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YOU ARE IN THE RIGHT
PLACE IF YOU...
1. Struggle to manage an overwhelming amount of tasks
2. Need a process that allows you to make a bigger impact
3. Want a way to increase productivity, efficiency and
profits
“64% of all marketers are
spending 6 hours or more
per week on social media.”
Source: Social Media Examiner
Why Use Social
Media Automation
in Your Business?
Source: Marketo
“91% of the Most
Successful Users
Agree That Marketing
Automation is “Very
Important” to the
Overall Success of
Their Marketing
Strategies.”
Facebook
Twitter
Pinterest
Instagram
Social Networks We’re
Focused on Today:
GOOD
Automation
BAD
Automation
Provide content that you believe
your audience will love
Never post content that you
haven’t already read
Reposting the same content over
and over and over again = SPAM
Automating comments, replies,
@mentions, etc. = SPAM
Beware of tools that ask for your
username and password - probably
breaking ToS!
Leverage evergreen content to
help drive traffic to your site
Save time (and take a break!) by
adding automation to your strategy
Use tools that allow you to login
through your accounts - Like
Tailwind and Post Planner!
Use Automation to Post
at the Ideal Times
Know When Your Audience is Spending Time Online
● Google Analytics
● Facebook Insights
● Twitter Analytics
● Tailwind Suggested Times
Dive Into
the Data
True Social Metrics
9
STOP waking up at all hours
of the night just to get your
post seen!
Automate And
Solve Your
Time-Zone
Problems
Automate a mix of content types and
evenly space them out. Spice it up!
Automate a mix of content
types
11
Post Planner and Tailwind
are fantastic tools for this.
Use the Right
Tools to Share
Your Content
Stop dragging and dropping.
Let the tool do the heavy
lifting for you.
Create the
Perfect Mix
of Content
Add in Content That’s
Perfectly Spaced Out
(never post the same
thing again back to back)
3 Keys to a Perfect
Social Media Post
Be Engaging
“Emoticons receive 33% more
comments, are shared 33% more
often, and are liked 57% more
than Facebook posts without
emoticons!”
Source: Panorama
Get Visual
A recent study by Simply
Measured found that,
“60% of brand posts include
photos, which make up 80% of
their page’s total
engagement.”
Make it Findable
Use Hashtags!
“Tweets with hashtags average
20% more engagement than
those without.”
Source: Simply Measured
“Evergreen content” never gets outdated and provides
value to your audience - no matter when you post it.
Automate Your Evergreen
Content
Don’t let your great content go to
waste or get stale. Keep it in front
of a whole new audience!
Evergreen Content
Should be Shared
Frequently and
OFTEN!
Your audience never has sick days or
goes on vacation, neither should your
content.
Schedule Your
Posts Before You
Go on Vacation
(or an event)
Set up automation between an action and a
social network . You can do this through
IFTTT (If This Then That).
Here are a few IFTTT recipes...
Set up Automation
Between the Different
Social Media Networks
IFTTT
ARCHIE
Choose Instagram as the trigger
channel and “any new photo” as
the trigger.
01
02
03
Share Your Instagram
Photos on the Other
Networks
The next step is to choose the social
network you want the photo to
publish to.
Make sure to specify whether you
want to upload a photo from a URL or
create a photo post.
IFTTT
ARCHIE
The IFTTT Instagram
to Twitter Recipe
IFTTT
ARCHIE
Use an IFTTT recipe to save your
favorite links to a Google Spreadsheet
for future use.
Curate Content in
Spreadsheets
IFTTT
ARCHIE
Set Twitter as the trigger channel
and “New Tweet From Search” as
the trigger.
01
02
03
Receive Notifications
About Tweets That
Mention Your
Business
Configure your search by typing in
your brand or product name (or
whatever you want to track) in
quotation marks and “-“ your Twitter
handle.
Choose the action that will occur
when the recipe is triggered.
IFTTT
ARCHIE
Create the list on Twitter.01
02
03
Add People to
Twitter Lists
Next, choose “Twitter” as the trigger
channel and “New Tweet From
Search” as the trigger.
For the action channel, choose
“Twitter”, and choose “Add user to
list” as the action.
IFTTT
ARCHIE
If you’re a blogger, you know that
promoting your blog post on social media
is a crucial step.
Share New Blog Post
on Social Networks
IFTTT
Set “Twitter” as the trigger channel
and “New tweet from search” as
the trigger.
01
02
03
Direct People to Your
Main Twitter Account
Configure the tweet to show tweets
that mention your other accounts and
don’t mention your main one.
