The document provides essential tips for brands on how to effectively use Facebook for marketing. Key points include focusing on user engagement, utilizing visuals and video content, and leveraging Facebook's analytics and advertising tools. It emphasizes the importance of integrating social media with websites, scheduling posts, and understanding mobile user behavior.

1. s not about you, it is about your users. They are spending time on Facebook with their friends. As a brand, y
conversation they are having with their friends.!
!
This will help them and thus you.
Before you do anything on Facebook there is one thing you need to remember: Facebook
is not about you, it is about your users. They are spending time on Facebook with their
friends. As a brand, you are probably interfering. Keep that in mind and try not to
interfere, but instead add to the conversation they are having with their friends.!
!
This will help them and thus you.
Put your users first.

2. 2
Everybody is after the likes, more likes means potentially more reach after all! But how to
get more likes? Here’s a simple one that many forget: your e-mail subscribers! Encourage
your e-mail subscribers to like your page, have your like buttons in your e-mail to!
make it as easy as possible to like you.!
!
Remember: these people already are connected, so for them it’s a small step to make!
Encourage your e-mail!
subscribers to like your page.

3. 3
Your Facebook header is the first thing people see when they go to your page,!
so make good use of it!!
!
As you know,you can only make one first impression. Make sure your header shows who you
are, but more importantly: what you stand for. You can also often change the lay out to keep
your ‘status’ up to date with what is going on. For example a Christmas header, a summer
header or even a special header for the Olympics!
Make sure your Facebook!
header represents you.

4. 4
If you have a Facebook Page you want to have a URL that ‘sticks’. Preferably your brand
of course, like facebook.com/momentology. This will make your Facebook Page more
easily brand-able. It’s really simple, just go to your ‘About’ section on your page and
create your Facebook Web Address. It works as long as you have 25 or more likes. Be
careful: you cannot change it, so get it right the first time!!
Get your vanity url.

5. 5
Videos are hot, especially on Facebook. Facebook are serious about competing with
YouTube and if you upload a video direct to Facebook it will probably get more reach than
if you share a YouTube link. So always upload your video directly to Facebook!!
Videos? Upload to Facebook,!
don’t use YouTube!

6. 6
Like video, images often perform better on Facebook. So use the right visuals in your
updates, use them to show what people should expect from your content, and share
images with quotes for example to get more shares.!
Use visuals, lot’s of them!

7. 7
Are you sharing a link? Facebook will give you an automated preview. The image that
is shared is usually the biggest image in the article. But you can change it! Once
you’ve added the link and the preview shows, simply click ‘+ Upload Image’ in the
update and you can change it to any image you want!!
Change the visuals!
in your updates.

8. 8
Sometimes you want more interaction with your fans. Why not go to their page
or profile and comment on or like their updates? But you might not want to do
that as ‘you’, but as your page. Facebook offers the opportunity to!
choose your ‘source’. Choose carefully!
Liking and commenting!
as your page or yourself?

9. 9
Hashtags are useful in many ways. For one, people can more easily search on topics with
them. Putting hashtags in your updates will make them easier to find for those looking for
specific topics. It can also be really effective in raising awareness!!
Use Hashtags.

10. 10
If you share a link on Facebook it automatically shows a preview and a link below the
update. You can then take out the actual link from the update and the link below will still be
there. Research shows this will increase the click through rates on the posts!!
When sharing, delete the link.

11. 11
Did you know you don’t have to publish every post right away? You can schedule
ahead and Facebook has made this really easy for you. When you create the
update, in the right bottom corner simply choose ‘Schedule Post’ to put the!
post in for a later time. You can also choose to backdate the post!
or save it for later to edit!
Scheduling posts.

12. 12
Advertising is now a big part of ‘being seen’ on Facebook. Sometimes you want to do
this ‘quick and dirty’ on a single post. Facebook has made this really easy for you. If
you click ‘Boost post’, Facebook instantly let’s you turn your post into an ad.!
“Boost” your!
posts instantly.

13. 13
If you have a website you are most probably looking at your analytics. When you have a
Facebook Page you should do the same and watch your ‘insights’. It will show you how
well your fans like you, how your reach is doing and even how often your timeline!
was visited. Use it to improve your posts!
Make good use!
of your insights.

14. 14
Getting enough visibility for your pages is hard, so you should try and learn from others, your
competitors for example. Facebook has made doing this really. On your insights pages go to
“Overview” and scroll down. You can add “Pages to watch”. Add your competitors here. You
can follow how they do (and compare) and every time they post something that gets them!
a lot of interaction, you will get a notification so you can ‘spy’ on your competitors to!
see what made them successful.
Track competitors.

15. 15
Want to know who your fans are, and where they come from? The insights Facebook provide
make it easy to find this out. Within insights go to the ‘People’ tab and see where your fans,
and also those that you have reached or engaged with, come from.!
Insights: Know your fans!
and where they are from.

16. 16
When it comes to Facebook and your updates you have to keep one thing in mind at
all times: think mobile. Most people visit Facebook from their mobile devices,
smartphones or tablets. Your strategy has to be adapted to that.!
!
Think about where people are when they read your updates and adjust!
your strategy to meet people’s needs.
Think Mobile.

17. 17
Maybe you think Facebook is ‘free’. It might be for some, but if you are a brand
chances are you are having a hard time ‘being seen’ by your target audience.
Especially with the new algorithms it is getting tougher to ‘organically’!
be seen. Advertising on Facebook therefore has become a!
very sensible choice.!
!
The important bit: think really well about your ads, who you are!
targeting and why. Don’t waste money!
Advertise!!

18. 18
Have you ever tried Facebook’s search? Whilst it’s not quite Google, it does have
some hidden nuggets that are gold for any marketer. Doing outreach? Use Graph
Search to find people working at a company by searching for “people who work at
COMPANY NAME” (or leave out your own friends by searching for ‘people who!
are not my friends and work at COMPANY NAME’ and start seeing who!
you can outreach to and what they like.
Graph Search: The Gold Mine.

19. 19
Some businesses still see Facebook and their website as two different!
entities. However, they should be integrated.!
!
This means for example that you should make sure it is very easy!
to like your Facebook Page on your website.!
!
Show those buttons!
Make it easy for people to like!
your page and your website.

20. 20
You might think this is a Twitter functionality, but Facebook does it too! If you want to
tag someone in your post, start with @ and type a name or page. You can then tag
them. This will help your updates to be seen more widely and make your fans and
potential friends look good.!
Tag people and pages using!
the “@” functionality.