This document discusses qualitative research methods. It defines qualitative research as a scientific method that collects non-numerical data through observation to answer questions about why and how phenomena occur rather than how often. Some key characteristics are that qualitative research aims to understand phenomena through discovery of subjective data and holistic analysis. Common types of qualitative research include case studies, grounded theory, phenomenology, ethnography, and historical research. The document contrasts qualitative and quantitative research methods.

1. Presented by
ANU.K.U.
M.Ed. STUDENT
NSS TRAINING COLLEGE
OTTAPALAM

2. QUALITATIVE
RESEARCH

3. WHAT IS RESEARCH
Research is defined as a careful
consideration of study regarding a
particular concern or problem using
scientific methods

4. QUALITATIVE RESEARCH
Qualitative research is a scientific
method of observation to gather
non numerical data.

5. This research answer why
and how a certain
phenomenon may occur
rather than how often.

6. FORMS OF QUALITATIVE DATA
•Interviews
•Focus groups
•Social Media
•Email responses
•Images

7. CHARACTARISTICS OF QUALITATIVE
RESEARCH
Purpose is under standing
Oriented towards discovery
Uses subjective data
Focuses is holistic

8. TYPES OF QUALITATIVE RESEARCH
1.Case study
2.Grounded theory
3.Phenomenology
4.Ethnography
5.Historical

9. CASE STUDY
Attempts to shed light on a phenomena by
studying in depth a single case example of
the phenomena. The case can be an
individual person, an event, a group, or an
institution.

10. GROUNDED THEORY
Theory is developed inductively from a corpus of
data acquired by a participant-observer.

11. PHENOMENOLOGY
Describes the structures of experience as
they present them selves to consciousness,
without resource to theory, deduction, or
assumptions from other disciplines.

12. ETHNOGRAPHY
Focuses on the sociology of meaning
through close field observation of socio
cultural phenomena. Typically, the
ethnographer focuses on a community.

13. HISTORICAL
concerning causes, effects, or trends of these
events that may help to explain present
events and anticipate future events .
Systematic collection and objectives
evaluation data related to past occurrences
in order to test hypothesis

14. How does it differ from Quantitative
Research
• QUANTITATIVE
• Subjective
• Inductive
• Not focused on generalisation
• Focuses on words
• Aims to under standing ,pattern
analysis
• QUALITATIVE
• Objective
• Deductive
• Focused on generalisation
• Focuses on numbers
• Aims at truth ,scientific
acceptance

15. Quantitative Research
 How many monthly visitors?
 How many webpages?
How many web searches?
Think of “numbers”
Qualitative Research
Why and how?
What colour?
What style?
Think of “details”

16. Advantages of qualitative
Research
• Qualitative research data is based on human
experience and observation.
• Smaller sample size are used to qualitative research,
which can save the cost.
• Subject material can be evaluated with greater detail.
• Qualitative research frame work can be fluid and
based on incoming or available data.
• It is an open ended process.

17. Disadvantages of Qualitative Research
•The quality of data gathered in qualitative
research highly subjective.
•Minimum data gathered by qualitative research
can be time consuming .
•Data rigidity is more difficulty is more difficult to
assess and demonstrate.