How to Use LinkedIn & SlideShare to Build Your Business

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http://www.flyte.biz These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on. To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/

Business

HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion
• Measurement

http://www.flickr.com/photos/myklroventine/

WHY LINKEDIN?

• #1 Social Network for Business
• Over 200 million members
• No Farmville

TIPS FOR GETTING FOUND

• Put your best keyphrases here:
• Headline
• Current Work
• Previous Work
• Summary
• Specialties

ADD CONNECTIONS

DESELECT SELECT ALL!!!
DESELECT SELECT ALL!!!

NETWORKING TIPS

• To Grow Your Network:
• Upload your database of contacts
• Connect with people individually
• Post regular updates
• Connect through groups

TIPS FOR USING GROUPS

• Listen, engage and contribute
• Subscribe to daily digests
• Create your own group

WHY SLIDESHARE?

• 60 million+ visits monthly
• 400K slide decks uploaded monthly
• Decks can be embedded & shared

THANK YOU

Rich Brooks
flyte new media
flyte.biz
flyteblog.com
@therichbrooks

In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate. In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small. In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change. The Creative Business Idea Book is available on Amazon.

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How to Use LinkedIn & SlideShare to Build Your Business

1. flyte school How to Use LinkedIn & SlideShare to Build Your Business Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks

2. TODAY’S GOALS • How to optimize your profile • Make the most of groups • How to setup your company page • How to setup & integrate SlideShare • How to build your business

3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/

4. WHY LINKEDIN? • #1 Social Network for Business • Over 200 million members • No Farmville

5. GETTING STARTED www.linkedin.com

6. YOUR PROFILE

7. EDITING YOUR PROFILE

8. EDIT YOUR BACKGROUND

9. EDIT YOUR SKILLS

10. MORE EDITING...

11. TIPS FOR GETTING FOUND • Put your best keyphrases here: • Headline • Current Work • Previous Work • Summary • Specialties

12. ENDORSEMENTS

13. LINKEDIN NEWSFEED

14. POSTING UPDATES

15. ADD CONNECTIONS

16. ADD CONNECTIONS

17. ADD CONNECTIONS DESELECT SELECT ALL!!! DESELECT SELECT ALL!!!

18. ADD CONNECTIONS

19. INVITE INDIVIDUALLY

20. PEOPLE YOU MAY KNOW

21. ACCEPTING INVITES Now you have your profile, your Now you have your profile, your connections...now what? connections...now what?

22. REACHING OUT TO CONNECTIONS

23. NETWORKING TIPS • To Grow Your Network: • Upload your database of contacts • Connect with people individually • Post regular updates • Connect through groups

24. JOINING GROUPS

25. LOCAL GROUPS

26. PROFESSIONAL GROUPS

27. SEARCH GROUPS

28. EMAIL DIGESTS

29. CREATE YOUR OWN GROUP

30. CREATE YOUR OWN GROUP

31. CREATE YOUR OWN GROUP

32. BENEFITS OF OWNING A GROUP

33. GROUPS: CASE STUDY

34. TIPS FOR USING GROUPS • Listen, engage and contribute • Subscribe to daily digests • Create your own group

35. COMPANY PAGES

36. CREATING A COMPANY PAGE

37. CREATING COMPANY UPDATES

38. CREATING SERVICE PAGES

39. COMPANY INSIGHTS

40. LINKEDIN ADVERTISING

41. MARKETING INTEGRATION

42. SHOULD YOU GO PRO?

43. LINKEDIN FINAL THOUGHTS • Optimize your profile • Post updates regularly • Engage in groups • Create a company page

44. WHY SLIDESHARE? • 60 million+ visits monthly • 400K slide decks uploaded monthly • Decks can be embedded & shared

45. SLIDESHARE AT A GLANCE

46. SLIDESHARE PROFILES

47. EDITING YOUR PROFILE

48. UPLOADING YOUR SLIDE DECK

49. BLOGS TO SLIDE DECKS

50. SHOULD YOU GO PRO?

51. LEAD GENERATION FORMS

52. TAKING MEETINGS

53. TRACKER

54. ANALYTICS

55. TAKEAWAYS • Use LinkedIn to promote your personal brand & network • Use SlideShare to distribute your content & generate leads • Use together to build your business

56. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks

Editor's Notes

My Twitter history
My Twitter history
This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.

How to Use LinkedIn & SlideShare to Build Your Business

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