For the action channel, choose
Twitter and for the action – “Post a
Tweet”.
IFTTT
Create a Twitter list of people who are
talking about a specific topic and using a
specific hashtag.
Build a Twitter List
From a Specific
Hashtag
IFTTT
Search through the archive01
02
03
Save Tweets To
Google Spreadsheets
Make sure you don’t tweet the same
thing twice
Save any memorable tweets
IFTTT
Any photo you like on Instagram will
automatically download to the folder
you specify in Dropbox.
Save the Instagrams
you like in a Dropbox
folder
IFTTT
Schedule Posts
Within Google
Calendar
For this you will need a separate
Google calendar.
01
02
As soon as you have it set up, add
“#fbpages” to the title of the event
and write the copy you want posted
to Facebook in the event description.
IFTTT
Share Your Pinterest
Pins on Other
Networks Select “Pinterest” and either “New
Pin On Your Board” or “You like a
pin” as the trigger.
01
02
Choose whether you want to post to
Facebook, Twitter, LinkedIn, etc. It
can even go to your WordPress blog.
IFTTT
Sign up for:
Automate Your Social
Media Monitoring
• Mention
• Cyfe
• Rival IQ
and let them do the scouring work for you!
Respond and Engage in Real-Time
Listen to What’s
Said About Your
Business
Use analytics to guide your strategy
Keep an eye on
what’s working -
and what’s not.
Stay up to date on popular or trending hashtags and
incorporate them into timely posts.
Keep an Eye On
Trending Hashtags
● Monitor Trending (HOT!) Hashtags
● Leverage Hashtags to Find Your
Audience
● Join Conversations in Your Niche and
Industry for Additional Exposure
Hop into
Conversations
Find and plan trending content in
Post Planner!
Automate Your
Content Search
Process
Search, Plan and Post
Find Proven
Content for Your
Industry or Niche
You can also find relevant content for Pinterest
through the Tailwind Content Discovery feature.
New cool tool called Tribes!
● EXCLUSIVE: Get your Tribes and Content
Discovery invite today! melissa@tailwindapp.com
Automate Your Content
Search Process
● NextScripts (SNAP)
● IFTTT
● OnlyWire
● Social Media Auto Publish
Tools to Publish Blog
to Social Media
The key to successful automation – interact, engage and be YOU!
Automate But Maintain a
Live Presence to Respond
Read the articles you’re sharing and make
sure they are relevant to your brand.
Always Read the
Messages You
Schedule
Add context around the content.
Add a Personal Touch to
Scheduled Messages
Whether you’re a small/local company or
big brand - be personable and accessible.
Be Human
Know what is being said about you and
respond in real-time.
Set Up Notifications
to Monitor and
Manage Company
and Employee
Mentions
Use Google’s “Me on the Web” tool.
Stay Up to-Date
With Important
Alerts
You can automate posts, comments,
replies, and even direct messages.
Don’t do it!
Don't Automate
Everything
Although it may seem that automatic direct
messages or automated tweets in
conversations can save a lot of time, they hurt
more than they help.
Never Automate
Direct Messages or
Tweets in
Conversations on
Twitter
Scheduling too far in advance makes it very easy to
forget what you’re sharing. By the time your content is
shared, it may be out of date.
Don’t Schedule Too
Far in Advance
On the opposite end, be ready to jump in and
turn off your automation if there is a tragedy
in the news.
While Automating,
Stay Away From
Current Events
Each social network is different and deserves a
different approach.
Don't Automate the
Same Content to Each
Social Network
We love the platforms for their differences -
pay attention to what works for each!
Optimize each post
for the different
platforms
612 x 612
1200 x 627
600 x 900
440 x 220
If your customer is experiencing problems with
your product, the last thing they want is to receive
an automatic response from a robot.
Never Automate
Troubleshooting
Listen and respond to your users when they
have problems.
● TwitLonger when you need more than 140
characters
● Jump on a screen share using Join.me
● Use Facebook Live to address concerns
quickly and to a broad audience
Don’t be a robot.
Have empathy!
Automation can significantly boost engagement and
efficiency, but use it wisely.
Remember to Use
Automation WISELY!
Simply Measured Case Study
of Post Planner Growth
How to Use
Automation
to Grow Your
Facebook Page
by 193%
http://bitly.com/fbgrowthplan
Schedule Pins, Discover Content, Analyze Results
Get a Free Month of
Tailwind, a Pinterest
Marketing Developer
Partner
bit.ly/FreeMonthOfTailwind
For Tribes & Content Discovery -
melissa@tailwindapp.com
How to Use Social Media Automation to Improve Your Marketing

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How to Use Social Media Automation to Improve Your Marketing

  • 1.
