SlideShare a Scribd company logo
Pinterest Growth
Hacks to Get Your
Business Found
#pinteresthacks
Rebekah Radice
#pinteresthacks
➔ Global Brand Ambassador for
Post Planner
➔ Award Winning Blogger
➔ Social Media Strategist
➔ Author, “How to Use Social
Media to Virtually Crush the
Competition”
➔ @RebekahRadice
➔ @PostPlanner
Melissa Megginson
#pinteresthacks
➔ Marketing Manager and Cat
Lady at Tailwind
➔ Content Creation, Social
Media, Blogging and PR
➔ Award Winning Blogger
➔ @MelMegg
➔ @TailwindApp
Housekeeping...
#pinteresthacks
➔ Don’t forget to use the hashtag
#pinteresthacks
➔ Clear off your desk and shut down
your tech toys - you won’t want to
miss a second of this
➔ Grab a pen and paper or your
favorite note-taking app and get
ready to take notes
Have You Ever Wondered...
#pinteresthacks
➔ How to get noticed and create brand
awareness with Pinterest?
➔ How to market your business on
Pinterest?
➔ How to create content that gets
shared?
➔ How to drive traffic to your website,
increase sales, revenue and cash
flow?
Succeeding at Pinterest
➔ If you want to
succeed at
Pinterest, you
have to work
smart.
#pinteresthacks
#1 Pinterest SEO
#pinteresthacks
Hybrid Discovery Engine/
Social Media Platform
Guided Search
#pinteresthacks
Help Get Your
Content Found
➔ Use
searchable
keywords in
your
boards,
description
s
#pinteresthacks
Help Get Your Content Found
➔ Find out what content is ranking already
on Pinterest’s analytics
#pinteresthacks
Help Get Your Content Found
➔ Look at Tailwind’s
word clouds to see
what users are saying
when they pin your
content
#pinteresthacks
Help Get Your Content Found
➔ Hashtags - useful, but
not supported by
Pinterest in search
#pinteresthacks
More on Hashtags
➔ Two things to know on
Hashtags -
◆ Could lead to being
found on category
pages, but could also
lead your competitor
if the hashtag is too
generic
◆ Hashtags are only
clickable in your Pin
description
#
#pinteresthacks
#2 Reuse viral content from
other platforms/accounts
Find viral
content on
PostPlanner,
repost on
Pinterest.
#pinteresthacks
Create new
images
for your own
viral content
#pinteresthacks
#3 Embed Boards
Highlight popular pins on your
website or blog
#pinteresthacks
Add “Pin It” Button
#pinteresthacks
#4 Work with influential users in
your industry
#pinteresthacks
Where to Find Influencers
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Where to Find Influencers
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How to
Engage
Influencers
#pinteresthacks
#5 Cross promote on
other social networks
to expand reach
#pinteresthacks
Facebook
#pinteresthacks
Twitter
#pinteresthacks
Google+
#pinteresthacks
Pin content from
your website and
Instagram
account to cross-
promote.
#pinteresthacks
#6 Include in newsletter
Highlight
popular pins
or one board
in particular.
#pinteresthacks
Examples
#pinteresthacks
Examples
#pinteresthacks
#7 Follow the right people
Type in relevant keywords,
find people, follow.
#pinteresthacks
Tip: Don’t do this too often or Pinterest could flag your
account. There is no magic number, but 300 is limit based
on testing. Stick with 50-100 relevant pinners to stay away
from seeming spammy.
#pinteresthacks
#8 Run a Contest
#pinteresthacks
#8 Run a Contest
● No “Pin to Win” style contests
● Don’t require a minimum number of pins
● Be careful with Pinterest’s branding
#pinteresthacks
A great contest is a creative contest
#9 Pin regularly, pin around
the clock
#pinteresthacks
Why?
Not
everyone
is online
at the
same
time.
#pinteresthacks
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Join Us Next Time - June 8th
at 10am PT | 1pm ET
Pinterest for Profit
● How to use Pinterest to connect with your target market
(how to find people looking for your product/service)
● How to create content your audience cares about (identify
what you have now and how to position it for maximum
Pinterest exposure)
● Steps to create a reliable stream of traffic to your website
and blog
● Why (and how) you must leverage other social channels
to boost channel awareness
#pinteresthacks

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