We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2018 Global Digital Overview (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Uzbekistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Uzbekistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Uzbekistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Syria (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Syria in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Syria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2020 Germany (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Germany in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in January 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Argentina (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Argentina in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Argentina, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
Digital 2018 Global Digital Overview (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2022 Uzbekistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Uzbekistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Uzbekistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Syria (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Syria in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Syria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2020 Germany (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in Germany in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in January 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Argentina (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Argentina in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Argentina, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Czechia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Reporte Global del estudio de Hootsuite We Are Social 2021. Si deseas aprender sobre temas relacionados con marketing digital y Social Media, ingresa: clarauribe.co.
Digital 2021 Hungary (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hungary in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hungary, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United Kingdom (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Great Britain in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Algeria (January 2021) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Algeria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Algeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Western Sahara (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Niger (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Niger in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Niger, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Brazil (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Canada (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Nigeria (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Poland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Indonesia (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
Digital 2021 Czechia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Reporte Global del estudio de Hootsuite We Are Social 2021. Si deseas aprender sobre temas relacionados con marketing digital y Social Media, ingresa: clarauribe.co.
Digital 2021 Hungary (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hungary in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hungary, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United Kingdom (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Great Britain in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Algeria (January 2021) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Algeria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Algeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Western Sahara (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Niger (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Niger in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Niger, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Brazil (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Canada (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Nigeria (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Poland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Indonesia (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
This is the February 2013 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Digital Yearbook (February 2016)DataReportal
Essential headline data for mobile, internet, social media, and e-commerce use in more than 200 countries around the world in February 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Australia in January 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Italy in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Malaysia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 South Africa (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Japan in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in The Caribbean in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. @wearesocialsg • 1
DIGITAL
IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL
3. @wearesocialsg • 3
COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 THAILAND
26 TURKEY
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
21
9
5
4
10
24
15
22
7
19
12
20
8
13
1
16
23
6
2
3 11
18
14
17
25
26
27
28
29
30
4. @wearesocialsg • 4
WELCOME
Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics
