This document discusses and compares qualitative and quantitative research methods. Qualitative research focuses on words, images, and subjective experiences through methods like focus groups, in-depth interviews, and projective techniques. Quantitative research focuses on numbers, logic, and objectivity through methods like surveys and experiments intended for large sample sizes. Both approaches have advantages and disadvantages depending on the research question and goals.
Qualitative and Quantitative Research Methods in Social Science ResearchPRAKASAM C P
Here Qualitative methods and Quantitative methods used in Social Science research is discussed. Methods such Focus groups, case studies, in-depth interviews, Questioner, Case control and other discussed. Difference in qualitative and quantitative methods
Qualitative and Quantitative Research Methods in Social Science ResearchPRAKASAM C P
Here Qualitative methods and Quantitative methods used in Social Science research is discussed. Methods such Focus groups, case studies, in-depth interviews, Questioner, Case control and other discussed. Difference in qualitative and quantitative methods
Sociological Research Methods- Qualitative and quantitativeSameena Siddique
This detailed presentation includes different research methods involved in social sciences. It gives a wonderful account of the difference between qualitative and quantitative methods.
This presentation is about Quantitative Research, its types and important aspects including advantages and disadvantages, characteristics and definitions.
Introduction to quantitative and qualitative researchLiz FitzGerald
This presentation, delivered in an Open University CALRG Building Knowledge session, gives a preliminary introduction to both quantitative and qualitative research approaches. There has been widespread debate when considering the relative merits of quantitative and qualitative strategies for research. Positions taken by individual researchers vary considerably, from those who see the two strategies as entirely separate, polar opposites that are based upon alternative views of the world, to those who are happy to mix these strategies within their research projects. We consider the different strengths, weaknesses and suitability of different approaches and draw upon some examples to highlight their use within educational technology.
Sociological Research Methods- Qualitative and quantitativeSameena Siddique
This detailed presentation includes different research methods involved in social sciences. It gives a wonderful account of the difference between qualitative and quantitative methods.
This presentation is about Quantitative Research, its types and important aspects including advantages and disadvantages, characteristics and definitions.
Introduction to quantitative and qualitative researchLiz FitzGerald
This presentation, delivered in an Open University CALRG Building Knowledge session, gives a preliminary introduction to both quantitative and qualitative research approaches. There has been widespread debate when considering the relative merits of quantitative and qualitative strategies for research. Positions taken by individual researchers vary considerably, from those who see the two strategies as entirely separate, polar opposites that are based upon alternative views of the world, to those who are happy to mix these strategies within their research projects. We consider the different strengths, weaknesses and suitability of different approaches and draw upon some examples to highlight their use within educational technology.
Introduction to writing research questions and determining what variables to use. Introductory concepts for school personnel interested in action research.
The literature review is not merely a simple compilation or a list of every item and resource with any possible relation to your topic. A good literature review is a critical appraisal of narrowly focused, selected and truly relevant work that provides the current status (perspective) of the topic. This presentation basically is a brief guide on the process of doing and writing a literature review for a thesis, research proposal, research paper, etc.
Two Examples of Program Planning, Monitoring and EvaluationMEASURE Evaluation
Presented by Laili Irani, Senior Policy Analyst for the Population Reference Bureau, as part of the Measuring Success Toolkit webinar in September 2012.
In this file, you can ref interview materials for m&e such as, m&e situational interview, m&e behavioral interview, m&e phone interview, m&e interview thank you letter, m&e interview tips …
Top 88 m&e interview questions with answers pdf
free pdf download ebook
Unit 3 - Research Techniques for the Creative Media IndustriesGulshan Golechha
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
Data Management in Legal Research: Qualitative SamplingPreeti Sikder
After this lesson students will be able to :
a) learn the definition of sampling;
b) understand why sampling is important;
c) distinguish among different methods of sampling for legal research
Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research Qualitative research
The field of Research Methodology pertains to the scientific study of the methods employed in research. It involves a systematic approach to resolving research problems through the logical adoption of various steps. Methodology serves to facilitate comprehension not only of the outcomes of scientific inquiry, but also of the process itself. The primary objective of Research Methodology is to describe and analyze research methods, elucidate their limitations and resources, and clarify their presuppositions and consequences. Additionally, it aims to relate their potentialities to the ambiguous realm at the forefront of knowledge.
