The document discusses Ford's online media approach in India. It provides background on Ford's presence in India and challenges around establishing leadership. It then discusses consumer insights around automobile research and purchasing online. It outlines Ford's proposed three stage online strategy - the first focuses on visibility and lead generation, the second on engagement through contests, and the third on building loyalty through online destinations. It provides several examples of how other automobile brands are using online media and ends with mockups of proposed campaigns for Ford.