The document discusses strategic management at Tata Motors. It first provides a general overview of Tata Motors' characteristics and operations as an organization, noting that it manufactures various vehicles for commercial and passenger use globally. It then discusses Tata Motors' philosophy of organizational activities, focusing on concepts like safety, agility, care, respect, ethics, and diligence.

1. Strategic Management (TATA MOTORS)
1. General characteristics of organisation
2. Philosophy of organizational activities
Strategic Management (TATA MOTORS)
1. General characteristics of organisation
2. Philosophy of organizational activities

2. GROUP MEMBERS:
1. Malavya Shrotriya (245969)
2. Parag Gadher (245956)
3. Kishan Pansara (254967)
4. Pratik Soni (245984)
5. Sagar Parmar (245989)

3. TATA MOTORS LTD
•TML is currently headed by Ratan N Tata.
•Tata Motors manufactures HCV, LCV, Passenger cars,
MUV and Military Vehicles.
•Global operations - UK, South Korea, Thailand and
Spain.
•TML- is the world's fourth largest truck
manufacturer, and the world's second largest bus
manufacturer.
•Jaguar Land Rover has been a subsidiary
of TataMotors since they founded it for the
acquisition of Jaguar Cars Limited and Land Rover
from Ford in 2008.

4. FOUNDER
• Tata Motors Limited is a part of Tata Group.
• Founder - Jamshedji Tata (TELCO).
• The company was established in 1945 as a locomotive
manufacturing unit.

5. HISTORY
1954 – First diesel truck in partnership with
Mercedes.• In 1992, it entered Small vehicle
segment
• Tata Motors decided to pursue joint
ventures.
• Cummins Engine Co., Inc., was the
first company to Jointly

6. MILESTONES
•Indica - India’s first fully indigenous passenger car
•Tata Motors acquires Daewoo Commercial Vehicle Company in
2004.
•Tata Motors gets listed on the NYSE in 2004.
•Acquisition of Jaguar and Land Rover in 2008.
•Tata Motors launches ‘Nano’ - The People's Car in 2009.

7. BRANCHES IN WORLD
•UK
•South Korea
•Russia
•Europe
•Africa
•the Middle East
•South East Asia
•South Asia
•South America.
RT Wasan
Head,
Commercial Vehicles Division
Tata Motors International Business

8. BREAK THROUGH& CRISIS
• TATA Motors are the first OEM in India who is deploying Electronic
Stability Control
(ESCsmart™) safety technology in all our Medium and Heavy
• In 2014, TATA Motors unveiled the Revotron (petrol variant) and
Revotorq (powered by diesel) engine family for usage in passenger
vehicles.
• In 1998, Tata motor launched Indica which was initially criticised by
auto-analysts
but due to its fuel economy, powerful engine and aggressive
strategic marketing it was a huge success. This lead to growth
in passenger car segment by TATA motors.
Breakthrou
gh

9. CRISIS
TATA NANO-SINGUR
CONTROVERSY
•Tata Nano-Singur Controversy refers to the controversy generated by
land acquisition of the proposed Nano factory of Tata
Motors at Singur in Hooghly district, West Bengal, India.
•The state government of West Bengal facilitated the controversy by
using 1894 land acquisition act rule to conduct an eminent
domain takeover of 997 acres (4.03 km2) of farmland to have Tata
build its factory.
•The land earmarked for the project was taken control of by the state
administration amidst protests and fencing off commenced on
December 1, 2006.
•TATAs ceremonially initiated the construction of the plant on 21
January 2007.
•The Tata Group announced on October 3, 2008 that they are pulling
out of Singur due to the political unrest and agitation.