and trends you need to understand the state of digital, social and mobile media around
the world today. We’ve received numerous requests for data on additional countries over
the past few years, so we’ve split this year’s report into three distinct parts:
DIGITAL IN 2016
§ This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the world’s top economies. Click here to access our previous reports.
2016 DIGITAL YEARBOOK
§ A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Social’s 2016 Digital Yearbook by clicking here.
EXECUTIVE SUMMARY
§ Our analysis of this year’s key data and trends, together with our forecasts for the
coming twelve months. Read We Are Social’s Executive Summary by clicking here.
If you have any questions about what these trends might mean for your organisation, or
if you’d like to know how We Are Social can help you make sense of them, visit us at
wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
5. @wearesocialsg • 5
CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016
DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE
7. @wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
7.395
JAN
2016
URBANISATION: 54%
3.419
PENETRATION: 46%
2.307
PENETRATION: 31%
3.790
PENETRATION: 51%
1.968
PENETRATION: 27%
8. @wearesocialsg • 8
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
+10% +10% +4% +17%
+332 MILLION +219 MILLION +141 MILLION +283 MILLION
9. @wearesocialsg • 9
SHARE OF GLOBAL USERS
JAN
2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
7% 7%
WEST EUROPE
6% %9
10% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
25% 22%
SOUTH ASIA
24% 8%
14% 18%
MIDDLE EAST
3% 3%
4% 4%
AFRICA
16% 6%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
8% 11%
EAST EUROPE
6% 8%
8% 8%
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
10. @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
1,201
URBANISATION: 41%
349
PENETRATION: 29%
129
PENETRATION: 11%
986
vs POPULATION: 82%
102
PENETRATION: 8%
DIGITAL IN AFRICA
11. @wearesocialsg • 11
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+14% +25% +20%
+47.2 MILLION +25.3 MILLION +17.1 MILLION
ANNUAL GROWTH: AFRICA
+9%
+84.4 MILLION
12. @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
997
URBANISATION: 81%
665
PENETRATION: 67%
511
PENETRATION: 51%
1,072
vs POPULATION: 108%
437
PENETRATION: 44%
DIGITAL IN THE AMERICAS
13. @wearesocialsg • 13
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+6% +6% +9%
+38.9 MILLION +28.6 MILLION +37.5 MILLION
ANNUAL GROWTH: THE AMERICAS
+1%
+9.6 MILLION
14. @wearesocialsg • 14
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
4,116
URBANISATION: 47%
1,662
PENETRATION: 40%
1,211
PENETRATION: 29%
3,860
vs POPULATION: 94%
1,066
PENETRATION: 26%
DIGITAL IN ASIA-PACIFIC
15. @wearesocialsg • 15
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+12% +14% +21%
+199.0 MILLION +145.8 MILLION +187.3 MILLION
ANNUAL GROWTH: ASIA-PACIFIC
+4%
+155.6 MILLION
16. @wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE
17. @wearesocialsg • 17
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+4% +3% +6%
+25.9 MILLION +11.2 MILLION +18.2 MILLION
ANNUAL GROWTH: EUROPE
+1%
+13.5 MILLION
18. @wearesocialsg • 18
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
242
URBANISATION: 71%
128
PENETRATION: 53%
63
PENETRATION: 26%
298
vs POPULATION: 123%
58
PENETRATION: 24%
DIGITAL IN THE MIDDLE EAST
19. @wearesocialsg • 19
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
SINCE JAN 2015
+17% +13% +66%
+21.4 MILLION +7.5 MILLION +23.0 MILLION
ANNUAL GROWTH: THE MIDDLE EAST
+3%
+8.9 MILLION
22. @wearesocialsg • 22
INTERNET USE: REGIONAL OVERVIEW
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
INTERNET USERS (INMILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
867
480
349 345
315
271 259 254
128 96 27 27
EAST
ASIA
SOUTH
ASIA
AFRICA
WEST
EUROPE
NORTH
AMERICA
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
23. @wearesocialsg • 23
INTERNET USE BY COUNTRY
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
NATIONAL INTERNET PENETRATION FIGURES
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
46%
34%
28%
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
INDIA
24. @wearesocialsg • 24
INTERNET RANKINGS
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 ICELAND 98% 324,518
02 BERMUDA 97% 68,280
03 NORWAY 96% 5,047,528
04 DENMARK 96% 5,452,151
05 ANDORRA 96% 82,148
06 UAE 96% 8,807,226
07 NETHERLANDS 95% 16,143,879
08 LUXEMBOURG 95% 541,206
09 FAROE ISLANDS 95% 47,762
10 SWEDEN 94% 9,216,226
# COUNTRY % USERS
214 NORTH KOREA 0.03% 7,200
213 NIGER 2.0% 395,990
212 CHAD 2.5% 356,678
211 CONGO (DEM. REP.) 3.0% 2,381,254
210 ETHIOPIA 3.7% 3,700,000
209 GUINEA-BISSAU 3.8% 70,000
208 SIERRA LEONE 4.0% 260,000
207 CENTRAL AFRICAN REP. 4.4% 217,279
206 SOMALIA 4.6% 500,000
205 BURUNDI 4.6% 526,372
BASED ON INTERNET PENETRATION INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
25. @wearesocialsg • 25
TIME SPENT ON THE INTERNET
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNETPER DAY, SPLIT BYPC USE AND MOBILE PHONE USE
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
5.2
5.2
4.9
4.7
4.7
4.7
4.7
4.6
4.6
4.6
4.4
4.4
4.4
4.3
4.2
4.2
4.1
4.1
3.9
3.8
3.8
3.6
3.6
3.4
3.3
3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5
3.5
1.4
2.4
3.6
3.4
3.6
1.3
3.1
1.9
2.1
2.6
3.8
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
BRAZIL
PHILIPPINES
SOUTHAFRICA
THAILAND
ARGENTINA
INDONESIA
RUSSIA
VIETNAM
MALAYSIA
MEXICO
UAE
POLAND
INDIA
US
SINGAPORE
TURKEY
SAUDIARABIA
ITALY
CANADA
UK
SPAIN
AUSTRALIA
FRANCE
CHINA
GERMANY
HONGKONG
