SlideShare a Scribd company logo
QUALITATIVE & QUANTITATIVE
RESEARCH
Editor: Stephen Murray
OVERALL FRAMEWORK
KEEP IN MIND THAT …
• Qualitative research
generally deals in words,
images and the subjective
• Quantitative research
generally deals in
numbers, logic and the
objective
QUALITATIVE RESEARCH
• Research used in range of activities
from exploratory designs to means
of completing explanations
• Qualitative research assumes that
people have meaningful
actions or experiences
that can be interpreted
Agenda
Definition
 When to
use?
Types
FOCUS GROUPS
IN DEPTH
INTERVIEW
PROJECTIVE TECH.
Pros&Cons
QUALITATIVE RESEARCH
POPULARITY COMES FROM:
*ECONOMICAL
*FLEXIBLE
*OPENS A DOOR TO “WHY, HOW”
*RICHNESS OF DATA
*BEST TO START WITH...
QUALITATIVE RESEARCH
• Identification of a given question; opportunity
or information requirements
• Interest in obtaining insights for
motivational /social (group) or emotional and
attitudinal (individual) factors
• In IR: primary data of events or personalities
supporting explanations and argument
• (Cf. In marketing: for new product launch, new service
development or repositioning current product
QUALITATIVE RESEARCH
FOCUS GROUPS
Characteristics:
• 6-12 people
• Lead by a trained moderator
• in-depth discussion on 1 particular topic
or concept
• Relaxed, informal atmosphere
• 1-3 hour duration
Goal:
• Learn and understand what people say
and why?
Agenda
Definition
 When to
use?
Types
FOCUS GROUPS
IN DEPTH
INTERVIEW
PROJECTIVE TECH.
Pros&Cons
QUALITATIVE RESEARCH
FOCUS GROUPS
QUALITATIVE RESEARCH
FOCUS GROUPS
ADVANTAGES DISADVANTAGES
Synergy
Spontaneity
Speed
Security
Flexibility
Inexpensive
Representativeness
Misjudgement
 Lack of analysis
Moderator
Subjectivity
QUALITATIVE RESEARCH DESIGN
Qualitative Research:  
• Examples
• Case studies on effect of vocational training in Papua 
• Ethnographic studies on indigenous populations in Oaxaca, Mexico  
 
