Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 80 years of operations in India. HUL has a wide portfolio of brands across 20 categories and serves over 2 billion consumers. The company generates an annual turnover of Rs. 25,206 crores with over 16,000 employees. HUL has a long history starting from 1888 and has grown over the years through mergers and acquisitions to become the market leader. It focuses on product innovation, effective marketing strategies, and strong distribution network to maintain its leading position in the competitive Indian FMCG sector.

1. 80 years of Independence
small Actions,
Difference
BIG

2. Contents
1
2
Evolution of the Company
Performance of the Industry
3
Present Status
4
Human Resources
5
Competitors
6
PEST Analysis
7
SWOT Analysis

3. INTRODUCTION
 Hindustan Unilever Limited (HUL) is India's largest
Fast Moving Consumer Goods Company with a heritage
of over 80 years in India and touches the lives of two
out of three Indians.
 With over 35 brands spanning 20 distinct categories such as soaps,
detergents, shampoos, skin care, toothpastes, deodorants etc..The
Company is a part of the everyday life of millions of consumers across India.
 The Company has over 16,000 employees and has an annual turnover of
around Rs.25,206 crores (financial year 2012 - 2013).

HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast
moving consumer goods with strong local roots in more than 100 countries
across the globe with annual sales of €51 billion in 2012.
 Unilever has about 67% shareholding in HUL.

4. HISTORY OF HUL

5. HISTORY OF HUL
•
1888- Lever brothers came to India
Sunlight soap introduced in India
•
1895-Lifebuoy soap launched
•
1902-Pears soap introduced in India
•
1905-Lux soap and Lux flakes introduced
•
1913-Vim scouring powder introduced
•
1930-Unilever is formed on January 1st through merger of Lever
Brothers and Margarine Unie
•
1931-Company registered on November 27th; Sewri factory site
bought
•
1932-Hindustan Vanaspati Manufacturing
starts at Sewri
•
1947-Pond's Cold Cream launched
Vanaspati manufacture

6. HISTORY OF HUL
 1959-Surf launched
 1969-Rin bar launched; Bru coffee launched
 1971- Clinic shampoo launched
 1978-Fair & Lovely skin cream launched
 1993-The erstwhile Brooke Bond India acquires
the Kissan brand from the United Breweries
Group, giving HLL an entry into the foods business
 1994-Tata Oil Mills Company merges with HLL, the largest merger
in Indian corporate history then
 1994-Brooke Bond India and Lipton India merged to form Brooke
Bond Lipton India Limited
 1994-Wall's frozen desserts launched, name changed to Kwality
Wall's

7. HISTORY OF HUL
 1995- Kissan Annapurna salt is launched
 1996-Brooke Bond Lipton India Limited merges with HLL
 1996-Lakmé Lever Limited, a joint venture with Lakmé
Limited is formed
 1998-Pond's India Limited merges with HLL
 1998-HLL acquires 100% shareholding of Lakmé in
Lakmé Lever Limited
 2001-HLL identifies 35 ‘Power’ brands, from a total of 110
brands, to be pushed for higher growth
 2002-Modern becomes a wholly owned subsidiary of HLL
 2007-Name formally changed to Hindustan Unilever
Limited
 17th October 2008-HUL completed 75 years of corporate
existence in India.
 October 2013-Mr. Sanjiv Mehta (53) joined the Board of
the Company
 October 17th – HUL Completed 80 years

8.  The four pillars of HUL’s vision set out the long term
direction for the company – “where we want to go
and how we are going to get there”:
 We work to create a better future every day
 We help people feel good, look good and get more out of life
with brands and services that are good for them and good
for others.
 We will inspire people to take small everyday actions that
can add up to a big difference for the world.
 We will develop new ways of doing business with the aim of
doubling the size of our company while reducing our
environmental impact.