SOUTHKOREA
JAPAN
26. @wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%
27. @wearesocialsg • 27
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
19%
12%
NIGERIA
SOUTHAFRICA
INDONESIA
INDIA
SAUDIARABIA
POLAND
UAE
MALAYSIA
TURKEY
THAILAND
SINGAPORE
CHINA
GLOBALAVERAGE
JAPAN
MEXICO
SPAIN
ARGENTINA
HONGKONG
PHILIPPINES
UK
USA
AUSTRALIA
SOUTHKOREA
BRAZIL
VIETNAM
GERMANY
EGYPT
ITALY
FRANCE
CANADA
RUSSIA
28. @wearesocialsg • 28
AVERAGE NET CONNECTION SPEEDS
JAN
2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERAGE INTERNET CONNECTIONSPEEDS, IN MBPS(FIXED CONNECTIONS)
20.5
15.8
15.0
13.0
12.6
12.5
11.9
11.5
10.6
10.4
10.2
8.2
8.2
7.8
6.8
6.5
6.2
5.5
5.1
4.9
4.2
3.7
3.7
3.6
3.4
3.2
3.0
2.8
2.5
2.5
1.7
SOUTHKOREA
HONGKONG
JAPAN
UK
USA
SINGAPORE
CANADA
GERMANY
POLAND
SPAIN
RUSSIA
FRANCE
THAILAND
AUSTRALIA
UAE
ITALY
TURKEY
MEXICO
GLOBALAVERAGE
MALAYSIA
ARGENTINA
CHINA
SOUTHAFRICA
BRAZIL
VIETNAM
SAUDIARABIA
INDONESIA
PHILIPPINES
INDIA
NIGERIA
EGYPT
29. @wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED]
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
27%
23%
UK
GERMANY
SOUTHKOREA
USA
FRANCE
UAE
AUSTRALIA
CANADA
SPAIN
SINGAPORE
HONGKONG
JAPAN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
TURKEY
BRAZIL
CHINA
THAILAND
SAUDIARABIA
VIETNAM
MEXICO
PHILIPPINES
INDONESIA
SOUTHAFRICA
INDIA
31. @wearesocialsg • 31
JAN
2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM
2.31B 31% 1.97B 27%
33. @wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
769
234 213 211 201 191 186
129
87
63
18 4
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6%
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
34. @wearesocialsg • 34
SOCIAL MEDIA USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
76%
68%
66%
64%
62%
59%
59%
59%
58%
58%
56%
53%
50%
49%
48%
48%
47%
47%
47%
47%
42%
37%
36%
36%
35%
31%
30%
30%
24%
10%
8%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
ARGENTINA
USA
MALAYSIA
UK
CANADA
AUSTRALIA
THAILAND
TURKEY
FRANCE
BRAZIL
RUSSIA
SPAIN
CHINA
PHILIPPINES
MEXICO
ITALY
JAPAN
VIETNAM
POLAND
GERMANY
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA
35. @wearesocialsg • 35
SOCIAL MEDIA RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 TAIWAN 77% 18,000,000
02 SOUTH KOREA 76% 38,400,000
03 QATAR 75% 1,700,000
04 ICELAND 73% 240,000
05 UAE 68% 6,300,000
06 ARUBA 68% 77,000
07 FAROE ISLANDS 67% 34,000
08 GREENLAND 66% 37,000
09 HONG KONG 66% 4,800,000
10 MALTA 64% 270,000
# COUNTRY % USERS
214 NORTH KOREA 0.03% 6,800
213 TURKMENISTAN 0.2% 12,000
212 CURAÇAO 0.6% 950
211 NIGER 0.9% 190,000
210 CENTRAL AFRICAN REP. 1.3% 63,000
209 SOUTH SUDAN 1.3% 160,000
208 ERITREA 1.3% 68,000
207 TAJIKISTAN 1.4% 120,000
206 CHAD 1.4% 200,000
205 UZBEKISTAN 1.5% 460,000
BASED ON SOCIAL MEDIA USE INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIAPENETRATION LOWEST SOCIAL MEDIAPENETRATION
36. @wearesocialsg • 36
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2016
• Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS
1,550
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
100
100
FACEBOOK
WHATSAPP
QQ
FB MESSENGER
QZONE
WECHAT
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
VIBER
SINA WEIBO
LINE
SNAPCHAT
YY
VKONTAKTE
PINTEREST
BBM
LINKEDIN
1,590
37. @wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY
3.7
3.3
3.2
3.2
3.0
3.0
2.9
2.9
2.9
2.7
2.5
2.3
2.3
2.0
1.9
1.7
1.6
1.6
1.5
1.5
1.5
1.4
1.3
1.3
1.2
1.1
1.1
0.3
PHILIPPINES
BRAZIL
MEXICO
ARGENTINA
UAE
MALAYSIA
SAUDIARABIA
THAILAND
INDONESIA
SOUTHAFRICA
TURKEY
VIETNAM
INDIA
ITALY
RUSSIA
USA
SINGAPORE
SPAIN
HONGKONG
UK
CHINA
CANADA
POLAND
FRANCE
AUSTRALIA
GERMANY
SOUTHKOREA
JAPAN
38. @wearesocialsg • 38
JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
##
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
##
• Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
748M 1,259M 38M 221M
50% 83% 2% 15%
40. @wearesocialsg • 40
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
689
200 186 175 169 158 136
102 76
58
17 3
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4%
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
41. @wearesocialsg • 41
MOBILE SOCIAL USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION
76%
61%
59%
58%
54%
52%
52%
51%
50%
48%
47%
45%
42%
42%
42%
41%
41%
40%
40%
39%
31%
31%
30%
30%
27%
26%
25%
25%
18%
9%
6%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
AUSTRALIA
MALAYSIA
USA
UK
THAILAND
ARGENTINA
CANADA
TURKEY
BRAZIL
JAPAN
CHINA
SPAIN
MEXICO
PHILIPPINES
ITALY
FRANCE
SAUDIARABIA
VIETNAM
GERMANY
RUSSIA
GLOBALAVERAGE
POLAND
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA
42. @wearesocialsg • 42
MOBILE SOCIAL RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
# COUNTRY % USERS
01 SOUTH KOREA 76% 38,400,000
02 QATAR 66% 1,500,000
03 TAIWAN 64% 15,000,000
04 ARUBA 62% 70,000
05 UAE 61% 5,600,000
06 ICELAND 60% 200,000
07 HONG KONG 59% 4,300,000
08 GREENLAND 59% 33,000
09 BRUNEI 59% 250,000
10 SINGAPORE 58% 3,300,000
# COUNTRY % USERS
214 NORTH KOREA 0.02% 4,000
213 TURKMENISTAN 0.2% 8,600
212 ERITREA 0.7% 38,000
211 NIGER 0.8% 160,000
210 CENTRAL AFRICAN REP. 0.8% 42,000
209 TAJIKISTAN 0.9% 74,400
208 SOUTH SUDAN 1.0% 130,000
207 UZBEKISTAN 1.2% 350,000
206 CHAD 1.2% 170,000
205 CONGO (DEM. REP.) 2.0% 1,600,000
BASED ON MOBILE SOCIAL MEDIAUSE IN COUNTRIES WITHNATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
44. @wearesocialsg • 44
JAN
2016 MOBILE USERS vs. CONNECTIONS
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
• Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.
