Hewlett-Packard (HP) is an American multinational information technology company headquartered in Palo Alto, California. Founded in 1939 by Bill Hewlett and Dave Packard, HP has approximately 321,000 employees worldwide and is a leader in printers, PCs, servers, and technology services. HP seeks to provide innovative products and services to earn customers' loyalty through its mission of delivering the highest quality and value.

2. Headquarters
of HP

3. • Hewlett-Packard is a Public Limited Company
• Founded : 1939 at Palo Alto in a Garage
• Founded by :Bill Hewlett, David Packard
• Headquarters at Palo Alto, California, U.S.

4. • Key people : Raymond Lane
(Executive Chairman)
Meg Whitman
(President & CEO)
• Hewlett Packard has approximately 321,000
employees.
• Mergers and Acquisitions
HP acquired Compaq to Reduce Competition and
Increase Business Operations at $25 billion on May
3 2002.

5. Revenue US$ 127.24 billion (2011)
Operating income US$ 9.677 billion (2011)
Net income US$ 7.074 billion (2011)
Total assets US$ 129.51 billion (2011)
Total equity US$ 38.62 billion (2011)

6. PC Market Share in % of 2011
17%
41%
13% HP
Lenovo
12% Dell
6% 11% Acer
ASUS
Others

7. Mission
• Hewlett-Packard Mission Statement:
• "To provide products, services and solutions of
the highest quality and deliver more value to
our customers that earns their respect and
loyalty."

8. Vision
• Hewlett-Packard Vision Statement:
"To view change in the market as an
opportunity to grow; to use our profits and our
ability to develop and produce innovative
products, services and solutions that satisfy
emerging customer needs."

9. Products : Printers
• Printers category:
1. LaserJet printers (color and monochrome)
2. ColorJet printers
3. PSC/Photosmart All-in-one printers
4. Photosmart printers
5. HP Photosmart Express Kiosk
6. HP Photosmart Studio Kiosk
7. Officejet All-in-one printers
8. Deskjet printers

10. Brand
• According to a Business Week Study, HP is currently
the world's 11th most valuable brand. Since its
creation, the HP Logo has remained largely the same.
Because of its extreme simplicity, the logo is
recognized all over the world.
• HP has successful lines of printers, scanners, digital
cameras, calculators, PDAs, servers, workstation
computers, and computers for home and small business
use; many of the computers came from the 2002 merger
with Compaq. HP today promotes itself as supplying
not just hardware and software, but also a full range of
services to design, implement, and support IT
infrastructure.

11. Pc’s and Laptops
• HP X-Terminal
• Workstation Pc’s
• HP TouchSmart PC
• Personal desktops
1. Compaq Presario Desktop
2. HP Pavilion
• Server PC’s
• Business Desktops
1. Advanced Series
2. Elite Series

12. Other Products
• Digital Cameras
1. Photosmart
2. HP E-series
3. HP M-series
4. HP R-series
• Scanners
1. Scanjet series
• Film scanners
1. HP Photosmart
2. HP S20
• Plotters
• HP 7470 2 pen
• HP 7475 6 pen
• External hard disk drives

13. • In 2003 Hewlett Packard introduced another first in
pay-per-use utility pricing by offering automated
technology that can measure the percent utilization of
each central processing unit (CPU) on HP Superdome
servers, thereby offering significant advantages to
customers during slow periods so they do not pay for
processing they do not utilize.
• Hewlett seeks to design products with features and
esthetics aimed specifically at consumers. It will first
estimate how much consumers will pay, then design
products to sell at that price.

15. Promotion
• HP launched a branding initiative called, “One Voice,” to better
integrate its vast line of consumer electronics and computer hardware
products.
• HP uses many vehicles to tout its business solutions products and
services, including a website with videos and navigation by sorted by
business application.
• Key Hewlett Packard employees host blogs covering topics such as
networking, servers, enterprises software and storage.
• Hewlett Packard employs a “Trade-in Program” whereby a customer
can get a free quote on an old product and trade it in on eligible
products.
• HP is promoting an instant $300 savings on its ISS Proliant AMD
Servers.
• Hewlett Packard is offering limited time 0% financing on qualifying
products and services.

