•HEWLWETT-PACKARD or HP is an
American multinational information
technology corporation.
•The company was founded in a one-car
garage in Palo Alto by Hewlett and Dave
Packard on January 1, 1939.
•Its headquartered in Palo
Alto,Califonia,United States.
A car garage in Palo
alto where HP began.
Founders of HP
•Dave Packard and Bill Hewlett
formalize their partnership on
January 1,1939.
•Hewlett and Packard graduated
with degrees in electrical
engineering from Stanford
university in 1935.
•Their first financial successful
product was a precision audio
oscillator, HP200A.
•Hewlett – Packard started with an initial capital investment of us$538.
•Hp incorporated on august 18,1947 and went to public on November
6,1957.
•From 1940s until well into the 1990s the company concentrated
on making electronic test equipment.
•In 1970s the HP 3000 was an advanced stack-based design for a
business computing server, later redesigned with RISC
technology .
•In 1980s HP introduced both inkjet and laser printers for the
desktops.
•In 1990s,HP expanded their computer product line which
initially has been targeted at university,research,and business
users to reach consumers.
•In 2000s HP released the DV 1000 series including the HP
Pavilion dv 1658 and 1040 two years later in may .
Headquarter
s of HP
Address: Hewlett-Packard
Company
3000 Hanover Street
Palo Alto, CA
94304-1185
USA
Phone: (+1) 650-857-1501Fax: (+1)
650-857-5518
 Hewlett-Packard Vision
Statement:
"To view change in the
market as an opportunity
to grow; to use our profits
and our ability to develop
and produce innovative
products, services and
solutions that satisfy
emerging customer
needs."
 Hewlett-Packard Mission
Statement:
"To provide
products, services and
solutions of the highest
quality and deliver more
value to our customers
that earns their respect
and loyalty."
•Hp strives to be an economic, intellectual and social asset.
•Earning customer loyalty and respect by providing the
highest quality and value.
•Market leader ship by developing useful and innovative
products services and solutions.
•Uncompromising integrity by being open honest and direct
in our dealings.
•Innovation
•Growth
•Global citizenship
•Hp is slimming down to flex its muscle in big data, cloud
computing and security.
•Hp provides one of the tech worlds most comprehensive
portfolios of hardware, software and services.
•Its worlds largest provider of PCs.
•Hp generates software sales through enterprise IT
managament,data management, business intelligence, and carrier
communications.
•The 75-years-old company which serves customers worldwide
as part of its turnaround strategy.
Meg Whitman
President and
CEO
Mohamad Ali
MD&CSO
Ray Lane
chairman
Cathie Lesjak
Executive
VP&CFO
Martin Fink
Executive VP&
CTO
Henry Gomez
Executive
VP&CMCO
Tracy Keogh
Executive
VP,Human
Resources
John
Hinshaw
Executive VP,
Technology
and
George Kadifa
Executive Vice
President, HP
Software
Bill Veghte
Executive Vice
President and
General
Manager, Enterpri
se Group
John Schultz
Executive Vice
President and
General Counsel
Dion Weisler
Executive
Vice
President,
Printing and
Personal
Systems
Mike Nefkens
Executive Vice
President,
Enterprise
Services
Products of
HP
• Hp manages over 200 data centres
,380,000 services,5.4 million
desktops, and 17 millions IP addresses.
•It handles over 68 million credit card
accounts and process 3.5 billion
transactions annually.
•Hp supports the top 200 banks and
more than 130 of the worlds major
stock exchanges.
•Hp ships more than 1 million printers
per week and 48 million pc units
annually.
•Product Strategy:-HP’s strategy is to focus
around solving problems, from consumers to
enterprises. Through their products they help
customers complete tasks, and they make their
lives easier.
•Pricing Strategy:- HP’s goal is to provide
costumers with high end merchandise at a
reasonable price. They have a variety of products
at different prices to benefit their customers needs.
•Promotion:- HP uses their website and
commercials to communicate with their customers
in order to let them know about the products that
they have including special offers which they have
often.
•Place :-HP sells their product just about
anywhere where electronics are sold like best
buy,walmart etc.
Human resource
•one of the toughest recruitment process in
the IT industry.
•The major recruitment process is
outstanding to Merit Trac Assessment .
•There are nearly 3,25,000 employees
presently working in this MNC.
•First company to introduce work from
home concept.
Hp is a sustaining company that has a very strong
financial background.
 revenue :us$126.0333 billion
Hp is listed in Greenpeace's guide to greener electronic
that ranks electronics manufactures according to their
policies .
•Hong Kong – HP caring for the community.
•India – HP helps remote villagers in southern India access
IT.
Political
• Hewlett-Packard operate in more than 170
countries.
• multinational firms can be majorly impacted by
governments, who impose regulations.
 Economic
• within the mobile technology industry economic
factors to be considered are the rate of
inflation, the disposable income consumers ,as
well as levels of unemployment.
 socio-cultural
• Consumer attitudes changing can influence firm strategies with some
products becoming less fashionable, the mobile technology industry
must become sensitive to changing trends.
 Technological
• the mobile techology industry is a fast moving with the
pace increasing .
•This is true in this industry with new technology software
being real
Strengths
 Strong presence
 Brand reputation
 Diversified product
portfolio.
Weakness
 poor competency in
acquisition
 Poor presence in tablet
market
 Opportunities
• Expand services and
enterprise solutions
divisions
• Increasing demand of
cloud based services
• Acquisition of more
technology related
patents.
 Threats
 Slowing growth rate
of the pc market
services
 Rapid technology
change
• Integrates security solutions that address your
business and compliance needs allows the right
people to access appropriate information and
services.