3.8B 7.3B 4.9B 7.4B
45. @wearesocialsg • 45
UNIQUE MOBILE USERS BY COUNTRY
JAN
2016
• Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.
MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
87%
85%
84%
84%
82%
82%
82%
81%
81%
81%
79%
78%
78%
77%
74%
74%
74%
72%
72%
69%
68%
67%
66%
65%
64%
63%
63%
53%
52%
40%
SPAIN
SINGAPORE
JAPAN
ITALY
GERMANY
HONGKONG
SOUTHKOREA
CANADA
USA
UK
AUSTRALIA
TURKEY
FRANCE
CHINA
MALAYSIA
PHILIPPINES
POLAND
ARGENTINA
RUSSIA
THAILAND
EGYPT
SAUDIARABIA
MEXICO
SOUTHAFRICA
BRAZIL
VIETNAM
INDONESIA
UAE
INDIA
NIGERIA
46. @wearesocialsg • 46
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
99% 47%76% 24%7.32B
47. @wearesocialsg • 47
JAN
2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)
SMARTPHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
CONNECTIONS
ORGINATING FROM
FEATURE-PHONE
DEVICES
FEATURE-PHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD
• Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).
# # #
3.4B 51%46% 3.7B7.3B
49. @wearesocialsg • 49
MOBILE REGIONAL OVERVIEW
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONS(INMILLIONS),AND MOBILE CONNECTIONS ASA PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,599
1,350
986
792
587
515 508
373
298
191
74 43
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
50. @wearesocialsg • 50
MOBILE CONNECTIONS BY COUNTRY
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE CONNECTIONSBY COUNTRY, COMPARED TONATIONAL POPULATIONS
187%
181%
178%
172%
156%
152%
152%
145%
142%
141%
137%
134%
133%
128%
127%
126%
122%
117%
115%
113%
107%
106%
102%
100%
99%
95%
90%
84%
84%
81%
77%
UAE
SAUDIARABIA
HONGKONG
RUSSIA
SOUTHAFRICA
POLAND
VIETNAM
SINGAPORE
MALAYSIA
ARGENTINA
JAPAN
ITALY
GERMANY
BRAZIL
AUSTRALIA
INDONESIA
THAILAND
PHILIPPINES
UK
SOUTHKOREA
SPAIN
USA
EGYPT
FRANCE
GLOBALAVERAGE
CHINA
TURKEY
CANADA
NIGERIA
MEXICO
INDIA
51. @wearesocialsg • 51
MOBILE CONNECTION RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 313% 1,851,238
02 QATAR 209% 4,731,736
03 MALDIVES 198% 724,742
04 KUWAIT 192% 7,586,502
05 ANTIGUA & BARBUDA 189% 176,991
06 FINLAND 188% 10,379,579
07 BAHRAIN 188% 2,609,524
08 UAE 187% 17,192,339
09 USA 182% 193,732
10 SAINT KITTS & NEVIS 181% 101,229
# COUNTRY % TOTAL
214 MICRONESIA 4% 18,516
213 ERITREA 9% 499,769
212 NORTH KOREA 13% 3,310,941
211 KIRIBATI 20% 22,718
210 MADAGASCAR 31% 7,685,207
209 CUBA 33% 3,715,294
208 SOUTH SUDAN 33% 4,141,365
207 NIGER 35% 7,117,396
206 MALAWI 38% 6,558,496
205 CENTRAL AFRICAN REP. 38% 1,859,541
BASED ON MOBILE CONNECTIONS INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST RATIOOF MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF MOBILE CONNECTIONSTO POPULTAION
52. @wearesocialsg • 52
PRE-PAY vs POST-PAY CONNECTIONS
JAN
2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONSTHAT ARE PAID INADVANCE vs. PAIDAT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
98%
97%
95%
95%
89%
89%
86%
85%
84%
84%
84%
83%
82%
78%
77%
76%
74%
55%
48%
45%
44%
41%
38%
33%
25%
24%
16%
11%
5%
0.4%
2%
3%
5%
5%
11%
11%
14%
15%
16%
16%
16%
17%
18%
22%
23%
24%
26%
45%
52%
55%
56%
59%
62%
67%
75%
76%
84%
89%
95%
99.6%
INDONESIA
NIGERIA
PHILIPPINES
INDIA
EGYPT
VIETNAM
SAUDIARABIA
MEXICO
UAE
SOUTHAFRICA
ITALY
THAILAND
RUSSIA
CHINA
MALAYSIA
BRAZIL
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
USA
SPAIN
CANADA
FRANCE
SOUTHKOREA
JAPAN
53. @wearesocialsg • 53
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES INJANUARY OF EACHYEAR
0.7% 2.9%
6.1%
10.9%
17.0%
28.9%
33.4%
38.6%
2009 2010 2011 2012 2013 2014 2015 2016
54. @wearesocialsg • 54
JAN
2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
APPLE IOS DEVICES
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
ANDROID WEBKITDEVICES
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM OTHER
MOBILE OPERATING SYSTEMS
• Source: StatCounter, Q1 2016.
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
19% 66% 15%
55. @wearesocialsg • 55
GLOBAL MOBILE DATA GROWTH
JAN
2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MOBILE DATATRAFFIC (UPLOAD & DOWNLOAD), INPETABYTES(MILLIONSOF GIGABYTES)
AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB
500
1,000
1,500
2,000
2,500
3,500
4,000
4,500
3,000
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2010
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
56. @wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED]
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
13%
12%
SOUTHKOREA
UAE
CHINA
HONGKONG
THAILAND
MALAYSIA