Qualitative Research Types:
• Case studies 
• Developmental research 
• Historical research 
• Ethnograph studies 
• Case Studies:
• Purpose: to do an in depth study
• In brief: Background, current status and/or environmental factors that interact for 
each group (individual, institution or community) 
• Characteristics of Case Studies:
• It gives very detailed information about individuals / group / community
• It may give a detailed explanation of a complete life cycle or part of it
• Number of cases studied may be small but the number of variables studied are 
usually more in-depth (e.g. if compared to a survey)
• Developmental Research:  
• Conducted to research on the development of individuals / group / institution / 
community  
• TWO TYPES: Cross-sectional and Longitudinal 
• Historical Research:
• Used to gain information on an event, development and/or previous educational 
experience
• Process may involve studying previous situation, checking on current situation, 
and to predict if the same situation will occur again 
• Conclusion on previous event is done based on collected facts and evidences to 
answer why and how the event and repercussions occurred
• Useful to solve questions that involve sensitive issues 
• Important for systematically & objectively collecting and defining facts and 
evidences 
• Procedure for Historical Research:
• Define the problem 
• Specify source of evidence 
• Collect evidence / reference materials 
• Primary source / original (observation or witnesses of events or authentic objects – e.g. artifacts, speech 
text, records etc.) 
• Secondary source (materials or information collected from primary sources – e.g. paintings, films, news 
reports, documents 
• Critique of evidences 
– External critique: confirming if collected sources are genuine and reliable (authenticity of paintings, signatures, chemical analysis etc.) 
– Internal critique: conducted after authenticity of source of information is confirmed – involves evaluation of collected evidences– is it 
important? Required?  
• Able to explain the researched phenomenon? 
• Prepare the report 
• Ethnographic Research:
• In-depth study of natural behaviours in a culture or social group 
• Purpose – to understand relationships between behaviour and culture 
– Example: In education – to understand schooling process (e.g., immigrant children) Involves widespread observations (participant & 
nonparticipant) 
• Here often starts research without hypothesis – hypothesis is developed in the process of observations, 
and the researcher explores and test his hypothesis 
QUALITATIVE RESEARCH
IN-DEPTH INTERVIEW
Characteristics:
• A well trained interviewer+interviewee
• Interviewee is exposed to set of probing 
questions
• Usually face to face
• Interviewer encourages the interviewee to talk 
more
Goal:
• To collect as much as memory, attitudinal and 
behavioral data from the subject
Agenda
Definition
 When to
use?
Types
FOCUS GROUPS
IN DEPTH
INTERVIEW
PROJECTIVE TECH.
Pros&Cons
QUALITATIVE RESEARCH 
IN-DEPTH INTERVIEW
Applications:
-Interviews with professionals
-Interviews with witnesses
-When detailed probing is needed
-Discussion of sensitive, confidential issues
-When strong, social norms exist
-Interviews with competitors
QUALITATIVE RESEARCH
IN-DEPTH INTERVIEW
ADVANTAGES DISADVANTAGES
Concentrated issue -
maximum probing
Free exchange of
information
Easier to arrange
Best for intimate,
sensitive issues
Flexibility
Expensive
Time consuming
Exhausting for
Interviewer
Interviewer errors
Respondent bias or
reliability
QUALITATIVE RESEARCH 
PROJECTIVE TECHNIQUE
Definition:*
• These are unstructured prompts or 
stimulus that encourage the respondent to 
project their underlying motivations, 
beliefs, attitudes, or feelings onto an 
ambiguous situation 
• They are all indirect techniques that 
attempt to disguise the purpose of the 
research 
Agenda
Definition
 When to
use?
Types
FOCUS GROUPS
IN DEPTH
INTERVIEW
PROJECTIVE TECH.
Pros&Cons
*Source: http://en.wikipedia.org/wiki/Qualitative_marketing_research
QUALITATIVE RESEARCH 
PROJECTIVE TECHNIQUES
  Projective Techniques
Word Association Sentence Completion Tests
Cartoon Tests Role Playing
Third-Person Techniques
Picture Interpretation /Story
Telling
QUALITATIVE RESEARCH 
PROJECTIVE TECHNIQUES
Types:
1. Word Association 
    Customers are required to show response 
to the concept they are told within 2-3 
sec.
QUALITATIVE RESEARCH
PROJECTIVE TECHNIQUES
*Source: http://www.nielsenbuzzmetrics.com/images/uploaded/NikeBAM.gif
QUALITATIVE RESEARCH
PROJECTIVE TECH.
2. Sentence Completion
Customers are required to complete
sentences or stories in their own words
• People who are concerned about ecology …
• When I think of a city …
• I drink a Coca-Cola, usually when .
• Starbucks reminds me of…
QUALITATIVE RESEARCH
PROJECTIVE TECH.
3. Cartoon Tests
QUALITATIVE MARKETING - PROJECTIVE TECH.
• Hth
• Hntfyf
• hngfhn
Let’s see if we can
pick up some
house wares at
Walmart
WALMARTWALMART
QUALITATIVE RESEARCH
PROJECTIVE TECH.
4. Role Playing
• Respondents are asked to assume the
behavior of someone else
• Useful for emphatic approaches for conflict
resolution
Sales Supervisors are asked to become Sales
Represantatives, and vice versa.
QUALITATIVE RESEARCH
PROJECTIVE TECH.
5. Third Person
Way of learning respondents feelings or
opinions by asking them to answer for a
third party :
“your neighbour”
“most people”
“typical person”
QUALITATIVE RESEARCH
PROJECTIVE TECH.
6.Picture Interpretation
A technique whereby respondents are shown a
picture and are asked to tell a story
describing it
QUALITATIVE RESEARCH
PROJECTIVE TECH.
ADVANTAGES DISADVANTAGES
Elicit responses that
subjects would be
unwilling to give
Underlying
Motivations, Beliefs,
Attitudes
Participation of the
respondents
Skills are required to
analyse the responses
Expensive
QUALITATIVE RESEARCH
1. Degree of Structure
2. Probing of individual
respondents
3. Moderator bias
4. Interpretation bias
5. Uncovering
subconscious
information
6. Discovering innovative
information
7. Obtaining sensitive
information
8. Involve unusual
behavior or
questioning
9. Overall usefulness
Relatively high
Low
Relatively medium
Relatively low
Low
High
Low
No
Highly useful
Relatively medium
High
Relatively high
Relatively
medium Medium to
high
Medium
Medium
To a limited
extent
Relatively low
Medium
Low to high
Relatively high
High
Low
High
Yes
Somewhat
useful
Focus
Groups
Depth
Interviews
Projective
Techniques
Criteria
QUANTITATIVE RESEARCH SURVEY
SURVEY METHOD:
• STRUCTURED QUESTIONNAIRE
• GIVEN TO A SAMPLE OF A POPULATION
• DESIGNED TO GAIN SPECIFIC INFORMATION
QUANTITATIVE RESEARCH -
SURVEY
Traditional
Telephone
Computer-Assisted
Telephone
Interviewing
Mail
Interview
Mail
Panel
In-Home By
appointment
Random Personal
Interviewing
E-mail Internet
Survey
Methods
Telephone Personal Mail Electronic
QUANTITATIVE RESEARCH - EXPERIMENTATION
EXPERIMENTATION METHOD:
• Scientific investigation in which
• an investigator manipulates and controls one or more independent
variables and
• observes the dependent variable for variation concomitant to the
manipulation of the independent variables.*
QUANTITATIVE RESEARCH
ADVANTAGES DISADVANTAGES
Specific research
problem
Clear independent and
dependent variable
High level of reliability
Minimum personal
judgement
Limited outcomes due
to structured method
Unability to control the
environment
Expensive(large
number of respondents)
COMPARISON OF
QUALITATIVE-QUANTITATIVE RESEARCH
CHARACTERISTICS QUALITATIVE QUANTITATIVE
Research
Objectives
Discovery of new
ideas,insights
and feelings
Validation of
facts,estimates,
relationships
Type Of
Research
Usually
exploratory
Descriptive and
causal
Type Of
Questions
Open-
ended,semi-
structured,
unstructured,
probing
Mostly structured
COMPARISON OF
QUALITATIVE-QUANTITATIVE RESEARCH
contd.
CHARACTERISTICS QUALITATIVE QUANTITATIVE
Time Of
Execution
Short Time
Frames
Usually long time
frames
Sample Size Small Large
Type Of
Analyses
Subjective,
Interpretitive
Statistical,
Descriptive,causal
Researcher Skills Psychology,
Sociology,CB,
Social Psychology
Statistics, MR, DSS,
Decision Models
Representativeness Limited Good
SUMMARY
• Qualitative methods focus on generating exploratory
initial/progressive insights into questions and problems
• Depth probing of hidden attitudes, feelings or behaviour
• Focus Groups
• In depth Interviews
• Projective Techniques
SUMMARY
• Quantitative Research is interested in using formalised,
standard structured questioning, whereby response options
are pre-determined
• Usually to be administered to significantly large numbers of
people.
Descriptive Causal
(Surveys) (Experimentation)
OVERALL FRAMEWORK
Source: http://www.informedbusinessdecisions.com/RoadMapt400c.jpg

