SlideShare a Scribd company logo
THE
GUIDE TO
THE
GUIDE TO
Features tend
to bore readers.
Make an emotional
appeal by putting
benefits in your
headline.
A proven headline approach is to
begin with a topical keyword phrase,
followed by a colon—or dash—followed
by a statement or question.
HEADLINES
FOR ONLINE CONTENT
Write a “do or don’t” headline to indicate
your content is going to deliver a tactic or
list that does or doesn’t t work for a task
your audience needs to accomplish.
No matter what you’re writing about there
are “greats” you might attach your story to:
great accomplishments, great leaders,
great landmarks in time, etc.
A
DONT’S
COLONS
BENEFITS
In the world of non-fiction,
we all hunger for facts.
A well-timed, topical, or
provocative fact (or list of
them) can be the ultimate
hook for your story.
Decisions are based
on emotions.
Capitalize on the
power of emotion
by aiming for a feeling
or describing one.
Online content should
be inspiring. It tends to
guide you into new
territory. A great head-
line may focus on the
basic idea “you can do
this.”
Z
DO’S
ASK
-TO-
AND
Help is a universal foundation of
content marketing, non-fiction,
and so many forms of publishing.
Mistakes,
misconceptions, myths…
Experienced pros
embrace negative
headlines because
they have tremendous
pulling power.
Lists work. Readers
instantly know what
they’re getting and
appreciate how
lists bring order
to their lives.
Could your headline start with a verb?
Can you make the verb urgent and
interesting? Inject action into your
headlines with interesting verbs.
A derivative of the “How to” headline:
write a headline revealing how X
can produce Y.
A zinger is a quip or
phrase that comes
last. Add zing with a
second sentence (or
place a thought in
parentheses).
Your headline isn’t
going to callout the
reader by name, but
the word “you” is the
next best thing.
The “curiosity gap” is
an age-old and proven
headline technique.
Simply write a headline
that teases the reader
into a state of “I must
know where this is going.”
Getting started tends
to be the hardest part
of any task. Indicate
your content presents
the reader with an
effective way to begin.
Roundup articles
generally present the
insights of a number
of experts or sources.
Headlines for roundups
almost write themselves.
How many experts?
What will they share?
Pull a quote from a
speech, interview,
research report, song,
movie or anything you
believe makes for a
tasty appetizer for
the content soon
to be served.
Identify keywords
and phrases people
use when searching
and include them in
your headlines.
Jack something,
as in “steal” (or
borrow). Writers
often turn to
“newsjacking” to
borrow interest from
a trending story or
famous figure.
Use a number in your headline.
Add intrigue to your headlines
by citing results, timeframes,
measurements, or anything
that can be enumerated.
Write a headline that indicates
you’re going to express your
opinion—or that of another expert—
and you’re likely to woo many readers.
Whether your headline is a question or
a statement, these five “W” words can
help you shape an interesting one.
eXamples can give you an exciting way to
tee-up your content. Showcase a person,
group, companies, accomplishments, or
any type of relevant example.
Revisit your headline looking for soft or vague words that can be
replaced with more powerful, energetic, emotional or descriptive
words.
EMOTION
MISTAKES
TEASERS
ZINGERS
NUMBERS
INSPIRATION
FACTS
WHEN
VERBS
YOU
WHO WHY
LISTS
GREATS
POWER
KEYWORDS
OPINIONS
ROUNDUPS
STARTING
eXAMPLES
HELP
JACK
USES
WHAT WHERE
>
>
>
>
>
>
>
>
>
WORDS
QUOTES
, ,
, ,
Written By
www.feldmancreative.com www.infobrandz.com
DESIGNED By
Posing a question,
one of the oldest
tricks in the book,
remains one of the
best ways to
engage a reader.
As a content marketer,
you win the battle for
engagement by making
your headlines irresistible.
So let’s make our way
through the alphabet and
spell out 26 tactics bound
to help you improve your
headline writing chops.