SINGAPORE
SPAIN
UK
USA
TURKEY
ARGENTINA
SAUDIARABIA
ITALY
VIETNAM
BRAZIL
GERMANY
INDONESIA
POLAND
AUSTRALIA
PHILIPPINES
CANADA
INDIA
MEXICO
FRANCE
RUSSIA
JAPAN
SOUTHAFRICA
58. @wearesocialsg • 58
MOBILE BROADBAND BY REGION
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
MOBILE BROADBANDCONNECTIONS(INMILLIONS),ANDAS A PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,061
385 364 329 306 278 245
198
114
81
35 17
EAST
ASIA
WEST
EUROPE
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
ASIA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
59. @wearesocialsg • 59
MOBILE BROADBAND CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
143%
134%
130%
129%
128%
119%
119%
113%
101%
95%
94%
94%
93%
93%
92%
76%
74%
74%
66%
65%
64%
57%
55%
49%
46%
43%
43%
40%
35%
20%
11%
SINGAPORE
JAPAN
UAE
SAUDIARABIA
HONGKONG
AUSTRALIA
THAILAND
SOUTHKOREA
ITALY
GERMANY
BRAZIL
POLAND
USA
MALAYSIA
UK
CANADA
SPAIN
FRANCE
RUSSIA
ARGENTINA
SOUTHAFRICA
CHINA
PHILIPPINES
INDONESIA
GLOBALAVERAGE
EGYPT
MEXICO
VIETNAM
TURKEY
NIGERIA
INDIA
60. @wearesocialsg • 60
MOBILE BROADBAND RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
# COUNTRY % TOTAL
01 MACAU 308% 1,823,284
02 KUWAIT 156% 6,167,826
03 QATAR 146% 3,308,903
04 FINLAND 146% 8,041,060
05 SINGAPORE 143% 8,094,257
06 SWEDEN 138% 13,551,222
07 DENMARK 134% 7,622,808
08 JAPAN 134% 169,132,489
09 AUSTRIA 133% 11,371,331
10 UAE 130% 11,957,272
# COUNTRY % TOTAL
214 CENTRAL AFRICAN REP. 1% 31,798
213 GUINEA-BISSAU 1% 16,540
212 NIGER 1% 180,070
211 TONGA 1% 1,033
210 CHAD 2% 237,064
209 KIRIBATI 2% 1,886
208 SOMALIA 2% 184,464
207 BURUNDI 2% 203,701
206 TIMOR-LESTE 2% 28,684
205 GABON 4% 71,419
BASED ON MOBILE BROADBAND CONNECTIONSINCOUNTRIES WITH NATIONAL POPULATIONSOF 50,000PEOPLE OR MORE
HIGHEST RATIOOF 3G & 4G MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
63. @wearesocialsg • 63
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
43.6
URBANISATION: 92%
34.8
PENETRATION: 80%
27.0
PENETRATION: 62%
61.4
vs POPULATION: 141%
21.0
PENETRATION: 48%
DIGITAL IN ARGENTINA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
64. @wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% -1% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
65. @wearesocialsg • 65
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
86% 51% 50% 7%
2% [N/A] [N/A] [N/A]
66. @wearesocialsg • 66
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
4H 44M 3H 30M 3H 13M 2H 43M
67. @wearesocialsg • 67
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
34.8M 80% 28.0M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
68. @wearesocialsg • 68
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
34.79M 28.23M 25.70M
69. @wearesocialsg • 69
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
81% 15% 4% <1%
70. @wearesocialsg • 70
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 31% 3% 0.03%
-12% +41% -12% +50%
71. @wearesocialsg • 71
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
27.0M 62% 21.0M 48%
72. @wearesocialsg • 72
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
42%
37%
29%
20%
18%
13%
13%
11%
10%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SKYPE
INSTAGRAM
TARINGA
LINKEDIN
PINTEREST
73. @wearesocialsg • 73
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.4
4.6
3.2
2.0
1.2
0.9
2.2
4.7
2.9
1.6
0.9
0.6
27,000,000 52% 48%
17% 9% 8%
34% 17% 17%
23% 12% 11%
13% 7% 6%
8% 4% 3%
5% 3% 2%
74. @wearesocialsg • 74
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
72% 1.9661.4M 141%31.4M
75. @wearesocialsg • 75
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
141% 46%74% 26%61.4M
76. @wearesocialsg • 76
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
40% 42%27% 25%55%
77. @wearesocialsg • 77
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
71% 24%57% 50%53%
79. @wearesocialsg • 79
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
14.0
PENETRATION: 58%
30.6
vs POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
80. @wearesocialsg • 80
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +3% +2% +8%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
81. @wearesocialsg • 81
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 77% 80% 41%
20% [N/A] 7% 4%
82. @wearesocialsg • 82
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 38M 1H 06M 1H 09M 2H 36M
83. @wearesocialsg • 83
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
21.2M 88% 12.9M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