More Related Content

What's hot

problem definition
problem definitionproblem definition
problem definition
nuraminramli
 
Qualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysisQualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysis
Vijayalakshmi Murugesan
 
research Qualitative vs. quantitative research
research Qualitative vs. quantitative researchresearch Qualitative vs. quantitative research
research Qualitative vs. quantitative research
gagan deep
 
Lecture 6 qualitative data analysis
Lecture 6 qualitative data analysisLecture 6 qualitative data analysis
Lecture 6 qualitative data analysis
Ayuni Abdullah
 
Research methodology
Research methodology   Research methodology
Research methodology
xoogsade
 
4. Formulating research problems
4. Formulating research problems4. Formulating research problems
4. Formulating research problems
Razif Shahril
 
Descriptive research
Descriptive researchDescriptive research
Descriptive research
Dandu Harish
 
Research methodology iii
Research methodology iiiResearch methodology iii
Research methodology iii
Anwar Siddiqui
 
Research design
Research designResearch design
Research design
Karthik Bharadwaj
 
Research Design: Quantitative, Qualitative and Mixed Methods Design
Research Design: Quantitative, Qualitative and Mixed Methods DesignResearch Design: Quantitative, Qualitative and Mixed Methods Design
Research Design: Quantitative, Qualitative and Mixed Methods Design
Thiyagu K
 
Qualitative Data Analysis
Qualitative Data Analysis  Qualitative Data Analysis
Qualitative Data Analysis
Dr. Senthilvel Vasudevan
 
Research Questions and Hypotheses
Research Questions and HypothesesResearch Questions and Hypotheses
Research Questions and Hypotheseswtidwell
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative Research
TheScntst
 
Qualitative Research
Qualitative ResearchQualitative Research
Qualitative Research
Ahmad Faisal
 
