HP is a technology company founded in 1939 that produces printers, scanners, cameras, computers and provides various technology services. Its vision is to grow by developing innovative products and solutions to meet emerging customer needs, and its mission is to provide high quality products and services that earn customer respect and loyalty. It has a strong market position, diversified product portfolio, and strong brand equity and financial condition. Its major product lines include printers, servers, computers and related software and services. It segments the market and targets customers using various tools like cross-channel analysis, automatic profiling, and customizable content targeting.

1. PRESTIGE INSTITUTE OF MANAGEMENT
Presented By:-
Shikha Shrivastava
Aradhana Dubey
Mahima Soneja
Shikha Shrivastava
“PRAGATI PATH”

2. OVERVIEW
STRENGTH
MISSION AND VISION
STRATEGIES
MARKET SEGMENTATION
PRODUCTS AND SERVICES
TAGLINE

3. Industry Computer hardware
Computer software
IT services
IT consulting
Founded January 1, 1939; Pale Alto, California, U.S.
Founder
WILLIAM HEWLETT DAVID PACKARD

4. Vision –
“To view change in the market as an
opportunity to grow; to use our profits and
our ability to develop and produce
innovative products, services and solutions
that satisfy emerging customer needs.”
Mission –
“To provide products, services and solutions
of the highest quality and deliver more value
to our customers that earns their respect and
loyalty”

5.  Solid market position.
 Listed in various 500
company.
 Diversified product portfolio.
 Strong brand equity.
 Strong financial condition.

6. STRATEGIES
LEADER
ATTRIBUTES AND
BEHAVIOUR
“Always accountable”
“Will to win”
“Highly capable
and innovative”
CORE
PRINCIPLES
“Achieve meaningful
result”
“Believe in the power of
people”
VALUES
“Trust and respect”
“Achievement and
contribution”
“Results through
teamwork”
“Meaningful
innovation”

7. Major Product line of HP

8.  HP produces lines of printers, scanners, digital cameras, calculators,
PDAs servers, workstation computers, and computers for home and
small-business use; many of the computers came from the 2002
merger with Compaq.
 HP as of 2001 promotes itself as supplying not just hardware and
software, but also a full range of services to design, implement HP
Web Jetadmin printer management software.
 HP Output Management suite of software
 Light Scribe optical recording technology
 HP Photo smart digital cameras and photo printers
 HP SPAM.
 Snap fish by HP, a photo sharing and photo products service and
support IT infrastructure.
PRODUCTS AND SERVICES

9.  Cross Channel Analysis: Analyze, interactions, transactions,
personal interests, and behavior across all channels.
 Automatic Profiling:
Build and update implicit profiles based on the most recent
interactions.
 Out-of-the-Box Website Functionality:
Leverage website best practices such as recommendations, directed
navigation, promotional displays, and customizable polls.
 Customizable Content Targeting:
Personalize and test look and feel, content, and offers, or target
entirely different sites to different customer segments or anonymous
site visitors.
 Third Party Data Source Integration:
Make smart decisions based on a comprehensive view of
information.
MARKET SEGMENTATION

10. REVENUE TO GENERATE HP
Imaging & Printing
Group (25%)
HP Services (19% )
Enterprise Storage &
Servers (16%)
Software( 3%)
HP Financial Services
& Other (1% )