• Create the opportunity for rapid growth and
enable organization to compete more
successfully in the marketplace.
Hp

Hp

  • 2.
    •HEWLWETT-PACKARD or HPis an American multinational information technology corporation. •The company was founded in a one-car garage in Palo Alto by Hewlett and Dave Packard on January 1, 1939. •Its headquartered in Palo Alto,Califonia,United States. A car garage in Palo alto where HP began.
  • 3.
    Founders of HP •DavePackard and Bill Hewlett formalize their partnership on January 1,1939. •Hewlett and Packard graduated with degrees in electrical engineering from Stanford university in 1935. •Their first financial successful product was a precision audio oscillator, HP200A.
  • 4.
    •Hewlett – Packardstarted with an initial capital investment of us$538. •Hp incorporated on august 18,1947 and went to public on November 6,1957. •From 1940s until well into the 1990s the company concentrated on making electronic test equipment. •In 1970s the HP 3000 was an advanced stack-based design for a business computing server, later redesigned with RISC technology . •In 1980s HP introduced both inkjet and laser printers for the desktops. •In 1990s,HP expanded their computer product line which initially has been targeted at university,research,and business users to reach consumers. •In 2000s HP released the DV 1000 series including the HP Pavilion dv 1658 and 1040 two years later in may .
  • 5.
    Headquarter s of HP Address:Hewlett-Packard Company 3000 Hanover Street Palo Alto, CA 94304-1185 USA Phone: (+1) 650-857-1501Fax: (+1) 650-857-5518
  • 6.
     Hewlett-Packard Vision Statement: "Toview change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs."  Hewlett-Packard Mission Statement: "To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty."
  • 7.
    •Hp strives tobe an economic, intellectual and social asset. •Earning customer loyalty and respect by providing the highest quality and value. •Market leader ship by developing useful and innovative products services and solutions. •Uncompromising integrity by being open honest and direct in our dealings. •Innovation •Growth •Global citizenship
  • 9.
    •Hp is slimmingdown to flex its muscle in big data, cloud computing and security. •Hp provides one of the tech worlds most comprehensive portfolios of hardware, software and services. •Its worlds largest provider of PCs. •Hp generates software sales through enterprise IT managament,data management, business intelligence, and carrier communications. •The 75-years-old company which serves customers worldwide as part of its turnaround strategy.
  • 11.
    Meg Whitman President and CEO MohamadAli MD&CSO Ray Lane chairman Cathie Lesjak Executive VP&CFO Martin Fink Executive VP& CTO Henry Gomez Executive VP&CMCO Tracy Keogh Executive VP,Human Resources John Hinshaw Executive VP, Technology and
  • 12.
    George Kadifa Executive Vice President,HP Software Bill Veghte Executive Vice President and General Manager, Enterpri se Group John Schultz Executive Vice President and General Counsel Dion Weisler Executive Vice President, Printing and Personal Systems Mike Nefkens Executive Vice President, Enterprise Services
  • 13.
  • 14.
    • Hp managesover 200 data centres ,380,000 services,5.4 million desktops, and 17 millions IP addresses. •It handles over 68 million credit card accounts and process 3.5 billion transactions annually. •Hp supports the top 200 banks and more than 130 of the worlds major stock exchanges. •Hp ships more than 1 million printers per week and 48 million pc units annually.
  • 15.
    •Product Strategy:-HP’s strategyis to focus around solving problems, from consumers to enterprises. Through their products they help customers complete tasks, and they make their lives easier. •Pricing Strategy:- HP’s goal is to provide costumers with high end merchandise at a reasonable price. They have a variety of products at different prices to benefit their customers needs.
  • 16.
    •Promotion:- HP usestheir website and commercials to communicate with their customers in order to let them know about the products that they have including special offers which they have often. •Place :-HP sells their product just about anywhere where electronics are sold like best buy,walmart etc.
  • 17.
    Human resource •one ofthe toughest recruitment process in the IT industry. •The major recruitment process is outstanding to Merit Trac Assessment . •There are nearly 3,25,000 employees presently working in this MNC. •First company to introduce work from home concept.
  • 21.
    Hp is asustaining company that has a very strong financial background.  revenue :us$126.0333 billion
  • 22.
    Hp is listedin Greenpeace's guide to greener electronic that ranks electronics manufactures according to their policies . •Hong Kong – HP caring for the community. •India – HP helps remote villagers in southern India access IT.
  • 24.
    Political • Hewlett-Packard operatein more than 170 countries. • multinational firms can be majorly impacted by governments, who impose regulations.  Economic • within the mobile technology industry economic factors to be considered are the rate of inflation, the disposable income consumers ,as well as levels of unemployment.
  • 25.
     socio-cultural • Consumerattitudes changing can influence firm strategies with some products becoming less fashionable, the mobile technology industry must become sensitive to changing trends.  Technological • the mobile techology industry is a fast moving with the pace increasing . •This is true in this industry with new technology software being real
  • 27.
    Strengths  Strong presence Brand reputation  Diversified product portfolio. Weakness  poor competency in acquisition  Poor presence in tablet market
  • 28.
     Opportunities • Expandservices and enterprise solutions divisions • Increasing demand of cloud based services • Acquisition of more technology related patents.  Threats  Slowing growth rate of the pc market services  Rapid technology change
  • 29.
    • Integrates securitysolutions that address your business and compliance needs allows the right people to access appropriate information and services. • Create the opportunity for rapid growth and enable organization to compete more successfully in the marketplace.