More Related Content

What's hot

Copyblogger: 10 Rules for Creating Content People Can Trust
Copyblogger: 10 Rules for Creating Content People Can TrustCopyblogger: 10 Rules for Creating Content People Can Trust
Copyblogger: 10 Rules for Creating Content People Can Trust
Copyblogger.com
 
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative PlaySparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
Carolyn Chandler
 
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
Finworx
 
Why Managing Sucks and How to Fix It
Why Managing Sucks and How to Fix ItWhy Managing Sucks and How to Fix It
Why Managing Sucks and How to Fix It
Achievers
 
15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know
Copyblogger.com
 
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
Ross Simmonds
 
Writing Themes 2016
Writing Themes 2016Writing Themes 2016
Writing Themes 2016
LinkedIn Editors' Picks
 
Linkedin
LinkedinLinkedin
Linkedin
Guy Kawasaki
 
11 Essential Ingredients Every Cornerstone Content Page Needs
11 Essential Ingredients Every Cornerstone Content Page Needs11 Essential Ingredients Every Cornerstone Content Page Needs
11 Essential Ingredients Every Cornerstone Content Page Needs
Copyblogger.com
 
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Scoop-It Dec. Meet Up:  Content Curation for NonprofitsScoop-It Dec. Meet Up:  Content Curation for Nonprofits
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Beth Kanter
 
BC Wood 2016 Langley
BC Wood 2016 LangleyBC Wood 2016 Langley
BC Wood 2016 Langley
We Make Stuff Happen
 
The steve jobs way
The steve jobs wayThe steve jobs way
The steve jobs way
Suhag Mistry
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
Leslie Samuel
 
How to write a blog?
How to write a blog?How to write a blog?
How to write a blog?
Jibran GT
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small business
Jon Klubnik
 
How to Motivate and Empower Globally-Competitive Teams of Content Professionals
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsHow to Motivate and Empower Globally-Competitive Teams of Content Professionals
How to Motivate and Empower Globally-Competitive Teams of Content Professionals
Saiff Solutions, Inc.
 
How to blog for business
How to blog for businessHow to blog for business
How to blog for business
VIB Marketing Agency
 
LinkedIn SlideShare's Upload Campaign Calendar: 2016
LinkedIn SlideShare's Upload Campaign Calendar: 2016LinkedIn SlideShare's Upload Campaign Calendar: 2016
LinkedIn SlideShare's Upload Campaign Calendar: 2016
SlideShare
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
Jan Rezab
 
How to Write a Blog
How to Write a BlogHow to Write a Blog
How to Write a Blog
Todd Paton
 

What's hot (20)

Copyblogger: 10 Rules for Creating Content People Can Trust
Copyblogger: 10 Rules for Creating Content People Can TrustCopyblogger: 10 Rules for Creating Content People Can Trust
Copyblogger: 10 Rules for Creating Content People Can Trust
 
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative PlaySparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
 
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...
 
Why Managing Sucks and How to Fix It
Why Managing Sucks and How to Fix ItWhy Managing Sucks and How to Fix It
Why Managing Sucks and How to Fix It
 
15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know
 
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
 
Writing Themes 2016
Writing Themes 2016Writing Themes 2016
Writing Themes 2016
 
Linkedin
LinkedinLinkedin
Linkedin
 
11 Essential Ingredients Every Cornerstone Content Page Needs
11 Essential Ingredients Every Cornerstone Content Page Needs11 Essential Ingredients Every Cornerstone Content Page Needs
11 Essential Ingredients Every Cornerstone Content Page Needs
 
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Scoop-It Dec. Meet Up:  Content Curation for NonprofitsScoop-It Dec. Meet Up:  Content Curation for Nonprofits
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
 
BC Wood 2016 Langley
BC Wood 2016 LangleyBC Wood 2016 Langley
BC Wood 2016 Langley
 
