Lexmark M5155 Unit 5

Lexmark M5155 Unit 5
The Lexmark M5155 is the ideal enterprise– class sheet tray server for you if you have a growing business in
your hands. The Hewlett Packard Enterprise ProLiant DL380 has the capability to deliver the latest
performance and expandability like no other. With Intel® Xeon® E5–2600 v4 Processors, the Hewlett
Packard Enterprise ProLiant DL380 has all the power you need to run your business effectively and it can
support up to 22 cores. The HP 40G0822 has increased its performance by 21 percent compared its
predecessors with all the ground– breaking specs it includes. It has 3.0 TB of HPE DDR4 SmartMemory, HPE
Persistent Memory for guaranteeing you unprecedented levels of performance for databases and analytic
workloads and an onboard SATA HPE Dynamic
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HEWLETT-PACKARD-COMPUTER SYSTEMS ORGANIZATION:
SELLING TO...
CASE: HEWLETT–PACKARD–COMPUTER SYSTEMS ORGANIZATION: SELLING TO ENTERPRISE
CUSTOMERS TABLE OF CONTENT
Pages
EXECUTIVE SUMMARY 2
INTRODUCTION 2 HP 'S CSO CUSTOMERS 3 SELLING TO ENTERPRISE CUSTOMERS SINCE 1991
3 STATEMENT OF THE RESEARCH PROBLEMS 4 SWOT ANALYSIS 4 PLANNING THE NEXT STEP
5 THE SALES PROCESS AUDIT 6 ... Show more content on Helpwriting.net ...
Automotive, financial services, telecom, manufacturing, pharmaceutical and companies which spend from $
0.5 million to more than $ 200 million with HP belong to this large / enterprise customer group. This group of
customers directly serves by the HP sales representatives. Meanwhile, companies that spend below $ 0.25
million purchase from HP and other competitor on monthly or quarterly basis is grouped in small to medium
business. It is thus managed by HP sales representatives and channel partners. For the last group, which is,
individual customer is served by indirect retail channels. Most of the revenue is generated by the large /
enterprise customers because based on HP analysis; the top 5% of these companies has generated about 40 %
of CSO 's total sales.
Selling to Enterprise Customers since 1991
Manuel Daiz, CSO head of worldwide sales has restructured the organization by reforming the sales force into
three teams which is red, green and blue team. By performing this reformation, they can be more focus on the
job. The Red team sales representative is dealing with supply chain companies, oil and gas, financial service
(banking industry), discrete manufacturing (aerospace), government sector, telecommunication, media and
utilities. Green team is responsible in dealing with channel partner. Normally, these channels are responsible
in selling HP product to the smaller customers that had

Case Study Of The Hewlett Packard (HP Company
1.0 Introduction
Our team members consisting Tan Kok Hwa(Leader),Wong Chia Zhen, Wong Kai Sung and Andy Chiah.
From this group assignment, our understanding on the fundamental concept of marketing had significantly
improved during the process of preparation of this assignment.
The objectives assignment is to introduce students to the fundamental concepts of marketing and an overview
of the marketing process. Besides, it is also to provide basic knowledge of the marketing environment,
marketing research process, consumer and business buying behavior, marketing segmentation, targeting and
positioning. Then, it is also to introduce the marketing mix and the basic knowledge of electronic marketing.
We select the Hewlett Packard (HP) Company as our group assignment topic. ... Show more content on
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HP headquarter located in Palo Alto, California, United States. The company was named after the founders of
the company which are Bill Hewlett and David Packard. The company was founded in 1st January 1939 in a
one car garage which belong to David Packard .With a capital investment of US$538. Today, HP ranked at
36th most valuable brand in the world and became the world's second–largest PC vendor by unit sales in
2013. HP had a total of 317,500 employees since 2013.HP are specializes in developing and manufacturing
computing, data storage, and networking hardware, designing software and delivering services.
2.2 Company's Value
Trust and respect for individuals
We work together to create a culture of inclusion built on trust, respect and dignity for all.
Achievement and contribution
We strive for excellence in all we do. Each person's contribution is critical to our success
Results through teamwork
We effectively collaborate, always looking for more efficient ways to serve our customers.
Meaningful

Case Study Of Hcl Infosystems Limited
1.1 INTRODUCTION OF HCL INFOSYSTEMS LIMITED
HCL is a IT and global technology enterprise that operates in 31 countries. Its headquarters is located in
Noida, India. The company comprised publicly 2 listed companies namely HCL Technologies and HCL
Infosystems.HCL focused on addressing the IT hardware market in India for the first two decades of its
existence with some other activities in the global market.
On termination of the joint venture with HP in 1996, HCL had become an enterprise comprising HCL
Technologies and HCL Infosystems. HCL Technologies focused on the global IT services market, whereas
HCL Infosystems focused on the IT hardware market in India and in APAC countries. HCL since then has
operated as a holding company.
HCL Infosystems Ltd. is India's Premier IT Services and Solutions & distribution company. HCL Infosystems'
has one of the largest sales & distribution network in the country and even provides value added distribution
for partners including last mile connect and support in marketing as well as promotions for Telecom, Office
Automation ,IT and Consumer ... Show more content on Helpwriting.net ...
Mission
The mission of Hcl Infosystems Limited is to enable business transformation and enrichment of lives by
delivering sustainable world class technology products,services and solutions in their chosen markets thereby
creating a superior shareholder value.
3
Core Values
To uphold dignity of every individual connected to their business.
To honour all the commitments being made.
To be held responsible towards corporate citizens.
To remain committed to factors of Quality, Innovation and Growth in every

home depot diagnosing change Essay example
Project 3 Home Depot and Hewlett Packard: Diagnosing Change using the Star Four Frame Model By
Amanda HRM587 Professor Anderson I Diagnostic model The diagnostic model that I believe that the
Hewlett Packard and Home Depot would fit the best is the Four Frame Model. The Four Frame Model
consists of: Structural, Human Resources, Political, and Symbolic. The Structural frame is based on the rules,
goals, policies of the organization, technology and the environment. The Human Resources frame involves the
needs, skills and the relationships between the people and the organization. The Political frame involves
power, conflict and competition of the policies of the organization. ... Show more content on Helpwriting.net
...
By changing the structure, the human resources, the political and symbolic frame he brought back the goals of
customer service, becoming the experts of home improvement and bringing unity between the organization
and the employees. III S.W.O.T of Companies A. HP Strengths Global reputation for printers and PC Leader
in printers for homes Have bargaining power in producing printers and other products Weaknesses Missed the
opportunity move to mobile devices such as cell phones and tablets Losing business with business printers
Changes CEO every few years that makes stockholders and consumers nervous Slow hardware Seem to invest
in different areas without clear focus Opportunities Can offer products at reasonable prices Simplify the
buying process for the consumer Expanding printing and imaging products Threats Hyper Competitors
especially those that more diverse in technology. Very competitive and people want the best and newest
technology Global recession Competitors that can sell refill ink cheaper price B. Home Depot Strength 1.
Brand Recognition that most if not all people know who they are. 2. Good customer service has been number
one priority 3. Corporate Office allows the store managers to manage the stores by ordering the inventory that
they need rather than corporate tell them what they need. 4. Training the associates so that they are "pros"
bringing pride in the employees and what they bring to the company. 5. Low