9. HUL’s MISSION STATES THAT:
Our corporate purpose states that to succeed requires "the highest
standards of corporate behaviour towards everyone we work with, the
communities we touch, and the environment on which we have an
impact.“
•Always working with integrity
•Positive impact
•Continuous commitment
•Setting out our aspirations
• Working with others

10. MARKETING USING 4 P’s

11. PRODUCT MIX

12. FOOD & DRINKS

13. BEVERAGES

14. PERSONAL CARE –PERSONAL
WASH

15. PERSONAL CARE- ORAL CARE

16. PERSONAL CARE- HAIR CARE

17. PERSONAL CARE- COSMETICS

18. HOME CARE

19. HEADQUARTERS
Hindustan UnileverLTd,
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

20. PLACE OF OPERATIONS

21. Organisational Structure

22. BUSINESS MODEL OF HUL

23. BOARD OF DIRECTORS
(MR.HARISH
MANWANI)
(MR.SANJIV
MEHTA)
CHAIRMAN
Mr. Harish Manwani (60) assumed charge
as the Non-Executive Chairman of the
Company in 2005. He is a member of the
Nomination & Remuneration Committee of
the Company.
CEO & MANAGING DIRECTOR
Mr. Sanjiv Mehta (53) joined the Board
of the Company in October 2013. He is a
member of the Nomination &
Remuneration Committee, Stakeholder
Relationship Committee and Corporate
Social Responsibility Committee of the
Company.

24. (MR. R.SRIDHAR)
CHIEF FINANCIAL OFFICER
Mr. Sridhar Ramamurthy (48) joined the Board of the
Company in June 2009. He is a member of the Stakeholder
Relationship Committee and Corporate Social
Responsibility Committee of the Company.
OTHER EXECUTIVE DIRECTORS ARE :
MR. HEMANT
BAKSHI
Executive
Director,
Home &
Personal Care
MR.DEV
BAJPAI
Executive
Director, Legal
and Company
Secretary
MR. MANISH
TIWARY Executive
Director, Sales
and Customer
Development
MS. GEETU
VERMA,
Executive
Director,
Foods
MR. BP
BIDDAPPA
-Executive
Director,
HR

25. FINANCIAL PERFORMANCE
OF HUL

26. BALANCE SHEET

27. Shareholder Categories

28. SALES CONTIRIBUTION BY
DIFFERENT SECTORS
OTHERS
2%
BEVERAGES
18%
SOAPS &
DETERGENTS
49%
PERSONAL
PRODUCTS
31%
NET REVENUE
PROFIT FOR THE YEAR
EPS (BASIC)
Rs. 25,810 crores
Rs. 3,797 crores
Rs. 17.56

29. AWARDS & RECOGONITIONS
WINNING WITH BRAND INNOVATION:
HUL ranked 12th in The World’s Most Innovative Companies
“The Super 50” list by Forbes.
Eighteen HUL brands featured in the ‘100 Most Trusted Brands’
list by Brand Equity.
WINNING IN THE MARKET PLACE:
HUL won the award for Best Audit Governance at the Asian
Centre for Corporate Governance and Sustainability awards 2013.
HUL & Star Bazaar bagged the “Silver” award at the 13th ECR
Asia Pacific Conference.
WINNING WITH PEOPLE:
HUL emerged the No. 1 Employer of Choice in India according to
the Nielsen Campus Track B-School Survey 2013.

30. AWARDS & REGONITIONS
•
•
•
•
•
•
HUL was named the Bloomberg Dream Employer of the Year
2013.
Nitin Paranjpe received Forbes India’s Best CEO Award
Sridhar Ramamurthy recognized as the Best Performing CFO
at the CNBC-TV18 CFO Awards.
HUL was recognized for its ‘Best in Class Reward Practices’ by
Aon Hewitt.
HUL was declared the Top Indian FMCG company 2011 at the
Dun & Bradstreet Rolta Corporate Awards.
HUL was recognized for its Talent practices at the Thought
Leaders and Corporate Excellence Awards 2012.
SUSTAINABILITY AWARDS:
• HUL factories in Amli and Haldia won at the Frost & Sullivan’s
Green Manufacturing Excellence Awards 2012.
• HUL won the first prize at FICCI Water Awards 2012 under the
category of ‘community initiatives by industry’ for Gundar
Basin Project, a water conservation initiative.

