SlideShare a Scribd company logo
How to Easily Discover Great Visual Content...
and Create Images Your Facebook Fans Crave!
About Rebekah Radice
@RebekahRadice
@PostPlanner
#ViralWebinar
About Peg Fitzpatrick
@PegFitzpatrick
#ViralWebinar
Housekeeping:
✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
#ViralWebinar
What You’ll Learn:
✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed
in the Facebook Newsfeed
✓ How to design optimized images for your Facebook
cover, profile and ads
✓ The most effective visual marketing strategies to attract
relevant and genuine Facebook Fans
#ViralWebinar
Why Visual Content Matters
#ViralWebinar
The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
#ViralWebinar
Where to Discover
Great Visual Content
#ViralWebinar
Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short,
snackable content when making a decision
✓ The amount of video posted to Facebook from
people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with
photos received 87% of total interactions
#ViralWebinar
Your
Facebook
Newsfeed
#ViralWebinar
Look to
Companies
Creating
Relevant
Content
✓ Pages within your
industry or niche
#ViralWebinar
Not sure who they are?
How to find your competition!
#ViralWebinar
Use Facebook search to find similar pages
✓ Graph may be gone, but the
benefits remain
→ Use Facebook Search
Strings
― Pages liked by people
who like [your page]
― Pages like by people
who live in [your city]
and like [your page]
#ViralWebinar
Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.
com/blog/facebook-
search/
#ViralWebinar
Use Facebook search to find similar pages
✓ Likealyzer
lists Pages
in your
niche/topic
#ViralWebinar
What are they doing well?
#ViralWebinar
What type of
content is
resonating with
their audience?
#ViralWebinar
How can you
create
something
similar, but
unique?
#ViralWebinar
Now keep up with them
✓ Create a folder in
Post Planner to
easily manage all
content in one
place
#ViralWebinar
Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
#ViralWebinar
The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
#ViralWebinar
Study the Traits of Highly Shareable Content
✓ What makes
a graphic go
viral?
✓ What causes
fans to stand
up and take
notice?
✓ How can you
capture your
own magic?
#ViralWebinar
Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
#ViralWebinar
Traits of Highly Shareable Content
✓ On Brand
#ViralWebinar
Traits of Highly Shareable Content
✓ Correctly sized
#ViralWebinar
Traits of Highly Shareable Content
✓ Includes a
Call to Action
#ViralWebinar
Traits of Highly Shareable Content
✓ Motivates
and Inspires -
relevant to
audience
#ViralWebinar
Tools to Create Visual Content
#ViralWebinar
Tools to Create Visual Content
✓ Canva
#ViralWebinar
Tools to Create Visual Content
✓ Relay
#ViralWebinar
Tools to Create Visual Content
✓ Wordswag
#ViralWebinar
Tools to Create Visual Content
✓ Over
#ViralWebinar
Tools to Create Visual Content
✓ Flipagram
#ViralWebinar
Tools to Create Visual Content
✓ Videos
― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
#ViralWebinar
Tools to Create Visual Content
✓ Infographics
― Canva
― PiktoChart
― GoodLabs
#ViralWebinar
Tools to Create Visual Content
✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
#ViralWebinar
How to Know if You Can Use That Image Legally
#ViralWebinar
How to Tell Your Story Visually
✓ Share quotes from evergreen
content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through
tips and how-to’s
#ViralWebinar
Share quotes from evergreen content
#ViralWebinar
Use client testimonials or user-generated content
#ViralWebinar
Promote an upcoming event
#ViralWebinar
Share your wisdom through tips and how-
to’s
#ViralWebinar
How to
Attract the
Right Fans
with Visual
Content
People LOVE
eye-candy!
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Use your
cover
photo as a
visual cue
for your
Call to
Action
Button
#ViralWebinar
Attract The
Right Fans
With Your
Visual Content
✓ Promote
Your
Culture
#ViralWebinar
Attract The
Right Fans With
Your Visual
Content
✓ Encourage Conversation
#ViralWebinar
Attract The
Right Fans
With Your
Visual
Content
✓ Be consistent in
your brand look
and feel
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote, promote,
promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
#ViralWebinar
Get Started Today!
✓ With our *scientifically proven* Viral Content, you
will triple your Likes, Shares, Follows and Clicks!
#ViralWebinar
Get Started Today!
✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.
✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
#ViralWebinar
THANK YOU!
@PegFitzpatrick
www.pegfitzpatrick.com

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How to Easily Discover Great Visual Content for Facebook

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