Hp Compaq Essay
Question 1 Using a SWOT analysis, identify the key strategic fits between the two companies. What are the
most important expected synergies? Strength Weakness  Ability to serve customers at lower cost  Compaq
was a significant player in enterprise systems and HP in IT services business  Wider spectrum of products
for its clients through the merger  Strong brand recognition, something that takes time to build  Highly
complimentary R&D  Overlapping management  Overlapping product lines  Diluted interests in
imaging and printing which were traditionally HP's strengths Opportunity Threat  The next IBM? (HP was
looking to expand its services business through both organic and inorganic channels)  Compaq was the
market ... Show more content on Helpwriting.net ...
The expected cost synergies (as announced by HP) are approximately $2.5 billion . This amounts to
approximately $0.83 per share in the merged firm. The market value of Compaq at the time was
approximately $21 billion pre–merger announcement, meaning that a reasonable price for Compaq should be
$23.5 billion. So the final exchange ratio price of $25 billion includes a premium of 6.3% or $1.5 billion.
Considering that the PC market had matured and was faced with increasing competition with price
undercutting by competitors, the price offered by HP seems rather optimistic. (Refer to HP–Compaq key note
slides)  One of the assumptions is the P/E of 15x to 25x. Is this justified? 0  Is the discount rate of 15%
justified? (Look at the back and use beta to calculate). If you calculate it, it seems reasonable. (Beta for HP is
1.5 and 15% discount rate is viable)  Revenue loss of $4.1 billion. Where could this come from? ANS:
Overlapping businesses and cannibalisation of products and hence natural revenue loss. Question 3 (exhibit 5
– 7 ) Conduct a simple valuation of Compaq. Does your valuation differ significantly from the HP offer price
and why? Do you think the offer price is appropriate? Brief background of Compaq: Founded in 1982 its
primary strengths are in innovation and its low cost structure of its products which compete with Dell. Its
primary business divisions are commercial and consumer PCs, enterprise computing and global services. Its

Hewlett-Packard and the Personal Computer Industry
HP: Stay or Leave the PC Industry
The computer industry is a tough and competitive business. Companies are constantly competing to have the
newest and greatest advancements in technology that will make their product the most appealing to
consumers. It is a multi billion–dollar industry, but in mid August Hewlett Packard, the worlds largest PC
distributor made the announcement that it planned to exit the Personal computer industry to focus on other
aspects of their company. This shocked not only consumers, but also other competitors in the industry. Just a
few months after Leo Apotheker, the CEO who made this decision, was fired from his position and replaced
by Meg Whitman. When Whitman was hired she made it clear that "Apotheker's ... Show more content on
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By having this large amount of income it can help sustain another division that may encounter higher
production costs or lower sales. Another way it can uphold other parts of the company is by helping be an
entry for other products. The printing and imaging division is a large part of the company and it seems that
there is strong correlation between printing and PC's. It makes it easier on consumers to go to place and pick
up a Hewlett Packard computer and printer. By offering these necessary items together HP, like other
companies have done, can use this as a market strategy and offer price discounts for both which can lead to
higher sales in both. "Computers also help promote HP's brand, and are a crucial part of the company's "one–
stop shop" services that it offers to corporate customers, HP said." The personal computer business also seems
like driver for HP's software sales. Technology is constantly growing and changing. People are not going to
buy a new product every time some new advancement comes out so updating software easy way to keep up to
date for consumers. The Personal computer divisions seem to be strongly associated with the other aspects of
the business and it seems to help support these divisions profits as well. If HP had gotten rid of its PC
business it could have a serious effect on the rest of the company.
Hewlett Packard announcing that they were even

Swot
Octavia Brown
MGMT303 – Professor Runyon
July 29th, 2011
SWOT Analysis
Introduction
Hewlett–Packard is a global technology company that provides various products, software, and services to a
range of customers, including data storage, servers and solutions to business customers as well as a consulting
services segment that offers information technology integration solutions for a range of technology issues.
After its merger with Compaq, it became the world's biggest computer hardware company, ranking number 20
in the Fortune 500 list. HP is doing business in more than 170 developed and under–developed countries.
Being a large company gives HP many advantages such as dominating the market for printers (laser and
inkjet), both ... Show more content on Helpwriting.net ...
HP has a long history of innovation in the area of mobility including a broad span of products from handhelds
and notebooks to fault–tolerant servers, which form the backbone of the telecommunications industry. The
company has a leadership in public and wireless local–area networks which enables HP to integrate its
printing products and software using Bluetooth technology so that people can even print from their mobile
phones. The company also focuses on Internet–protocol (IP) telephone technology to leverage networks for
voice and video communication that drives cost savings for service providers and customers which is an
important strength among competitors.
(W) Weaknesses
Hewlett–Packard's majority of earnings are coming from its printing supplies division. This makes the
company's total earnings extremely sensitive to this segment which is a potential weakness for the company.
HP also lost shares in the PC and server markets in 2002 and 2003 while its top competitors Dell and IBM
increased their shares in the same period. The company's profitability is currently very low at the server and
storage markets. Some analysts evaluate HP's weak peformance as signaling a trend for IT spending (Rivlin,
2004).
(O) Opportunities
HP expects recovery in the personal computer market during 2004. The company launched more than 150
products between 2003 and 2004. Product launches are

Dell's Business Down Into Four Groups
Introduction Dell, Inc. is a multinational computer technology company that was founded in 1984. It is the
third largest personal computer manufacturer in the world. The company became a public company in 1988,
but then in 2013, became a private company once again (Dell). Dell breaks its business down into four
groups: its core group is End–User Computing (desktop PCs, notebooks and tablets.) More than 60% of the
company's revenues come from PCs (Guglielmo). The newest groups, Enterprise Solutions (servers,
networking, and storage,) and Software and Services are the fastest growing and most profitable (Dell)
(Guglielmo). In its earlier years, Dell pioneered the use of direct sales on its website and the "build–to–order"
process of manufacturing individual personal computers. It also used the just–in–time manufacturing
approach to keep inventories of raw materials low. However, in the last several years, this course has been less
effective as computers have become low–cost commodities and competition has heated up with high–volume
Asian manufacturers, such as Acer and Lenovo. Michael Dell, the founder of Dell, Inc., recently took the
company private, because he would like to concentrate on the Enterprise Solutions, Software and Services
divisions. He felt that stockholders did not want to change the core business from the manufacturing of
computers. This doesn't mean he plans to stop manufacturing computers; in fact, he wants to sell computers at
a competitive price to get

Hp Inc. : Company Description, Mission Or Purpose...
HP (Hewlett Packard)
Company description, mission or purpose statement, or mini–history (Keep it very brief)
Answer: HP Inc. (often known now as just "HP") is an American technology company, created on November
1, 2015 as one of two successors of Hewlett–Packard, along with Hewlett Packard Enterprise. It develops and
provides hardware, such as personal computers and printers. It is the legal successor of the old Hewlett–
Packard. The split was structured so that Hewlett–Packard changed its name to HP Inc. and spun off Hewlett
Packard Enterprise as a new publicly traded company. HP Inc. retains Hewlett–Packard 's stock price history,
as well as its NYSE ticker symbol of HPQ (whereas Hewlett Packard Enterprise uses a new ticker, HPE).
HP Inc. is the larger successor of Hewlett–Packard in terms of revenue. It recorded US$57.3 billion in revenue
in 2014, compared with Hewlett Packard Enterprise 's US$53 billion. 50,000 employees will work at HP Inc.,
and Dion Weisler has been announced as CEO of the new company created as a result of the Hewlett–Packard
Co. separation.
Product descriptions (Don't make these up), product categories and new product development?
Answer: These are the list of the product categories of the HP:
HP Categories of Printers:
Black and White Laser Printers
Color Laser Printers
Laser Multifunction Printers
Inkjet All–in–One Printers
Specialty Photo Inkjet Printers
Business Ink Printers
Color Inkjet Printers
HP Design jet Large Format Printers
HP Indigo

