The document outlines Guy Kawasaki's 10 ways to use LinkedIn, which include increasing your visibility and connections, improving your profile and search engine results, performing reference checks on potential employers, using advanced search to find relevant job opportunities, learning about interviewers to have smoother interviews, gauging the health of companies and industries, and tracking new startups.

1. Guy Kawasaki’s
10 Ways
to Use LinkedIn

2. 1. Increase
your visibility
Add connections to
increase the
probability of
being seen.

3. 2. Improve
your connectability.
Show all your affiliations in
your profile - your past
companies, educational
institutions, and activities.

4. 3. Improve
your Google PageRank.
Make your LinkedIn profile public,
give it a custom url, and include
your profile in your email signature.

5. 4. Enhance
your search engine results.
Promote your blog/website by
including links to them in your
LinkedIn profile.

6. 5. Perform
blind, “reverse,” and
company reference
checks.
Check references for a
potential boss or company
you are interviewing at.

7. 6. Increase
the relevancy of your job
search.
Use advanced search to
find where people with
experience like yours
work. Search using
keywords relevant to
your field.

8. 7. Make
your interview go smoother.
Learn more about people
you are meeting so you can
discuss common interests &
acquaintances. It’s better
than awkward silences.

9. 8. Gauge
the health of the company.
Do an advanced search for a company
(uncheck “Current Companies only”).
You will find the rate of turnover and if
people are abandoning ship.

10. 9. Gauge
the health of the industry.
Thinking of investing
or working in a
particular sector?
Learn more by finding
people who work for
competitors or failed
companies.

11. 10. Track startups.
Find out who is doing
new startups by
searching for “stealth” or
“new startup.” Sort by
degrees to see people
closest to you first.

12. Guy Kawasaki’s
10 Ways
to Use LinkedIn
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