11. PRODUCTS OF TATA MOTORS
•Passenger Car& Utility Vehicles

12. PRODUCTS OF TATA MOTORS
•Commercial Vehicles

13. PRODUCTS OF TATA MOTORS
•Military Vehicles

14. Shareholders
Board of
Directors
Managing
Director
Executive Director
(Corporate Affairs)
Executive Director
(Commercial Vehicles)
Audit Committee
Remuneration
Committee
Executive Committee
of Board
Investors’ Grievance
Committee
Ethics& Compliance
Committee
Special need based
Committee
PCBU
ERC
Internal Audit
Chief Ethics
Councilor
Information
Technology
Corporate
Planning
Secretarial&
Legal
Corporate HR
Management
Committee
Operations
Committee
Finance
ORGANIZATIONAL STRUCTURE (Line& Staff structure)

15. Key
Partnership
JLR in UK & TATA Daewoo
in South Korea
Distribution Partners
Manufacturers of parts and
components
A joint venture with Fiat
Chrysler and also with
Hitachi
Key
Activities
Value
proposition
Tata motors is engaged in
engineering and automotive
solutions.
Offering a wide range of Passenger
and commercial vehicles.
Electric and Hybrid vehicles for
personal and public transport make
reliable and affordable mobility
solution.
Key
Partners
Channels
Showroom
Online
Dealers
Events
Repair shops
Media coverage
Key
Resources
Manufacturing
Design
R & D
Quality control
Buying and selling
Pre- owned cars
Finance and Insurance
Post sales service
• Massive market
• Drivers
• Defence
60000 employees total
Infrastructure
Awards and Recognition
Electric vehicles
More than 50 countries served
Distribution network
Revenue
streams
• Brand new cars
• Buses
• Trucks
• Spare parts
• Défense
• Contract
Manufacturing
• After sales
service
• Licensing on
Intellectual
property
Cost
structure
• Manufacturing
and Assembly
plants
• Parts and
components
• Raw material
• Maintenance &
operations
• Taxes
• Employees
• New products
Business Model Canvas
Customer
Relationshi
p
• Sustainability
& philosophy
of “Giving
back to
society”
• Corporate
citizenship
• Customer
assistant
• All services
under 1roof
Customer
Segments

16. VISION-MISSION-CORE
VALUES

17. VISION
•To be the most admired and
responsible Integrated Power
Company with international
footprint, delivering
sustainable value to all
stakeholders.

18. MISSION
•To earn affection of customers by delivering superior experience and
value, thereby making them our ambassadors
•Driving competitiveness by operating our businesses at benchmark
levels
•Executing projects safely with predictable benchmark quality, cost
and time
•Growing profitably across the power value chain and allied areas, in
focus geographies
•Being the lead adopter of technology with a spirit of pioneering and
calculated risk taking
•Practicing 'Leadership with Care' by pursuing best practices on Care
for our Environment, Community, Customers, Shareholders, People
and creating a culture that will reinforce our values
•Enable employees and associates to achieve and unleash their full

19. CORE VALUES
Our Values are SACRED to us
• SAFETY -Safety is a core value over which no business objective can have
a higher priority
• AGILITY -Speed, Responsiveness and being Proactive, achieved through
Collaboration and Empowering Employees
• CARE -Care for Stakeholders - our Environment, Customers &
Shareholders - both existing and potential, our Community and our
People (our employees and partners)
• RESPECT -Treat all stakeholders with respect and dignity
• ETHICS -Achieve the most admired standards of Ethics, through Integrity
and mutual Trust
• DILIGENCE -Do everything (set direction, deploy actions, analyze, review,

20. Questions Scoring
1. Does the mission definition clearly define what
the organization represents?
10
2. Does the definition of the mission clearly define
where we must compete and who are our clients?
0
3. Does the mission definition inform about the
values that we should follow when working in the
organization?
10
4. Does the definition of the mission clearly define
what we must do good in order to survive and
prosper?
10
5. Are the individual elements of the mission 5
Testing Mission & Evaluation

21. 6. Is the mission definition so short that the
employees can understand it?
5
7. Is the mission definition well enough to let
people remember it?
10
8. Is the definition of mission credible as a vision
(picture) of our future what an organization will be
in the future?
0
9. Is the mission definition ambitious and thrilling
(future oriented) - will it be a motivation for us?
10
10. Does the definition of mission tell us what we
should do and what we should not do?
10

22. EVALUATION OF TATA MOTORS

23. EVALUATION OF VISION

24. EVALUATION OF STROCK PRICE

25. DESIGN EVOLUATION
Tata EVision Electric
Expected Launch Date
2020
TATA TIAGO
Launched in 2016TATA INDICA VISTA
Launched in 2009

26. INTRODUCTION NEW VALUES &
COMPONENTS

27. THANK YOU