The steve jobs way
The steve jobs wayThe steve jobs way
The steve jobs way
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
How to write a blog?
How to write a blog?How to write a blog?
How to write a blog?
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small business
 
How to Motivate and Empower Globally-Competitive Teams of Content Professionals
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsHow to Motivate and Empower Globally-Competitive Teams of Content Professionals
How to Motivate and Empower Globally-Competitive Teams of Content Professionals
 
How to blog for business
How to blog for businessHow to blog for business
How to blog for business
 
LinkedIn SlideShare's Upload Campaign Calendar: 2016
LinkedIn SlideShare's Upload Campaign Calendar: 2016LinkedIn SlideShare's Upload Campaign Calendar: 2016
LinkedIn SlideShare's Upload Campaign Calendar: 2016
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
How to Write a Blog
How to Write a BlogHow to Write a Blog
How to Write a Blog
 

Similar to The A-to-Z Guide to Writing Headlines for Online Content

Brainstorming.outlining.structuring
Brainstorming.outlining.structuringBrainstorming.outlining.structuring
Brainstorming.outlining.structuring
tvandamericanculture
 
How To Write An Introduction For A Paper
How To Write An Introduction For A PaperHow To Write An Introduction For A Paper
How To Write An Introduction For A Paper
Michelle Sykes
 
Academic Writing & Essay Tips
Academic Writing & Essay TipsAcademic Writing & Essay Tips
Academic Writing & Essay Tips
Kemal Brown
 
How we can publish quality content that audience will love
How we can publish quality content that audience will loveHow we can publish quality content that audience will love
How we can publish quality content that audience will love
Vivek Singh Tomar
 
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATIONTIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
EtieneIma123
 
How to Write a Great Article: Simple Tips & Tricks from Experienced Authors
How to Write a Great Article: Simple Tips & Tricks from Experienced AuthorsHow to Write a Great Article: Simple Tips & Tricks from Experienced Authors
How to Write a Great Article: Simple Tips & Tricks from Experienced Authors
GoDates
 
Business Analyst-KnowYourAudience-Guide
Business Analyst-KnowYourAudience-GuideBusiness Analyst-KnowYourAudience-Guide
Business Analyst-KnowYourAudience-Guide
Jas Mahay
 
1 b class 9
1 b class 91 b class 9
1 b class 9
jordanlachance
 
Studyskills
StudyskillsStudyskills
Studyskills
NorbertMorawetz
 
Class 8 1 b
Class 8 1 bClass 8 1 b
Class 8 1 b
jordanlachance
 
Speech
SpeechSpeech
Introductions & Conclusions
Introductions & ConclusionsIntroductions & Conclusions
Introductions & Conclusions
hennesja
 
Assignment title making a scientific presentations.docx
Assignment title  making a scientific presentations.docxAssignment title  making a scientific presentations.docx
Assignment title making a scientific presentations.docx
ANSARKHAN96
 
ResearchWritingAssignment English1302 .docx
ResearchWritingAssignment  English1302   .docxResearchWritingAssignment  English1302   .docx
ResearchWritingAssignment English1302 .docx
brittneyj3
 
Sph 107 Ch 9
Sph 107 Ch 9Sph 107 Ch 9
Sph 107 Ch 9
Bryant Hall
 
COMPOSITION NO. 4 PERSUASIVE ESSAY A persuasive essay
COMPOSITION NO. 4 PERSUASIVE ESSAY  A persuasive essay COMPOSITION NO. 4 PERSUASIVE ESSAY  A persuasive essay
COMPOSITION NO. 4 PERSUASIVE ESSAY A persuasive essay
LynellBull52
 
Step by step guide to write a good project proposal
Step by step guide to write a good project proposalStep by step guide to write a good project proposal
Step by step guide to write a good project proposal
EtieneIma123
 
Writing Opinion Pieces
Writing Opinion PiecesWriting Opinion Pieces
Writing Opinion Pieces
slsortman
 