16. Product
• Hewlett Packard provides infrastructure
technology, business process outsourcing, technology
support and maintenance, networking products and
resources, application development and
support, consulting and integration services; enterprise
information technology infrastructure, and software, as
well as personal computing and related access
devices, imaging and printing related products and
services.
• In 2007 HP introduced the TouchSmart PC, an all-in-
one PC with a touch-screen display; HP also introduced
a touch-screen consumer tablet PC. In 2008 In
April, HP introduced a full-function, mini-notebook:
the HP 2133 Mini-Note PC. designed for the education
market.

17. • Hewlett Packard produces ProLiant, described as an
affordable, entry-level rack and tower server ideal for small
to medium businesses, workgroups, remote sites, and high-
performance computing environments.
• HP’s product inventory also includes iPaq Glisten
Smartphones, with features such as the ability to schedule
meetings, email and text, send photos and manage a contact
list.
• Hewlett Packard Home Networking Products such as the
Linksys WRT54G2 Wireless-G router which provides a
high-speed Internet connection with several computers.
• HP supports its products with tailored service packages such
as the HP Care Pack designed to cost-effectively upgrade or
extend a customers’ standard warranty with easy-to-
buy, easy-to-use support packages. They reduce downtime
risks with support levels from basic to mission critical.

18. People
• Hewlett Packard has approximately 321,000 employees.
• Mark V. Hurd is the chairman, president and chief executive officer.
• Hewlett Packard hired Davis Shirk in 2010 to run its worldwide
marketing for its business enterprise unit.
• HP founders based their corporate culture on the integration and
reinforcement of critical opposites, known as the Hewlett-Packard
Way - creating an environment that celebrates individualism, but at
the same time one that is also wholly supportive of teamwork.
• Hewlett Packard provides a career development website to help
guide its upwardly mobile employees.
• HP partners with other organizations such as InRoads and GEM to
expand minority employee representation.
• Hewlett Packard provides chat, phone and email customer service
options.

19. Physical Evidence
• HPs’ “One Voice” project has a goal of developing a fresh
design to its packaging while staying on brand across
thousands of product lines and dozens of packaging types.
• Hewlett Packard boasts on of the most thorough company
websites online with a wealth of content ranging from an
overview of products to philosophy and customer support.
• Since 1989 HP has worked to develop environmentally
responsible packaging, recently the company teamed with
the UC Santa Barbara Bren School of Environmental
Science and Management and IoPP to create an up-to-date
guideline for the electronics industry.

20. Process
• In 1997, Hewlett Packard employed the “Hoshin”process in developing its
strategic plan. The Hoshin process is a systematic planning methodology
for defining long-range key entity objectives without losing sight of day to
day business measures.
• In 2002 HP divulged the supportive planning behind its planned merger
with Compac including its goal of achieving a leadership position in every
major segment of the information technology industry.
• Hewlett Packard has utilized Design for Supply Chain (DfSC)
system, which is a systematic, repeatable process which allows HP to
consider the impact of decisions: on supply chain partners, including
suppliers, manufacturing and logistics service providers.
• One of CEO Mark Hurd's first acts as CEO, in flush times, was to cut
15,200 jobs (10% of the workforce), he has encouraged remaining
employees to stress operational efficiency.
• Key pillars of the HP strategy include achieving meaningful innovation
with speed and agility.

21. Channel Of Distribution
• HP Sells Their Pc’s and Laptops
• HP also Distributes their Products through
Multibrand Malls and Computer Malls (like
DCC).
• It also has Dedicated Stores in Major Cities like
Mumbai,Delhi,Pune (at Deccan) and other
major cities.
• Hp has recently closed their 2 stores and
hence has lost some market share to Dell.

22. • Strong Market Position
Strengths • Prominent Brand Name Recognition
• Successful Strategic Acquisitions
Weaknesses • Weak Market Segment Integration
• Expanding presence in cloud computing market
• Expanding portfolio of imaging and printing solutions
Opportunities • HP has launched several retail photo printing
solutions and services
• Projected decreases in the IT markets
Threats • Hyper-competitive environment
• Specifically, the company’s competitors