Hewlett Packard (HP) is an American IT company founded in 1939 that provides hardware, software, and services. It offers printers, PCs, servers, and delivers outsourcing and consulting services. HP has a large product portfolio including Inkjet and LaserJet printers. Though it has strong R&D and production, HP faces declining demand for PCs and printers along with weak financials in recent years. Opportunities exist in cloud services and expanding services divisions, but threats include price competition and rapid technology changes.

1. PRESENTATION ON HP COMPANY
PRESENTED BY:
SHUBHANGI BHARDWAJ
15/IMB/040

2. COMPANY PROFILE
• Hewlett Packard company (HP) is an American
multinational Information Technology
organization that provides hardware and
software services to small, medium and large
sized businesses across industries.

3. The organization was founded by William “Bill”
Redington Hewlett and Dave Packard in 1939.
It was started in a car garage in Palo Alto,
California, where today it is headquartered.
The first product of HP was an audio oscillator.
Today, HP specializes in developing and
manufacturing PCs, networking hardware,
computer storage and delivering services.

4. PRODUCTS OFFERING
• Inkjet and LaserJet printers
• consumables and related products
• Officejet all-in-one multifunction printer/scanner/faxes
• Designjet and Scitex Large Format Printers
• Indigo Digital Press
• HP Web Jetadmin printer management software
• HP Output Management suite of software
• LightScribe optical recording technology
• HP Photosmart digital cameras and photo printers

5. MARKETING MIX
• PRODUCT: HP provides outsourcing of
business process, infrastructure technology,
maintenance and support of technology,
support and development of applications,
networking resources and products,
integration services and consulting services,
soft wares, hardware, services and products
related to printing and imaging.

6. PRICE
• The pricing policy of Hewlett Packard is fair
pricing as well as competitive pricing. The
company takes into account all the relevant
factors related to costing, distribution,
promotion, prices of adversaries and then
decides on a suitable selling price.

7. PLACE: Hewlett Packard has a well-placed
distribution channel. It sells its products to the
individual customers and business enterprises,
directly and indirectly.
PROMOTION: Hewlett Packard has launched an
initiative “One Voice” to promote its brand name
and image along with its various consumer
electronics products and hardware products.

10. HP SWOT ANALYSIS
Strengths in the SWOT Analysis of Hewlett
Packard :
• Production excellence: HP ships two personal
computers and two printers every second.
This shows its dominance in this sector. They
hold the second position in the world for
shipping PC equipment.

11. • R&D: They spend highly on research to stay
ahead of the technology curve. HP Labs
research is focused on key growth areas that
include advancing technologies like sensing,
natural language detection.

12. weaknesses
• Declining Demand: The demand for printing
systems and personal computers have
decreased by 8.3% during FY 2015.
• Weak Financials: they recorded a decrease of
7.3% in revenues compared to FY 2014. The
operating profits also decreased by 23.9%
compared to FY 2014.

13. Opportunities
• When the clients have awareness in the IT
industry, the scope of the use of desktop and
laptops is also increasing.
• The company can increase the service and
enterprise solutions divisions.
• There is consistent increase in the demand
of the cloud based services.

14. THREATS
• If the cost of the products and services is
reduce, then pricing of the products becomes an
important issue.
• If there are many local competitors in the
market, then market will face problems in
settling the component pricing.
• Rapid technological changes in the market can
create problem for hardware companies.