Web copywriting workshop
Web copywriting workshopWeb copywriting workshop
Web copywriting workshop
Jennifer Morrow
 
MY Top 10 strength and My top 10 weakness
MY Top 10 strength and My top 10 weakness MY Top 10 strength and My top 10 weakness
MY Top 10 strength and My top 10 weakness
Ganesh Shinde
 

Similar to The A-to-Z Guide to Writing Headlines for Online Content (20)

Brainstorming.outlining.structuring
Brainstorming.outlining.structuringBrainstorming.outlining.structuring
Brainstorming.outlining.structuring
 
How To Write An Introduction For A Paper
How To Write An Introduction For A PaperHow To Write An Introduction For A Paper
How To Write An Introduction For A Paper
 
Academic Writing & Essay Tips
Academic Writing & Essay TipsAcademic Writing & Essay Tips
Academic Writing & Essay Tips
 
How we can publish quality content that audience will love
How we can publish quality content that audience will loveHow we can publish quality content that audience will love
How we can publish quality content that audience will love
 
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATIONTIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
TIPS FOR A GOOD PROJECT DEFENSE: CONVEYING A GOOD PRESENTATION
 
How to Write a Great Article: Simple Tips & Tricks from Experienced Authors
How to Write a Great Article: Simple Tips & Tricks from Experienced AuthorsHow to Write a Great Article: Simple Tips & Tricks from Experienced Authors
How to Write a Great Article: Simple Tips & Tricks from Experienced Authors
 
Business Analyst-KnowYourAudience-Guide
Business Analyst-KnowYourAudience-GuideBusiness Analyst-KnowYourAudience-Guide
Business Analyst-KnowYourAudience-Guide
 
1 b class 9
1 b class 91 b class 9
1 b class 9
 
Studyskills
StudyskillsStudyskills
Studyskills
 
Class 8 1 b
Class 8 1 bClass 8 1 b
Class 8 1 b
 
Speech
SpeechSpeech
Speech
 
Introductions & Conclusions
Introductions & ConclusionsIntroductions & Conclusions
Introductions & Conclusions
 
Assignment title making a scientific presentations.docx
Assignment title  making a scientific presentations.docxAssignment title  making a scientific presentations.docx
Assignment title making a scientific presentations.docx
 
ResearchWritingAssignment English1302 .docx
ResearchWritingAssignment  English1302   .docxResearchWritingAssignment  English1302   .docx
ResearchWritingAssignment English1302 .docx
 
Sph 107 Ch 9
Sph 107 Ch 9Sph 107 Ch 9
Sph 107 Ch 9
 
COMPOSITION NO. 4 PERSUASIVE ESSAY A persuasive essay
COMPOSITION NO. 4 PERSUASIVE ESSAY  A persuasive essay COMPOSITION NO. 4 PERSUASIVE ESSAY  A persuasive essay
COMPOSITION NO. 4 PERSUASIVE ESSAY A persuasive essay
 
Step by step guide to write a good project proposal
Step by step guide to write a good project proposalStep by step guide to write a good project proposal
Step by step guide to write a good project proposal
 
Writing Opinion Pieces
Writing Opinion PiecesWriting Opinion Pieces
Writing Opinion Pieces
 
Web copywriting workshop
Web copywriting workshopWeb copywriting workshop
Web copywriting workshop
 
MY Top 10 strength and My top 10 weakness
MY Top 10 strength and My top 10 weakness MY Top 10 strength and My top 10 weakness
MY Top 10 strength and My top 10 weakness
 

More from Barry Feldman

Fast Track Your Content Marketing Plan
Fast Track Your Content Marketing PlanFast Track Your Content Marketing Plan
Fast Track Your Content Marketing Plan
Barry Feldman
 
21 Tips for Creating a Great Website
21 Tips for Creating a Great Website21 Tips for Creating a Great Website
21 Tips for Creating a Great Website
Barry Feldman
 
