABE
  48. 48. Seeing is understanding.Seeing is understanding. Thank you !

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