  • 2. YOU ARE IN THE RIGHT PLACE IF YOU... 1. Struggle to manage an overwhelming amount of tasks 2. Need a process that allows you to make a bigger impact 3. Want a way to increase productivity, efficiency and profits
  • 3. “64% of all marketers are spending 6 hours or more per week on social media.” Source: Social Media Examiner Why Use Social Media Automation in Your Business?
  • 4. Source: Marketo “91% of the Most Successful Users Agree That Marketing Automation is “Very Important” to the Overall Success of Their Marketing Strategies.”
  • 6. GOOD Automation BAD Automation Provide content that you believe your audience will love Never post content that you haven’t already read Reposting the same content over and over and over again = SPAM Automating comments, replies, @mentions, etc. = SPAM Beware of tools that ask for your username and password - probably breaking ToS! Leverage evergreen content to help drive traffic to your site Save time (and take a break!) by adding automation to your strategy Use tools that allow you to login through your accounts - Like Tailwind and Post Planner!
  • 7. Use Automation to Post at the Ideal Times Know When Your Audience is Spending Time Online
  • 8. ● Google Analytics ● Facebook Insights ● Twitter Analytics ● Tailwind Suggested Times Dive Into the Data True Social Metrics
  • 9. 9 STOP waking up at all hours of the night just to get your post seen! Automate And Solve Your Time-Zone Problems
  • 10. Automate a mix of content types and evenly space them out. Spice it up! Automate a mix of content types
  • 11. 11 Post Planner and Tailwind are fantastic tools for this. Use the Right Tools to Share Your Content
  • 12. Stop dragging and dropping. Let the tool do the heavy lifting for you. Create the Perfect Mix of Content Add in Content That’s Perfectly Spaced Out (never post the same thing again back to back)
  • 13. 3 Keys to a Perfect Social Media Post
  • 14. Be Engaging “Emoticons receive 33% more comments, are shared 33% more often, and are liked 57% more than Facebook posts without emoticons!” Source: Panorama
  • 15. Get Visual A recent study by Simply Measured found that, “60% of brand posts include photos, which make up 80% of their page’s total engagement.”
  • 16. Make it Findable Use Hashtags! “Tweets with hashtags average 20% more engagement than those without.” Source: Simply Measured
  • 17. “Evergreen content” never gets outdated and provides value to your audience - no matter when you post it. Automate Your Evergreen Content
  • 18. Don’t let your great content go to waste or get stale. Keep it in front of a whole new audience! Evergreen Content Should be Shared Frequently and OFTEN!
  • 19. Your audience never has sick days or goes on vacation, neither should your content. Schedule Your Posts Before You Go on Vacation (or an event)
  • 20. Set up automation between an action and a social network . You can do this through IFTTT (If This Then That). Here are a few IFTTT recipes... Set up Automation Between the Different Social Media Networks IFTTT
  • 21. ARCHIE Choose Instagram as the trigger channel and “any new photo” as the trigger. 01 02 03 Share Your Instagram Photos on the Other Networks The next step is to choose the social network you want the photo to publish to. Make sure to specify whether you want to upload a photo from a URL or create a photo post. IFTTT
  • 22. ARCHIE The IFTTT Instagram to Twitter Recipe IFTTT
  • 23. ARCHIE Use an IFTTT recipe to save your favorite links to a Google Spreadsheet for future use. Curate Content in Spreadsheets IFTTT
  • 24. ARCHIE Set Twitter as the trigger channel and “New Tweet From Search” as the trigger. 01 02 03 Receive Notifications About Tweets That Mention Your Business Configure your search by typing in your brand or product name (or whatever you want to track) in quotation marks and “-“ your Twitter handle. Choose the action that will occur when the recipe is triggered. IFTTT
  • 25. ARCHIE Create the list on Twitter.01 02 03 Add People to Twitter Lists Next, choose “Twitter” as the trigger channel and “New Tweet From Search” as the trigger. For the action channel, choose “Twitter”, and choose “Add user to list” as the action. IFTTT
  • 26. ARCHIE If you’re a blogger, you know that promoting your blog post on social media is a crucial step. Share New Blog Post on Social Networks IFTTT
  • 27. Set “Twitter” as the trigger channel and “New tweet from search” as the trigger. 01 02 03 Direct People to Your Main Twitter Account Configure the tweet to show tweets that mention your other accounts and don’t mention your main one. For the action channel, choose Twitter and for the action – “Post a Tweet”. IFTTT
  • 28. Create a Twitter list of people who are talking about a specific topic and using a specific hashtag. Build a Twitter List From a Specific Hashtag IFTTT
  • 29. Search through the archive01 02 03 Save Tweets To Google Spreadsheets Make sure you don’t tweet the same thing twice Save any memorable tweets IFTTT
  • 30. Any photo you like on Instagram will automatically download to the folder you specify in Dropbox. Save the Instagrams you like in a Dropbox folder IFTTT
  • 31. Schedule Posts Within Google Calendar For this you will need a separate Google calendar. 01 02 As soon as you have it set up, add “#fbpages” to the title of the event and write the copy you want posted to Facebook in the event description. IFTTT
  • 32. Share Your Pinterest Pins on Other Networks Select “Pinterest” and either “New Pin On Your Board” or “You like a pin” as the trigger. 01 02 Choose whether you want to post to Facebook, Twitter, LinkedIn, etc. It can even go to your WordPress blog. IFTTT
  • 33. Sign up for: Automate Your Social Media Monitoring • Mention • Cyfe • Rival IQ and let them do the scouring work for you!