84. @wearesocialsg • 84
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
21.18M 20.41M 20.20M
85. @wearesocialsg • 85
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
87% 11% 2% <1%
86. @wearesocialsg • 86
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 27% 11% 0.1%
+1% +1% -9% +25%
87. @wearesocialsg • 87
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
14.0M 58% 13.0M 54%
88. @wearesocialsg • 88
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%
26%
13%
11%
11%
10%
10%
10%
9%
6%
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
LINKEDIN
TWITTER
WHATSAPP
INSTAGRAM
PINTEREST
TUMBLR
89. @wearesocialsg • 89
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.8
2.0
1.6
1.3
1.0
0.9
0.8
2.0
1.5
1.0
0.7
0.6
14,000,000 53% 47%
12% 6% 6%
29% 14% 14%
22% 11% 11%
16% 9% 7%
12% 7% 5%
11% 6% 5%
90. @wearesocialsg • 90
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
79% 1.6030.6M 127%19.1M
91. @wearesocialsg • 91
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
127% 94%33% 67%30.6M
92. @wearesocialsg • 92
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
25% 34%20% 32%34%
93. @wearesocialsg • 93
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
70% 19%51% 57%62%
95. @wearesocialsg • 95
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
208.7
URBANISATION: 86%
120.2
PENETRATION: 58%
103.0
PENETRATION: 49%
267.1
vs POPULATION: 128%
88.0
PENETRATION: 42%
DIGITAL IN BRAZIL
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
96. @wearesocialsg • 96
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+13% +7% -2% +13%
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
97. @wearesocialsg • 97
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 53% 36% 13%
6% [N/A] [N/A] 1%
98. @wearesocialsg • 98
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
5H 14M 3H 56M 3H 18M 2H 42M
99. @wearesocialsg • 99
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
120.2M 58% 93.2M 45%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
100. @wearesocialsg • 100
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
117.7M 120.2M 108.2M
101. @wearesocialsg • 101
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
78% 14% 6% 2%
102. @wearesocialsg • 102
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
72% 26% 2% 0.05%
+1% +3% -35% +25%
103. @wearesocialsg • 103
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
103.0M 49% 88.0M 42%
104. @wearesocialsg • 104
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
31%
29%
24%
17%
15%
15%
14%
12%
9%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
INSTAGRAM
SKYPE
TWITTER
LINKEDIN
SNAPCHAT
PINTEREST
105. @wearesocialsg • 105
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
10.0
19.0
13.0
7.5
4.3
2.2
8.9
18.0
11.0
5.5
2.8 1.5
103,000,000 54% 46%
18% 10% 9%
36% 18% 17%
23% 13% 11%
13% 7% 5%
7% 4% 3%
4% 2% 1%
106. @wearesocialsg • 106
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
64% 1.99267.1M 128%134.2M
107. @wearesocialsg • 107
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
128% 74%76% 24%267.1M
108. @wearesocialsg • 108
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
35% 33%21% 28%43%
109. @wearesocialsg • 109
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
52% 21%46% 41%44%
111. @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
36.11
URBANISATION: 82%
33.00
PENETRATION: 91%
21.00
PENETRATION: 58%
30.48
vs POPULATION: 84%
17.00
PENETRATION: 47%
DIGITAL IN CANADA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
112. @wearesocialsg • 112
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +5% +4% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
113. @wearesocialsg • 113
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
76% 57% 75% 33%
[N/A] 12% 16% [N/A]
114. @wearesocialsg • 114
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 55M 1H 20M 1H 26M 2H 27M
115. @wearesocialsg • 115
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
33.0M 91% 19.6M 54%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
116. @wearesocialsg • 116
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
33.00M 31.46M 32.40M
117. @wearesocialsg • 117
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
89% 9% 2% <1%
118. @wearesocialsg • 118
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 19% 10% 0.19%
+6% -9% -18% -10%
119. @wearesocialsg • 119
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
21.0M 58% 17.0M 47%
120. @wearesocialsg • 120