Hp Company Swot Analysis
Hewlett–Packard SWOT Analysis
Strengths Hewlett–Packard is a global technology company and after its merger with Compaq it became
world 's biggest computer hardware and peripherals company in the world, ranking 20 in the Fortune 500 list.
Company is doing business in more then 170 countries including the ones that are developing and under–
developed. Being a large company gives HP many advantages like dominating the market for printers, both
laser and inkjet, and both for consumers and companies using the economies of scale. The company is also
taking an active role in developing the capacity of new markets all around the world, engaging with other
multinational corporations, non–governmental organizations and other world ... Show more content on
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The company has a leadership in public and wireless local–area networks which enables HP to integrate its
printing products and softwares using Bluetooth technology so that people can even print from their mobile
phones. The company also focuses on Internet–protocol (IP) telephone technology to leverage networks for
voice and video communication that drives cost savings for service providers and customers which is an
important strength among competitors.
Weaknesses
Hewlett–Packard 's majority of earnings are coming from its printing supplies division. This makes the
company 's total earnings extremely sensitive to this segment. which is a potential weakness for HP. HP also
lost shares in the PC and server markets between 2002–2003 while its top competitors Dell and IBM
increased their shares in the same period. The company 's profitability is currently very low at the server and
storage markets. Some analysts evaluate HP 's weak peformance as signaling a trend for IT spending (Rivlin,
2004).
Opportunities Hp expects recovery in the personal computer market during 2004. The company launched
more then 150 products between 2003 and 2004. Product launches are expected to support the growth of
higher margin. HP is currently seeking opportunities in the Business Process Outsourcing area which IBM
indicated

Hp Case Study
Feb 22, 2007 Executive Summary Hewlett–Packard (HP) is one of the largest technology companies in the
world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices,
and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses
and institutions globally. The company offers IT infrastructure, global services, business and home
computing, imaging and printing. The case study reflects the appraisal of HP's high performers, internal and
external problems and the growth of the company's future. We see their sales have grown but profits have
fallen $230 million short. With a slow economy on the rise HP needs to find a solution to their growth ...
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All of these two competitors are focused on their industries. Some of the opportunities HP figured out are by
pursuing long–term visions that will create new markets. This includes the new HP Fiorina Way where she
breaks the management into two sectors, front end and back end. The new structure boosts collaboration,
giving sales and marketing executives a direct pipeline to engineers so products are developed from the
ground up to solve customer problems. Another one is to come up with new e–services and then making the
gear to deliver them. Couple other new innovations HP is thinking taking their company to the Web where
they identified three solutions – the digital imaging effort to make photos, drawings, and videos as easy to
create, store and send as e–mail. A commercial printing thrust aims to capture business that now goes to offset
presses. And a wireless services effort might, say, turn a wristwatch into a full function. A net device that
tracks the wearer's heart rate and transmits that info to a hospital. The threats HP posses are from its rival
members such as Dell, Sun and IBM. The printing and imaging business is the company's crown jewel. As HP
becomes more heavily reliant on commoditizing markets like PCs and servers the company will continue to
face margin pressure. HP's biggest threats on a system level looking at companies with a broad breadth of
storage, servers, and professional

Big Data Companies: IBM, Dell, And HP
Q1: IBM, Dell and HP lead the list of Big Data companies with the most revenue from big data hardware,
software, and IT services. They all produce and develop their own servers which involve in big data hardware
and software. They expect their servers to provide the highest speed when processing data. But there are still 3
missions they need to take consideration––enhancing security，increasing performance and improving
usability. First, the IBM Company developed its big data tool for people around the world to more quickly
manage and share massive data. IBM reports the technology will provide analysis–as–a–service and cloud–
based solutions to its worldwide user base. And it has made a plan that is also in the works to expand the big
data architecture. To protect important information like credit card number and customer databases, IBM
develop Security Intelligence System which can provides exceptional threat and risk detection. The system
combines deep security expertise with analytical insights on a massive scale. Both IBM Security Intelligence
Platform and its Big Data Platform provide a comprehensive, integrated approach. The approach shows a
combination of real–time correlation for continuous insight, custom analytics across massive structured and
unstructured data, and irrefutable evidence which can help persistent threats, fraud and insider threats.
Second, Dell wants to use its big data to discover more new customers and solve business problem. It
develops advanced

Organizational Review : Hp Enterprise Services
Part Two:
2. Organisational Review:
HP Enterprise Services is Public Company with over 300,000 employees operating in the Information
Technology and Services industry, they provide infrastructure technology, outsourcing services, applications
services to business and government clients worldwide, delivering support how, when and where the customer
wants.
HP has a hierarchical management structure and any HR issues are handled in the first instance by the
immediate "Line manager" who escalates into a "Capability Manager" before an official request is made to
HR.
Given the size of the organisation, the "Capability Manager" role is predominantly there to alleviate some of
the pressure on the HR department, with many of the functions of HR ... Show more content on
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This can be in the form of job descriptions and person specifications, defining the terms of reference for the
planned roles.
Planning recruitment campaigns.
Detailing the numbers and or types of employees. The likely source of potential candidates, with plans for
alternative sourcing.
Attracting Candidates.
Decide on the method of advertisement, whether to outsource to an agency or use online recruitment.
Selecting Candidates
Sorting the CV's or application forms received into a shortlist for interviews, decide on individual or panel
interviews and finally the method of collecting references.
HP have a recruitment philosophy states the "Acquiring talent is one component of HP 's strategic workforce
plan. HP 's goal is to have a workforce with the right skills, in the right place, at the right time, and at the right
cost that is sufficiently flexible and agile to meet changing business requirements." The scope of their policy
applies to HP employees and applicants worldwide.
Although employee referrals are encouraged by HP and job postings are made visible through HP 's internal
job site. All requisitions are tracked within an applicant tracking system and statuses updated as the

Business Description Of Cisco Systems Essay
Business Description Cisco Systems, Inc. designs, manufactures, and sells internet protocol (IP)–based
networking and other products related to the communications and information technology (IT) industry and
give services associated with these products and their use. Cisco's main operations are located in America,
Asia Pacific and Europe. The organization's headquarters is located in San Jose, California, which has about
74,042 employees. The entity reported revenues of about $47,142 million during the financial year ended July
2014, a decrease of 3% compared to 2013. The company offers products for transporting data, voice and
videos within structures, throughout the planet. The company 's' products are connected at all types of
businesses such as communications corporations, personal residences and public institutions. Cisco 's
products and technologies are grouped into eight categories: switching, next–generation network (NGN)
routing, service provider video, collaboration, data center, wireless, security, and other products. Cisco 's
collaboration selection incorporates video, voice, data and mobile applications on fixed and portable networks
throughout a variety of devices, including tablets, mobile phones, and all types of computer systems. Cisco
possesses a Unified Computing System (UCS), which is one the key products because this platform bonds
network, storage access into a centrally programmed system. Cisco's switches are designed to offer different
methods of

