The presentation by Sarah Bauer discusses the importance of having a presence on Facebook for businesses, emphasizing strategies to engage audiences and the need for quality content. She outlines the necessity of a social media strategy, identifying goals, and managing content effectively to boost customer interaction. Key recommendations include maintaining a consistent posting schedule, focusing on relevancy, and fostering engagement instead of just accumulating likes.

1. How To Win Friends
and Influence People
– On
A brief presentation by
Sarah Bauer
Project Manager
Navigator Multimedia

2. Who’s on the Facebooks?
•757 million daily active users
•[ Canadians are the most active Facebook
users in the world ]
•475 billion items shared by Facebook
users daily
•Facebook users are exposed to a potential
of 1500 pieces of content every time they
log in.
Statistics quoted from Craig Smith at ExpandedRamblings.com: “By The Numbers: 98
Amazing Facebook User Statistics Updated March 2014” 13 March 2014

3. Why should my business be on
Facebook?
Learn more about your target audience.
Search engines appreciate it (Pages drive traffic).
Build a community around your business.
Boost customer service and transparency.
Your customers are there.

4. Wait – why should I listen to you?
• I’m really smart.
• No really, I am.
• Author of 200+ blog posts about online marketing, social media and web
design at KelownaWebDesigns.com
• English Literature BA graduate from the University of Victoria
• 3 years experience writing for the web
• Cited author for the acclaimed web writing text book Letting Go of the
Words by Ginny Redish
• Twice-featured author for web design publication Smashing Magazine
• Social media manager at Navigator Multimedia
• Self-admitted Instagram junkie

5. OK, so, am I doing it right?
Profile – you need this to get started
Page – dedicated to your business
Group – a place for likeminded people to
gather around a topic, interest or event

6. Why’s it so hard to get people
to Like my Page?
-Cool it! “Likes” aren’t everything.
-It’s really about engagement.
-Engagement happens on Facebook
when you can get a dialogue going
between your brand and your
customers.
-Ex: Comments, shares, posts and
yes, “Likes”.

7. This Page Rules

8. The Pages People
Like to “Like”:
• Belong to friends and family they wish to
support.
• Are representative of a lifestyle/identity
they wish to present of themselves to the
world.
• Offer up ridiculously brilliant content and
incentives (coupons, contests) on the
regular.

9. Content:
sweet, sweet content
• Pictures, articles, blog posts,
videos
• A mix of stuff you find from
around the web and stuff you
create yourself
• It’s gotta be relevant and
interesting to your target
audience – that’s what makes
people want to share it with
others
• In fact, it’s gotta be all about
your target audience – not you.

10. Ugh.
•Lame
•Condescending
•Self-promoting

11. Yes!
Visually delicious
Compelling title
Useful, relevant info
Directs customers to
the website

12. Post -> Engage

13. Tips for engagement:
 Be consistent – create a schedule for posting (once a
day during your work week, for starters)
 Be relevant – post content that affects your audience
 Be excited and have fun – it’s Facebook! It’s a place for
friends. You don’t make friends by being a bragging,
boastful robot
 Be there – respond to comments, questions and
feedback

14. Examples of things to post
 The latest industry news
 High-res images of your services or products
“in action” – get customers involved with photo contests
 Opinions, FAQ’s and advice
that pertains to using your services or products
 Video content
how to’s, ‘backstage tours’, ‘how-it’s-made’, customer/employee
spotlights
 Content of related businesses
local connections, complimentary services

15. Sarah’s General Warnings:
• Don’t make Facebook your sole
Internet address – you don’t
own it.
• Don’t expect to see results right
away – Facebook requires
ongoing engagement (you get
what you give).
• Facebook is a public space
where people can say mean
things. Be prepared to
moderate trolls and keep your
customer service standards in
check (and your skin thick).

16. Sarah’s Absurdly On-Point
Recommendation For Facebook
Success
1. Don’t start till you have a friggin’ plan!
[Social Media Strategy ]
2. What are your goals?
 Get people back to your website
 Share information about your business
 Connect with prospects
3. What resources do you have on hand to manage the page and
make content? Do you need to hire a content writer?
4. Who will make the content? Who will find content? Who will post?
What “voice” will your Page have?

17. Step 1: Strategy.
Step 2: Content.
 Work with experts to develop a strategy that works for your specific
business needs
 Navigator Multimedia offers Social Media Strategy packages as part of
our Search Engine Optimization services
 Get professionally written content to share with your followers and
reuse across your website and other social media platforms
 You got it – we write. We write great stuff for the web.

18. Thank you!