SlideShare a Scribd company logo
BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT
SWIFT ROBOT
▸ NatashaTheRobot.com
▸ This Week in Swift
▸ Swift Jobs
▸ try! Swift - TRYTOKYOIOS
Build Features, Not Apps
Most smartphone users download 0 apps per month
An average app loses up to 95% of users within the first month
!!!
Build Features, Not Apps
Build Features, Not Apps
!"
FEATURE:
NOTIFICATIONS
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
Can your app work via Notifications only?
FEATURE:
SPEECH
RECOGNITION
Build Features, Not Apps
Build Features, Not Apps
"As speech recognition accuracy goes from say 95% to 99%, all of us in
the room will from barely using it today to using it all the time. Most
people underestimate the difference between 95% and 99% accuracy -
99% is a game changer" - Andrew NG, Chief Scientist at Baidu
SIRI INTENTS
▸ Audio or video calling
▸ Messaging
▸ Payments
▸ Searching photos
▸ Workouts
▸ Ride booking
Can your app work with Siri only?
FEATURE:
EXTENSIONS
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
"It took Line Messenger almost four
months to find its first two million
users ...
… but after stickers were launched, it
took only two days to find the next
million...
The company now makes over $270M a
year just from selling stickers."
Can your app be used as an extension?
THE FUTURE?
Build Features, Not Apps
! -> "
ARCHITECTING
FOR FEATURES
▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW
Build Features, Not Apps
Build Features, Not Apps
! ⌚ #
!
'I HAVE A FRAMEWORK IDEA' - REPEAT LESS, SHARE MORE.
by Fabio Milano at #Pragma Conference 2016
Build Features, Not Apps
VECTORIZE IMAGES
.PDF
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
iceCreamImageView.tintColor = .purple
Build Features, Not Apps
VECTORIZE IMAGES
▸ Single Scale PDFs
▸ Template Image for Icons
NSUSERACTIVITY FTW
// AppDelegate
func application(_ application: UIApplication,
continue userActivity: NSUserActivity,
restorationHandler: @escaping ([Any]?) -> Void) -> Bool
{
if userActivity.activityType == NSUserActivityTypeBrowsingWeb,
let webpageURL = userActivity.webpageURL
{
// separate webpageURL using NSURLComponents
// present the correct View Controller if valid
// otherwise, open link in Safari
}
return false
}
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
Build Features, Not Apps
NSUSERACTIVITY
▸ Handoff
▸ Universal Links
▸ Search
▸ Location
▸ Contextual Reminders
▸ Contact Interactions
Build Features, Not Apps
▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW
BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT

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