Asus has distributors such as Anyware, COM1 International,...
Asus has distributors such as Anyware, COM1 International, Dicker data and etc. They are successful enough
to develop strong relationship with the company. Its distributor like Dicker Data followed the customer centric
approach which is efficient in creating reseller agreement and delivering dynamic services according to the
market conditions. Asus has already contracted with Dicker Data for series business notebooks (Lui, 2011). It
is also in partnership with the Ingram , micro,Synx and Altech. Company wants to target monitors , all–in –
one PC's, desktops and Eee Box products. Company wanted to target SMB and corporate market.
Asus is been successful in using Voice of customer for creating new products inspired by the needs of ... Show
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Asus has gained popularity and and has built strong reputation in the recent years. AsusU30Jc was designed
for corporate world, its features were designed keeping in mind the requirements of businesses and
professional users. Though it supports multitasking and long battery life. But working on U30Jc many users
faced problems like Wireless Internet problems, customers couldnt connect to the internet even when there
was signal within their boundary, Troubleshoot and wireless drivers. These problems were solved in the new
laptops and support was provided to the existing users.
there many companies which are providing similar type of products such as Dell , HP,Lenovo etc. Asus can
learn from its competitors in the terms of design, hardware , performance, storage , screen and its prices.for
instance an ultrabook is generally made up of aluminium and some of the companies like Dell and Lenovo use
carbon fibre for low weight. Dell XPS13 and Toshiba Z935 is the slimmest and highest ultra book.Asus, Sony
or Dell have small battery which last 4hours and a bit.
company can improve its innovation management through focusing more on sustainability. Although they
took initiatives in 2008 with the collaboration with Intel and Tsan Knen Enterprise to promote and launch "PC
recycling for a better future focusing to collect old notebooks , PC,LCD monitors in a bid to provide benefit to
the underprivileged community as well as the environment. Using

HP Case Study Essay
1. Analyze how people, information, and information technology help the company remain competitive in
their industry.
New products and category innovation define and redefine the computer hardware and software industry and
its landscape. Lately, we've seen even greater volatility than usual, and it has begun to affect the makeup of
hardware and software companies themselves (Casey & Hagen, 2015). The structure some technological
companies were built upon is becoming a thing of the past as more strict customers force companies to take
upon mergers, acquisitions and/or split ups to achieve the desired financial performance.
Hewlett–Packard (HP), as many companies, has been forced to modify their strategy in order to remain
competitive in the corporate business as well as the printer and personal computer segment of the hardware
and services industry. On its efforts to keep up with continuous market fluctuations, HP separated into two
companies with quite distinct markets, with quite distinct customers, being able to move faster to take
advantage of the changing customer needs and accelerating the company's products and innovation road map
(Clark, 2014).
Corporate transitions, whether to a new industry or business model or to a new innovation process, often
reveal the fissures in in organization's culture, and create a need for culture change and HP has ample
experience with this (House, 2015). In November 2014, HP announced that the original company was
splitting in two. HP

Information Technology Services
Software and Information Technology Services The software and IT Services market is usually broken into
two segments: Software, and IT Services, and is sometimes split into a third segment covering Internet and
Cloud Software and Services. The software segment includes application software and systems such as
security software, information management, software infrastructure, and enterprise applications. IT Services
includes IT consulting, support, outsourcing, and processing. Internet and Cloud Software and Services
include Infrastructure, Platform, and Software services. The software and services industry had total revenues
of over $1.6 Trillion in 2015, growing by 6.5% over the previous year. The largest share of the industry is ...
IBM's Systems and Technology Group, often referred to as the company's hardware division, provides
hardware and software computing solutions for their clients. This segment designs semiconductor technology,
mainframe technology including the System z platform, data storage products for information retention and
archiving, and Power Systems for cloud systems and big data. The Global Financing segment provides
financing services to software and services customers. This includes lease and loan financing for up to seven
years, short term/accounts receivable financing, and remanufacturing and remarketing of refurbished lease
equipment. Microsoft Corporation is a technology company based in Redmond, WA, USA that offers
consumer electronics, software, and services. Microsoft operates through two business segments: Device and
Consumer, which is further divided into four sub–segments (D&C Licensing, Computing and Gaming
Hardware, Phone Hardware, and D&C Other), and Commercial, which has two sub–segments (Commercial
Licensing, and Commercial Other). Microsoft's Device and Consumer segment is involved in the
development, manufacturing, marketing, and support of software and devices designed for productivity and
entertainment. The D&C Licensing sub–segment's products include Windows, Office, and the Windows
Phone operating system. Computing and Gaming Hardware products include the Xbox

Hp Analysis
Contents
1.0 Company background 2
1.1 Introduction 2
2.0 Strategy identification 3
2.1 HP Marketing mix 3
2.1.1Product 3
2.1.2 Place 4
2.1.3 Price 4
2.1.4 Promotion 4
2.2 E–Customer Relationship Management 5
2.3 Virtual Communities 5
3.0 Environmental Analysis 6
4.0 Segmentation and targeting, differentiation and positioning 7
4.1 Market segmentation 7
4.1.1 Demographic 8
4.1.2 Psychographic segmentation 9
4.1.3 Geographic segmentation 9
4.1.4 Positioning for the future 9
4.1.5 Future differentiation 9
5.0 Objectives and E–marketing Strategies 10
5.1 Corporate objectives 10
5.2 E–CRM recommendations 11
6.0 Implementation and Evaluation 12
6.1 Electronic Commerce Solution integrated with SMS 12
6.2 e–Recommendation ... Show more content on Helpwriting.net ...
This technology works by measuring the percentage of utilization on each Central Processing Unit. The
advantage for HP customers is that they will only pay for processing they are utilizing. They also have the
option to use additional processors, therefore processing is not limited. In addition, different versions of the
same products priced differently with respect to the configuration of components.
2.1.4 Promotion
Hewlett Packard use different methods to promote their products to users, here are as follows; * Publics
relations – "The HP Media Relations department provides journalists and editors with assistance in
referencing background information of the company, it is setting up interviews with HP executives or
scientists, securing press materials, and checking facts." (HP newsroom, 2011) * Advertising – along with
mass production of its products, HP is promoting its products via internet, including a website with videos and
navigation sorted by business application. * Sales promotion – through HP trade–In–frequently asked
questions, HP is attempting to provide added value or motivation to consumers to stimulate sales. It is doing
this by providing answers to questions which are mostly asked by customers, thus putting them in a good
position to gain customer loyalty and form a strong relationship

Strategic Analysis Of Hp: The Business Strategy Of HP
Introduction
Hewlett Packard also known as HP was founded by William Hewlett and Dave Packard in a small rented
garage in Palo Alto, California which is now known as the original Silicon Valley. HP is one of the world's
largest Information Technology (IT) companies operating on a global level. HP specializes in computers,
computer systems and software. Also, in the development and manufacture of hardware, software design,
service delivery as well as data storage. Identified Strategies Intended strategy is the strategy that an
organization hopes to execute. Intended strategies are usually described in detail within an organization's
strategic plan (Flat World Education, 2015). Emergent strategy is an unplanned strategy that arises ... Show
more content on Helpwriting.net ...
Examples of HP's functional strategy are: HP Software
Through organic innovation and acquisitions, HP's software portfolio has grown to become the world's sixth
largest software company. HP software is focused on delivering innovations in cloud management, security,
big data and meaning–based computing by incorporating its acquired businesses and technologies with its
existing software portfolio (HP, 2012). HP Printing and Personal Systems
The PC group within HP PPS has been refocused around customer needs. The PC group changed its product
line which had a stronger focus on product design. New business models have been the focus of the print
group. Business models such as Ink Advantage, is a program designed to target price–sensitive customers in
emerging markets. Ink in the Office is an initiative of the print group that targets business customers. The
group has expanded differentiated services and solutions by leveraging HP's portfolio of hardware and
software, including combining multifunction printers with Autonomy management solutions to develop
cloud–based document management services (HP,

