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Human Centered Design

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An Introduction to the Context, Theory, and Practice of Human Centered Design

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Human Centered Design

  1. 1. HUMAN CENTERED DESIGN CONTEXT, THEORY, & PRACTICE @joelfariss
  2. 2. DEFINITION OF DESIGN Intentional decision making.
  3. 3. CONTEXT
  4. 4. EXPONENTIAL CHANGE But change in what?
  5. 5. TECHNOLOGY What futurist Ray Kurzweil calls human history’s Law of Accelerating Returns. More advanced societies have the ability to progress at a faster rate than less advanced societies— because they’re more advanced.
  6. 6. WHAT DOES TECHNOLOGICAL CHANGE DO?
  7. 7. CHANGES HUMAN LIFE
  8. 8. Complexity Gap
  9. 9. COMPLEXITY “The chasm that now exists between new people and old institutions is destroying economic value and inhibiting the emergence of new models [economic, social, business] that meet the needs of this new society.” - Shoshana Zuboff
  10. 10. WHAT IS THE KEY?
  11. 11. HUMAN BEHAVIOUR The logic of consumers is what drives the underlying notions of value in our society.
  12. 12. THEORY
  13. 13. “I find out what the world needs, then I proceed to invent it.” – Thomas Edison
  14. 14. HUMAN CENTERED DESIGN Both an epistemology and a methodology.
  15. 15. KNOWING “...what the world (humans) needs.” (the epistemology)
  16. 16. “We tend to think knowledge is information, facts, bits of data, ‘content,’ true statements–true statements justified by other true statements... We conclude that gaining knowledge is collecting information.”
  17. 17. “It has a lot of appeal, because it is quantifiable, measurable, assessable, and commodifiable. It offers power and control. But the knowledge-as-in- formation vision is actually defective and damag- ing. It distorts reality and humanness. It gets in the way of good knowing.”
  18. 18. “We distinguish knowledge from belief, facts from values, reason from faith, application from theory, thought from emotion, mind from body, objective from subjective, science from art.”
  19. 19. “Epistemological dualism cuts us as knowers down into disconnected compartments unable to work together–information here, body there, emotions in a third place. It depersonalizes us at the moment of one of our greatest opportunities for personhood–coming to know. It dispels any sense of adventure.” - Esther Meek
  20. 20. HUMAN CENTERED DESIGN
  21. 21. From belief to knowledge. From values to facts. From faith to reason. From theory to application. From emotion to thought. From body to mind. From subjective to objective. From art to science.
  22. 22. Complexity Gap
  23. 23. DOING “...proceed to invent it.” (the methodology)
  24. 24. FIXED MINDSET VS. GROWTH MINDSET
  25. 25. An Adobe Systems poll of five thousand people on three continents reports that 80 percent of people see unlocking creative potential as a key to economic growth. Yet only 25 percent of these individuals feel that they’re living up to their creative potential in their own lives and careers.
  26. 26. Fixed mindset: We believe that being creative is a fixed trait, like being born with brown eyes.
  27. 27. Growth mindset: We believe that a person’s true potential is unknown and creativity can be learned.
  28. 28. YOU HAVE PERMISSION TO FAIL.
  29. 29. Research has shown that creative people do more experiments. Their ultimate “strokes of genius” don’t come about because they succeed more often than other people–they just do more, period.
  30. 30. “Real measure of success is the number of experiments that can be crowded into 24 hours.” - Thomas Edison
  31. 31. FIND INSIGHT & INSPIRATION
  32. 32. Think like a traveller.
  33. 33. Engage relaxed attention.
  34. 34. Empathize.
  35. 35. Get out of the office.
  36. 36. Ask “why?”
  37. 37. DO SOMETHING
  38. 38. Have a bias towards action.
  39. 39. PRACTICE
  40. 40. EMPATHIZE
  41. 41. EMPATHIZE DEFINE
  42. 42. EMPATHIZE DEFINE IDEATE
  43. 43. EMPATHIZE DEFINE IDEATE PROTOTYPE
  44. 44. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
  45. 45. HUMAN CENTERED DESIGN CONTEXT, THEORY, & PRACTICE @joelfariss

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