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8Keysto

CreatingMore
Meaningful
Content
Lookatyourkeyboard…

Specifically,theeightsymbols
onthenumberkeys.
Eachsymbolsuggestsan
effectiveapproachtocreating
moremeaningfulcontent.
The
HolySmokes
Key
Theholysmokeskey
Theexclamationmark
indicatesstrong
feelings.
Theholysmokeskey
Strong feelings inspire you to act: 

• Share
• Comment
• Sign up, try or buy
When something truly pushes one 

of your buttons, you’ll remember
where you found it.
The
Conversation
Key
Theconversationkey
The@keysignifies
interaction.



Itsharesspacewith

your2keybecauseit
takes2tointeract.
Theconversationkey
Invoke a conversation where your content’s @:

• Social media

Put content there. Talk about it. 

• Email 

Make it personal. Take it personally.

• Online groups

Get involved in the discussions.

• Conferences

Network. It opens doors.
Theconversationkey
The phone’s also where it’s @.


The smartest thing you can
do with a smart phone is
talk to someone on it.
The
What’s
Happening
Key
Thewhat’shappeningkey
The#keyhasbecomea
markofunification.



Hashtagsareusually
followedbyawordorphrase
ofcommoninterest.
Thewhat’shappeningkey
Use hashtags to signal your subject
and find common interests among:

• Peers
• Customers
• Prospects
• Partners
• Influencers in your market
Make your content about what’s
happening.
The
Money
Key
Themoneykey
The$signisareminder.
Yourcontentisfor

marketing.



This is not a call for greed. 



Don’t sell when you aim to serve,
but remember your objectives.
At the end of the day 

(week, month, quarter and year),
measure your efforts in 

business terms.
Themoneykey


Meaningful content exists
where your company’s
and your audience’s
ambitions meet.
Themoneykey
The
MediaMix
Key
Themediamixkey
Areyouoverfixatedon

onemedium?
Areyou100%focusedon…
Yourblog?Facebook?YouTube?
Areyou100%focusedon…
How-tocontent?



Your audience is bound to consume 

a variety of media:
• For different reasons
• At different times
• In different places
Meet them in more channels.

Add variety to your content marketing mix.
Themediamixkey
The
Higher
Aspirations
Key
The^keysuggests

thewaytogo.
Areyouchallengingyourselfto
grow,getbetter,trynewthings?




Thehigheraspirationskey
How can you increase your:
• Audience?
• Influence?
• Engagement?
• Leads?

Can you learn more, gain skills, create a
stronger team and become more inspirational?
Aim upwards.
Thehigheraspirationskey
The
Collaboration
Key
Theampersandkeymeans
“and.”
Putan&inyourcontentcreation
planmoreoften.




Thecollaborationkey
& create content with employees
& create content with customers
& create content with partners
& create content with industry leaders

…and never cease looking for opportunities to
collaborate with people you admire and value.
Thecollaborationkey
The
Star
Key
Thereareallkindsofstars
inyourspace. Thoseyou:

• Read
• Watch
• Listento
• Serve
• Workwith
• Sellto




Thestarkey
Listen. Learn. 

Expand your universe.*

*The stars in your space can help you
make more meaningful content.
Thestarkey
KeystoCreateMoreMeaningfulContent
TheConversationKey
TheWhat’sHappeningKey
TheMediaMixKey
TheHigherAspirationsKey
Measurement
TheStarKey
TheMoneyKey
TheCollaborationKey
8
TheHolySmokesKey
Additionalcontentmarketing
resources.
Just click.
This presentation is based on a blog post, “8 Keys to Creating More Meaningful Content”
http://feldmancreative.com/2015/02/8-keys-more-meaningful-content/
Andaction!
“8 Keys to Creating 

More Meaningful Content,”
the blog post, features:
INTERVIEW with JASON FALLS
INTERVIEW with TED RUBIN
PLAY
PLAY
FeldmanCreative
Createmoremeaningfulcontentwith
Clickanywheretovisitnow.

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