1. COMPANY FACT PRESENTATION
HERO MOTOCORP LTD.

2. EVOLUTION OF HERO MOTOCORP

3. History & B.O.D
• Founded by Brijmohan Lall Munjal (Picture put to
the right)
• 1984 as a joint venture between Hero Cycles of
India and Honda of Japan at Gurgaon
• August 2011 Company was renamed as HERO
MOTOCORP LTD
• In 2010, it was reported that Honda planned to sell
its stake in the venture to the Munjal family.
• Head quarter is at New Delhi.
• Managing director & C.E.Os. Mr Pawan Munjal
• Non Executive director Mr Poul Edgerley

4. Mission
• To become a global enterprise fulfilling its
customers' needs and aspirations for mobility
• Setting benchmarks in technology, styling and
quality so that it converts its customers into its
brand advocates.
• providing an engaged environment for its people
to perform to their true potential.
• It will continue its focus on value creation and
enduring relationships with its partners

5. Vision
• The vision of a mobile and an empowered
India, powered by its two wheelers.
• Hero MotoCorp Ltd., company's new
identity, reflects its commitment towards
providing world class mobility solutions with
renewed focus on expanding company's
footprint in the global arena.

6. Hero’s Punchline
Hum Mein Hai Hero

7. Strategies
• To build a robust product portfolio across
categories, explore growth opportunities
globally
• Continuously improve its operational
efficiency, aggressively expand its reach to
customers
• Continue to invest in brand building activities
and ensure customer and shareholder delight.

8. Financial Performance

9. Sales and market shares

10. Revenue

11. Market share
• Hero MotoCorp is planning to diversify into
the defence sector by offering the army its line
of All Terrain Vehicles (ATVs) and off-road
motorcycles in a bid to achieve an EBITDA
(earnings before
interest, taxes, depreciation, and
amortisation) margin of 20 per cent.

12. USP &STP

13. SWOT ANALYSIS

14. AWARDS
• Green Pioneer Award - 2013
• Best value for Money Bike Maker and Best
Advertising in Two Wheelers Category at the
Auto India Best Brand Awards 2012
• Asias Third Best Employer Brand Award
• Innovation in Loyalty Marketing Award
(Initiative: Hero GoodLife Utsav) by Colloquy
Loyalty Awards
• Business Technology Excellence Awards 2012

15. ACHEIVEMENTS
•
•
•
•
Neemrana Plant Foundation Stone laid
50 Million Cumulative 2 wheelers production
Global Parts Centre Foundation Stone laid
Huge Profit in crores(Rs)
Gross Sales
25,659.91
25,235.02
1.68%
Profit Before Tax
PAT
2,529.20
2,118.16
2,864.71
2,378.13
-11.71%
-10.93%

16. Competitor

17. 4 P’s of Marketing
• Product
: 2 wheeler bike from 97CC to
225CC engine
• Place
: Pan India(rural & urban), Latin
America & Africa.
• Price
: An Affordable price
• Promotion : Ads, Marketing assignment and
promotion

18. BCG MATRIX

19. BCG MATRIX
SPLENDER SERIES
HUNK
PASSION SERIES
CBZ-EXTEREME
KARIZMA
PLEASURE
CD DELUXE
ACHIEVER
CD 100SS
GLAMOUR
CD DAWN
AMBITION

20. PEST Analysis
• Social factor :
A unique initiative of the “Har Gaon Har Aangan”
program it seeks to reach every Indian home and
every Indian village, and in the process, build longlasting relationships with people across the
country
• Technical factor :
The Company has consistently relied on innovation,
technology and design to sustain excitement
amongst customers
• Environmental factor : In an effort to expand the horizons of its
environmental practices, Hero MotoCorp is
launching a Green Vendor Development Program
(GVDP) in collaboration with its business partners
• Political factor:
With the Company having firm plans to increase its
footprint in Latin America and Africa, it will
become more susceptible to country-specific as
well as region-specific geo-political events.

21. Learning Perspective
• Hero Motocorp attracts the customer who is
planning to buy a 2 wheeler
• It offers at low price & better quality
• Suggestible to family member & youth

22. Job Opportunities
• In the year 2012-13 recruitment, company
offered non-R&D
• The complete process comprises of the
following rounds:
• Written Test
• Group Discussion
• Personal Interview

23. Conclusion
• The World's largest two-wheeler manufacturer
company
• It continues to maintain this position till date.
• Termination of Honda joint venture December 10th
2010
• August 2011 company was renamed Hero Motocorp
Ltd.
• Net revenue from operations of the Company grew by
0.80%, from Rs. 23,579 crores in 2011-12 to Rs. 23,768
crores in 2012-13.
• Three Plants at Gurgaon, Dehradun & Haridwar and its
cooperate office is at New Delhi