Dell Case Study
EXECUTIVE SUMMARY
In this report, I will review the internal and external environment of Dell Computer which enabled them to
compete with other PC competitor. A case study from the instructor about Dell was provided to help with the
internal and external analysis of the company in relation with the non price attributes with their PC product.
This report will also look on how Dell should implement their strategy to retain their market share and to out
position other competitor in the future. INTRODUCTION
As one of the pioneers in selling computers, Dell has been widely recognized as a company which can deliver
their sales to costumer effectively and efficiently by eliminating intermediaries' channels. By selling their
Personal ... Show more content on Helpwriting.net ...
Dell had stopped the production of their PDA products in the past and only focus on PC, laptop, and printer
.This gap in market was filled by IBM by creating a middleware product and software for business. In terms
of Dell's executive performance attributes, customer viewed IBM higher than Dell. It was a result of IBM
investment in creating a strong research software product for consumer so that IBM can support many highest
end software programs. However, customers view Dell slightly higher than IBM in terms of flexibility
attributes. Many customers perceive IBM brands as a computer for business so this give a disadvantages to
IBM while Dell is perceive as both home & business computer brand users.
Minor competitors
Compaq One of the PC company acquired by HP in 2001. America As a minor brand of HP, Compaq also
enjoy the benefit of brand equity from HP. The benefit of sharing the knowledge, technology and
infrastructure from HP also one of the Compaq advantages. Too much focus on consumer orientated product
also limits the possibility of exploring the brand opportunity in different product category. With only 1
product line for home consumer (Compaq Presario), Compaq was perceived by customers as lack of
performance and flexibility compare to Dell. This was due to the extensive product line of Dell which also
available for Business & Home use.
Do Dell well positioned with respect of their competitors?

Citrix Systems Offers Cloud Services
6. Citrix Systems offers cloud services, mobility management, networking and virtual workspace to IT and
service providers. This company operates in Europe, the Americas, the Middle East, Africa, and Asia–Pacific.
Citrix headquarters are located in Fort Lauderdale, Florida with about 9,166 employees. The business
recorded revenues of $2,918.4 million during the financial year ended December 2014. 7. F5 Networks, Inc.
provides and develops application delivery services. They also offer company training, and installation
services. This company operates in the Americas, the Middle East, Europe, Africa and Asia–Pacific. The
company headquarters are located in Seattle, Washington with about 3,834 employees. The corporation
reported revenues of $1,732 million during the financial year ended September 2014. F5 today has the widest
application relevancy because they can decrease the deployment time and expand the performance of
applications, such as SharePoint and Exchange. F5 's approach has caused Cisco to dump its own product in
favor of partnering with Citrix. 8. Hewlett–Packard (HP) provides software solutions to all types of
customers, including consumers, small and medium–sized businesses, and large enterprises in industries such
as health, education and government. HP operates in the Americas, Middle East, Africa, Europe, and Asia–
Pacific. The corporation's headquarters are located in Palo Alto, California with about 302,000 employees.
This organization reported revenues of

Organizational Impact Paper
Organizational Impact Paper Innovation is what gives an organization the competitive advantage the business
will need to be successful in the market. Innovations are ideas that can impact the strategy, process, products
and services that an organization has to offer to its customers. Three organizations that have an enormous
impact on innovation are United Parcel Service (UPS), Hewlett–Packard and The Coca–Cola Company.
United Parcel Service (UPS) United Parcel Service (UPS) is the world's largest package delivery company
(Hira, 2008). The company offers package delivery, ... Show more content on Helpwriting.net ...
Hewlett–Packard Hewlett–Packard Company is the world's largest technology company, providing IT
services, software, personal computers, printing services and solutions for consumers and businesses
(Hewlett–Packard, 2008). The company recently acquired Electronic Data Systems (EDS) which is part of
HP's strategy of building the world's best hardware business (EDS, 2008). Hewlett–Packard has always been
an innovative company with the products and services that they offer. The company has developed software
applications to optimize the performance of hardware and differentiate it from its competitors in the
marketplace. Over the past three years HP has acquired 26 companies, developing experience in integrating
new businesses (EDS, 2008). The company has managed to earn a profit in these tough economic times
because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The
company made a commitment three years ago to focus on design and innovation in the PC replacement
market by offering devices such as touch screen PC's and easy to use software (Edwards, 2008). This has
enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008).
The company has also focused on innovation in printers and services that has helped boost consumer and
business interest (Edwards, 2008). Hewlett–Packard recently announced the launch of the first multi

Hp Has An Edge On Human Resource
Since 1939 set up by Bill Hewlett and Dave Packard, HP has provided worldwide customers personal
computers, computer peripherals, and date and Internet services. The company became the No.1 PC
manufacturer in 2007 and held the first rank for several years. Currently, HP is still one of the leading
companies in the computer manufacturing industry. In 2014, HP reports a net revenue of 111.5 billion,
decreased by 1% from 112.3 billion of 2013. HP 's four main businesses, which are personal systems, printing,
enterprise group, and enterprise service, account for 96.4% of the total net revenue (See Appendix I). SWOT
Strength Compared with other competitors, HP has an edge on human resource (Enderle, 2013). Wright,
McMahan and McWilliams (1994) stated that human resources always were a potential source of sustained
competitive advantage, if they were valuable, rare, inimitable, and non–substitutable. Technically, the CHRO
of HP uses human resource matric analysis and HR science in management. In practice, human resource is
viewed as a strategic resource, not just a kind of equipment that can be sold and bought. Being respected and
well treated, employees in HP hold a relatively higher loyalty. According to Enderle (2013), HP is enjoying
some of the lowest employee turnover number in the industry. Low turnover rate on workers of production
lines means that HP can save money on recruiting and training and that skilled workers guarantee a high level
of productivity. Low turnover

Benefits Of A Proactive Strategic Procurement Operation
INTRODUCTION
Every organisation requires goods and services from external suppliers or providers as no company is an
Island. These goods are to be acquired at the right time, right source, right quality of materials, right quantity
and also these goods are to be of the right price in order to give the organisation an advantage over its
competitors( competitive advantage) allowing it to generate greater sales and retain more customers than its
competition. We will be looking at HEWLETT–PACKARD. Hewlett–Packard emphasis has gone beyond just
reacting to the needs of users as and when they arise, to a forward looking proactive approach. This reflects
the contribution that the management makes.
Procurement in the past ... Show more content on Helpwriting.net ...
Going to low–cost countries to source has plenty of advantages, but it has to be done right. ( The Boston
consulting Group 2008)
Hewlett–Packard is the case study of this work, procurement being a broad topic, we will concentrate on three
main areas for the purpose of these work. Brief understanding of them;
GLOBAL SOURCING:
Global sourcing can be simply defined as coordinating and integrating of procurement requirement across
worldwide business units. Mostly practised by large organisations because they are the ones that have the
need, leverages and facilities around the globe to enable them apply the process to gain competitiveness from
global sourcing. They are usually in a contract with other large corporations who have the ability to supply the
products to their sites located globally. Many organisations are meeting the need for lower cost by moving to
foreign countries where there are less regulations that interferes with the manufacturing process, where they
can find cheaper labour and thereby lower the cost of basic plant, personnel cost and also operational cost.
Sourcing and outsourcing which have developed over time are the two basic methods of foreign
manufacturing and it helps in making the best choice for global supply chains. Some basic things need to be
considered before outsourcing, sometimes companies outsource when it does not make any sense. Eg if a

