IDEO Method Card


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IDEO Method Card

  1. 1. IDEO Method Card ~Ask U9718024 陳俋伶
  2. 2. <ul><li>C ultural Probes </li></ul><ul><li>U nfocus Group </li></ul><ul><li>W ord-Concept Association </li></ul><ul><li>C amera Journal </li></ul><ul><li>C ollage </li></ul><ul><li>C ard Sort </li></ul><ul><li>C ognitive Maps </li></ul><ul><li>F ive Whys? </li></ul><ul><li>F oreign Correspondents </li></ul><ul><li>N arration </li></ul><ul><li>E xtreme User Interviews </li></ul><ul><li>C onceptual Landscape </li></ul><ul><li>D raw the Experience </li></ul><ul><li>S urveys & Questionnaires </li></ul>
  3. 3. Cultural Probes <ul><li>HOW: Assemble a camera journal kit </li></ul><ul><li>(camera, film, notebook, instructions) </li></ul><ul><li>and distribute it to participants within </li></ul><ul><li>分配 (v.) </li></ul><ul><li>one or across many cultures. </li></ul><ul><li>WHY : To collect and evaluate </li></ul><ul><li>perceptions and behaviors within </li></ul><ul><li>洞察力 (n.) 行為 (n.) </li></ul><ul><li>or across cultures. </li></ul>探查 (n.) 成套工具 (n.)
  4. 4. Comparing the ways different cultures care for their teeth helped expose important simi 揭露 (v.) -larities and differences to the IDEO team.
  5. 5. Unfocused Group <ul><li>HOW: Assemble a diverse group of individuals in </li></ul><ul><li>a workshop to use a stimulating range of materials </li></ul><ul><li>刺激物 (n.) </li></ul><ul><li>and create things that are relevant to your project. </li></ul><ul><li>貼切的 (adj.) </li></ul><ul><li>WHY: Encourages rich, creative, and </li></ul><ul><li>divergent contributions from potential </li></ul><ul><li>背道而馳 (adj.) 稿件 (n.) </li></ul><ul><li>users, releases “ inhibitions , and opens </li></ul><ul><li>up new thinking. 壓抑 (n.) </li></ul>獨立個體 (n.)
  6. 6. An IDEO team invited a foot- fetish 迷戀者 (n.) -ist , an artist, a body-worker, a podi 足部醫師 -atrist and others to work together to explore and build concepts for a new range of fashion sandals . 涼鞋 . 羅馬鞋 (n.)
  7. 7. Word-Concept Association <ul><li>HOW: Ask people to associate 聯想 (v.) </li></ul><ul><li>descriptive words with different design </li></ul><ul><li>concepts or features in order to show </li></ul><ul><li>how they perceive and value the issues. </li></ul><ul><li>察覺 (v) </li></ul><ul><li>WHY : Clustering users' perceptions </li></ul><ul><li>聚集 (v.) 認知 (n.) </li></ul><ul><li>helps to evaluate and prioritize design </li></ul><ul><li>優先處理 (n.) </li></ul><ul><li>features and concepts . </li></ul>敘述的 (adj.)
  8. 8. Developing the design of a new container, word-concept associa- tion studies helped the IDEO team to understand how different forms convey different meanings to users.
  9. 9. Camera Journal <ul><li>HOW: Ask potential users to keep a written and visual diary of their impressions, circumstances , and activities related to </li></ul><ul><li>the product. 周圍環境 (n.) </li></ul><ul><li>WHY: This rich self-conducted notation 記號 (n.) technique is useful for prompting users </li></ul><ul><li>to reveal points of view and patterns of behavior. </li></ul>暗示 (v.)
  10. 10. The IDEO team designing a travel system distributed camera journals to families taking car trips to capture map reading and other car travel.
  11. 11. Collage <ul><li>HOW: Ask participants to build. </li></ul><ul><li>collage from a provided collection of mages. and to </li></ul><ul><li>explain the significance of the mages and </li></ul><ul><li>arrangements they choose. </li></ul><ul><li>WHY : This illustrates participants’ understanding and </li></ul><ul><li>perceptions of issues and helps them verbalize </li></ul><ul><li>complex or unimagined themes. </li></ul>知覺 (n.) 用言語表現 (v.) 大雜燴 (n.)
  12. 12. Participants were asked to create a collage around the theme of sustainability to help the IDEO team understand how new techno -logies might be applied to better support people’s perceptions.
  13. 13. Card Sort <ul><li>HOW: On separate cards, name possible </li></ul><ul><li>features, functions, or design attributes. </li></ul><ul><li>Ask people to organize the cards spatially , in </li></ul><ul><li>ways that make sense to them. </li></ul><ul><li>WHY: This helps to expose people's mental </li></ul><ul><li>models of a device or system. </li></ul><ul><li>Their organization reveals expectations and </li></ul><ul><li>priorities about the intended functions. </li></ul>佔有大篇幅的 (adv.)
