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Content Marketing
For Beginners
Joshua Steimle
josh@mwi.com
@donloper
Content Marketing
For Beginners
Intro
CEO of MWI, Founded in 1999
Writer at Forbes and as seen in and on…
Content Marketing
For Beginners
Content Marketing
For Beginners
Contact Me
josh@mwi.com
@donloper
Content Marketing
For Beginners
You Have One Job
If you remember nothing else about
content marketing, remember this…
Content Marketing
For Beginners
Tell Stories
Content Marketing
For Beginners
Why Content Marketing?
Content Marketing
For Beginners
Publicity
Builtvisible did it by creating engaging,
long-form content.
Content Marketing For Beginners
Content Marketing
For Beginners
Credibility
HotelQuickly did it by playing the PR/
content marketing game.
Content Marketing For Beginners
Content Marketing
For Beginners
Influence
Joshua Wong got on the cover of Time
by posting content via social media.
Content Marketing For Beginners
Content Marketing For Beginners
Content Marketing
For Beginners
Name Recognition
Tim Ferris and Gary Vaynerchuk built
theirs through books, websites, video,
blogging, social media, and more.
Content Marketing For Beginners
Content Marketing For Beginners
Content Marketing
For Beginners
Traffic
Colin Nederkoorn wrote a blog post
about building a standing desk with just
$22 worth of IKEA parts.
Content Marketing For Beginners
Content Marketing
For Beginners
Sales
LEGO became the largest toy company
in the world by making a 2-hour
promotional video.
Content Marketing For Beginners
Content Marketing
For Beginners
Growth
I grew my company revenues 1,000% in
one year by writing in Forbes,
Entrepreneur, and other publications.
Content Marketing For Beginners
Content Marketing
For Beginners
My Content
Marketing Story
How I Stopped Monkeying Around
& Got Serious About Content Marketing
Content Marketing
For Beginners
My Blog
13 years, 800+ infrequent posts, not a
single lead, no benefit to my business.
Content Marketing For Beginners
Not Much Traffic
Content Marketing
For Beginners
After 13 Years, I Got Lucky
Content Marketing For Beginners
Content Marketing For Beginners
Content Marketing
For Beginners
May 15th, 2013
My first article as a contributor
to Forbes goes live.
Content Marketing
For Beginners
July 15th, 2013
First Forbes article discussing SEO
“SEO Is Not Dead And Will Never Die”
Content Marketing
For Beginners
September 23rd, 2013
“4 Tips For Hiring The Right SEO Firm”
Content Marketing
For Beginners
Easiest Leads. Ever.
Content Marketing
For Beginners
Easiest Sales. Ever.
Content Marketing
For Beginners
Why?
Content Marketing
For Beginners
Credibility
The people who read my articles and
contacted us were already 80% sold.
Content Marketing
For Beginners
What About You?
Content Marketing
For Beginners
4 Easy Ways To Get Started
Content Marketing
For Beginners
1. Website
Great content on every single page,
FAQs, resources, community tools.
Content Marketing
For Beginners
2. Blog
Post 3+ times per week, create content
that is interesting—tell stories!
Content Marketing
For Beginners
3. Social Media
Post often, be strategic, tag others,
curate content, be social, be authentic,
provide real value.
Content Marketing
For Beginners
4. Publishing Platforms
LinkedIn, Medium, Slideshare
Content Marketing
For Beginners
Taking It To The Next Level
13 Slightly More Advanced Content
Marketing Tactics
Content Marketing
For Beginners
1. Video
Not as difficult as you think. YouTube is
2nd largest search engine in the world.
Content Marketing
For Beginners
2. Guest Posting
Still legit if done the right way.
Content Marketing
For Beginners
3. Public Speaking
Chambers of commerce, training
programs, industry events.
Content Marketing
For Beginners
4. Email Newsletter
Easy to put together, harder to have
discipline to keep it up.
5. Infographics
Content Marketing
For Beginners
6. White Papers
8-10 pages, ask for email address in
exchange for free but valuable content.
Content Marketing
For Beginners
7. eBooks
Like a white paper, but longer.
Content Marketing
For Beginners
8. Books
See the book as a content marketing
tool, a means to an end, not an end in
and of itself.
Content Marketing
For Beginners
9. Mobile Apps
Informational apps containing helpful
tools and information.
Content Marketing
For Beginners
10. Online Magazines
They always need and want more
content. Create the stories for them.
Content Marketing
For Beginners
11. Print Magazines
Not everything has to be digital.
Content Marketing
For Beginners
12. Podcasts
Like video, not as difficult as you
might think. And more popular
than you might think.
Content Marketing
For Beginners
13. Games
Gamification of everything. Quizzes,
games, apps—they’re all content.
Content Marketing
For Beginners
After The Basics…
Dive into learning more about these
aspects of content marketing.
Content Marketing
For Beginners
Personas
Content Marketing
For Beginners
Data
Content Marketing
For Beginners
Idea Creation
Content Marketing
For Beginners
Editorial Calendars
Content Marketing
For Beginners
Content Marketing Tools
Content Marketing
For Beginners
The Next Part Of My Story
Produce more content by outsourcing
the parts where I’m not necessary.
Content Marketing
For Beginners
Want More?
www.mwi.com/blog/
Content Marketing
For Beginners
More Resources
www.contentmarketinginstitute.com
www.marketingprofs.com

www.copyblogger.com
www.marketingland.com
Book - Content Chemistry
www.michaelhyatt.com
www.garyvaynerchuk.com

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