Company Profile Of Hewlett Packard
1 Company profile Hewlett Packard (HP) is an American company founded in 1939 by Bill Hewlett and Dave
Packard. It is one of the world's largest IT Company and it operates in more than 170 countries. It provides a
large range of hardware components as well as software and related services to individuals, small–to medium
sized businesses and large companies. HP's product line includes personal computing devices, enterprise
servers, related storage devices and a diverse range of printers and imaging products. HP's service portfolio
includes technology service, consulting service, support service and enterprise service. HP markets its
products to its customers directly as well as via online distribution. 2 Porter's competitive forces model ...
Hence, there is a high barrier to entry into the technology industry. 2.3 Substitute products The PC and
printers are one of the highly used items by consumers. However, PC sales have been declining due to
consumers using their mobile phones or tablets. It will continue to decline unless HP develops a sustainable
solution to produce successful mobile phones or tablets. 2.4 Bargaining power of customers Customers have
moderate bargaining power mainly because there are many buyers and not one particular buyer is dominant
enough to directly influence HP's profit margin. Another reason why is because, customers knows that if they
demand more customization and features for the product, HP or its competitors will be able to meet their
demand in order to increase their profit. 2.5 Supplier HP's suppliers have a high level of bargaining power
mainly because of the type of industry it is in. HP is in the electronics industry. A PC or a printer is made up
different components, some of which are sold by large reliable suppliers while some are sold by specified
manufacturers. HP has over 50 suppliers for its manufacturing. This is good for HP as it has greater control
over suppliers in terms of price, quality and delivery schedules. 3 HP's objectives and goals HP's main
objective is to have customer loyalty, achieve sufficient profit,

Company History of Hp
The 30s
Bill Hewlett and Dave Packard finished their studies as electrical engineersin the Stanford University in 1934.
They became close friend and in 1939 they decided to start a business "and make a run for it" themselves.
Hewlett–Packard Company is founded January 1939.Bill and Dave begin part–time work in a garage with
$538 in working capital.
Bill 's study of negative feedback results in HP 's first product the resistance–capacitance audio oscillator (HP
200A), an electronic instrument used to test sound equipment.
The 40s
HP´s products won excellent acceptance among engineers and scientists.
Bill Hewlett and Dave Packard create a management style that forms the basis of HP 's famously open
corporate culture and ... Show more content on Helpwriting.net ...
HP becomes the first U.S. company to institute flexible working hours,
HP introduces the first electronic calculator to print Japanese characters.
Bill retires as president but remains CEO. Dave remains chairman of the board, and John Young is named
president. Under his tenure, HP will grow to be a leader in the computing industry. In 1978 Bill retires as
CEO. John Young succeeds him as CEO; he serves until 1992
It introduces the HP–01 wrist instrument, a combination digital wristwatch, calculator and personal calendar.
In 1979 HP and Chinese representatives make steps toward solidifying their business relationship. China
Hewlett–Packard is eventually established in 1985.
The Hewlett–Packard Company Foundation is founded.
The 80s
HP becomes a major player in the computer industry in the 1980s with a full range of computers, from
desktop machines to portables to powerful minicomputers.
HP makes its entry into the printer market with the launch of inkjet printers and laser printers that connect to
personal computers. and businesses.
Near the end of the decade, HP is recognized for its rich past as well as for its technological advances and
products. In 1980 it introduces its first personal computer, the HP–85 and HP 's first handheld computer, the
HP–75C, is introduced. HP allows users to activate features on their PCs simply by touching the screen when
it introduces its first touchscreen personal computer, the HP–150.
Bill Hewlett

Hewlett Packward Marketing Mix
Hewlett Packard Marketing Mix
Introduction
The Hewlett–Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two
Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the
President and Mr. Hewlett as the Vice President.
The company's foundation was supported by the demand for electronic equipment and microwaves.
Gradually, HP has concentrated its offerings in software and technology services. Hewlett Packard went
public in 1957 at $16 per share. In 1980, HP introduced the first personal computer (PC), the HP–85; the first
handheld computer HP 75C; and the first touch screen PC HP–150. The company merged with Compaq in
2002.
Product
* Hewlett Packard provides ... Show more content on Helpwriting.net ...
People * Hewlett Packard has approximately 321,000 employees. * Mark V. Hurd is the chairman, president
and chief executive officer. * Hewlett Packard hired Davis Shirk in 2010 to run its worldwide marketing for
its business enterprise unit. * HP founders based their corporate culture on the integration and reinforcement
of critical opposites, known as the Hewlett–Packard Way – creating an environment that celebrates
individualism, but at the same time one that is also wholly supportive of teamwork. * Hewlett Packard
provides a career development website to help guide its upwardly mobile employees. * HP partners with other
organizations such as InRoads and GEM to expand minority employee representation. * Hewlett Packard
provides chat, phone and email customer service options.
Physical Evidence * HPs' "One Voice" project has a goal of developing a fresh design to its packaging while
staying on brand across thousands of product lines and dozens of packaging types. * Hewlett Packard boasts
on of the most thorough company websites online with a wealth of content ranging from an overview of
products to philosophy and customer support. * Since 1989 HP has worked to develop environmentally
responsible packaging, recently the company teamed with the UC Santa Barbara Bren School of
Environmental Science and Management and IoPP to create an up–to–date guideline for the electronics
industry.
Process

IBM And HP: Their Differences And Similarities
1) Describe the strategies of IBM and HP both their differences and similarities. HP and IBM are competing
in many market segments like: Enterprise Group, Enterprise service, and Financial Services. On the face of it,
HP and IBM have a lot in common. Both are storied brands with rich legacies that shaped high–tech. Both are
working with companies large and small to help manage their technology. Both are angling for a piece of the
markets like cloud computing and big data that promise years of growth. IBM's Smarter Planet strategy has
been consistent for several years, and it continues into the near future. In addition, IBM leadership has
remained stable. 2) Present IBM and HP 's organizational structures noting their differences and similarities.
HP and IBM compete in many different Market: Enterprise Group, Enterprise services, Software, Financial
Service. They emphasize their converged infrastructure platform and range of services. In addition to such
tactical solutions and services, IBM offers its strategic vision encouraging customers to consider the long term
impact of today's cloud decisions. Supporting this, IBM actively works to reduce customers' long term risks.
HP has had five CEOs since Lew Platt left in 1999 along with changes at multiple levels of management as
executives from acquired companies have cycled into and out of HP management leadership. The lack of
management stability has taken its toll as HP's strategy changed with each CEO. Comparing cloud

Case Study : Hp 's Software Sales
One weakness for the company would be HP's software sales. According to Peter Grant from EHOW, "HP
software sales and HP's Enterprise Business line of software products are one of the weaker revenue streams
among HP's other business units". "These software products compete with others produced by Microsoft,
VMWare, and Salesforce in the CRM, ERP, and virtualization software markets" (Grant, Peter).
Another weakness for the company is their lack of presence in the tablet market. HP continues to produce
high quality desktop and laptop computers, but haven't fully jumped into the tablet market. Desktop and
laptop computers are slowly being replaced by tablets and smart phones. HP needs to take this weakness and
change it to an opportunity in the future in order to keep the company up to date with consumer demand. After
assessing the company's strengths, weaknesses, opportunities and threats in the SWOT analysis, it is
important to create both an internal and external factor evaluation analysis and summary. This shows how
each external and internal factor is weighted and rated, then giving us a weighted score of each (see Appendix,
Figure 5). After all external and internal factors are evaluated and a weighted score is found, it is then plotted
on a chart based on each weighted score (see Appendix, Figure 6). This helps the company determine if they
should grow and maintain their company, build and harvest the company, or hold or digest the company.
Looking at the charts, one