  14. 14. In a project to design a new digital phone service, a card -sorting exercise enable potential users to influence the final menu structure and naming.
  15. 15. Cognitive Maps <ul><li>HOW. : ask participants to map an </li></ul><ul><li>existing or virtual space and show </li></ul><ul><li>how they navigate it </li></ul><ul><li>WHY: This s a useful way to discover </li></ul><ul><li>the significant elements, pathways. </li></ul><ul><li>and other special behavior associated </li></ul><ul><li>with a real or virtual environment . </li></ul>駕駛 . 導航 (v.) 認識的 (adj.)
  16. 16. Mapping how they occupy or through different zones of the city ,the IDEO team asked bike messengers to indicate where water oases are located and how they reach them.
  17. 17. Five Whys? <ul><li>HOW: Ask 'Why?&quot; questions in </li></ul><ul><li>response to five consecutive answers. </li></ul><ul><li>WHY: This exercise forces people to </li></ul><ul><li>examine and express the underlying </li></ul><ul><li>reasons for their behavior and attitude </li></ul>連續的 (adj.)
  18. 18. Five whys was used when interviewing dieting women around the US to understand their attitudes and behaviors around weight loss.
  19. 19. Foreign Correspondents 特派記者 (n.) <ul><li>HOW: Request input from coworkers </li></ul><ul><li>and contacts in other countries and </li></ul><ul><li>conduct across·cultural study to derive </li></ul><ul><li>basic international design principle. </li></ul><ul><li>WHY: This is a good way to illustrate </li></ul><ul><li>the varied cultural and environmental </li></ul><ul><li>contexts in which products are used. </li></ul>延伸 導出 (n.)
  20. 20. Compiling a global survey about personal privacy , IDEO correspon -dents from around the world contributed images and anecdotes from own lives. 奇聞軼事 (n.) 匯集 (v.)
  21. 21. Narration 敘述法 (n.) <ul><li>HOW: As they perform a process </li></ul><ul><li>or execute a specific task, ask participants </li></ul><ul><li>to describe aloud what they are thinking. </li></ul><ul><li>WHY: This is a useful way to reach </li></ul><ul><li>users' motivations, concerns, perceptions, </li></ul><ul><li>and reasoning. </li></ul>實行 (v.)
  22. 22. In order to understand how food is incorporated into people’s daily routines, the IDEO team asked people to describe what they were thinking while eating.
  23. 23. Extreme User Interviews <ul><li>HOW: Identify individuals why are extremely </li></ul><ul><li>familiar or completely unfamiliar with the </li></ul><ul><li>product and ask them to evaluate their </li></ul><ul><li>experience using it. </li></ul><ul><li>WHY: These individuals are often able to </li></ul><ul><li>highlight key issues of the design problem </li></ul><ul><li>and provide insights for design improvements </li></ul><ul><li>. </li></ul>
  24. 24. By understanding the role and mindset of the youngest family member, the IDEO team uncovered new product design opportunities for household cleaning. 現象 (n.)
  25. 25. Conceptual Landscape <ul><li>HOW: Diagram , sketch, or map the </li></ul><ul><li>aspects of abstract social and behavioral </li></ul><ul><li>constructs or phenomena . </li></ul><ul><li>WHY : This is a helpful way to understand </li></ul><ul><li>people's mental models of the issues related </li></ul><ul><li>to the design problem. </li></ul>圖形 (n.) 關於行為的 (adj.) 現象 (n.) 抽象的 概念的 (adj.)
  26. 26. Designing an online university, the IDEO team illustrate the different motivations , activities, and values that people to go back to school.
  27. 27. Draw the Experience <ul><li>HOW : Ask participants to visualize an </li></ul><ul><li>experience through drawings and diagrams . </li></ul><ul><li>WHY : This can be a good way to </li></ul><ul><li>debunk assumptions and reveal how </li></ul><ul><li>people conceive of and order their </li></ul><ul><li>experiences or activities. </li></ul>圖形 (n.) 揭穿 (v.) 想出 (v.) 假設 (n.)
  28. 28. By asking people to draw your money the IDEO team designing an online bank was able to discern people ‘s attitudes towards their finances 認清 (v.)
  29. 29. Surveys & Questionnaires <ul><li>HOW: Ask a series of targeted </li></ul><ul><li>questions in order to ascertain </li></ul><ul><li>particular characteristics and </li></ul><ul><li>perceptions of users. </li></ul><ul><li>WHY: This is a quick way to elicit </li></ul><ul><li>answers from a large number of </li></ul><ul><li>people. </li></ul>知覺 (n.) 確定 . 弄清楚 (v.) 意見調查單 (n.)
  30. 30. Developing a new gift- wrap packaging concept the IDEO team conducted web-based surveys to collect consumer perspec -tives from many people around the world.
  31. 31. END THANK U FOR LISTENING~ ︶ . . Information from~ IDEO TEAM