Bajaj presentation, facts on bajaj

1. COMPANY FACT PRESENTATION
BAJAJ AUTO LTD.

3. HISTORY
Bajaj Auto is a part of Bajaj Group
It was founded by Jamnalal Bajaj at Rajasthan in the 1930
It started off by selling imported two- and three-wheelers in India.
In 1959, it obtained license from the government of India to manufacture twoand three-wheelers and it went public in 1960.
 In 1970, it rolled out its 1,00,000th vehicle.
 In 1977, it managed to produce and sell 1,00,000 vehicles in a single financial
year.
 In 1986, it managed to produce and sell 5,00,000 vehicles in a single financial
year.
 Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its
product line and knowledge up-gradation.
 HQ-AKRUDI,PUNE
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4. HIGHLIGHTS
Bajaj is India's second largest motorcycle maker, smaller than Honda
Motorcycle Scooter India, but larger than TVS Motor Co. Ltd.
 Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler
manufacturer.
 The company is well known for their R&D, product development, process
engineering and low-cost manufacturing skills.


5. BOARD STRUCTURE

6. BOARD OF DIRECTORS

RAHUL BAJAJ
CHAIRMAN

RAJIV BAJAJ
MANAGING DIRECTOR

J N GODREJ
DIRECTOR

NANOO PAMNANI
DIRECTOR

P MURARI
DIRECTOR

SANJIV BAJAJ
DIRECTOR

SHEKHAR BAJAJ
DIRECTOR

D S MEHTA
DIRECTOR

S H KHAN
DIRECTOR

NARESH CHANDRA
DIRECTOR

MANISH KEJRIWAL
DIRECTOR

NIRAJ BAJAJ
DIRECTOR

MADHUR BAJAJ
VICE CHAIRMAN

7. VISION AND MISSION
Bajaj doesn’t have a straight mission or a vision statement. They define it in the terms
of
BRAND IDENTITY
Bajaj’s brand is the visual expression of its thoughts and actions. It conveys to
everyone bajaj’s intention to constantly inspire confidence.
 BRAND ESSENCE
It provides the basis on which we grow profitably in the market.
Blending together youthful creativity and competitive technology to exceed the
spoken and the implicit expectations of customers.
 BRAND VALUES
We live our brand by its values of learning, innovation, perfection, speed and
transparency. Bajaj will constantly inspire confidence through excitement
engineering.

8. PRODUCTS

9. AWARDS
Product
Award
Award Body
Bajaj Pulsar 135 LS
Bike of the Year 2010
BBC – Top Gear
Bajaj Pulsar
Hall of Pride Awards
CNBC - Overdrive
Bajaj Pulsar 135 LS
Bike of the Year
Bike India
Bajaj Pulsar 135 LS
Bike India upto 150 cc
Bike India
Bajaj Avenger 220
2011 Mc of the year upto 250cc
NDTV Car & Bike Awards
Bajaj Pulsar 135 LS
"Golden Steering Wheel" for Executive
Motorcycle
Auto Build
Discover 150 DTS-I
Best Value for Money Vehicle of the Year
ET Zig Wheels

10. CSR

12. COMPETITIORS

13. MARKET STRATEGY

14. MARKET SEGMENTATION BY PROCESS
Segment
Price(Rs.)
Brands/Models
Standard
30,000 to 40,000
Platina & CT 100
Executive
50,000 to 60,000
Discover(Bajaj)
Premium
60,000 to 77,000
Pulsar 150
Super Premium
Above 80,000
Pulsar 180
Cruiser
Above 85,000
Avenger , Pulsar 220

15. BCG MATRIX

16. Pulsar 150

17. Launched in 2001
 Pulsar is the leader in the 150 cc + segment in India
 Market share of 43%
 Tag Line : ‘’Definitely Male’’
 Comes in 180 , 200 , 220 variant
 The launch and success of Hero Honda CBZ in 1999 showed that
there was demand for performance bikes.
 Bajaj took the cue from there on and launched the Pulsar twins in
India on 24 November 2001. Since the introduction and success of
Bajaj Pulsar, Indian youth began expecting high power and other
features from affordable motorcycles.


18. “DEFiNiTELY
b

MALE”
“DEFiNiTELY
MALE”
Brand
Positioning
Statement

19. Pulsar
changed its tagline to "The
Fastest Indian" for its 220cc bike.
Pulsar
has owned the "Fastest"
superlative, which means another
brand cannot be faster than the fastest.

20. Strengths
SWOT ANALYSIS
Extensive R & D focus.
 Highly experienced management.
 Widespread distribution network.
 High performance products across all categories.

Weakness
Still has no established brand to match Hero Honda's Splendor in commuter segment.
 Not a global player in spite of huge volumes.
 Not a globally recognizable brand (unlike the JV partner Kawasaki)


21. Opportunities
Untapped market above 180 cc in motorcycles.
 Double-digit growth in two-wheeler market.
 The growing gearless trendy scooters and scooter market.
 Growing world demand for entry-level motorcycles especially in emerging markets

Threat
The competition catches-up any new innovation in no time.
 Margins getting squeezed from both the directions (Price as well as Cost)
 TATA Ace is a serious competition for the three-wheeler cargo segment.


22. PESTLE ANALYSIS
POLITICAL
In 2002, the Indian government formulated an auto policy that aimed at
promoting integrated, phased, enduring and self-sustained growth of the Indian
automotive industry.
Promoting multi-model transportation and the implementation of mass rapid
transport system.
ECONOMIC
Economic pressures on the industry are causing automobile companies to
reorganize the traditional sales process.
Weighted tax deduction of up to 150% for in-house research and R & D
activities.

23. SOCIAL
Since changed lifestyle of people, leads to increased purchase of automobiles, so automobile
sector have a large customer base to serve.
 The average family size is 4, which makes it favorable to buy a four wheeler.
 Growth in urbanization, 4th largest economy by ppp index.
 Upward migration of household income levels
TECHNOLOGICAL
More and more emphasis is being laid on R & D activities carried out by companies in India.
The Government of India is promoting National Automotive Testing and R&D Infrastructure
to support the growth of the auto industry in India

24. FUTURE GOALS
 Continuously
launching bikes with new
technologies like ‘Digital Twin Spark Swirl induction’ (DTS-Si) engine.
 Along
with Renault they are ready to
launch their new concept car ‘Bajaj lite’.

25. CONCLUSION
 Bajaj
is India’s largest automobile manufacturer.
 They
firmly believe in “PROVIDING THE
CUSTOMER VALUE FOR MONEY, FOR
YEARS” through their products & services.
 Quality,
safety & service has been given as
much considerations as productivity, cost &
delivery