The Five Pillars of Power Publishing
The Five Pillars of Power Publishing The Five Pillars of Power Publishing
The Five Pillars of Power Publishing
Barry Feldman
 
The Road to Recognition - Personal Branding
The Road to Recognition - Personal BrandingThe Road to Recognition - Personal Branding
The Road to Recognition - Personal Branding
Barry Feldman
 
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to RecogntitionPersonal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
Barry Feldman
 
Secrets of the Most Successful Bloggers
Secrets of the Most Successful BloggersSecrets of the Most Successful Bloggers
Secrets of the Most Successful Bloggers
Barry Feldman
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Barry Feldman
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Barry Feldman
 
Personal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionPersonal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to Recognition
Barry Feldman
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
Barry Feldman
 
The Content Marketer’s A to-Z Guide to Google Analytics
The Content Marketer’s A to-Z Guide to Google AnalyticsThe Content Marketer’s A to-Z Guide to Google Analytics
The Content Marketer’s A to-Z Guide to Google Analytics
Barry Feldman
 
Free, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing ToolsFree, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing Tools
Barry Feldman
 
Word Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive CopyWord Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive Copy
Barry Feldman
 
21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets
Barry Feldman
 
125 Clickass Copywriting Tips
125 Clickass Copywriting Tips125 Clickass Copywriting Tips
125 Clickass Copywriting Tips
Barry Feldman
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
Barry Feldman
 
How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?
Barry Feldman
 
Terrifying Content, Unbearable Torture
Terrifying Content, Unbearable TortureTerrifying Content, Unbearable Torture
Terrifying Content, Unbearable Torture
Barry Feldman
 
Digital Marketing Basics
Digital Marketing Basics Digital Marketing Basics
Digital Marketing Basics
Barry Feldman
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
Barry Feldman
 

More from Barry Feldman (20)

Fast Track Your Content Marketing Plan
Fast Track Your Content Marketing PlanFast Track Your Content Marketing Plan
Fast Track Your Content Marketing Plan
 
21 Tips for Creating a Great Website
21 Tips for Creating a Great Website21 Tips for Creating a Great Website
21 Tips for Creating a Great Website
 
The Five Pillars of Power Publishing
The Five Pillars of Power Publishing The Five Pillars of Power Publishing
The Five Pillars of Power Publishing
 
The Road to Recognition - Personal Branding
The Road to Recognition - Personal BrandingThe Road to Recognition - Personal Branding
The Road to Recognition - Personal Branding
 
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to RecogntitionPersonal Branding A-Z: 26 Milestones on The Road to Recogntition
Personal Branding A-Z: 26 Milestones on The Road to Recogntition
 
Secrets of the Most Successful Bloggers
Secrets of the Most Successful BloggersSecrets of the Most Successful Bloggers
Secrets of the Most Successful Bloggers
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
Personal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to RecognitionPersonal Branding A to Z - 26 Milestones on The Road to Recognition
Personal Branding A to Z - 26 Milestones on The Road to Recognition
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
 
The Content Marketer’s A to-Z Guide to Google Analytics
The Content Marketer’s A to-Z Guide to Google AnalyticsThe Content Marketer’s A to-Z Guide to Google Analytics
The Content Marketer’s A to-Z Guide to Google Analytics
 
Free, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing ToolsFree, Cheap and Easy Visual Marketing Tools
Free, Cheap and Easy Visual Marketing Tools
 
Word Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive CopyWord Power: 11 Techniques for Writing More Persuasive Copy
Word Power: 11 Techniques for Writing More Persuasive Copy
 
21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets21 Video Marketing Ideas for Small Business Budgets
21 Video Marketing Ideas for Small Business Budgets
 
125 Clickass Copywriting Tips
125 Clickass Copywriting Tips125 Clickass Copywriting Tips
125 Clickass Copywriting Tips
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
 
How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?How Do You Compare to Serious Business Bloggers?
How Do You Compare to Serious Business Bloggers?
 