  • 34. Respond and Engage in Real-Time Listen to What’s Said About Your Business
  • 35. Use analytics to guide your strategy Keep an eye on what’s working - and what’s not.
  • 36. Stay up to date on popular or trending hashtags and incorporate them into timely posts. Keep an Eye On Trending Hashtags
  • 37. ● Monitor Trending (HOT!) Hashtags ● Leverage Hashtags to Find Your Audience ● Join Conversations in Your Niche and Industry for Additional Exposure Hop into Conversations
  • 38. Find and plan trending content in Post Planner! Automate Your Content Search Process
  • 39. Search, Plan and Post Find Proven Content for Your Industry or Niche
  • 40. You can also find relevant content for Pinterest through the Tailwind Content Discovery feature. New cool tool called Tribes! ● EXCLUSIVE: Get your Tribes and Content Discovery invite today! melissa@tailwindapp.com Automate Your Content Search Process
  • 41. ● NextScripts (SNAP) ● IFTTT ● OnlyWire ● Social Media Auto Publish Tools to Publish Blog to Social Media
  • 42. The key to successful automation – interact, engage and be YOU! Automate But Maintain a Live Presence to Respond
  • 43. Read the articles you’re sharing and make sure they are relevant to your brand. Always Read the Messages You Schedule
  • 44. Add context around the content. Add a Personal Touch to Scheduled Messages
  • 45. Whether you’re a small/local company or big brand - be personable and accessible. Be Human
  • 46. Know what is being said about you and respond in real-time. Set Up Notifications to Monitor and Manage Company and Employee Mentions
  • 47. Use Google’s “Me on the Web” tool. Stay Up to-Date With Important Alerts
  • 48. You can automate posts, comments, replies, and even direct messages. Don’t do it! Don't Automate Everything
  • 49. Although it may seem that automatic direct messages or automated tweets in conversations can save a lot of time, they hurt more than they help. Never Automate Direct Messages or Tweets in Conversations on Twitter
  • 50. Scheduling too far in advance makes it very easy to forget what you’re sharing. By the time your content is shared, it may be out of date. Don’t Schedule Too Far in Advance
  • 51. On the opposite end, be ready to jump in and turn off your automation if there is a tragedy in the news. While Automating, Stay Away From Current Events
  • 52. Each social network is different and deserves a different approach. Don't Automate the Same Content to Each Social Network
  • 53. We love the platforms for their differences - pay attention to what works for each! Optimize each post for the different platforms 612 x 612 1200 x 627 600 x 900 440 x 220
  • 54. If your customer is experiencing problems with your product, the last thing they want is to receive an automatic response from a robot. Never Automate Troubleshooting
  • 55. Listen and respond to your users when they have problems. ● TwitLonger when you need more than 140 characters ● Jump on a screen share using Join.me ● Use Facebook Live to address concerns quickly and to a broad audience Don’t be a robot. Have empathy!
  • 56. Automation can significantly boost engagement and efficiency, but use it wisely. Remember to Use Automation WISELY!
  • 57. Simply Measured Case Study of Post Planner Growth How to Use Automation to Grow Your Facebook Page by 193% http://bitly.com/fbgrowthplan
  • 58. Schedule Pins, Discover Content, Analyze Results Get a Free Month of Tailwind, a Pinterest Marketing Developer Partner bit.ly/FreeMonthOfTailwind For Tribes & Content Discovery - melissa@tailwindapp.com