Hewlett-Packard (HP) is a large, global technology company that produces printers, PCs, servers, and provides IT services. It has a presence in over 170 countries and aims to satisfy customers through innovation and quality products. HP has expertise in printing and imaging but faces threats from decreasing IT markets and competition. It can strengthen by improving websites, clearing controversies, and developing cloud and mobile technologies.

1. Organization Study
Hewlett – Packard
Fabiha Juveria
Bangalore University

2. COMPANY PROFILE

3. Overview
• Hewlett-Packard Co. (HP) is a provider of information technology (IT)
products, software, solutions and services.
• HP produces printers, digital cameras and servers, provides IT and
consulting services, and makes networking products and software to tie
everything together.
• Its service portfolio includes enterprise IT infrastructure
solutions, technology support, maintenance
services, outsourcing, integration and consulting services.
• HP’s customer portfolio ranges from individuals to small, medium, and large
enterprises.
• The company also offers a set of managed services, providing a cross-
section of broader infrastructure services for smaller discrete engagements.
• It conducts business operations in 170 countries across
Americas, Europe, Middle East, and Asia-Pacific regions.
• HP is headquartered in Palo Alto, California, US.

4. HP India
• HP came to India in 1988. HP India has a presence in over 350 cities in the
country
• The HP - Compaq merger in 2002 created the largest PC company in India
with revenues of Rs. 35 billion and a combined 17% market share in India
• In March 2009, HP launched the ‘HP Software University’ (HPSU) in
partnership with Indian Institute of Hardware Technology (IIHT).
• The Indian entities of Hewlett Packard Co are:
– HP India Sales Private Limited for sales and marketing operations
– Global e – Business Operations Private Limited for transaction processing
– HP India Software Operations Pvt. Ltd. for software development and sales
– HP Labs India - for innovation & to provide breakthrough technology for the
rapidly growing emerging markets worldwide.
– HP Consumer Contact Centre - Technical Support Contact Centre
– HP Global Soft Ltd -HP Services global delivery operations in India for Application
Services, IT Infrastructure and Technology services.

5. Corporate Objectives
 Customer loyalty
 Profit
 Growth
 Market leadership
 Commitment to employees
 Leadership capability
 Global citizenship

6. PRODUCT SEGMENTS

7. Segments
Its operations are organized into 7 segments:
– The Personal Systems Group (PSG),
– Services,
– The Imaging and Printing Group (IPG),
– Enterprise Servers, Storage and Networking (ESSN),
– HP Software,
– HP Financial Services (HPFS) and
– Corporate Investments.

8. MC KINSEY’S 7S

9. HP and 7s
• Strategy
– Consumer Focus
– Market Focus
– Segment Focus
– Dual-Brand Marketing Strategy
– Significant investment in R&D
– Globalization
• System: EMEA Business Management System.
• Skills: Technical and Interpersonal
• Staff: 350000 people from more than 160 countries.
• Style: ‘THE HP WAY’ which according to David Packard means
‘managing by walking around.’

10. HP and 7s
• Shared Values
– Passion for customers
– Trust and respect for individuals
– Achievement and contribution
– Results through teamwork
– Speed and agility
– Meaningful innovation
– Uncompromising integrity
• Structure
– On the basis of area of activity: EMEA
– On the basis of product:
• The Personal Systems Group (PSG),
• Services,
• The Imaging and Printing Group (IPG),
• Enterprise Servers, Storage and Networking (ESSN),
• HP Software,
• HP Financial Services (HPFS) and
• Corporate Investments.

11. SWOT ANALYSIS
Strengths, Weaknesses, Opportunities and Threats

12. Weaknesses
• Strong Market Position
• Prominent Brand Name Recognition
• Successful Strategic Acquisitions
• Expertise
Strengths
• Weak Market Segment Integration
• Inventory risk

13. Opportunities
• Expanding presence in cloud computing market
• Expanding portfolio of imaging and printing solutions
• HP has launched several retail photo printing
solutions and services
• Miniaturization market
• Component Production
Threats
• Projected decreases in the IT markets
• Hyper-competitive environment

14. Findings
• The key focus of HP is customer satisfaction.
• Innovation is an element of HP’s culture.
• HP has expertise in the Imaging and Printing segment and
has made continuous efforts to keep up with changing
technologies.
• The management at HP follows an open culture and hence
the practice of calling each other by their first names.
• The merger with Compaq failed due to challenges for
product line integration and reorganization.

15. Suggestions
• HP must update its website to provide troubleshooting tips for common
problems online. Also the online payment module must be made more
efficient.
• Efforts must be directed towards clearing the air about various
controversies that HP is embroiled in and work towards being in the news
for the right reasons.
• Focus towards the development of industry specific solutions that will
strengthen HP’s ability to offer greater value and satisfaction.
• Pursue technologies to develop molecular scale technologies and better
display solutions.
• There is a huge market for cloud computing solutions. HP can tap this
market by developing efficient protocols.
• HP should continue development of webOS. The software platform has the
ability to improve applications and web services for the next generation
devices.
• Develop agile technologies to be able to meet changing market demands
and work environment.

16. Thank You