Introduction
Types of Research
Research approaches
Key points of Research
Planning a Research Project
Research Question and its Generation
Hypothesis Generation
Sampling methods
Questionnaire development and design
Preparing a Research Proposal
Validity & Reliability of Research
Writing a Research Reports
Chapter Session 2.5 data collection 27.3.18.pptetebarkhmichale
Introduction
In life, there are universal laws that govern everything we do. These laws are so perfect that if you were to align yourself with them, you could have so much prosperity that it would be coming out of your ears. This is because God created the universe in the image and likeness of him. It is failure to follow the universal laws that causes one to fail. The laws that were created consisted of the following: ·
Law of Gratitude: The Law of Gratitude states that you must show gratitude for what you have. By having gratitude, you speed your growth and success faster than you normally would. This is because if you appreciate the things you have, even if they are small things, you are open to receiving more.
Law of Attraction: The Law of Attraction states that if you focus your attention on something long enough you will get it. It all starts in the mind. You think of something and when you think of it, you manifest that in your life. This could be a mental picture of a check or actual cash, but you think about it with an image.
Law of Karma: the Law of Karma states that if you go out and do something bad, it will come back to you with something bad. If you do well for others, good things happen to you. The principle here is to know you can create good or bad through your actions. There will always be an effect no matter what.
Law of Love: the Law of Love states that love is more than emotion or feeling; it is energy. It has substance and can be felt. Love is also considered acceptance of oneself or others. This means that no matter what you do in life if you do not approach or leave the situation out of love, it won't work.
Law of Allowing: The Law of Allowing states that for us to get what we want, we must be receptive to it. We can't merely say to the Universe that we want something if we don't allow ourselves to receive it. This will defeat our purpose for wanting it in the first place.
Law of Vibration: the Law of Vibration states that if you wish on something and use your thoughts to visualize it, you are halfway there to get it. To complete the cycle you must use the Law of Vibration to feel part of what you want. Do this and you'll have anything you want in life.
For everything to function properly there has to be structure. Without structure, our world, or universe, would be in utter chaos. Successful people understand universal laws and apply them daily. They may not acknowledge that to you, but they do follow the laws. There is a higher power and this higher power controls the universe and what we get out of it. People who know this, but wish to direct their own lives, follow the reasons. Successful people don't sit around and say "I'll try," they say yes and act on it.
Chapter - 1
The Law of Attraction
The law of attraction is the most powerful force in the universe. If you work against it, it can only bring you pain and misery. Successful people know this but have kept it hidden from the lower class for centuries because th
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
3. KEEP IN MIND THAT …
• Qualitative research
generally deals in words,
images and the subjective
• Quantitative research
generally deals in
numbers, logic and the
objective
SAJJAD AHMAD AWAN PHD
SCHOLAR TE PLANNING
4. QUALITATIVE RESEARCH
• Research used in range of activities
from exploratory designs to means
of completing explanations
• Qualitative research assumes that
people have meaningful
actions or experiences
that can be interpreted
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5. QUALITATIVE RESEARCH
POPULARITY COMES FROM:
*ECONOMICAL
*FLEXIBLE
*OPENS A DOOR TO “WHY, HOW”
*RICHNESS OF DATA
*BEST TO START WITH...
