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astory rst
APPROACH
tohuman-centered
DESIGN.
storywhy ?
one
stories
aretheway
weunderstand
two
storytellers
weareall
natural-born
three
ourstories
wecanchange
theworldwith
four
weallhave
asimplechoice
design
orbedesigned
weareourchoices
weareourstories
weare
stories
living
andbythatimean
both
weare
ourstories
livingout
…and…
we
stories
living,breathing
storymy
storyback
alittlebita
QQ
Mommy,
wheredid
comefrom?
story rst
interaction
D E S I G N
its almost
inevitable
first assignment
boring
nocontext
giveitsomelife
tellmeastory
bringstories
totheroom
ux
thefutureisastory
absurdity
aneveningof
DESIGN
interaction
tactile
collaborative
real
social
fun
design
interaction
D E S I G N
storywork
astory rst
APPROACH
advice,inpractice
develop
personas
asyougo
humanstories
notastechnicalas
AGILE
ordinary,
everyday
language
iterateon
everything
notjustthedesign
notjustthecode
iterateon
everything
astory rst
APPROACH
thebiggerpicture
honeststory
abouttoday
becritical
bebrutal
captureyour
currentstory
thestoryabout
whoyouaretoday
whatdoyouwant
yourstorytobe?
bigbluesky
beridiculous
neversay‘no’
‘wecan’t’is
NOTanoption
thatshit’sboring
pretendyour
budgetislimitless
pretendthat
youhave
allthetime
intheworld
pretendyouhave
alltheresources
youneedtodo
amazingwork
dreambig
nowdreambigger
bebigandbold
whatwouldbe
yourultimatestory?
thestoryyou’dlike
totelltheworld
thestoryyou’dlike
toleavebehind
whatstorydoyou
wantotherstotell?
doit
getnuts
ownit
aimrightfor
yourdreamstory
higherthanshe’s
aiming,right?
keepiteratively
designing+
developing
thestoryas
youprogress
testwithyour
targetaudience
testwithyour
stakeholders
testwithyour
anyone+everyone
listen
bringthefeedback
intoyourprocess
feedyourstories
storyBIGGE
what’sthe
gonnabe?
weliveourstories
weliveourstories
what’sourstory?
storyour
it’s
wegottaownit
THANK
YOU
SpeakerRate
http://spkr8.com/t/32481
stay in touch
ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com
story rst.L I F E D E S I G N P H I L O S O P H Y
story rst.L I F E D E S I G N P H I L O S O P H Y
ifyouenjoyed
you’lllove...
story rst.L I F E D E S I G N P H I L O S O P H Y
thank you

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