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%
28%
16%
14%
13%
12%
12%
12%
10%
10%
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
GOOGLE+
LINKEDIN
SKYPE
PINTEREST
WHATSAPP
SNAPCHAT
121. @wearesocialsg • 121
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.9
2.8
2.2
1.8
1.6
1.5
0.7
2.9
2.0
1.5
1.1 1.1
21,000,000 54% 46%
8% 4% 4%
27% 13% 14%
20% 10% 10%
16% 9% 7%
13% 8% 5%
12% 7% 5%
122. @wearesocialsg • 122
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
81% 1.0430.5M 84%29.4M
123. @wearesocialsg • 123
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
84% 90%16% 84%30.5M
124. @wearesocialsg • 124
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
29% 34%24% 30%37%
125. @wearesocialsg • 125
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
73% 17%64% 57%60%
127. @wearesocialsg • 127
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
1,379
URBANISATION: 57%
680
PENETRATION: 49%
653
PENETRATION: 47%
1,314
vs POPULATION: 95%
577
PENETRATION: 42%
DIGITAL IN CHINA
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
128. @wearesocialsg • 128
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% +2% +14%
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
129. @wearesocialsg • 129
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
99% 74% 65% 16%
2% [N/A] [N/A] [N/A]
130. @wearesocialsg • 130
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 24M 2H 30M 1H 27M 1H 14M
131. @wearesocialsg • 131
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
680M 49% 599M 43%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
132. @wearesocialsg • 132
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
CNNIC DATA
674.0M 679.9M 626.6M 668.0M
• Sources: InternetWorldStats, ITU, CIA, CNNIC.
133. @wearesocialsg • 133
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
84% 12% 2% 2%
134. @wearesocialsg • 134
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
57% 40% 3% -
-25% +89% +20% -
135. @wearesocialsg • 135
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
653M 47% 577M 42%
136. @wearesocialsg • 136
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
24%
21%
16%
14%
12%
6%
5%
5%
4%
3%
WECHAT
QZONE
SINA WEIBO
BAIDUTIEBA
TENCENTWEIBO
RENREN
FACEBOOK
KAIXIN001
FACEBOOK
MESSENGER
51.COM
137. @wearesocialsg • 137
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
77% 1.231,314M 95%1,066M
138. @wearesocialsg • 138
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
95% 60%78% 22%1,314M
139. @wearesocialsg • 139
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
31% 29%29% 30%39%
140. @wearesocialsg • 140
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
42% 34%43% 41%44%
142. @wearesocialsg • 142
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
92.45
URBANISATION: 43%
48.30
PENETRATION: 52%
28.00
PENETRATION: 30%
94.00
vs POPULATION: 102%
23.00
PENETRATION: 25%
DIGITAL IN EGYPT
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
143. @wearesocialsg • 143
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +27% -1% +39%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
144. @wearesocialsg • 144
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
48.30M 29.31M 42.00M
145. @wearesocialsg • 145
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 22% 3% -
-0.3% +0.5% 3% -
146. @wearesocialsg • 146
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
28.0M 30% 23.0M 25%
147. @wearesocialsg • 147
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
3.1
4.2
1.6
0.6
0.3 0.2
4.7
7.3
3.9
1.5
0.6
0.3
28,000,000 35% 65%
28% 11% 17%
41% 15% 26%
20% 6% 14%
7% 2% 5%
3% 1% 2%
2% 1% 1%
148. @wearesocialsg • 148
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
68% 1.5094.0M 102%62.7M
149. @wearesocialsg • 149
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
102% 42%89% 11%94.0M
151. @wearesocialsg • 151
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
64.53
URBANISATION: 80%
55.43
PENETRATION: 86%
32.00
PENETRATION: 50%
64.67
vs POPULATION: 100%
25.00
PENETRATION: 39%
DIGITAL IN FRANCE
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
152. @wearesocialsg • 152
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +7% +0.4% +4%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
153. @wearesocialsg • 153
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 62% 74% 32%
11% [N/A] 3% 1%
154. @wearesocialsg • 154
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 37M 0H 58M 1H 16M 2H 49M
155. @wearesocialsg • 155