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6. QUALITATIVE RESEARCH
• Identification of a given question; opportunity
or information requirements
• Interest in obtaining insights for
motivational /social (group) or emotional and
attitudinal (individual) factors
• In IR: primary data of events or personalities
supporting explanations and argument
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7. QUALITATIVE RESEARCH
FOCUS GROUPS
Characteristics:
• 6-12 people
• Lead by a trained moderator
• in-depth discussion on 1 particular topic
or concept
• Relaxed, informal atmosphere
• 1-3 hour duration
Goal:
• Learn and understand what people say
and why?
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9. QUALITATIVE RESEARCH
FOCUS GROUPS
ADVANTAGES DISADVANTAGES
Synergy
Spontaneity
Speed
Security
Flexibility
Inexpensive
Representativeness
Misjudgement
Lack of analysis
Moderator
Subjectivity
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10. QUALITATIVE RESEARCH DESIGN
Qualitative Research:
• Examples
• Case studies on effect of vocational training in Papua
• Ethnographic studies on indigenous populations in Oaxaca, Mexico
Qualitative Research Types:
• Case studies
• Developmental research
• Historical research
• Ethnograph studies
• Case Studies:
• Purpose: to do an in depth study
• In brief: Background, current status and/or environmental factors that interact for
each group (individual, institution or community)
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11. • Characteristics of Case Studies:
• It gives very detailed information about individuals / group / community
• It may give a detailed explanation of a complete life cycle or part of it
• Number of cases studied may be small but the number of variables studied are
usually more in-depth (e.g. if compared to a survey)
• Developmental Research:
• Conducted to research on the development of individuals / group / institution /
community
• TWO TYPES: Cross-sectional and Longitudinal
• Historical Research:
• Used to gain information on an event, development and/or previous educational
experience
• Process may involve studying previous situation, checking on current situation,
and to predict if the same situation will occur again
• Conclusion on previous event is done based on collected facts and evidences to
answer why and how the event and repercussions occurred
• Useful to solve questions that involve sensitive issues
• Important for systematically & objectively collecting and defining facts and
evidences SAJJAD AHMAD AWAN PHD
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12. • Procedure for Historical Research:
• Define the problem
• Specify source of evidence
• Collect evidence / reference materials
• Primary source / original (observation or witnesses of events or authentic objects – e.g. artifacts, speech
text, records etc.)
• Secondary source (materials or information collected from primary sources – e.g. paintings, films, news
reports, documents
• Critique of evidences
– External critique: confirming if collected sources are genuine and reliable (authenticity of paintings, signatures, chemical analysis etc.)
– Internal critique: conducted after authenticity of source of information is confirmed – involves evaluation of collected evidences– is it
important? Required?
• Able to explain the researched phenomenon?
• Prepare the report
• Ethnographic Research:
• In-depth study of natural behaviours in a culture or social group
• Purpose – to understand relationships between behaviour and culture
– Example: In education – to understand schooling process (e.g., immigrant children) Involves widespread observations (participant &
nonparticipant)
• Here often starts research without hypothesis – hypothesis is developed in the process of observations,
and the researcher explores and test his hypothesis
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15. QUALITATIVE RESEARCH
IN-DEPTH INTERVIEW
ADVANTAGES DISADVANTAGES
Concentrated issue -
maximum probing
Free exchange of
information
Easier to arrange
Best for intimate,
sensitive issues
Flexibility
Expensive
Time consuming
Exhausting for
Interviewer
Interviewer errors
Respondent bias or
reliability
SAJJAD AHMAD AWAN PHD
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19. QUALITATIVE RESEARCH
PROJECTIVE TECH.
2. Sentence Completion
Customers are required to complete
sentences or stories in their own words
• People who are concerned about ecology …
• When I think of a city …
• I drink a Coca-Cola, usually when .
• Starbucks reminds me of…
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20. QUALITATIVE RESEARCH
PROJECTIVE TECH.
4. Role Playing
• Respondents are asked to assume the
behavior of someone else
• Useful for emphatic approaches for conflict
resolution
Sales Supervisors are asked to become Sales
Represantatives, and vice versa.