Benefits Of A Proactive Strategic Procurement Operation
INTRODUCTION
Every organisation requires goods and services from external suppliers or providers as no company is an
Island. These goods are to be acquired at the right time, right source, right quality of materials, right quantity
and also these goods are to be of the right price in order to give the organisation an advantage over its
competitors( competitive advantage) allowing it to generate greater sales and retain more customers than its
competition. We will be looking at HEWLETT–PACKARD. Hewlett–Packard emphasis has gone beyond just
reacting to the needs of users as and when they arise, to a forward looking proactive approach. This reflects
the contribution that the management makes.
?A proactive strategic ... Show more content on Helpwriting.net ...
Hal Sirkin , senior Partner and Managing director ,BCG( The Boston consulting Group 2008)
Hewlett–Packard is the case study of this work, procurement being a broad topic, we will concentrate on three
main areas for the purpose of these work. Brief understanding of them;
GLOBAL SOURCING/ OUT SOURCING:
?Global Sourcing is the integration and coordination of procurement requirement across the world wide
business units looking at common items, processes, technologies and suppliers?( John stevens 1995)
?Global sourcing is practiced by big corporations as they have the need and leverage to gain competitiveness
from global sourcing and also the facilities around the globe to enable them to apply the process. They are
usually contractually bound to other large corporations who have the ability to supply products to the globally
located sites of the multinational purchaser? (Peter Baily et al 2015)
Many organisations are meeting the need for lower cost by moving to foreign countries where there are fewer
regulations that interfere with the manufacturing process, where they can find cheaper labour and thereby
lower basic plant, personnel and operations cost. Sourcing and outsourcing are two basic methods of foreign
manufacturing which have developed over time and this help in making the best choice for global

Cisco Systems Inc
Cisco Systems Inc. INDIVIDUAL PROJECT REPORT Date Submitted November, 20, 2013 Table of
Contents SUMMARY DESCRIPTION OF BUSINESS 0 Products and Services Offeered 0 Global Markets
Currently Served 0 Corporate Structure and Leadership Resources and Competitive Position 0 COMPANY'S
EXTERNAL ENVIRONMENT 0 Competitors in Top Five Countries Served 0 Marktst For Company and
Rivals 0 Key Success Factors for Their Market 0 COMPANY'S COMPETITIVE POSITION 0 Competitive
Position in Top Fice Countries 0 Basis for Current Competitive Position 0 Potential for Growth and
Expansion 0 EXHIBITS 0 Information Sources Additional information Other Summary Description of
Business Products and Services Offered ... Show more content on Helpwriting.net ...
Enterprise is led by Padmasree Warrior and Paul Mountford, senior vice president/CTO and senior vice
president, sales, respectively. Emerging countries is led by Wim Elfrink, chief globalization officer and
Edzard Overbeek, president, Cisco Asia Pacific and Japan. Cisco's Worldwide Field Operations organization
is organized into three regions: the Americas (including U.S., Canada and Latin America); Europe, the Middle
East and Africa; and Asia Pacific/Japan/Greater China. The business is managed by geographic regions, but
there are dedicated teams for large enterprises, public sectors, commercial, small businesses, service providers
and Cisco partners. Rob Lloyd, executive vice president, leads the Worldwide Field Operations. Resources
and Competitive Position At Cisco customers come first and an integral part of their DNA is creating long–
lasting customer partnerships and working with them to identify their needs and provide solutions that support
their success. Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for
their customers, employees, investors and ecosystem partners and has become the worldwide leader in
networking – transforming how people connect, communicate and collaborate. Some of Cisco's tools and
resources include the support case manager, Cisco feature navigator, error message decoder, output
interpreter, command lookup tool, bug search tool, and

Accounting-Pest Analysis-Political
PEST Analysis
Political
The international IT and electronics industries have been characterized with intensive competition. Electronics
and IT companies are constantly reviewing their achievements as well as the competitors' in order to come up
with better business strategies in an effort to best all other existing industry rivals. With the merger and
acquisition strategy between HP and Compaq, members of the IT and electronics industry all over the world
were threatened with the intensified effort that could result from the integration. Others were surprised
because mergers and acquisition strategies may also result to negative implications on the part of the merging
companies particularly when differences in the context of strategies, ... Show more content on Helpwriting.net
...
With the conglomerate efforts between the new HP–Compaq corporation, it is expected the substitute
products and services that competes with the provisions and offers of HP–Compaq will be lessen due to better
production and manufacturing processes and technological infrastructures that cannot be afforded by small
rival companies.
New Entrants
New entrant in the electronics and IT industries are confronted with relatively more difficult entry to the
international market due primarily to highly aggressive competition between and among large corporations. It
is common knowledge that business operations and facilities that characterize both the international IT and
Electronics industries are very expensive and sophisticated. Such factors serve as strong barriers of entry to
the industries where HP–Compaq belongs.
SWOT Analysis
Strengths
The merger between HP and Compaq will increase the companies' competitiveness when it comes to the
possible new product lines and services that they will offer as a single company to the clients and customers.
The integration strategy likewise resulted fewer market competition within the context of large international
corporations that also belong to the international IT and electronics industry. Costs will be reduced as
expenditures in business operations such as manufacturing

Swot Analysis of Hp, Lenovo and Apple
Hewlett Packard: S: 1. Product diversity: HP not just do the software and hardware but the whole rang of
service to design, implement and IT infrastructure. Right now HP is dominating the market of printer with
40% market share. The product diversity enables the company to hold its position even in the time of
recession. 2.Successful strategic acquisitions: In 2002 HP acquire the Compaq and become the largest PC
manufacturer by replacing the Dell. In November of 2009, Hewlett Packard announced that it had reached an
agreement to acquire 3Com, a provider of computer network equipment, for $2.7 billion in a deal that H.P.
plans as a the beginning of an assault on the market leader in networking, Cisco Systems. Computer
networking is a ... Show more content on Helpwriting.net ...
The Apple User Interface now extends into the Cloud. Apple has integrated their iCloud service in such a
seamless manner, that it is almost transparent to the user. The user takes a photo on the iPhone, it is
immediately uploaded to the Photo Stream in iCloud, and shows up on the user's computer or iPad. It will also
show up on other users who are specified in a shared folder. 2． Powerful brand image associated with
quality and superior hardware design: Apple continues to innovate in the area of hardware design. Some
innovations are:their own A–series chips for iDevices: Where others use general purpose ARM based
integrated circuit chips to drive their devices, each A–series chip is designed specifically for the devices it is
to power, designed explicitly to meet Apple's specific requirements; the unibody design for the laptops:
provides a lighter, stronger case for the MacBooks; the multi–touch track pad on the laptops: was new &
innovative; the magnetic charger connection on the MacBooks; all the iDevices: the build quality is surpassed
by no other; The newest iPhone 5 is regarded as a gold standard in terms of its durability as well as the iOS. In
each of these examples, hardware design – aesthetics aside – is always of high quality, and uses the latest
technology that is ready. 3. Highly refines supply chain that can cater to high demand of orders: The efficient
coordination of the suppliers of