Qualitative research - type of data, analysis of qualitative data, software f...
Qualitative research - type of data, analysis of qualitative data, software f...Qualitative research - type of data, analysis of qualitative data, software f...
Qualitative research - type of data, analysis of qualitative data, software f...
Dr.Preeti Tiwari
 
Research protocol template
Research protocol templateResearch protocol template
Research protocol template
Elaine Chen
 
Quantitative research design an overview
Quantitative research design an overviewQuantitative research design an overview
Quantitative research design an overview
Myrene Magabo Doctoral Student of Communication
 
Research Process- Objective, Hypothesis (Lec2)
Research Process- Objective, Hypothesis (Lec2)Research Process- Objective, Hypothesis (Lec2)
Research Process- Objective, Hypothesis (Lec2)Jasper Obico
 
Sampling in qualitative researc
Sampling in qualitative researcSampling in qualitative researc
Sampling in qualitative researc
kavita yadav
 

What's hot (20)

problem definition
problem definitionproblem definition
problem definition
 
Qualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysisQualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysis
 
research Qualitative vs. quantitative research
research Qualitative vs. quantitative researchresearch Qualitative vs. quantitative research
research Qualitative vs. quantitative research
 
Lecture 6 qualitative data analysis
Lecture 6 qualitative data analysisLecture 6 qualitative data analysis
Lecture 6 qualitative data analysis
 
Research methodology
Research methodology   Research methodology
Research methodology
 
4. Formulating research problems
4. Formulating research problems4. Formulating research problems
4. Formulating research problems
 
Descriptive research
Descriptive researchDescriptive research
Descriptive research
 
Research methodology iii
Research methodology iiiResearch methodology iii
Research methodology iii
 
Research design
Research designResearch design
Research design
 
Research Design: Quantitative, Qualitative and Mixed Methods Design
Research Design: Quantitative, Qualitative and Mixed Methods DesignResearch Design: Quantitative, Qualitative and Mixed Methods Design
Research Design: Quantitative, Qualitative and Mixed Methods Design
 
Qualitative Data Analysis
Qualitative Data Analysis  Qualitative Data Analysis
Qualitative Data Analysis
 
Research Questions and Hypotheses
Research Questions and HypothesesResearch Questions and Hypotheses
Research Questions and Hypotheses
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative Research
 
Qualitative Research
Qualitative ResearchQualitative Research
Qualitative Research
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Qualitative research - type of data, analysis of qualitative data, software f...
Qualitative research - type of data, analysis of qualitative data, software f...Qualitative research - type of data, analysis of qualitative data, software f...
Qualitative research - type of data, analysis of qualitative data, software f...
 
Research protocol template
Research protocol templateResearch protocol template
Research protocol template
 
Quantitative research design an overview
Quantitative research design an overviewQuantitative research design an overview
Quantitative research design an overview
 
Research Process- Objective, Hypothesis (Lec2)
Research Process- Objective, Hypothesis (Lec2)Research Process- Objective, Hypothesis (Lec2)
Research Process- Objective, Hypothesis (Lec2)
 
Sampling in qualitative researc
Sampling in qualitative researcSampling in qualitative researc
Sampling in qualitative researc
 

Similar to Quantitative vs qualitative_research

RESEARCH METHODOLOGY.pptx
RESEARCH METHODOLOGY.pptxRESEARCH METHODOLOGY.pptx
RESEARCH METHODOLOGY.pptx
JegadeshwariBhaskara
 
Doing research in cl or rel ed
Doing research in cl or rel edDoing research in cl or rel ed
Doing research in cl or rel ed
San Beda College Alabang
 
RESEARCH DESIGN
RESEARCH DESIGNRESEARCH DESIGN
RESEARCH DESIGN
DrRachna6
 
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...Malik Sajjad Ahmad Awan
 
Lecture 1.pdf
Lecture 1.pdfLecture 1.pdf
Lecture 1.pdf
ssusercbc19c
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
belooka
 
3.2 introduction to research
3.2 introduction to research3.2 introduction to research
3.2 introduction to research
Shital Patil
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
Mir Wajahat
 
qualitative research.pptx
qualitative research.pptxqualitative research.pptx
qualitative research.pptx
Mahbubur3
 
Research in stenden masters 2014
Research in stenden masters 2014Research in stenden masters 2014
Research in stenden masters 2014
Stenden Unversity
 
Lecture 1 - Qualitative - Introduction.pdf
Lecture 1 - Qualitative - Introduction.pdfLecture 1 - Qualitative - Introduction.pdf
Lecture 1 - Qualitative - Introduction.pdf
SaubanAhmed1
 
