The document outlines a step-by-step guide for planning and executing a Facebook contest to boost engagement and brand awareness. It emphasizes identifying target audiences, selecting contest types and prizes, and employing various promotional strategies. Additionally, it highlights the importance of tracking contest performance and following up with participants to maximize results.

2. PLANNING
CONTENT
STEP 1

3. ● More Facebook Fans?
● Higher brand awareness?
● New emails and leads?
● User-generated content?
● Product development
crowdsourcing?
● More engaged and loyal Fans?
● Immediate sales?
● New product/ event awareness?
Start Planning out your content
by setting goals and objectives

4. Teens, single women,
business professionals,
sports enthusiasts.
Know your ideal
customer to create
specific contests just for
them!
Know Your Target Market

5. Choose From:
Sweepstakes
Photo Contests
Vote Contest
Group Offers
Photo Caption Contest
Choose The Right Type of Contest

6. SWEEPSTAKES

12. PHOTO
CONTEST

16. REFERRAL
PROMOTION

23. Choose a prize that’s related to
your brand or business.
Consider giving away:
● Your gift card
● A product you sell
● Lifetime subscription
Determine Your Budget and
Choose The Appropriate Prize

24. How will they enter?
● Do they need to Like your
Page to enter?
● Do they need to submit an
email to enter?
● Do they need to answer a
question, or submit a
photo or video?
Choose The Contest Entry
Method and Guidelines

25. How long will your
contest run?
● Is it seasonal?
● Limited time offer?
● Quick promotion?
Determine Your
Contest Time Frame

26. CREATING
CONTESTS
STEP 2

27. Get a ton of
engagement and
attention!
Click “like” on a:
● Post
● Photo
● Video
● Status update
Contest Ideas
“Like to Win” Contest

28. Leave a comment
under the post to take
part in the contest.
“What do you like most
about our products?
Comment to win a free
____”.
“Comment To Win” Contest

29. Massive engagement
and interaction!
Like the post and leave
a comment.
Like and Comment to Win

30. Let your
followers
demonstrate
their creativity
and sense of
humor by writing
a great caption to
a photo.
Caption Contest

31. Easiest contest!
Write an incomplete
sentence and get your
followers to complete it.
BONUS TIP: Post Planner has a
huge selection of fill-in-the-blanks in
the Status Idea section of the app.
Fill-in-the-Blank Contest

32. Fans enter the
contest by
submitting their best
photo of your
product or of any
other niche or
business related
theme you choose.
Photo Contest

33. How it works:
● Ask your fans a
question and wait for
them to submit the
correct answer.
● Randomly pick the
winner(s).
Q&A Contest

34. Get your fans to
participate PLUS get
valuable feedback and
ideas.
● Ask fans to help you choose a
new logo
● Come up with a new name for
a book
● Choose the best book cover
● Decide on your next blog
topic
Crowdsource Contest

35. PROMOTING,
MONITORING AND
FOLLOWING UP
STEP 3

36. • Send out emails before
the contest starts.
• Create a campaign
hashtag.
• Blog about the contest.
• Use Post Planner to easily
plan and schedule out
promotional content for
Facebook and Twitter.
Promote your Facebook Contest

37. • Update your content status.
• Cross promote the contest
on Facebook, Twitter,
Instagram, and any other
form social media platform
you’re active on.
• Run an Ad and get targeted
with your audience.
Many Ways to Promote The Contest

38. Keep track of it, measure its
success and tweak it to get
better results.
Performance Indicators:
● The number of participants
● Likes
● Shares
● New emails
● New Facebook fans
● Sales of product
Monitor and Tweak Your Contest

39. Even if the contest
is over, your job is
not. There is still
more you can get
out of the contest
by following up with
the contest
participants.
Post-Contest and Follow-Up

40. Congratulate the
winner on
Facebook and
other networks by
mentioning them
in a post.
Make them feel
special!
Follow up by notifying the winner
and publicly congratulating him/her

41. ● Write a blog post
● Send out follow up
emails
● Invite the
participants to your
next contest
● Mention any new
or special deals
your business has
Other Ways to Follow Up

42. Simply Measured Case Study
of Post Planner Growth
How to Use
Automation
to Grow Your
Facebook Page
by 193%
http://bitly.com/fbgrowthplan