Business Strategy For Hewlett Packard Company
1. Introduction
Among global manufacturers, offshoring, obtaining products and services from overseas, has been one of the
most widely used strategies to take advantage of the arbitrage of labour cost. However, in recently years,
reshoring seem to be the new trend in business as a recent survey conducted by the Boston Consulting Group
found that 21 per cent of a sample of 200 executives of large manufacturers were either already relocating
production to the US, or planning to do so within the next two years. A further 33 per cent said they were
considering it, or would consider it in the near future. [1] Many well–known companies such as Google,
General Electric, Caterpillar and Ford Motor Company are moving part of their production or adding new
plants back in their country of origin.[3]
In my point of view, there is a potential opportunity for Hewlett–Packard Company to reshore part of their
value chain activities in its personal system division back to the US, as detailed proposal and analysis will be
discussed as follow.
2．Company Background
Hewlett–Packard Company (HP) is an American multinational information technology corporation
established in 1939. It provides personal computing devices, enterprise and industry standard servers, related
storage devices, networking products, software and a diverse range of printers and other imaging products to
consumers, small– and medium–sized businesses and large enterprises across 170 countries around the world.
[2] HP was the

Organizational Change: Hp
Organizational Change: HP Dyniecia Barnes Keller Graduate School of Management HR587 Managing
Organizational Change Prof. Alberta Lloyd Aug 21, 2011 Table of Contents Executive Summary 3
Assessment/Diagnosis 4 Analysis of the Change Strategy 4 Results/Outcomes 6 Evaluation of the Effort 8
Conclusion 9 References 11 Executive Summary Assessment/Diagnosis HP is the world's largest technology
company. Their area of expertise and services range from printing, personal computer manufacturing, and
software packages to IT infrastructure and services in cloud computing and connectivity. Analysis of the
Change Strategy Mr. Leo Apotheker outlines a four–point strategy for increasing HP's market leadership by
extending ... Show more content on Helpwriting.net ...
Apotheker. The goal behind the restructuring was to give these business units greater visibility throughout the
organization, increase transparency relative to the strategic roadmap, to receive support from the entire HP
organization, and to make better use of the HP's full portfolio so that they are able to deliver more integrated
solutions. Lastly, Apotheker's strategy will focus on three areas, cloud environments, connectivity, and
software. Cloud Environment * Build a full cloud stack to support increased scalability, reliability, and
security in its current hardware, software, and service offerings * Build an open applications marketplace that
integrates consumer, enterprise, and developer services * Support multiple languages * Build device–aware
HP cloud that is able to configure and send services to the customer's devices Connectivity * Build and
distribute webOS enabled printer and PC devices that is ready to exploit the opportunity to build an HP
customer– and HP ecosystem–driven innovation * Build context–aware experiences for customers with secure
data creation, digitization, transformation, and consumption with 24/ 7 availability anywhere in the world
Software * Build software to address and process the combination of structured and unstructured data sets *
Build digitization software that is able to provide information management capabilities that can be
verticalized for specific

Prject 587 final course project
Project Course Project Final Hewlett Packard Advanced Program Management Program Management Plan
April 10, 2013 I.
Introduction.............................................................................................................................................................3
II. Organizational Strategic
Plan.................................................................................................................................3 a) Mission
statement...........................................................................................................................................3 b) Long
term Goals...............................................................................................................................................4 c)
Methods for attaining goals...........................................................................................................................4 III.
Strategic Capacity
Plan...........................................................................................................................................4 a)
Resources..........................................................................................................................................................5 b)
Budget...............................................................................................................................................................8 c)
... Show more content on Helpwriting.net ...
Long term Goals Hewlett Packard is about extending beyond the limits of classical physics and provides a
quantum leap in performance, reliability and security. With the ever changing world of technology and the
high demand to stay ahead of the curve, HP Labs is inventing today and for the next generation a new line of
HP products and solutions. HP focuses on partnering with you, the visionary customer by solving your
enterprise issues. HP has the scale, ideas, expertise and unmatched portfolio of products and services to
deliver end–to–end innovation and value. We believe diversity is a key driver of our success. Putting all our
differences to work across the world is a continuous journey fueled by personal leadership from everyone in
our company. Methods for attaining goals Business Case, customer loyalty is earned through the consistence
of providing the highest quality and value and through customer satisfaction, customer loyalty and repeat
business and increase profits. Significant profit is how HP plans to continue to achieve the finance growth,
create value for shareholders, & achieve HP's corporate objectives. Growth – HP's growth is built upon
strength and competency. Market leadership– HP delivers useful innovative products, services and solutions
that enable them to lead in the marketplace. Commitment to employees – HP facilitates an environment where
employees are rewarded based

Business Analysis : Dell And Hp Essay
Abstract Dell and hp are the two top company's in preparing laptops and computers and we are going to
analyze and compare these two company's . And I am going to give the detail of which company has the good
growth in 2016 year for inveting in share markets Introduction Dell Dell was founded by Michael dell in the
year 1998 at Texas in a small hut by investing $1,000 the net income of dell is 4.59 billion in 20016 and its
headquarters is established in Texas . 1984 – Michael Dell discovered PC 's Limited with $1,000 and an
amusement changing vision for the innovation business. 1988 – and finish our first sale of stock, raising $30
million and expanding market capitalization from $1,000 to $85 million. 1992 – Dell debuts on the Fortune
500, making Michael Dell the most youthful CEO on the rundown. 1996 – Dell.com dispatches, producing $1
million in deals for every day only six months after site is live. 2001 – Dell turns into the No. 1 PC
frameworks supplier around the world. 2005 – Dell best the rundown of "America 's Most Admired
Companies" in Fortune magazine. 2010 – Dell is positioned the No. 1 human services data innovation
administrations supplier on the planet as indicated by Gartner, Inc. 2013 – Michael Dell and private value firm
Silver Lake Partners purchase back Dell from open shareholders to quicken our answers procedure and to
concentrate on the developments and long haul ventures with the most client quality. 2016 – Dell and EMC
together get to be Dell

Analysis Of Hewlett Packard And Dell Packard Enterprise
Breaking up is a hard thing to do; whether it is with a girlfriend or another company, the process is hurt a
headache waiting to happen. However, due to hard times and demanding environments, business are choosing
to "de–merge" to make a play on major change. Hewlett–Packard is a business that is quite familiar with these
hard times. Not to say that they've been struggling with selling their product, but keeping up with the times is
something that H–P has not done the best of. At one time, Hewlett–Packard was leading the world in PC
manufacturing for five straight years (Gartner, 2014). Why, after so much success in year's past, did HP decide
that is was time for major change? Well, they figured that, by splitting HP into two separate companies, they
would be giving each respective company its best chance of thriving. Now, instead of being Hewlett–Packard,
the two companies are: HP Inc. and Hewlett–Packard Enterprise. Development and distributions of hardware
for computers and printers is now the forte of HP Inc., while HP Enterprise will sell commercial computer
systems, software, and tech services. CEO of HP, Meg Whitman stated, "Today, I'm more convinced than ever
that this separation will create two compelling companies well positioned to win in the marketplace and to
drive value for our stockholders, (Vanian, 2015). I believe that Whitman is right by saying this because by
separating HP into two companies, this allows financial and human resources to be allocated to

Lexmark M5155 Unit 5

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Lexmark M5155 Unit 5