LESSON 1 RESEARCH.pptx
LESSON 1 RESEARCH.pptxLESSON 1 RESEARCH.pptx
LESSON 1 RESEARCH.pptx
EmKeyGC
 
An introduction to qualitative research method
An introduction to qualitative research methodAn introduction to qualitative research method
An introduction to qualitative research method
adamwahidi85
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
Damtew Hunduma
 
Qualitative researcghhghghghguyyguuyh.pptx
Qualitative researcghhghghghguyyguuyh.pptxQualitative researcghhghghghguyyguuyh.pptx
Qualitative researcghhghghghguyyguuyh.pptx
ssakher
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
03338804274
 
Research design, philosophy and methods
Research design, philosophy and methodsResearch design, philosophy and methods
Research design, philosophy and methods
BSBEtalk
 

Similar to Quantitative vs qualitative_research (20)

Rahul's research
Rahul's researchRahul's research
Rahul's research
 
RESEARCH METHODOLOGY.pptx
RESEARCH METHODOLOGY.pptxRESEARCH METHODOLOGY.pptx
RESEARCH METHODOLOGY.pptx
 
Doing research in cl or rel ed
Doing research in cl or rel edDoing research in cl or rel ed
Doing research in cl or rel ed
 
RESEARCH DESIGN
RESEARCH DESIGNRESEARCH DESIGN
RESEARCH DESIGN
 
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...
How to Differentiate Quantitative and Qualitativ Research BY Sajjad Ahmad Awa...
 
Lecture 1.pdf
Lecture 1.pdfLecture 1.pdf
Lecture 1.pdf
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
 
3.2 introduction to research
3.2 introduction to research3.2 introduction to research
3.2 introduction to research
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
qualitative research.pptx
qualitative research.pptxqualitative research.pptx
qualitative research.pptx
 
Research in stenden masters 2014
Research in stenden masters 2014Research in stenden masters 2014
Research in stenden masters 2014
 
Lecture 1 - Qualitative - Introduction.pdf
Lecture 1 - Qualitative - Introduction.pdfLecture 1 - Qualitative - Introduction.pdf
Lecture 1 - Qualitative - Introduction.pdf
 
LESSON 1 RESEARCH.pptx
LESSON 1 RESEARCH.pptxLESSON 1 RESEARCH.pptx
LESSON 1 RESEARCH.pptx
 
An introduction to qualitative research method
An introduction to qualitative research methodAn introduction to qualitative research method
An introduction to qualitative research method
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Qualitative researcghhghghghguyyguuyh.pptx
Qualitative researcghhghghghguyyguuyh.pptxQualitative researcghhghghghguyyguuyh.pptx
Qualitative researcghhghghghguyyguuyh.pptx
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
RM.pptx
RM.pptxRM.pptx
RM.pptx
 
Research design, philosophy and methods
Research design, philosophy and methodsResearch design, philosophy and methods
Research design, philosophy and methods
 

Recently uploaded

Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
Wasim Ak
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
Chapter -12, Antibiotics (One Page Notes).pdf
Chapter -12, Antibiotics (One Page Notes).pdfChapter -12, Antibiotics (One Page Notes).pdf
Chapter -12, Antibiotics (One Page Notes).pdf
Kartik Tiwari
 
Digital Artifact 2 - Investigating Pavilion Designs
Digital Artifact 2 - Investigating Pavilion DesignsDigital Artifact 2 - Investigating Pavilion Designs
Digital Artifact 2 - Investigating Pavilion Designs
chanes7
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Best Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDABest Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDA
deeptiverma2406
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
The Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptxThe Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptx
DhatriParmar
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 

Recently uploaded (20)

Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
Chapter -12, Antibiotics (One Page Notes).pdf
Chapter -12, Antibiotics (One Page Notes).pdfChapter -12, Antibiotics (One Page Notes).pdf
Chapter -12, Antibiotics (One Page Notes).pdf
 
Digital Artifact 2 - Investigating Pavilion Designs
Digital Artifact 2 - Investigating Pavilion DesignsDigital Artifact 2 - Investigating Pavilion Designs
Digital Artifact 2 - Investigating Pavilion Designs
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Best Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDABest Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDA
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
The Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptxThe Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptx
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 

Quantitative vs qualitative_research

Editor's Notes

  1. Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning. Qualitative research deals with the right brain - the hemisphere accountable for processing data as words, emotions, feelings, emotions, colour, and music.