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How to Create Unforgettable Facebook Content
The document outlines strategies for creating engaging Facebook content that resonates with fans. Key points include understanding audience interests, creating original and shareable content, leveraging video, asking interaction-generating questions, and enhancing posts with images and context. It emphasizes the importance of frequent posting and analyzing data to improve outreach and engagement.
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How to Create Unforgettable Facebook Content
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- 4. What We’re Goingto Cover ➔ How to share RIDICULOUSLY valuable content ➔ Post ideas that guarantee you beat Facebook edgerank ➔ Content engagement hacks that will increase your reach by 650%
- 5. The more youknow about your fans, the better you can provide likeable and shareable Facebook content. 1. Get Inside the Head of Your Fans
- 6. Make a listof interests that are relevant to your business -- if you own a restaurant, your list might include dining, cooking, recipes, health, etc. Find Out What Content Your Fans Want 1.
- 7. Find Out WhatContent Your Fans Want Make a list of people/businesses on Facebook who live or work within your area or range. 2.
- 8. Find Out WhatContent Your Fans Want 3. Compare those lists, pull out the names that show up on both and use it for focused marketing effort.
- 9. Find Out WhatContent Your Fans Want Armed with this info, you can now: ➔ Target people nearby and not waste marketing dollars ➔ Find other businesses for collaboration potential ➔ Curate content from local Pages ➔ Stop theorizing about your audience and begin working with hard data Remember to save that interest list and keep refining it!
- 10. Herman Melville once said, Itis better to fail in originality than to succeed in imitation. 2. Create Original Content
- 11. People what toknow what makes you unique -- what sets your business apart. So tell them! Shine a LIGHT on What Makes You Unique
- 12. ➔ What makesyou special? ➔ Why should lookie-lou’s become Facebook fans? ➔ What sets you apart from your competition? Use Facebook to provide answers to these questions. Create Differentiation
- 13. Make Your SpaceIrresistible Want to work from home? Love hanging with your pet all day? Then Stella & Dot is for you!
- 14. 3. Share ContentYour Fans Want to Read Want to know what kind of content your fans are interested in? Look to what they’re sharing! Search: “articles shared by people who like “your page” or “articles shared by people who are not my friends but like “your page”
- 15. Analyze, Share andIdeate ➔ Get post ideas ➔ Share content you already know they want to read ➔ Create your own content around that idea
- 16. 4. Combine SearchWith the Facebook Save Feature Search for articles by industry influencers. For social media content, you could search: “articles shared by peg fitzpatrick”
- 17. Save That Content Scrollthrough the list and identify the articles you think are valuable enough to save for later. These are now ready to share with your page!
- 18. 5. Find PagesLiked By People That Like Your Page Want to find other great content to share? Take a look at pages sharing similar content to yours! Run a search: pages liked by people who like “your page”
- 19. Consolidate Them Intoan Easy to Share Folder Now make that content easily shareable. Add it to a Post Planner folder.
- 20. 6. Repurpose ContentFrom Your Website ➔ Blog posts ➔ Infographics ➔ ebooks ➔ Tutorials ➔ Landing pages for products ➔ Promotional videos
- 21. Take One Pieceof Content and Turn it Into Multiple Example 1: Donna Moritz @sociallysorted
- 22. Take One Pieceof Content and Turn it Into Multiple Example 2: Melonie Dodaro @meloniedodaro
- 23. Take One Pieceof Content and Turn it Into Multiple Example 3: Kim Garst @kimgarst
- 24. 7. Mine YourData for Best Post Types Look to your Facebook Analytics to analyze what’s working and what’s not.
- 25. Use Post Plannerto Dive Into Types of Content Shared With Post Planner, you can sort based on likes, clicks and shares. Look at images vs. links vs. status updates.
- 26. Use That Datato Share Better Content
- 27. 8. Write UnforgettableHeadlines Headlines are super powerful! Your goal = become Buzzfeed worthyl
- 28. How to CreateClickable Titles ➔ Keep Them Short ➔ Keep Them Intent Based ➔ Keep Them Targeted and Focused and…
- 29. Make Them Sexy Accordingto Hubspot: ➔ Have some fun with alliteration. "Foolproof Formula" and "Writing Wonderful." It makes something a little lovelier to read, and that can have a subtle but strong impact on your reader. ➔ Use strong language. Strong phrases (and, frankly, often negative ones) like "Kick-Ass," "Things People Hate," or "Brilliant" pack quite a punch. But use them in moderation. ➔ Make the value clear. Presenting the format and/or contents to a reader helps make your content a little sexier.
- 30. 9. Get onthe Video Bandwagon Facebook Now Has Over 8 Billion Video Views Per Day Twice the amount users watched back in April, 2015 (via TheVerge.com)
- 31. How to UseVideo on Facebook Don’t just create any video content, create quality video content that connects with your audience. 1. Use Live Streaming Video 2. Tell Your Story 3. Get Animated
- 32. How to UseVideo on Facebook Don’t just create any video content, create quality video content that connects with your audience. 1. Use Live Streaming Video 2. Tell Your Story 3. Get Animated
- 33. 10. Ask Questionsto Encourage Interaction Posting thought-provoking questions to your Page is one of the best ways to increase engagement. People love to talk if you give them a chance!
- 34. Types of QuestionsYou Should Post ➔ Fill in the blank (e.g. “If I could go anywhere in the world, I’d go to ______________”) ➔ Trending topics (e.g. “Who are you cheering for in the upcoming finals?”) ➔ Business-related questions (e.g. “What’s your favorite tool for increasing your productivity?”) ➔ Product preferences with photos: Show the choices, then ask your fans which product they prefer. ➔ Opinions on a blog post: Link to a post, then ask your fans a question about the post
- 35. How to GetInspired Head over to Post Planner and look under status ideas.
- 36. Don’t Forget toLeverage Them Around Trending Topics
- 37. 11. Post PhotoQuotes Photos receive 53% more likes and 104% more comments than the average post (some research suggests these numbers may be even higher). via wishpond.com
- 38. Add Eye-Catching Images Consideradding an image to every post. Even if you just want to post a quick tip or piece of advice, find an eye-catching image to draw eyeballs.
- 39. Let Images HelpYou Get Your Point Across
- 40. 12. Add Contextto Your Link Posts If you want people to click on links to your blog posts, be sure to provide a post excerpt, backstory or a "what's in it for them" blurb.
- 41. 13. Post Frequentlyto Get More Reach Facebook organic post reach has fallen over the past few years. This means your posts often reach only a small percentage of your fans. Posting high-quality content more frequently can lead to better engagement and increased reach for your posts.
- 42. Get Started Today ✓Love annual for only $7 per month or $84 per year - that’s just .23 cents per day ✓ bit.ly/viralwebinarfb
- 43. Get Started Today ✓With our *scientifically proven* content, you will skyrocket your Likes, Shares, and Clicks! ✓ Buffer says Post Planner users get 650% MORE ENGAGEMENT than the most popular social media tools.
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