31. CORPORATE SOCIAL
REPONISIBITY
OUTSOURCING
RESOURCES
HEALTH & HYGIENE:
IMPROVING NUTRITION
WASTE &
PACKAGING
WATER USE
CSR
GREEN HOUSE GASES

32. FUTURE GOALS OF THE
COMPANY

33. HUMAN RESOURCES
 Company’s Human Resource agenda for the year was focused
on strengthening four key areas: building a robust and diverse
talent pipeline, enhancing individual and organisational capabilities
for future readiness, driving greater employee engagement and strengthening
employee relations further through progressive people practices at the
shopfloor.
 Company has also been voted as the No. 1 Employer for Mid Career
recruits in a survey conducted amongst active job candidates in the FMCG
sector
 Company has a vision to improve its Gender Balance and the roadmap
involves a four pronged approach:

Increasing the number of female talent through proactive market mapping.
 Staying connected with our stakeholders through digital recruitment campaigns.

34. HUMAN RESOURCES
 Creating a culture of inclusion.
 Leveraging visible leadership role models.
 Career by Choice’, a unique re-hire programme, provides a
platform for women looking for real opportunities to work
flexibly and part time for live business projects. With these
enablers and focused plans, your Company has witnessed 8%
shift in the Gender Balance Ratio over the last two years.
 Company has developed Project Sunset which is an online
platform for speedy resolutions of issues within the Company
and has a satisfaction score of over 88% from internal
employees.
 Over 41,600 e-learning registrations took place indicating
that the spirit of ‘learn where you are’ is imbibed in
employees of the Company

35. PEST ANALYSIS
 POLITICAL ANALYSIS:

Non conformance with legislative obligations can lead to
sanctions such as fines, adverse publicity and
imprisonment.
 Ineffective voluntary codes and practices will often lead to
governments introducing legislation to regulate the activities
covered by the codes and practices.
 ECONOMIC ANALYSIS:
 Affected by national and global economic Factors.
 National and global interest rate and fiscal policy will be set
around economic conditions.
 Inflation has affected HUL such that it lead to increase in raw
materials.

36. PEST ANALYSIS
 SOCIAL ANALYSIS:
 Population changes

Changes in the structure of a population.

Falling birth rates will result in decreased demand
 Changing interest among individuals.
 TECHNOLOGICAL ANALYSIS:

Technology infrastructure help them manage their business
transmit and record information.
 Created a society which expects instant results
 Increased the rate at which information is exchanged
between stakeholders.

A faster exchange of information can benefit businesses as
they are able to react quickly to changes.

37. SWOT ANALYSIS

38. SWOT ANALYSIS

39. Competitors -I
SOAPS
HUL
Competitors
Lux
Santoor,Chandrika
Rexona
Cinthol, Mysore
Sandal
Breeze
Lifebuoy
Pears
Dove
Godrej no. 1, Nirma
Dettol
Santoor,
Camay
Margo
Hamam

40. Competitors -II
HAIR CARE
HUL
Competitors
Sunsilk
Pantene
Clinic Plus
Head & Shoulders
Dove
L’Oreal, Garnier

41. Competitors -III
ORAL CARE
HUL
Pepsodent
Close Up
Competitors
Colgate
Meswak
Dabur Red
Anchor

42. Competitors -IV
COSMETICS
HUL
Lakme
Ponds
Competitors
Revlon
 Maybelline
L’Oreal
Nivea
Charmise

43. Competitors -V
LAUNDRY
HUL
Competitors
Surf Excel
Ariel
Wheel
Nirma
Rin
Tide

44. MARKET SHARE OF HUL IN
FMCG SECTOR

45. MAKETING STRATEGIES
 Distribution network(direct selling)
 Brand extension strategy
 Line extension strategy
 Repositioning strategy
 Promotional strategy-ads(Rs700-800 cr)
 Segmentation strategy – (Differentiated marketing)
 Premium brand
 Affordable brand
 Innovation strategy-introduction of sachet in shampoo
 Customer driven strategy

46. HLL AD

47. CONCLUSION
HUL has given us
“LEADERSHIP IN VUCA WORLD” concept
Which states the various mega trends,
And how companies can win in the VUCA WORLD
and has rightly followed all that they have stated
HUL’s MAIN STRATEGY
“THINK LOCAL, ACT GLOBAL”