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
55.4M 86% 31.6M 49%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
156. @wearesocialsg • 156
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
55.43M 54.05M 56.80M
157. @wearesocialsg • 157
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
82% 13% 5% <1%
158. @wearesocialsg • 158
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 19% 7% 0.27%
+6% -14% -11% +42%
159. @wearesocialsg • 159
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
32.0M 50% 25.0M 39%
160. @wearesocialsg • 160
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
43%
22%
11%
11%
9%
8%
7%
7%
6%
5%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SNAPCHAT
SKYPE
WHATSAPP
INSTAGRAM
LINKEDIN
PINTEREST
161. @wearesocialsg • 161
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.3
4.5
3.4
2.5
1.7
1.5
2.2
4.8
3.3
2.3
1.4
1.2
32,000,000 52% 48%
14% 7% 7%
29% 14% 15%
21% 11% 10%
15% 8% 7%
10% 5% 4%
8% 5% 4%
162. @wearesocialsg • 162
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
78% 1.2964.7M 100%50.2M
163. @wearesocialsg • 163
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
100% 74%11% 89%64.7M
164. @wearesocialsg • 164
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
23% 26%19% 23%30%
165. @wearesocialsg • 165
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
69% 16%65% 61%64%
167. @wearesocialsg • 167
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
80.69
URBANISATION: 76%
71.73
PENETRATION: 89%
29.00
PENETRATION: 36%
107.59
vs POPULATION: 133%
24.00
PENETRATION: 30%
DIGITAL IN GERMANY
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
168. @wearesocialsg • 168
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+2% +4% -1% 0%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
169. @wearesocialsg • 169
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 65% 77% 30%
12% [N/A] 9% 2%
170. @wearesocialsg • 170
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 20M 1H 21M 1H 09M 2H 33M
171. @wearesocialsg • 171
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
71.7M 89% 44.3M 55%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
172. @wearesocialsg • 172
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
71.73M 69.54M 70.30M
173. @wearesocialsg • 173
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
77% 19% 3% 1%
174. @wearesocialsg • 174
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
71% 22% 6% 0.32%
+0.04% +2% -6% +10%
175. @wearesocialsg • 175
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
29.0M 36% 24.0M 30%
176. @wearesocialsg • 176
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
39%
38%
20%
10%
9%
7%
7%
4%
4%
3%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
PINTEREST
SNAPCHAT
LINKEDIN
177. @wearesocialsg • 177
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.9
4.4
3.2
2.2
1.5
0.7
1.9
4.8
3.3
2.4
1.5
0.9
29,000,000 48% 52%
13% 7% 7%
32% 15% 17%
22% 11% 11%
16% 8% 8%
10% 5% 5%
6% 2% 3%
178. @wearesocialsg • 178
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
82% 1.62107.6M 133%66.3M
179. @wearesocialsg • 179
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
133% 71%45% 55%107.6M
180. @wearesocialsg • 180
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
$
24% 34%20% 20%39%
181. @wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
76% 20%76% 72%74%
183. @wearesocialsg • 183
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
7.32
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
13.00
vs POPULATION: 178%
4.30
PENETRATION: 59%
DIGITAL IN HONG KONG
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
184. @wearesocialsg • 184
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+0.5% +4% +3% +2%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
185. @wearesocialsg • 185
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
96% 79% 58% 37%
15% [N/A] 1% 4%
186. @wearesocialsg • 186
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 19M 2H 13M 1H 30M 1H 37M
187. @wearesocialsg • 187
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
5.75M 79% 4.65M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
188. @wearesocialsg • 188
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
5.751M 5.456M 5.600M
189. @wearesocialsg • 189
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
94% 5% 1% <1%
190. @wearesocialsg • 190
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015.
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 29% 5% -
-3% +13% -18% -