Terrifying Content, Unbearable Torture
Terrifying Content, Unbearable TortureTerrifying Content, Unbearable Torture
Terrifying Content, Unbearable Torture
 
Digital Marketing Basics
Digital Marketing Basics Digital Marketing Basics
Digital Marketing Basics
 
30 Effective Social Media Tactics
30 Effective Social Media Tactics30 Effective Social Media Tactics
30 Effective Social Media Tactics
 

Recently uploaded

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
pavelborek
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
irhcs
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
IruniUshara1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 

The A-to-Z Guide to Writing Headlines for Online Content

  • 1. THE GUIDE TO THE GUIDE TO Features tend to bore readers. Make an emotional appeal by putting benefits in your headline. A proven headline approach is to begin with a topical keyword phrase, followed by a colon—or dash—followed by a statement or question. HEADLINES FOR ONLINE CONTENT Write a “do or don’t” headline to indicate your content is going to deliver a tactic or list that does or doesn’t t work for a task your audience needs to accomplish. No matter what you’re writing about there are “greats” you might attach your story to: great accomplishments, great leaders, great landmarks in time, etc. A DONT’S COLONS BENEFITS In the world of non-fiction, we all hunger for facts. A well-timed, topical, or provocative fact (or list of them) can be the ultimate hook for your story. Decisions are based on emotions. Capitalize on the power of emotion by aiming for a feeling or describing one. Online content should be inspiring. It tends to guide you into new territory. A great head- line may focus on the basic idea “you can do this.” Z DO’S ASK -TO- AND Help is a universal foundation of content marketing, non-fiction, and so many forms of publishing. Mistakes, misconceptions, myths… Experienced pros embrace negative headlines because they have tremendous pulling power. Lists work. Readers instantly know what they’re getting and appreciate how lists bring order to their lives. Could your headline start with a verb? Can you make the verb urgent and interesting? Inject action into your headlines with interesting verbs. A derivative of the “How to” headline: write a headline revealing how X can produce Y. A zinger is a quip or phrase that comes last. Add zing with a second sentence (or place a thought in parentheses). Your headline isn’t going to callout the reader by name, but the word “you” is the next best thing. The “curiosity gap” is an age-old and proven headline technique. Simply write a headline that teases the reader into a state of “I must know where this is going.” Getting started tends to be the hardest part of any task. Indicate your content presents the reader with an effective way to begin. Roundup articles generally present the insights of a number of experts or sources. Headlines for roundups almost write themselves. How many experts? What will they share? Pull a quote from a speech, interview, research report, song, movie or anything you believe makes for a tasty appetizer for the content soon to be served. Identify keywords and phrases people use when searching and include them in your headlines. Jack something, as in “steal” (or borrow). Writers often turn to “newsjacking” to borrow interest from a trending story or famous figure. Use a number in your headline. Add intrigue to your headlines by citing results, timeframes, measurements, or anything that can be enumerated. Write a headline that indicates you’re going to express your opinion—or that of another expert— and you’re likely to woo many readers. Whether your headline is a question or a statement, these five “W” words can help you shape an interesting one. eXamples can give you an exciting way to tee-up your content. Showcase a person, group, companies, accomplishments, or any type of relevant example. Revisit your headline looking for soft or vague words that can be replaced with more powerful, energetic, emotional or descriptive words. EMOTION MISTAKES TEASERS ZINGERS NUMBERS INSPIRATION FACTS WHEN VERBS YOU WHO WHY LISTS GREATS POWER KEYWORDS OPINIONS ROUNDUPS STARTING eXAMPLES HELP JACK USES WHAT WHERE > > > > > > > > > WORDS QUOTES , , , , Written By www.feldmancreative.com www.infobrandz.com DESIGNED By Posing a question, one of the oldest tricks in the book, remains one of the best ways to engage a reader. As a content marketer, you win the battle for engagement by making your headlines irresistible. So let’s make our way through the alphabet and spell out 26 tactics bound to help you improve your headline writing chops.