The document discusses open innovation and how crowdsourcing ideas can lead to better results than relying on experts alone. It provides examples of companies that have used the online brainstorming platform Atizo to engage communities in developing new product and marketing ideas. The key aspects of open innovation highlighted are having a clear task, a diverse community, optimizing how ideas are aggregated, and implementing the best ideas. Success stories are shared of projects run on Atizo that helped companies develop new products, strategies, and processes by leveraging the wisdom of crowds.

1. Networking and Innovation for Business Success
FHNW, ConnectUS
Olten, 13th February 2012

2. Why do spectators
Open Innovation: Make the external widly
distributed knowledge available
outpreform the
experts in guessing
the results?

3. Why is the
audience joker
the best one?

4. The crowd is wiser
than an
individual ...
The Wisdom of Crowds
by James Surowiecki

5. ?
Viele sind weiser
als einer ...
The Wisdom of Crowds
by James Surowiecki

6. ... but not all the time!
What are the premises:
Clear tasks
Divers Community
Optimized Aggregation

7. What is Atizo?
online brainstorming proven software 15'000 creative
platform minds
Advantages
think the unthinkable reduce the blinkered
appreciation to stakeholders benefit from social media

8. How does this process work?
module 1 module 2 module 3 module 4 module 5
workshop online-projects workshop online-projects workshop
define find ideas select ideas evaluate plan
challenge ideas implementation

9. Who is the Atizo community?
Jan Burkhalter, 23 Petra Lauber, 38 Manfred Gloor, 52
gardener economist physician
Hobbies: outdoor sports Hobbies: cooking Hobbies: motorcycling
150 tons of waste collected Happy Tea motorcycle of the future
(Mammut Sports AG) (Bischofszell) (BMW)

10. strategy
products &
services
as!t of
Idein a lo
Proven t projects
n
differe
marketing
process

11. Develop new products with web community
Objective: Detecting needs to
develop the motorbike of the future
Results
● morethan 700 ideas from
Community: BMW and 250 different users
Atizo community ● team of 8 lead users
● concept with analy
ses
Modules: 1 to 5 and designs
«On the open innovation platform Thomas Hirschmann
Atizo we have received many exciting project manager
ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest»
over the world.»

12. Prepare strategy workshops with community
Objective: Find packaging ideas for
a new business sector „pharma“
Results
● 417 ideas
Community: Atizo community
● 20rewarded ideas
● Implementation w
ith a
Module: 2 embedded in a consulting
consulting partner
project of a partner
«The community was inspiring us Axel Förster
when we were searching for new CEO, Rychiger AG
business areas. We want to continue
work with Atizo.»

13. Improve processes with a community
Objective: Discover potential to
Results
save costs
● 32cost saving actions
● potential to save co
sts
Community: SBB community
CHF 1.5 m.
(ca. 100 employees)
● Motivation and re
cognition
for the employees
Modules: 1 bis 3
«The number and Alfred Späti
the quality of the submitted product manager
ideas was impressive.» Data Telecom SBB

14. Find marketing ideas with a community
Objective: ideas for the 150
anniversary
Results
● 292 event ideas
Community: Mammut
● 202 comments
and Atizo community
●6 winner ideas
which were integrated
Modules: 1 and 2
into the concept
«The Atizo community impressed Rolf G. Schmid
us with surprising ideas and CEO
diverse expertise.» Mammut Sports Group AG

15. 5 steps for more innovation
1. Innovation begins with a challenge, not an idea.
2. Innovating behind closed doors is over.
3. There are many smart people who want to support you.
4. The best idea is often created from several good ideas.
5. Ideas are valuable only when they are implemented.

16. „How to win friends and influence people“
- Dale Carnegie -

17. Be interested in others.

18. Smile. Smile. Smile.

19. Don't forget names.

20. Listen to others and make them
to tell you their story.

21. Tell stories which are interesting for others.

22. Make others believe in themselves.

23. 5 steps for better networking
1. We are all regular people.
2. Ask questions.
3. Truly care about the other.
4. Offer to catch up.
5. Catch up.

24. 5 steps to your own company
1. Team is more important than the right idea.
2. Do just a few things, but do them excellent.
3. Measure and be honest to yourself.
4. Do everything to find your first customer.
5. Stay small (less than 5 people) until you know how it will work.

25. Stop planing – just start!