Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.

1. COMPANY FACT PRESENTATION
NOKIA

3. 

1898: Finnish Rubber Works founded
Eduard Polón founds Finnish Rubber Works, which will later become
Nokia's rubber business.

4. History
• 1912: Finnish Cable Works
founded
Arvid Wickström starts Finish Cable
Works, the foundation of Nokia's
cable and electronics businesses.
• 1937: Verner Weckman,
industry heavyweight
Former Olympic Verner
Weckman becomes President
of Finnish Cable Works.

5. History
• 1960: First electronics
department
Cable Works establishes its first electronics
department, selling and operating computers.
• 1962 First in-house electrical
device
The Cable Works electronics department
produces its first in-house electrical device - a
pulse analyzer for nuclear power plants.

6. History
• 1981: The mobile era begins
Nordic Mobile Telephone (NMT), the first
international mobile phone network, is built.
• 1982: Nokia makes its first
digital telephone switch
The Nokia DX200, the company’s first digital
telephone switch, goes into operation.

7. History
1994: World’s first satellite call
The world’s first satellite call is made, using a Nokia GSM
handset.
1997: Snake – a classic mobile game
The Nokia 6110 is the first phone to feature Nokia’s Snake
game.
1998: Nokia leads the world
Nokia becomes the world leader in mobile phones.

8. Logo’s of Nokia
1.Founded in
1865
Incorporated
In Nokia 1871
3. Nokia corporated
“Arrow” logo
Used before
Current logo
2. Founded in
1898
logo from
1965-1966
4. Nokia
current
logo
www.relevant-education.com

9. • Company offers its products in 150 countries. Its HQ is in Espoo, Finland and
employees about 68,500 people . Other company of Nokia are in China ,
Hungry , Germany , Korea and India

10. MISSION STATEMENT
• Everyone has a need to communicate and
share. Nokia helps people to fulfill this need
and we help people feel close to what matters
to them .
NOKIA

11. VISION STATEMENT
“OUR VISION IS A WORLD WHERE EVERYONE
CAN BE CONNECTED. OUR VISION IS TO
ENSURE THAT 5 BILLION PEOPLE ARE ALWAYS
CONNECTED AT EVERY GIVEN POINT AND TO
ACHIEVE 100 FOLD MORE NETWOK TRAFFIC.”

12. Headquarters
• The Nokia head office building of Nokia corporation
located in Finland. The building itself is named The
Nokia House.
•
•
NOKIA’S
•
HEAD OFFICE
www.relevant-education.com

13. KEY-PEOPLE
Chairman:- Timo Ihamuotila
Marko Ahtisaari
Executive Vice president
Stephen Elop
Executive Vice President, Devices & Services.
Michael Halbherr
Executive Vice President, Location &
Commerce.
o Harlow
Executive Vice President, Smart Devices.
Louise Pentland
Executive Vice President, Chief Legal Officer.

14. COMPANY STRUCTURE

15. 4 P’S OF MARKETING MIX
PRODUCT
Variety:
In every series of Nokia there are large number
varieties.
.e.g. entry level include 1200,1208,1100,
1110,1110i,1112 etc
Quality:
Nokia gain brand personality and
market shares because of its quality.
Design:
Nokia sets are of various design such as
Flip sets , Flat sets, Slide sets , Sets with rotating
camera etc

16. Price
• Price is a key factor in the selling of a product, and is usually
the
• For example, competitor based, penetration or skimming.
The three main factors affecting the amount charged for a
product or service, are; the cost of production, customer
demand and competition. Since its entry into Indian mobile
market in 1995, it focused on manufacturing of mobile
handsets based on GSM technology. Nokia built a strong
brand image with focused marketing and distribution
network. It started focusing on the low-cost mobile phone
segment for rural markets in India, but, faced stiff competition
from Sony Ericsson, Samsung, and Motorola who also started
offering low-cost handsets.

17. Place
• For a product to be very successful it must be
easy to access, Nokia mobile phones are very
easy to access nowadays, they are sold in
supermarkets, Nokia Priority, Nokia Care and
specialized outlets e.g : mobile stores

18. PROMOTION:
Sale promotion:
1. Gift like Yamaha bike , Philips TV ,
Mitsubishi split AC , watches and
digital diary
2. With N73 mobile offer Rs2500
original Blue tooth free
Advertising:
1. Though TV , Sign boards , Bill boards
, Radio and Newspaper

19. BRAND POSITION OF NOKIA

20. Worldwide Sales 2011-2012[3 Qtr]

21. MARKET-SHARE

22. THE DOWNFALL OF NOKIA
Nokia slump to third place with 15.2% market share:
Nokia have seen their market share fall from a lofty 38.1% in
Q2 2010 to a 3rd ranking 15.2% as we see the Smartphone
market become dominated in almost equal terms by the
power three of Apple, Samsung and Nokia.

23. 1. Symbian Operating System
Symbian is a sinking ship - the downfall of Nokia…
2. Linux based OS
Nokia failed to launch successful models with this innovative OS
even after the pact made between Nokia and Intel Inc., so lost
another chance to compete with the same platform based
Android OS

24. COMPETITORS

25. SWOT ANALYSIS

26. STRENGTHS OF NOKIA
1.
2.
3.
4.
5.
EXPERIENCE
EXPERTISE
KNOWLEDGE OF CUSTOMER
WORLD WIDE DISTRIBUTION NETWORK
REPUTATION

27. WEAKNESS OF NOKIA
1. SLOW REACTION TO NEW RIVALRY
2. LOW POPULARITY OF SYMBIAN OPERATING
SYSTEM
3. POOR DESIGN OF SMART PHONES
4. LOW PERFORMANCE OF SMART PHONES

28. Opportunity
1.
With the wide range in products, features and different
price range for different people, it has an advantage over the
competitors around.
2.
‘Telecom penetration in India’ being at the peak time.
.
3.
As the standard of living in India has increased the
purchasing power of the people as increased as well, so Nokia
has to target right customer at right time to gain the most out
of the situation.

29. THREATS
China Mobile made Copy Of NOKIA
Sets.
Looking mainly at the competition
that are taking away Nokia’s market
share.
Orange, Vodafone and O2 and many
other operators are globally selling
their own brands of phone.
Higher import charges.

30. CORPORATE SOCIAL RESPONSIBILITY
ENVIRONMENT
 Recycling
 Packaging
 Transporting
NOKIA HELPING HANDS
o Blood donations
o Fund raising
o Volunteering at hospitals

31. PESTLE ANALYSIS
POLITICAL FACTOR:
Nokia reported spending $5.4 million on lobbying
in the U.S. in 2007 and $2 million on lobbying in
2008.
ECONOMIC FACTOR:
Nokia had to change its functions from single
market to global market due to collapse of
Russian Federation.
SOCIAL FACTOR:
Nokia has been a member of the United
Nations Global Compact since 2001

32. TECHNOLOGICAL FACTOR:
Improvement or Changes in technology
LEGAL FACTOR:
Patents right on technology
ENVIRONMENTAL FACTOR:
Eco Friendly:
1)Recycling
2)packing

34. THANK YOU!!!