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21. QUALITATIVE RESEARCH
PROJECTIVE TECH.
5. Third Person
Way of learning respondents feelings or
opinions by asking them to answer for a
third party :
“your neighbour”
“most people”
“typical person”
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22. QUALITATIVE RESEARCH
PROJECTIVE TECH.
6.Picture Interpretation
A technique whereby respondents are shown a
picture and are asked to tell a story
describing it
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23. QUALITATIVE RESEARCH
PROJECTIVE TECH.
ADVANTAGES DISADVANTAGES
Elicit responses that
subjects would be
unwilling to give
Underlying
Motivations, Beliefs,
Attitudes
Participation of the
respondents
Skills are required to
analyse the responses
Expensive
SAJJAD AHMAD AWAN PHD
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24. QUALITATIVE RESEARCH
1. Degree of Structure
2. Probing of individual
respondents
3. Moderator bias
4. Interpretation bias
5. Uncovering
subconscious
information
6. Discovering innovative
information
7. Obtaining sensitive
information
8. Involve unusual
behavior or
questioning
9. Overall usefulness
Relatively high
Low
Relatively medium
Relatively low
Low
High
Low
No
Highly useful
Relatively medium
High
Relatively high
Relatively
medium Medium to
high
Medium
Medium
To a limited
extent
Relatively low
Medium
Low to high
Relatively high
High
Low
High
Yes
Somewhat
useful
Focus
Groups
Depth
Interviews
Projective
Techniques
Criteria
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25. QUANTITATIVE RESEARCH SURVEY
SURVEY METHOD:
• STRUCTURED QUESTIONNAIRE
• GIVEN TO A SAMPLE OF A POPULATION
• DESIGNED TO GAIN SPECIFIC INFORMATION
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27. QUANTITATIVE RESEARCH - EXPERIMENTATION
EXPERIMENTATION METHOD:
• Scientific investigation in which
• an investigator manipulates and controls one or more independent
variables and
• observes the dependent variable for variation concomitant to the
manipulation of the independent variables.*
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28. QUANTITATIVE RESEARCH
ADVANTAGES DISADVANTAGES
Specific research
problem
Clear independent and
dependent variable
High level of reliability
Minimum personal
judgement
Limited outcomes due
to structured method
Unability to control the
environment
Expensive(large
number of respondents)
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29. COMPARISON OF
QUALITATIVE-QUANTITATIVE RESEARCH
CHARACTERISTICS QUALITATIVE QUANTITATIVE
Research
Objectives
Discovery of new
ideas,insights
and feelings
Validation of
facts,estimates,
relationships
Type Of
Research
Usually
exploratory
Descriptive and
causal
Type Of
Questions
Open-
ended,semi-
structured,
unstructured,
probing
Mostly structured
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30. COMPARISON OF
QUALITATIVE-QUANTITATIVE RESEARCH
contd.
CHARACTERISTICS QUALITATIVE QUANTITATIVE
Time Of
Execution
Short Time
Frames
Usually long time
frames
Sample Size Small Large
Type Of
Analyses
Subjective,
Interpretitive
Statistical,
Descriptive,causal
Researcher Skills Psychology,
Sociology,CB,
Social Psychology
Statistics, MR, DSS,
Decision Models
Representativeness Limited Good
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31. SUMMARY
• Qualitative methods focus on generating exploratory
initial/progressive insights into questions and problems
• Depth probing of hidden attitudes, feelings or behaviour
• Focus Groups
• In depth Interviews
• Projective Techniques
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32. SUMMARY
• Quantitative Research is interested in using formalised,
standard structured questioning, whereby response options
are pre-determined
• Usually to be administered to significantly large numbers of
people.
Descriptive Causal
(Surveys) (Experimentation)
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Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning. Qualitative research deals with the right brain - the hemisphere accountable for processing data as words, emotions, feelings, emotions, colour, and music.